Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How. Namics.
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Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How. Namics. Dr. Thomas Sammer. Senior Consultant. Berlin, 5. Mai 2014
description
Dr. Thomas Sammer, Senior Consultant bei Namics präsentierte am 5. Mai an der IICO2014 «Next Generation Apps».
Transcript of Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How. Namics.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How. Namics.
Dr. Thomas Sammer. Senior Consultant. Berlin, 5. Mai 2014
Namics.
Fullservice. Digitalagentur.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Frankfurt
München
St.Gallen Zürich
454 Mitarbeiter
Hamburg
26 Partner
56m CHF
1995
Namics.
Geschäftsfelder.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Communications Content Management & Applications
Mobile Business Solutions
Commerce
Collaboration
Apps
Apps Nat
ive
App
licat
ions
Device API
Native Application
Web
App
licat
ions
Mobile Browser
Web Code
Hyb
rid A
pplic
atio
ns
Device API
Native Container
Web Code
Apps Oculus Rift Moto 360
In-Car Television
...
Namics.
Angebot. Innovate. Create. Define. Deploy. A-Z.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Strategie Konzept Betrieb
& Analytics
Ideation Implementierung
Testing
Today’s Focus
Namics.
T
Create. Interdisciplinary. Success. Together.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
MOBILE TECHNOLOGY Native Apps Hybrid Apps Web Apps
MOBILE CONSULTING Mobile Strategy Marketing Project Management
MOBILE USER EXPERIENCE Interaction Design Prototyping Visual Design IX
C
Namics.
Fokus
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Namics.
Fokus
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Namics.
Fokus
07.05.14 Mobile. Flughafen. Innovation. Web. Native
Namics. 07.05.14 Mobile. Flughafen. Innovation. Web. Native 12
Namics. 07.05.14 Mobile. Flughafen. Innovation. Web. Native 13
Namics.
Mobile. Kunden.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Namics.
UBS. Financial Health Check.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Namics.
UBS. Mobile Banking App 3-0.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
and now…
Innovation
Bildquelle: Namics
Innovation
Bildquelle: http://estimote.com/
Internet
Welcome Desk
M. Maier
History Profile
Wer hat iBeacons. • 20 Mayor League
Baseball Stadien • Macy‘s • Apple Stores
Bildquelle: hashslush.com
Namics.
Kontext. Push. Action.
à Kontextbezogene Push-Nachricht
§ Nur im Stadion
§ Nur in der Filiale etc.
à Aktion auslösen
§ CRM-Profil öffnen
§ Benachrichtigung auslösen etc.
à Nutzen
§ Richtige Zielgruppe
§ Richtige Zeit
§ Richtiger Ort
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Richtiger Kontext!
Innovation
Bildquelle: Google
Bildquelle: http://www.journaldugeek.com/
Bildquelle: www.businessinsider.com
Bildquelle: www.lemondeinformatique.fr
Bildquelle: www.engadget.com
Bildquelle: businessinsider.com
Namics.
Inside. Glass. Timeline Card.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Namics.
User Acceptance. Wearable. Namics.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Quelle: Forrester Research, Inc.
Namics.
The Wearable OS. Android Wear.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Quelle: developer.google.com
Namics.
The Wearable OS. Android Wear.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Quelle: developer.google.com
Innovation
Bildquelle: Oculus Rift
Bildquelle: Oculus Rift
Bildquelle: Namics
Bildquelle: Oculus Rift
Bildquelle: Oculus Rift
Bildquelle: Oculus Rift
Bildquelle: Oculus Rift
Bildquelle: Wikimedia
Bildquelle: hilbersinc.com
Namics.
Summary.
Die
ses
Jahr
N
ächs
tes
Jahr
+3
Jah
re
Hohe Business- Relevanz
Business- Relevanz
Business- Relevanz
Beobachten, Business-
Relevanz für Spezialfälle
Namics.
Danke!
Namics.
Kontakt. Mobile. Namics.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Dr. Thomas Sammer Senior Consultant Mobile Business Solutions +41 79 946 74 07 [email protected] Twitter: @thfs
