Emc - Cloud Vision and Strategy

1© Copyright 2011 EMC Corporation. All rights reserved.

Sanjay

Mirchandani

Chief Information Officer

EMC Corporation

EMC Forum Istanbul 2011


Agenda

• EMC’s Cloud Vision and Strategy

• Cloud Meets Big Data

• EMC IT: Our Own IT

Transformation

• Our Journey To The Cloud

• IT-As-A-Service Strategy

• Trust In The Cloud


Business Catalysts For Change

Information Deluge Cyber SecurityBudget Dilemma


TECHNOLOGYCATATLYSTSFOR CHANGE


Waves Of Disruption & Opportunity

CloudComputing

Minicomputer

Mainframe

PC / Microprocessor

Client / Server

Enter The Cloud.


EMC’s MissionTo Lead Our Customers And

Partners On Their Journey To

Hybrid Cloud Computing

And IT Transformation


2003ENTERPRISE

STORAGE

2011CLOUD MEETS

BIG DATA

2005

2007

2009

INFORMATIONLIFECYCLE

MANAGEMENT

INFORMATION& VIRTUAL

INFRASTRUCTURE

JOURNEYTO THECLOUD

EMC’s Evolution to Cloud & Big Data8-year $24.5B investment in market leading technology

2003-2010

M&A $14.0B

R&D $10.5B


Cloud – A New Architecture

Dedicated, Vertical Stacks

Old World – Physical New World – Virtual

Dynamic Pools Of

Compute & Storage


Private Cloud is a Top Priority for IT

―A full two-thirds say

they have pursued or

are pursuing a private

cloud computing

strategy by 2014.‖

GARTNER

66%Yes

10%

No24%

Maybe

Source: ―Private Cloud Computing Ramps Up in 2011‖, March 2001, Gartner


Agility Is The #1 Private Cloud Driver

55%Agility

15%Other

24%Cost

9%Business Alignment

―The majority see agility

and speed as the

primary benefits of

private cloud

computing.‖

GARTNER

Source: ―The Drivers And Challenges Of Private Cloud Computing‖, March 2011, Gartner


Private Cloud Is The First Step

Infrastructure

Private CloudEnterprise IT Public Cloud

Simple

Low Cost

Flexible

Dynamic

Trusted

Controlled

Reliable

Secure

Private Cloud Is The Best Of Both Worlds


Hybrid Cloud Is The Destination

End User Provisioning

Transformation

Application

Transformation

New Application Platform

Infrastructure

TransformationPrivate

Automated Hybrid

Cloud InfrastructurePublic

New End User Computing


S E

C U

R I

T Y

A U

T O

M A

T I O

N

A New Layering Of IT

End User Provisioning

Transformation

Application

Transformation

Infrastructure

Transformation

New Application Platform

Private

Automated Hybrid

Cloud InfrastructurePublic

New End User Computing


IT ProductionInfrastructure Focus

Business ProductionApplications Focus

IT-as-a-ServiceBusiness Focus

Low

Governance

High

Governance

The Journey To The Private Cloud: Phases

PlatinumGold

% Virtualized

SimplicityEfficiencyProtection

ScalabilityContinuitySecurity

StandardizationAutomation


IT-As-A-Service

Optimizing IT Production

For Business

Consumption


CLOUD TRANSFORMS IT

BIG DATATRANSFORMS

BUSINESS


Big Data Has Arrived

Geophysical

Exploration

Video SurveillanceMobile Devices

Medical Imaging Gene Sequencing

Video RenderingSocial Media

Smart Grids

A new world of Mission Critical Applications


Big Data Storage Is DifferentUnstructured Data Demands A New Approach

Storage Islands

More Capacity, More Admins

Performance Optimization―Whack-A-Mole‖

One Storage Pool To 15+PB

More Capacity, Same Admins

Linear Performance Scalability

Scale Up, Manual Scale Out, Automated


Unstructured Data

Big Data Storage For Big Data Applications

Enterprise Applications

Structured Data

Cloud InfrastructureCloud Infrastructure

Big Data Applications

Isilon AtmosVMAX VNX


Big Data Apps Require Big Data AnalyticsYour Approach To Business Analytics Must Change

Structured

Data Summaries

Rigid, Manual Process, Batch

Isolated & Standalone

Structured & Unstructured

Full Fidelity Data Sets

Agile, Self-Service, Realtime

Collaborative & Integrated

Limited, Pre-Defined Expansive, Iterative


Greenplum Unified Analytics PlatformThe World’s First Big Data Analytics Platform

Partner Tools & Services

Analytic Productivity Platform

Data

Scientist

Data

Analys

t

BI

Analyst

LO

B

Use

r

Data Access & QueryData

Platform

Ops

Cloud Infrastructure

• Structured &

Unstructured Data

• Scale-Out Architecture

• Improve Productivity Of

―Data Science‖ Team

• New Data Platform Ops

Role


Drive Insight To Action With Data In ContextImprove Business Results With Better Decisions

Business

Analyst

Big Data

Platform

Data

Scientist

Data

Ops

LOB

Exec

Embedded In

Business Process

Flow


ActDocumentum xCP

The EMC Big Data ―Stack‖

AnalyzeGreenplum, Hadoop

?

StoreVMAX, Isilon, Atmos

Petabyte

Scale1

Structured &

Unstructure

d2

Real Time3

Collaborativ

e4


EMC’s Comprehensive Cloud Portfolio

Isilon

AtmosGreenplum

Data Domain, Avamar, Networker

VNX VMAX

View

Next-Gen Cloud Applications

Ionix

VPLEX

vShieldvCloudDirector

CloudFoundryvSphere

vFabricCloudFoundryvSphere

vFabric

Traditional Applications

Big Data Applications

http://www.greenplum.com/


Cloud Meets Big Data – Key Takeaways

• A New Cloud Architecture Is ―Re-Layering‖ IT– Transforming Infrastructure, Applications, Access

• Enterprise Data Will Grow 50x Over The Next Decade– New Technology Is Needed To Manage It

• Big Data = Big Opportunity– Use Big Data Analytics To Deliver Insight & Take Action!


OWN

IT

TRANSFORMATIO

N


EMC IT At A Glance20112004

User Profiles 24,000 ―Internal‖ Users 51,000 ―Internal‖ Users

IT Environment70,000 Customers And Partners

5 Data Centers, 960 TB Storage

400,000+ Customers And Partners

5 Data Centers, 10 PB Storage

Business

Applications~ 400 Applications And Tools ~500 Applications And Tools

Virtualization 2,000 Physical Servers~ 6,000 OS Images (Worldwide)

80% Of All Servers Virtualized

Global Support 50+ Countries And 15 Languages 80+ Countries And 20 Languages


2004-08 2009-10 2011+

IT PRODUCTIONEfficiency

BUSINESS PRODUCTIONQuality Of Service

IT-AS-A-SERVICEAgility

EMC IT’s Journey To The Cloud

40%

30%

15%

Run IT-As-A-

Business

Virtualize Mission

Critical Applications

Development, Test, An

d IT-Owned

Applications

% V

IRT

UA

LIZ

ED 86%

100%

80%

WE ARE

HERE

75%


IT ProductionApproach

• Consolidated Infrastructure

• Tiered Storage

• Standardized On x86 Architecture

• Introduced Server Virtualization

• Transitioned To Disk Based Backup

• Optimized Data Center


Business ProductionApproach

• Swept The Floor Of Legacy Stacks

• Created Virtualized, Tiered, Shared

Platforms

• Integrated Management And Security

• Deduplicated Backup

• Planned Next-Generation Data Center


SERVICE DELIVERY AND

SUPPORT

IT-As-A-Service Strategy

Service Catalog Pricing, Show/ ChargebackService StrategyGO-TO-

MARKET

Automated Orchestration And

Provisioning

Standardized Processes

Standardized Service Management Tools

FINANCIAL

TRANSPARENCY

Metering

Service Costing Policies

CUSTOMERS

Service Request / Delivery InvoicingVoice of the Customer

1

3 4

TRUST IN THE CLOUD

SKILLS / ROLES / COMPETENCIES6

5

CLOUD INFRASTRUCTURE

SERVICE PORTFOLIO MGMT

Portfolio / Demand Mgmt Processes

Service Roadmap

Service Design / Launch

2


2004-08 2009-10 2011+

IT PRODUCTIONEfficiency

BUSINESS PRODUCTIONQuality Of Service

IT-AS-A-SERVICEAgility

Benefits Along The Journey

40%

30%

15%

Run-IT-As-A

Business

Virtualize Mission

Critical Applications

Development, Test, An

d IT-Owned

Applications

$11M

$6MData Center

Equipment Savings

55%of OS Images

Virtualized

60%of Mission

Critical

Apps Virtualized

30MPounds of CO2

Reduced

OpEx Savings$12M

$74M Data Center

Equipment

Savings

170% Storage Admin

Productivity Up

34% Increase in

Energy Efficiency

60M Pounds of CO2

Reduced

Power and

Space

Savings

% V

IRT

UA

LIZ

ED 86%

100%

80%

WE ARE

HERE

75%

$$ OpEx Savings

t Time to

Provision

C Customer Sat

C Cost

Transparency


• Socialize With Internal Customers And

Gain Executive Buy-In

• Standardize For Efficiency And Simplify

For Savings

• Define New Measures And Baseline

Performance

• Embrace A Virtual-first Policy—And

Don’t Turn Back

• Invest In Skills And Education

Lessons Learned


Security Lessons LearnedPeople Are The New Perimeter*Traditional Security Infrastructure

• Don’t underestimate complexity

• Legacy control points no longer valid

Dynamic Environment

• New systems easily provisioned and de-provisioned

• Traditional rules no longer sufficient

• New forensics and incident response processes required

Merging of Functions

• Security must become a core skill of all IT professionals

• Increasing focus on risk and governance

* Art Coviello, RSA Conference 2011


Talking Openly

About CloudIt’s a sea-change for IT

Opens up huge opportunities

Preparing Our People

Creating Incentives

to be Multi-skilled

New job families and tracks

Cloud certifications

Fostering

Collaboration

Bridge the Silos

Facilitate OJT


www.emc.com/emcitproven

http://www.emc.com/EMCITProven


THANK YOU


Appendix


Transforming IT With IT-As-A-Service

DNA, Skills, Roles &

Organizational

Alignment

―Front Office‖ Capabilities

Service Accountabilities

Technology Breadth

Enabling Technology

Private, Hybrid, Public Clouds

End-to-End Automation

Financial Transparency

Self-Service Capabilities

A New IT Business

Model

Service Oriented

Market Driven

―P & L‖ Focused

Broker and Builder

Emc - Cloud Vision and Strategy

Technology

Transcript of Emc - Cloud Vision and Strategy