Email Marketing's Longevity in the Digital Age - April Mullen - Stukent Expert Session
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Transcript of Email Marketing's Longevity in the Digital Age - April Mullen - Stukent Expert Session
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April Mullen, MBA
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Sr. Marketing Strategist, Selligent
Adjunct Instructor, University of Missouri – St. Louis
Columnist, MediaPostEmail Insider
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§ Email Continues to Be Successful
§ Mobile’s Role in Email’s Continued Success
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• 2.6 Billion Worldwide Email Users
• 205 Billion Messages Sent and Received Per Day in 2015
Source: Radicati Group, Email Statistics Report 2015-2019
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Q: What is the estimated ROI from email marketing programs for your organization?
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§ Millennials are more likely than any other age group to check email on smartphones, with 88% reporting that they regularly using a smartphone to check email.
Harvard Business Review: Email Is the Best Way to Reach Millennials
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§61% of marketing executives planned to increase email marketing spend.
*Strongview’sMarketing Trends Survey Results 2015
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Among 18-54 years olds, 79% of smartphone users check email more than making calls on their device.* 80% delete a mobile email when it doesn’t render properly and 30% unsubscribe.**
The web is no longer just a desktop experience.
*2013 Digital Publisher Report by Adobe**Blue Hornet’s Consumer Views of Email Marketing, 2013
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FROM NAME
SUBJECT LINE
PREVIEW PANE
ABOVE THE FOLD
COMPLETE EMAIL
CLICK THROUGH
HEADLINE
FIRST PARAGRAPH
BODY
CALL-TO-ACTION
LANDING PAGE
SUB-HEADLINE
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Responsive design allows for superior rendering on desktops, tablets and smartphones. This provides a great user experience for subscribers.
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§ Being as concise as possible.
§ Using a single, clear call-to-action, ideally with a bulletproof button
§ Utilizing white space to give your text some breathing room
§ Using a minimum font size of 13px
§ Designing in a single-column format
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§ Live Video§ Social Feeds§ Mobile Deep Linking§ Countdown Clocks§ Weather Feeds§ And more!
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Enhance The Moment
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