EMAIL STRATEGIES THAT CONVERTLAUNCH TICKET

CLINT BROWNLAUNCH COACH

EMAIL STRATEGIES THAT CONVERT

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9 TACTICS TO MAXIMIZE CONVERSIONS

▸ Personalize in a personal way.

▸ 50-70 character subject lines is the dead zone

▸ Don’t sell what’s inside—tell what's inside

▸ 8p to midnight, in general, or whenever your audience is engaging

▸ Give something away

▸ Prepare for mobile

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9 TACTICS TO MAXIMIZE CONVERSIONS

▸ Email is twice as effective for conversions as social media

▸ Send email on the weekends

▸ You have 90 days, then you have to re-engage

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5 TACTICS TO KILL CONVERSIONS

▸ Too many images

▸ Not segmenting

▸ Too many choices

▸ Not a/b testing

▸ Not sending enough (send up to 3 per week)

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5 STAGES OF EMAIL CONVERSIONS

STAGE 1. AWARENESSGoal: To show the value of your product or service, provide educational content and build a relationship with your subscriber.

Do: Educate, be helpful.

Don’t: Sell, give specific details of your products/services too much, try to get your subscribers to purchase.

STAGE 2. CONSIDERATIONGoal: To build a deeper relationship with your subscriber, introduce them to your product/service and nurture them with contextual or targeted content.

Do: Provide educational content tailored to your subscriber, deliver content that is product specific, be helpful.

Don’t: Be too salesy, send content that isn’t applicable to your subscriber.

STAGE 3. CONVERSIONGoal: To convince your subscriber to purchase.

Do: Talk about the benefits of your product/service, show off your product/service, offer discounts and promotions to convince subscribers to purchase, create a sense of urgency to compel subscribers to purchase right away.

Don’t: Overwhelm subscribers with sales assets and sales calls.

STAGE 4. LOYALTYGoal: To retain your customers and instill loyalty by delighting subscribers with helpful content and awesome service.

Do: Give helpful information, send educational content relevant to your customers.

Don’t: Stop interacting with your customers or adding value.

STAGE 5. ADVOCACYGoal: To turn your customers into fans who talk about your company and refer you to their friends.

Do: Connect with your loyal customers, keep delighting your customers with awesome content and service.

Don’t: Forget about your customers.

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7 TACTICS TO INCREASE CONVERSION AFTER THE EMAIL IS OPEN

▸ Use retargeting to personalize your offer

▸ Promote an irresistible offer

▸ Use a clean design and a single call to action

▸ Use a P.S. to reiterate your offer

▸ Use the BAB copywriting formula - Before – After – Bridge

▸ Keep your copy short and sweet

▸ Incorporate a sense of urgency

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BONUSES IN DOWNLOAD

▸ 16 Converting Words That Play On Fear

▸ 12 Conversion Words That Create A Sense Of Urgency

▸ 9 Conversion Phrases That Create A Sense Of Exclusivity

▸ 17 Conversion Words That Build Trust

▸ 8 Conversion Words That Make It Feel Clandestine

▸ 2 Most Important Conversion Words

▸ Email Statistics Per Industry

▸ Email Statistics Per Company Size

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