Emerging Media in the Non-Profit Arena
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The Digital DiagnosisEmerging Media in the Non-Profit
Arena John C. Havens @johnchavens
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Who I Am
• Founder/Principal of Transitional Media
• Former EVP, Social Media for Porter Novelli
• Author, Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
• Former VP, Business Development for BlogTalkRadio
• Guide to Podcasting for About.com (Original Guide)
• Professional Actor for 15 years in NYC
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Accountability Based Influence
(ABI)
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ROI to ROEReturn on Engagement
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It’s not about you. dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
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Only 16% of all non-profits plan on using mobile websites in 2011
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Building a Social Innovation Pipeline
Distinguish between the mediums - Use Facebook for general broadcast and fan to fan conversations, and LinkedIn for a discussion on IT staffing.
Always have a PURPOSE - are you recruiting volunteers? Cultivating activists? Don’t just SCHILL FOR COIN.
Leverage volunteers to be your Social Media activists.
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Each time Lose For Good is mentioned in social media -- blogs, Twitter, Facebook -- Weight Watchers will donate $1 to Share Our Strength and Action Against Hunger, up to $75,000.
Since Lose For Good launched in 2008, Weight Watchers members and online subscribers around the world have lost more than 12 million pounds, resulting in more than $3 million donated to programs that provide children and families with better access to nutritious food.
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It's easy to spread the word. Here's how: Today, September 19, 2011 participate in any and/or all of the social media strategies below:
Facebook: "Like” the official Weight Watchers page, as well as the pages for Weight Watchers Supermarket Foods, Share Our Strength, or Action Against Hunger.
Twitter: Become a new follower of: @weightwatchers, @shareourstrength, or @acfusa; Tweet or ReTweet using the hashtag #LoseForGood
Blog: Write a blog post about the Lose For Good campaign on your personal blog or in the WeightWatchers.com Community
Check-In: Check in from your mobile device to a participating Weight Watchers location on Facebook Places or Check-in to the official Lose For Good Challenge in the Weight Watchers Community
Getting Geeky(Emerging Media Case Studies)
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P&G ‘s Always Me Ovulation Tracker
• Personalized question and answer function to address intimate questions
• Comprehensive, interactive tracker and calendar to help manage a woman’s period/cycle
• “Shop Always” button for discreet, immediate and direct online purchase of Always feminine hygiene products from one’s mobile device as well as a store locator
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Accountability Based Influence
(ABI)
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Will your actions speak louder than
your words?
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Who?Who?Who?Who?
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I really wanna’ know.
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John C. Havens [email protected]@johnchavens
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