Employee Engagement Using Web 2.0
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Transcript of Employee Engagement Using Web 2.0
Putting Web 2.0 to work for business
Andy HadfieldCOO, The Virtual Works
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OR...How to make
1 poke + 1 poke=
3 pokes!
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Who am I?• Andy Hadfield. COO. The Virtual Works.• Got my first computer at age 5. It was
green.• Co-founded SA’s first student portal
(getAlife – www.gAL.co.za) • Blogger.• Help design and implement 2.0 systems
(and manage business communities).
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Who are we?
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• Formed in 1997.• Supply web 2.0 and mobile software as a
service to build and engage business communities and manage networked resources.
• Technology Top 100 accredited firm.• Results for clients earned us the Innovator Of
The Year Finalist Award in 2005.• Provide solutions for Deloitte, PG Group,
Steinhoff, Nissan and Plascon.• Site: www.virtualworks.co.za • Blog: www.virtuallyspeaking.co.za
Just what is Web 2.0?• Still battling to come to grips with the ethereal nature of the
beast?• Wondering whether Web 2.0 will give birth to the next
KILLER APP? Or the next Bubble?
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Just what is Web 2.0?• Do you remember the last time there was a
mass “state of mind”?
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It sprung up out of nowhere – this free spirited, anti conventional, anti status quo application design...
Just what is Web 2.0?• Web 2.0 IS • Community. Collaboration. Aggregation.• Does business need this?
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Enterprise 2.0• Of course, Web 2.0 exists in the
Enterprise – usually in singular applications – Corporate blogging– Corporate wikis (knowledge sharing)
• But. When does it become mainstream?• When does it become pervasive?• When does it become effective?
• Welcome to the Wild West!
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What’s in the Facebook?
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Just what is 2.0?• While Social Media (consumer generated
content) is flourishing on the venture capitalist bandwagon...
• Our challenge as business leaders is to decide whether Web 2.0 has a real business application.
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The business case• The CHALLENGE: How do I use technology
to engage my employees?
• The PREMISE: Firms that engage their employees perform 2.6 times better than their competition.
• Disengaged employees cost their organisations millions through poor customer service, damage to the brand, operational inefficiencies, lost opportunities, low productivity – and high staff turnover costs.
Source: Gallup Organisation Research. 2005.
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4% 29%
30%37%
Employee Commitment
Empl
oyee
Eng
agem
ent The Goal
The Loose Cannons!
The Danger
70% of an average firms staff are not engaged or committed.
Source: Enterprise IG. 2004.
30% of an average firms staff are not engaged but ARE committed.
(that’s like saying only 4 players in the team know where the try line is!)
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What is Engagement?
• Corporate Conversation about Strategy– TALK Set up a structure.
Then cascade and connect everybody to the strategy.
– LISTEN Turn feedback into structured information and share.
– RESPOND Act & Communicate
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Enterprise 2.0 Solution
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Enterprise 2.0 Benefits
• The benefits are crucial:– White label products (own it)– Pull different tools together– Measure their effectiveness– Safely integrate into IT Structure
Limitations 2.0
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Social Networks
Wikis Blogs Aggregators
TALK – Structure
TALK – Cascade strategy
LISTEN – Get feedback
LISTEN – Structure feedback
RESPOND – Act & Communicate
Beginning to ENGAGE
• The Global Requirement for Employee Engagement might not be achieved by just one shiny, free Web 2.0 toy.
• Enter Enterprise 2.0 – The successful commercial application of Web 2.0 principles into the Enterprise.
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In conclusion
• Web 2.0– Concept– Tools
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Thank you for your time...