Embedded Analytics for the ISV: Supercharging Applications with BI

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Featured speakers

Michael Lock

VP & Principal Analyst

Aberdeen

Research findings: The impact of embedded BI & ISV perspectives

Farnaz Erfan

Director, Product Strategy

Birst

Birst Embedded BI Customer Success Stories

EMBEDDED ANALYTICS FOR THE ISV:SUPERCHARGING APPLICATIONS WITH BI

OCTOBER 30, 2014

Michael Lock, Vice President & Principal Analyst,Analytics & Business Intelligence

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TODAY’S AGENDA:

1. Background – analytical urgency, emerging strategy.

2. Research Methodology – Aberdeen’s data in context.

3. Key Findings – the impact of embedded BI.

4. ISV Perspectives – cloud, CRM, build vs. buy.

5. Takeaways - summary of findings & wrap-up.

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BACKGROUND

URGENCY STRATEGY

Data volume is changing strategic thinking

Data complexity is driving new analytical approaches

Data velocity is shortening decision timeframes

New technologies are emerging to empower more users

Analytical delivery methods continue to expand

Effective Analytics is delivering enhanced decision speed and

business performance

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ABERDEEN’S RESEARCH METHODOLOGYPACE: END-USER INVESTIGATION

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PRESSURES ACTIONS CAPABILITIES ENABLERS

What is causing organizations to

think differently?

What strategies are they using to respond to

pressures?

Why are they achieving greater

success?

What technologies and

services are enabling them to

succeed?

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ABERDEEN MATURITY CLASS FRAMEWORKDEFINING THE BEST-IN-CLASS

Selected Performance Criteria (KPI)

Organizational Goals

Employee Performance

Bench Strength

Total Respondents

- Top 20%

- Middle 50%

- Bottom 30%Respondents are scored individually across KPI

Best-in-Class

Industry Average

Laggard

RESEARCH FINDINGS

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THE ISV PERSPECTIVETOP OBJECTIVES FOR EMBEDDED BI

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WHERE DOES BI HAVE THE MOST IMPACT?TOP APPLICATIONS EMBEDDED WITH BI

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GETTING EMBEDDED BI RIGHTLEADERS DRIVE MEASURABLE PERFORMANCE IMPROVEMENT

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CHARACTERISTICS OF A LEADERKEY CAPABILITIES IN PLACE

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EXPLOITING A WIDE BI SPECTRUMTOP ANALYTICAL TOOLS EMBEDDED

ISV PERSPECTIVES

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EMBEDDED BI TO THE FRONT LINESCRM PROVIDERS WITH A BREADTH OF DELIVERY OPTIONS

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EMBEDDING BI IN THE CLOUDORGANIZATIONAL MATURITY FOR CLOUD ISVS

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BUILD VS BUY WITH EMBEDDED BI BI “BUYERS” MORE FOCUSED ON END-USER EXPERIENCE

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PLANNING & IMPLEMENTATIONBUYERS MORE STRATEGIC, USER-DRIVEN

KEY TAKEAWAYS

Analytics has evolved into a

necessity

Long-term customer focus is a priority for ISVs

Performance benefits are real,

and attainable

THANK YOU

For more information on this and other topics, please visit aberdeen.com

michael.lock@aberdeen.com

@MLock_Insights

www.linkedin.com/pub/michael-lock/3/a1a/582

Birst Embedded BI

Farnaz Erfan

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Top objectives for embedding analytics

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Results for CBS Interactive

•Single place to analyze ad performance for 10,000 clients

•<5 minutes to aggregate 10 million web events

•<15 minutes to deploy changes to data

•<0.5 FTE to manage entire stack

•Orchestrating a successful $25M private ad network

•Growing pipeline 2.5X

Why Birst?

•Scalability across a large volume of data

•Multi-tenant environment for strict privacy / security

•Platform designed to move from test to prod fast

Challenges

•Analytics on massive data from 10M products, 12,000 manufacturers, 10,000 syndicating partners

•Limited resources, but frequent changes in data

“Daily fresh information and more frequent access to updated data has enabled our customers make better decisions and see the important drivers to their business.”

Kevin Hodgkins, Director of Software Engineering

Data Sources

2.5X Pipeline Growth

Drive a multi-billion $ business with insights into web clickstreams

Results for CBS Interactive Customers

•10% increase on click rates for clients

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Results

•Integration of analytics into Valen’s predictive analytics platform (for Insurance providers)

•Created a prototype for market validation & deal acceleration in 1 month

•Full product release 2 months later

•All development done with no new headcount

Why Birst?

•Appliance/on premise

•Ability to easily embed dashboards and reports

•Scalable solution

•Scalable relationship

“Birst combines the best of all BI worlds, providing advanced visualization and analytics with an automated backend that transforms data, making it ready for use.” Greg Penn,

VP of Operations

Challenges

•Increasing the value of Valen’s InsureRight Platform through rich visualization

•Existing reports were static and traditional

•Empowering users to create and modify dashboards

Data Sources

Transform to a forward-looking application in just 3 months

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Results

•Customer facing analytics (embedded) – showing call center performance: call wait times, high traffic times, agent performance, etc.

•Identify most profitable customers & opportunities for additional services / products to upsell / cross-sell

•Identify at risk accounts & meeting SLA goals

“I was spending up to 8 hours manually aggregating data from our existing reporting system. The same report in Birst was defined and takes 15 seconds.”

-Call Center Agent

Challenges

•Improve customer satisfaction by providing customer-facing analytics

•Increase top line revenue

•Meet SLA with clients & avoid penalties

Why Birst?

•Ability to pull data from many different sources

•Print-ready reports & alerting capabilities

•Birst Visualizer enabling clients to build their own custom reports

“As a call center manager, it was very difficult to understand the holistic performance of my call center. Implementing Birst allows me to view dashboards that contain data from multiple sources. This allowed me to find the cracks in performance and I was able to immediately take charge and overall performance has improved greatly.”

-Call Center Manager

Improve customer satisfaction and increase top line revenue

Data Sources

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Selected embedded partnersAcross different industries and domains

Marketing Analysts

Better target marketing campaigns

Sales & Marketing

Increase growth by expanding service / e-solution footprint

Insurance Agents

Reduce claim analysis / audit time from 3-5 days to 1 day

Supply Chain Managers

Visibility into vendors, suppliers, agents, distributors, partners

Digital Ad Managers

10% increase in ad performance and better content mapping

Civil & Engineering Finance Teams

Monitor usage (billing tokens) across different products & users

Civil & Mining Project Managers

Better planning, forecasting and scheduling of resources

HR Managers

Better visibility into employee performance, position turnover & candidates quality

Business Process Managers

Improve performance and uncover root cause / setbacks

Fraud & Risk Managers

Understand and predict customer behavior

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Q&A

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Learn More

• Join us for a Live Demo– Every Tuesday and Thursday

at 11:00 am PT/2:00 pm ET– Register at birst.com/live-

demo• Download the 2013 Gartner BI

Magic Quadrant– birst.com/gartner

• Contact us– Email: info@birst.com– Phone: (866) 940-1496– Chat: www.birst.com

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Thanks