Emergence of the customer oriented enterprise (gunther verheyen, scrum day europe)
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Emergence of the Customer-Oriented Enterprise Scrum and Enterprise Agility Gunther Verheyen Capgemini Global Scrum Leader
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Abstract: Scrum and Enterprise AgilityScrum is a widely adopted framework for complex product development. Gunther Verheyen, Capgemini’s global Scrum leader, has witnessed how Scrum is a powerful mean to adopt the new, Agile paradigm of software development. Gunther will share his observations how Scrum is currently surpassing the walls of the software department. Gunther has a vision that helps people and organizations capitalize on this evolution and use Scrum to grow into Enterprise Agility. Because organizations can do more than just faster and better software development to delight its customers. What emerges, is the “Customer-Oriented Enterprise”. But Gunther will demonstrate why it is highly unlikely that this is the last stage of organizational evolutions…
Transcript of Emergence of the customer oriented enterprise (gunther verheyen, scrum day europe)
Emergence of the Customer-Oriented Enterprise!
Scrum!and!Enterprise!Agility!Gunther!Verheyen!
Capgemini!Global!Scrum!Leader!
Market pressure
Stakeholder impatience
Strategy revisions Shrinking lead times
Collaborative competition
Technical integration
Legislations and regulations
Fast media coverage
The must of mobile
Liberated markets A global economy
Distributed skills Competing opinions
Unstable stakeholders
The consumerization of IT
“Have you got an app for that?”
Dispersed decision taking
Hello world…
The age of twitter
What is IT contributing to our business?
This volcano of seemingly uncontrollable disruptions creates a BURNING PLATFORM. All the time.
You can deny it, but you cannot escape it. Your ICEBERG is melting.
You seek, but don’t find control. You can’t manage it all. You become a FIREFIGHTER. All the time.
Because every eruption, every unforeseen event is a CRISIS. And is treated that way.
The firefighter act isn't helping. It takes all your time and you still lag behind. All the time.
Did you miss the train to EXTREMISTAN? Is that why these ancient control models based on industrial linearity are kept in place?
We’ve been there in IT. We too believed the industrial paradigm to offer CONTROL.
Superior staff designs and plans executable tasks for workers. Workers are overlooked by hierarchical supervisors. QA is always done… too late.
The significant anomalies of the old paradigm did give rise to a new one.
AGILE thrives on competing ideas. Ambiguity and complexity are resolved by people and creativity.
Encourage!Change!
SCRUM became the leading Agile framework.
With Scrum we set objectives, explore options and act. We sense, probe and adapt. At all levels.
With Scrum we build better software. Faster. In 30 days, or less. We drastically reduce the time to respond to change. Up to instant responsiveness.
Some organizations have even introduced a negative response time to change. They… LEAD.
Scrum is transcending software development, and becomes a mean to the goal of Enterprise Agility.
The CUSTOMER-ORIENTED ENTERPRISE emerges!
Commercial*Product*n"
Commercial*Product*2*
Commercial*Product*1*
IT* Release*Business*Business* IT* Release*
Governance,*Risk,*Architecture,*In
frastructure*
Support*
Governance,*Risk,*Architecture,*In
frastructure*
Scrum Team
Scrum Team
Scrum Team
Scrum Team
Scrum Team
Scrum Team
Scrum Team
Scrum Team
Agility is about deep CULTURAL change and cannot be achieved overnight, dictated or planned. It is more about BEHAVIOR than it is about ‘process’.
• Scrum is probably already in use in your organization.
• Capitalize on the bottom-up enthusiasm via an Agility Capture Team (‘ACT’).
A predicted roadmap is replaced with discovery and the art of the possible through a Scrum qua Scrum approach and a Transformation Playbook.
Time = f(dedication * 1/firefighting)"
In the Customer-Oriented Enterprise:
• The self-directing, bottom-up intelligence of cross-functional Scrum Teams serves to envision, develop, maintain and grow great products.
• Managers create motivating boundaries from which complex products get delivered in 30 days, or less.
• Managers and Scrum Teams achieve mastery through focused accountability and dedication.
All find purpose in excellence upon collaboration.*
Enterprise Agility has no end-state, there is only CONTINUOUS IMPROVEMENT.
The Customer-Oriented Enterprise dissipates into universes of learning, creativity and collaboration.
Ancient concepts fade out (‘users’, ‘requirements’, ‘developers’, ‘departments’). Players contribute, interact, exchange, interweave and combine component pools, emerging patterns and services.
The illusion of eternal growth and our triple-P obsession (projects, profit, productivity) is replaced by social enterprising (value, purpose, benefit).
Hello universe…
Gunther!Verheyen!*
• eXtreme*Programming*and*Scrum*since*2003*
• Capgemini*since*2010*
• Financial*Services*NetherlandsFBelgium*
• Global*Leader*for*Scrum*
• Contributor*to*Capgemini*Technology*Blog*
• Scrum.org*since*2009*
• Professional*Scrum*Master*level*II*
• Professional*Scrum*Product*Owner*level*II*
• Professional*Scrum*Trainer*PSF,*PSM,*PSPO*
*Mail*[email protected]**
Twi)er*@Ullizee*Personal"Blog*hRp://ullizee.wordpress.com*
Thank you*
