Email Marketing's Role in New Media
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Transcript of Email Marketing's Role in New Media
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Greg Cangialosi
Email Marketing’s Role in New Media
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Email facts.Marketing 2.0.
Tactical.Discussion.
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Email is not dead.
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Email is THE dominant app.
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92% of adult internet users send or read email daily.
– PEW Internet 12.07
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For every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI.
- DMA (2007)
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Social.Marketing.
Transactional.
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Publishing is Marketing 2.0
What is your company publishing?
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Think about behavior.
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RSS (Really Simple Syndication)
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Social Web
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Email is the currency of all accounts.
- Christopher S. Penn
The only commonality in a web 2.0 world
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Leveraging Email.
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Permission is paramount.
Tell them what to expect.
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Maximizing the Medium
•Email Newsletters
•Promotion / Marketing / Alerts
•Customer / Audience Surveys
•RSS to Email (don’t leave it at that)
•Develop supporting content
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Cross-pollinate content.
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Email is the driver.
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Campaign Components
•From Line
•Subject Line
•Copy
•Imagery
•Call to Action
•Landing Page
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• Builds Loyalty / Mindshare.
• Drives eyes & ears / Dialog.
• Relevant and timely.
• Highly trackable.
• Test, test, test.
Key Benefits
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Email is the “digital glue”
of it all.
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Thank You.Greg Cangialosi
greg@blueskyfactory.comwww.thetrendjunkie.comwww.blueskyfactory.com
www.twitter.com/gregcangialosi