EMPLOYER BRANDING STARTS WITH BUILDING A GREAT … · EMPLOYER BRANDING STARTS WITH BUILDING A...

EMPLOYER BRANDING

STARTS WITH BUILDING A

GREAT CULTURE

12.12.2018SOFIA

THE FIRST QUESTION I ASK

2© 2018 Copyright United Partners Ltd.

What is unique

about your company

culture?


WHY?


If we don’t go within

(company culture)

we go without

(employer brand)


Great stories

create

great reputation


Story::Creating

Story::Telling

Story::Sharing


We found out what

some of the best

companies are

doing?


Those that know how to express their values


Corporate values – work life balance

https://youtu.be/7WH8uxXXe9o


We decided to try,

Inspired by

Mindvalley.

Corporate values – Mindvaley (Envisioning)

https://youtu.be/2BLbUv8R5w0


We decided to try,

Inspired by

Mindvalley.

© 2018 Copyright United Partners Ltd.

THANKS GOD IT’S MONDAY

(PASSION)

HERE IS WHAT WE DID


Great Corporate Culture Great Content/Stories Missing ingredient

GREAT EMPLOYER BRAND

Missing ingredient: INBOUND employer branding approach


Great Corporate Culture Great Content/Stories Inbound Marketing

GREAT EMPLOYER BRAND

Let’s go

INBOUND!

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