Emerce Insight Publishing Willem Endhoven I Rex

“ “ Newspaper Publishing Newspaper Publishing on on

Electronic Paper”Electronic Paper”

iRex Technologies bviRex Technologies bv

iRex Technologies bv

E-ink characteristics:E-ink characteristics:

• Mobile–Low power usage–Light weight–Thin

• Reading–“close to paper” readability–Read under all circumstances (outdoors)–No flickering

• No video• Not yet: full color

3 Important characteristics: “readability, mobility, actuality”3 Important characteristics: “readability, mobility, actuality”

Electronic Paper

ReadabilityMobility

Phone

Actuality/interactivity

Phone

PDA

Paper

Paper

LaptopPC

Electronic Paper

Electronic Paper

+

+

+BB

BB

PDA

LaptopPC

Phone PDA

Laptop

PCBB

Paper

Effortless solution for publishers...and open system for consumers

Archive keys, switch between last opened

content and content lister

Toolbar, contains basic set of tools, viewer can add “viewer specific” tools

Content indicator, provide basic navigation in the listed/viewed content

Navigation keys, switch between the selectable items

in the current view and confirms the selected item

Flipbar, navigate between the pages in the

listed/viewed content

Menu key, provide access to settings, connectivity

and optional applications

Up key, go back to previous level

Connect key, connect to the IDS

Content Viewer

The iLiad…For (all) reading…….

Archive keys, switch between last opened

content and content lister

Toolbar, contains basic set of tools, viewer can add “viewer specific” tools

Content indicator, provide basic navigation in the listed/viewed content

Navigation keys, switch between the selectable items

in the current view and confirms the selected item

Flipbar, navigate between the pages in the

listed/viewed content

Menu key, provide access to settings, connectivity

and optional applications

Up key, go back to previous level

Connect key, connect to the IDS

Content Viewer /note pad

The iLiad…For (all) reading and writing!

Folder with all your newspapers

Activate the pen to write on your newspaper

Page indicator

Navigation keys for selecting newspaper or news items

Turn the page like a newspaper

Press the button and get your newspaper

read your interactive newspaper. Click on an article to read more…..

The iLiad…For news(paper) reading…….

Up key

Menu key

Folder with all your books

Activate the pen to write on your book

Page indicator

Navigation keys for selecting books

Turn the page like a in a book

Press the button and get your latest E-books

Click on an hyperlink to read or look up in the dictionary

The iLiad…For book reading…….

Up key

Menu key

Folder with all your documents

Activate the synchronization with your PC

Page indicator

Navigation keys for selecting documents

Turn the page like a paper document

make comments on documents with your pen

The iLiad…For document reading…….

Up key

Menu key

Pres the button and get new applications

Folder with all your notes

Activate the pen write, erase, make new pagesActivate synchronization with your PC for backup.

Page indicator

Navigation keys for selecting notes

Turn the page to read more pages

write your notes, select line thickness and black or grey or white line colors

The iLiad…For notes taking…….

Up key

Menu key

Pres the button and get new SW updates

Consumer benefits…..Paper readingConsumer benefits…..Paper reading

A case for newspaper publishing

iRex Technologies bv

Newspaper strategiesNewspaper strategies

Traditional Adaptive Proactive

Traditional newspaper+Paper experience-actuality-cost concern

Newspaper on Internet+interactive-not mobile-value?

News on Mobile+mobility-value?-not readable

Electronic Newspaper+Paper experience+Interactive+Mobility







“electronic paper is closer to your (brand) essence

than mobile phone or web surfing”







“electronic paper is closer to your (brand) essence

than mobile phone or internet”

“electronic paper is extending your impact beyond

traditional readers to a new

audience..”

E-publishing: a cooperation model with great E-publishing: a cooperation model with great opportunities to obtain extra revenues….opportunities to obtain extra revenues….

• Publisher function:– make content electronically available

for multiple outlets

• Print and distribution:– electronic paper printing– instant (more frequent) distribution

• Retailing function:– opportunities for multiple sales to new

audiences (news readers)

“save up to 80% on print and distribution costs (by maintaining thefull revenues”

“ extra revenues from a new reader audience”

“Earn extra revenuesfrom existing content”1

2

3

Principles of electronic publishing businessPrinciples of electronic publishing business

On-line retail:-promotion-sales-money collection

Digital wholesale& distribution

Digital Publishing:-publishing-setting retail conditions

Market

100%55%40%

Newspaper publishing on electronic paperNewspaper publishing on electronic paper

ContentManagement

system

Print

Website

Mobile

FTPiDS

fulfillment

“iLiad”

“subscr.”

“$”

Daily delivery service

“$”

Benefits:Benefits:• End consumer

– Obtain digital newspaper regardless location, multiple editions per day– Receive personalized items– Receive an iLiad for all your reading habits @ special offer price

• Irex Technologies– Increased momentum in iLiad sales– Earn iDS fee per subscription

• Newspaper (retailer)– Deliver news faster and cheaper than ever before– Potential for differentiation and customer feedback– Earn 55% of subscription fee

• Newspaper (publisher)– Make money over existing content to new audiences (40%)– Keep control over retail strategy– Newspaper as Brand:– Position (again) in the market with advanced strategy– New advertisement and corporate strategies possible– Earn an overall 85% from recommended retail price without further costs

Key takeawaysKey takeaways

• Do more with your digital content• Leverage over your brand legacy• Keep the good things of paper and combine with the

good things of digital print• Newspaper publishing on electronic paper brings

revenues and new readers• For educational and professional publishers the same

opportunities are emerging

• Electronic paper has started……Benefit from it and Learn!

• Seeing is believing

[email protected]

Thank you for your attention.

http://www.irextechnologies.com/

Emerce Insight Publishing Willem Endhoven I Rex

Technology

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