Emotio Services Brochure

SERVICESOVERVIEWConcept to Delivery & Beyond

2 Services Overview

3 Services Overview

Emotio Design Group engages customers on a new level

using innovative techniques and tools. At Emotio we help

you find the relevant, beneficial differentiation between

your brand and others that will work to improve your

business marketing effectiveness.

Emotio’s team have over 2 decades delivering successful

design and marketing solutions. This document will give

you an idea of what solutions we can provide.

Note: Emotio has made every effort to ensure that all statements and information contained in this document are

accurate but accepts no liability for any error or omission in the same.

EMOTIO DESIGN GROUP

SERVICES OVERVIEW2011/12

Concept to Delivery & Beyond0208 385 5050

[email protected]

www.emotio.co.uk

Website Services01

Page 7

Consultancy02

Page 8

Search Engine Optimisation03

Page 9

Social Media Marketing04

Page 10

Pay Per Click05

Page 11

Email Marketing06

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Link Building07

Page 13

Online PR and Articles08

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Website Audit09

Page 15

Branding10

Page 16

Design for Print11

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Intenix tDevelopment12

Emotio’s Website SolutionsWEBSITES

01Content Management System and E-Commerce

Emotio has a selection of cutting edge website

platforms that allow them to quickly implement

feature rich, highly functional, powerful websites,

giving the user full content control together with many

other features, see our site for more information.

These systems enable us to deliver websites in days or

weeks, rather than months, allowing us to keep costs

competitive whilst giving unparalleled functionality.

Custom Build Websites

Emotio’s design and development team have been

involved in creating professional websites since the

term internet was invented. We follow a strict process

for design, development and project management,

usually using a structured ‘waterfall methodology’.

We can assist businesses with all areas of their website

build, through business analysis, specification and

test scripts to design, build and testing. These custom

developments often include integration with your

internal systems ranging from accounting, CRM and

even EDRM. Unlike many agencies we also provide

ongoing support and hosting.

Post Website Build

Emotio’s service does not end with the delivery and

live deployment of your website. We are equipped

to define and implement your marketing strategy

also. Having control of all the elements of your

website means that we can provide search engine

optimisation, adwords, social media integration

and many other internet marketing tactics, avoiding

potential roadblocks by other development or design

agencies. Our team have an excellent history of

successful, integrated, marketing campaigns. We also

provide a comprehensive support service so you are

never left in the dark.

“Building a website without a marketing solution is like making a TV advert without buying any airtime”

4 Emotio Services Overview

SITE EXAMPLES

sfd.co.uk

big.co.uk

bradyuk.co.uk

knightsofold.ltd.uk

prontaprint.co.uk

kallkwik.co.uk

avanta.co.uk

caci-international.co.uk

partnerlink.ltd.uk

htc.co.uk

bestwaygroup.co.uk

thinkingslimmer.com

shaunleaneshop.com

“Damon and his team are extremely professional and have made the daunting task of embarking on developing a new website exciting and enjoyable...Damons in depth knowledge of internet marketing is also a huge positive and is helping my company enormously in putting together a complete social media strategy”

Paul Brooks

Managing Director

SFD Ltd.

Emotio’s CMS SolutionWEBSITES

01What is it:

A unique content management website platform

with a unique proposition. The Emotio CMS

System (Built by Intenix) is a commercially oriented

content managed system that gives you the option

to control all elements of your sites content. Emotio

use this as a foundation for your website.

Just Some Features:

• One of the webs best HTML Editors

• Full file and media integration

• Advanced Search Engine Optimisation

Structure and User Controls

• Advanced Blogging with full social

media integration

Social Media Bookmarking & Integration

• Full Google Analytics Integration

• Form Generator and Reporting System

with Export Function

• On Page E-commerce Facility Using Paypal

Setup in Minutes

• Full Extranet Multi-Level Access with

Membership Management

• Event Calender and Schedule System

• Big Tooltip system

• Image Gallery System

Why:

Emotio’s platform is continually worked on giving

you up to four updates each year as we release

them. This ensures you always have the latest

trends and features on your website. We also

develop new modules that can be added quickly

and economically.

“If your hooked on Internet, help is just a click away!”


CMS HOSTINGWEBSITES

01What is it:

Our CMS solution is typically a hosted solution. After

over a decade hosting websites we understand the

importance of your sites availability and have created

a secure infrastructure to give maximum uptime and

site performance.

What we do:

• Site hosting and domain management

• Daily backup with unlimited rollback data

• Daily, Weekly, Monthly routine maintenance tasks for Databases and Servers

• Email Management (if required)

• Disaster Recovery

Why:

Emotio’s advanced platform runs on dedicated software

and by hosting with us we can provide support, backup

and domain management which means you can relax.

Our platform is continually developed so if you are

running on our server we can easily offer you upgrades

to your system for minimal costs.

Where special requirements dictate, or custom built

sites require, we can provide dedicated server hosting

for your site or transfer our solution under license

to your own server. Both these solutions will incur

additional costs above our standard hosting offering.

“In the business world, the rearview mirror is always clearer than the windshield. That’s why it’s important to get your hosting right from the start.”


Website SupportWEBSITES

01What is it:

At Emotio we provide users access to our support

system. It is an online community forum managed

by our dedicated support team. We also provide a

premium service providing real time support via a

chat system or telephone.

Just Some Features:

• Free Support with Forum, providing a

upto 48 hour response

• Access to to our Webex online

training sessions.

• Premium support service providing real

time chat using Google Talk

• Hands on telephone support with our

design and development team.

• Dedicated support provides a full time

resource on email and/or Google Chat

Why:

All websites built on our standard CMS give you

access to our support forum but for those time

sensitive tasks our premium support service will

allow you to chat online or call us when you require

help.

For larger projects or organisations we can also

provide dedicated support staff. Speak to us if this

sounds applicable for your business.

“Needs create wants ... wants create tension ... tension creates action... action create satisfaction.”


Marketing ConsultancyCONSULTANCY

02What is it:

Your potential can be found in areas of your

business where you have not yet fully explored.

Emotio will help you focus on those areas where

you have not yet created or refined the marketing

strategies that will increase your profits or turnover.

Who:

Damon Segal, who has over twenty years in the

marketing and design arena, as well as fifteen years

designing, developing and marketing websites.

Damon is on the Advisory Council for Global

Marketing Network (www.gmnhome.com) and is

the practitioner module advisor and author for BPP/

ARU/GMN Global Marketing Practice MSc.

After six years in the Academy of Chief Executives

Damon has attended over 75 personal development

courses. Each course led by a world class speaker in

their area of expertise. This gives a very commercial

and rounded approach to your business solution.

As a professional speaker and author Damon has

to ensure that he always up to date with the latest

marketing trends, techniques and innovations.

Damon also sits on the Superbrands Expert Council.

“We should be taught not to wait for inspiration to start a thing. Action always generates inspiration. Inspiration seldom generates action”. - Frank Tibolt


“Damon led the development of our digital strategy from concept to implementation. Bringing his marketing expertise he understood the need for a user focused strategy that delivered business results cost effectively. A pleasure to work with, Damon also brings with him a team of talented and dedicated experts.”

Mark Flannagan

Comm. Dir - Royal College of GPs

Search Engine OptimisationSEO

03What is it:

STAGE 1 : Keyword Research

The basis of a successful website promotion campaign is choosing the right keywords. It is

necessary to research carefully the most suitable keywords for your campaign.

Using select professional industry tools Emotio is able to determine which words are most

searched for e.g. serviced office or serviced offices - one letter can make a big difference.

Emotio will able to analyse these words to determine which similar search phrases would

direct traffic to the site.

STAGE 2 : Strategy

Emotio will outline a long term strategy to maximise your organic search results. Our

strategy will include both on-page and off-page suggestions as well as outlining a link

strategy which plays a substantial part in SEO. There are many factors now in search

marketing and these need to be taken into account; results like location, news, realtime,

video, blog and images all effect organic search results. The ultimate goal is to bring more

traffic to your website in an aim to generate more business/awareness. In the long term we

aim to increase qualified traffic to your site, increase brand presence, ensure compatibility

with your marketing plans and deliver a healthy ROI (Return On Investment).

STAGE 3 : Implementation

The implementation of your strategy is key to its success. If you have existing high

rankings in search engines it is important not to lose these. Using an approved redirection

of these links will ensure they do not have a negative factor in your optimisation. This

will need to be carefully worked out before substantial changes are made on the site.

Emotio’s implementation service includes the optimisation of the sites home page and

an overview recommendation strategy for optimising pages. Should you wish Emotio to

provide information or optimise each page of your site this can also be done.

STAGE 4: Ongoing SEO

The ongoing work on your website is the continuous refinement of the sites on-page

strategy. We will report on search engine rankings and predefined KPIs. We offer other

services listed in this document that will aid in the SEO process. Each campaign includes a

monthly review with Damon Segal. This review will analyse traffic data and rank positions

as well as conversions and usability.

“The alchemists in their search for gold discovered many other things of greater value.”


“Amongst all of the wild claims out there regarding SEO Damon is a

refreshing light of reality regarding this, his specialist subject.

He understands SEO and website

marketing thoroughly and is a recognised

national speaker on this subject. If you want the truth

and a creative solution, I can highly recommend Damon.”

Andy Foote

Managing Director

BMS Homes Ltd.

Social Media MarketingSMM

04What is it:

Social media marketing is a growing trend and a powerful medium, which can be

effectively used as an online marketing tool. An effective social media marketing campaign

requires well thought out objectives, careful planning, social media expertise, advanced

writing, research skills, efficient campaign implementation and campaign success tracking

procedures. We have all the necessary expertise & skills to ensure a successful social media

campaign implementation for your business/organisation.

What we do:

• Determine the overall direction of the campaign

• Develop a company story; identify the primary messages, themes and topics

of discussion

• Identify all participants; develop profiles and biographies and the responsibilities

of each participant

• Set goals and objectives, and time lines for each

• Creation, setup and refinement of social media profiles

• Build audiences, followers and friends

• Setup management consoles and listening tools

• Set KPIs and monitor results

• Monthly review of page and activities

• Reporting and recommendations

• Provide training and support as required

Why us:

We have been involved with social media marketing since 2003. We have been actively

using it as a marketing tool since 2006. Damon Segal has also been lecturing on social

media marketing for the last two years at Global Conferences and MBA courses at Cass,

Henley and Ashcroft business schools. It has become a primary topic with brands since

late 2010.

“This isn’t a direct marketing tool, this is human communication.”


“Damon has a great knowledge of social networks and how to work with them to promote your business. He also has that rare ability to translate business concepts into working, nicely designed websites - and he is unf lappable!”

Roderick Millar

Managing Director

IEDP Ltd.

Pay Per Click Marketing (PPC)PPC

05What is it:

On a search engines search results you will often

see 3 links in a coloured box across the top and a

selection down the right hand side. These are

labelled ‘sponsored links’. In order to appear in these

areas the search engines charge a cost per click. It

could be 5p, or it could be £5 dependant on your key

phrases competitiveness and your landing pages’

optimisation. Social media also has PPC offerings,

these are demographically targeted for precision

marketing.

What we do:

• Keyword research, finding the actual

words that people search for to maximise

relevant traffic to your site.

• Campaign setup, including all areas of

PPC if required. e.g. Mobile adverts,

content network adverts.

• Facebook PPC marketing

• Linkedin PPC marketing

Once a campaign is running:

• We provide monthly campaign management

• Focus on reducing cost per click

• Focus on increasing relevant traffic

• Focus on increasing conversions

• Full reporting of monthly progress

• Monthly call with recommendation

to improve site performance

Why us:

Our PPC projects are headed up and often

implemented by Damon Segal who is one of the

leading authorities in this area. Damon has been

managing PPC campaigns since 2003.

Half the money I spend on advertising is wasted; the trouble is I don’t know which half. -

John Wanamaker (1838 - 1922)


Email MarketingEMAIL

06What is it:

Because of the nature of e-mail marketing, results

are quickly observed. E-mails go directly to your

target’s desktop. They do not have to pass reception,

PAs or the challenging envelope opening and you

will see which offers are favoured and how many

emails were opened.

What we do:

• Create and design your e-mail

or e-mail template

• Provide an e-mail platform for distribution

or make recommendations based

on requirements

• Source e-mail mailing lists

• Manage the process of sending mails

• Monitor and report on your sent e-mail

Why:

Emotio’s team has a great deal of experience with

e-mail systems. We can help you select the best

platform for your requirements, plan and then

execute your email marketing campaigns. We can

also provide post campaign analytics to help you

understand what worked and more importantly

what didn’t work.

We also have our own recommended platform. We

can set up an account for free and have you up and

running in no time. We offer a monthly subscription

to allow you to send email as often as you like or for

the casual user we have a pay as you go option

“Always and never are two words you should always remember never to use.” - Wendell Johnson


Link BuildingLINKS

07What is it:

Inbound links form a critical part of search engine

optimisation. Due to the democratic nature of the web,

search engines give sites with inbound links a higher

ranking. Each inbound link acts as a vote for your

website. Based on the quality of that link it can be a

small vote or a large one. So building links must be

done carefully. There is no point building hundreds of

links that have little or no value.

What we do:

• Focus on building high quality

inbound links

• Use keywords in anchor text to improve

your search engine rankings for those words

• Link bait material

• Blogger outreach (sharing content with select

bloggers to link back to site

• Monitor and report on links built each month

Why:

Emotio’s focus on building quality links both within

articles and blogs and on page ranked sites. This mix

of links will ensure a long term presence in the search

engine. We follow 20 rules in link building to ensure

your links are of a consistent high quality even when we

are bulk building these links. We can provide as many

as 100 links per month which will drive search engine

positioning and your sites authority on the web.

“The people who cast the votes decide nothing. The people who count the votes decide everything.”

Joseph Stalin (1879 - 1953)


I just wanted to say thank you and your team for many years of support and hard work you have put into our marketing and website. With you help the website is now firmly embedded in the search engines.”

Joe Jones

Sales & Marketing Manager -

BIG Ltd

Online PR and ArticlesSyndication

08What is it:

Strategically publishing articles or distributing

Press Releases on various websites over the

Internet improves your businesses exposure as

well as increases your sites inbound links. Using

focused keywords in the content improves the

value of those inbound links and hellps as part of

your search engine marketing strategy.

What we do:

• Given a rough script, we can create your

article or press release

• Given your article or press release, we can

optimise it

• Once ready we can distribute your content

via syndication websites.

• Finally we report on results

Why:

For a fraction of the cost of traditional press

releases, we can send your news release through

syndication hubs and accomplish the following:

• See your news on top-tier news sites like

Yahoo! News. Increase your visibility and rankings

in search engines like Google. Get your news to top

journalists and media outlets and drive qualified,

ready-to-buy traffic to your web site

• Article syndication will help site rankings

in the same way that press releases do. Done

correctly article syndication can help build a

personal or business reputation as an authority on

a subject.

“Some are born great, some achieve greatness, and some hire public relations officers.” Daniel J. Boorstin (1914 - )


Website AuditsAUDITS

09TECHINCAL SITE AUDIT

Emotio will provide a technical audit of your site covering

issues such as site navigation, search engine spiderability,

code analysis, URL’s, redirects and the inclusion of technical

enhancements such as XML sitemaps. We would also outline

various advanced SEO systems and inclusions that Emotio

or your development company could build into your site to

improve your rankings.

On page search engine optimisation is only half the battle. If

the site is not structurely setup for SEO then whatever the work

carried out on page (meta, headings, keyword density etc.) it

will be less effective if the site is not set up properly for indexing

by the search engines.

Our technical audit will ensure that if your site has not got all the

elements to make it a success we will be able to let you know.

USABILITY AUDIT

Often when your website is being built the people closest to it

don’t see how difficult the site might be to use. It’s like having

an old car. It becomes automatic to lift the door a little when

opening it, then pumping the accelerator twice before turning

the ignition. Once the car starts you rev to 5000 for three

seconds and let it come down to a nice idle speed or it stalls.

Now think what it would be like to give some one the keys to

your car and tell them to go for a drive, they might not even

get the door open! Some websites are like this and usability is

often a key in getting conversions (sales, enquiries, downloads,

etc) from a site.

Emotio’s team will provide a manual audit of a websites usability

as well as an expert review of the sites usability.

Furious activity is no substitute for understanding. - H. H. Williams


“Damon and I have worked together on several projects now

and I have constantly found his enthusiasm

and energy for his subject compelling. He is a fabulous presenter

with the deepest understanding of

his marketplace and audience.”

Carolyn Henderson

Managing Director

Warren House

Corporate IdentityBRANDING

10What is it:

Looking the part is half the battle! In this fast

paced world, decisions are made quickly. If your

brand does not represent you in a positive fashion,

your chances of attracting new business could be

lost, just by handing a potential client one of your

business cards.

What we do:

• Logo design

• Brand Style Guides

• Stationery Design and Print

• Product branding

• Brand management and marketing

Why:

Branding is the major protection against your

company being perceived as just another mundane

supplier whose products and services are readily

available from your competitors, leading to

choice by price. With the worldwide web making

it easy to locate your opposition by way of search

engines, the need for products and services to be

perceived as unique is imperative. The solution lies

in projecting a brand image that has been carefully

researched, dynamically created and finally applied

in a manner that will increase market awareness,

whilst enhancing your company’s image.

Emotio can help define what your brand represents

to the eyes of your target market.

“You only get one chance to make a first impression”


“Damon and his team have worked diligently and hard with our business to develop a web site and corporate identity meeting our requirements, they have been innovative and flexible in their approach, delivering on time and on budget. We would recommend them to other business’s.”

Tom Martin

Managing Director

Martins Properties

Design for PrintLITERATURE

11What is it:

A well-designed piece of literature will re-enforce

your brand and when produced correctly could be a

great help in raising your company’s profile. Emotio

can design your flyers and brochure to give you the

utmost credibility with your target market.

What we do:

• Brochure design

• Direct mail

• Flyers

• Stationery

• Postcards

Why:

Visually attractive design alone will not necessarily

attract new business. To be successful many critical

factors must be integrated into the design process.

There are many ways to improve the results gained

by the use of corporate literature. Emotio have

spent years producing creative designs that have

resulted in a positive response, to the benefit of our

many clients.

For instance, we know it is important for your image

to promote the main advantages to be gained by

dealing with your company. No matter how well

a brochure’s copy is put together, very few people

will read every word. We also understand the need

for your literature to be sufficiently dynamic to

present a clear call to action. There are many other

key issues when designing literature but for the

best results specific guidelines must be followed.

“We make you look good between the sheets”


Intenix ERP Software SolutionsDEVELOPMENT

12What is it:

Intenix is our technology company. If you have a large

development requirement then Intenix can deliver the

technical side of the project whilst Emotio handles the design

and marketing side.

What we do:

Intenix have a complete delivery solution, from, business

analysis and scope documentation all the way through to

functional specification, design development and delivery.

Intenix can / will be solely responsible for the following

• Consultancy

• Business analysis

• Project management

• Implementation

• Quality assurance

• On-going system support

• Change control

The Intenix Project Management approach is based on

“pragmatic PRINCE2”. This means that the structure and

rigour of PRINCE2 methodology is followed, but in order to

retain agility and reduce costs, the unnecessary bureaucracy

is eliminated. In practice, this means keeping project

management simple and not getting bogged down in large,

unwieldy processes.

Why:

Our team have experience delivering projects ranging from

£50k to £1.8m. As a small run by experienced individuals

with a history of over 20 years in this arena we manage just a

few large projects each year ensuring that our customers are

number one in our eyes. We fulfill solutions on a personal level

as opposed to larger companies acting simply as suppliers.

Fred Brooks said “How does a project get to be a year behind schedule? One day at a time.” at Intenix we make sure we keep track of every day carefully, this means we deliver on time and on budget.

18 Emotio Services Overview - www.emotio.co.uk - 020 8385 5050

Intenix Mobile App DevelopmentDEVELOPMENT

12What is it:

Intenix has a dedicated mobile application development

team. The trend towards applications for mobile devices

is growing and creating innovative, integrated solutions

enable us to add value to your business or organisation.

What we do:

With our history in application development and strict

processes in project management, mobile was a natural

extension to our development offering.

Development platforms include;

• iPhone

• iPad

• Windows Mobile

• Google Android

• Blackberry Mobile

We can manage the whole mobile application development

cycle from initial requirements and architecture to

development and integration into your existing systems.

Why:

Our research and development team keep upto date on all

technological advances. This means that our development

will written using the latest techniques enabling your

mobile applications to scale as technology changes. As

per our ERP solutions, we ensure your mobile development

is carefully planned and executed as per your business

requirement. Most importantly we work to delivery your

project on time and on budget.

“Always program as if the person who will be maintaining your program is a violent psychopath that knows where you live.”

19 Emotio Services Overview - www.emotio.co.uk - 020 8385 5050

Emotio Design Group Ltd.Kingsbridge House

130 Marsh Road, Pinner

HA5 5LX

www.emotio.co.uk

[email protected]

www.facebook.com/emotio

twitter.com/emotiodesign

Last Word

This is not an exhaustive list of what we can do for you. After

over 20 years in the marketing, design for print and web

industry, we have worked on everything from product design

for new toys to promotional items such as the finest leather

wallets and binders for a private bank. If you have a creative

requirement speak to us about it, you’ll find we can be very

resourceful.

You scan all our contact details straight to your mobile with

the above QRCode. We look forward to hearing from you.

iPhone - http://bit.ly/QRIPHONE

Blackberry - http://bit.ly/QRBERRY

Android - http://bit.ly/QRANDROID

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