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Email Marketing Vs Social Media Marketing - · PDF fileI am just TOO GOOD!!!! Are you...
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I am just TOO GOOD!!!! Are you KIDDING????? Email Marketing Vs Social Media Marketing The Battle for Supremacy Continues… Created for Span Global Services, world’s leading provider of Email Lists and Marketing Databases
Transcript of Email Marketing Vs Social Media Marketing - · PDF fileI am just TOO GOOD!!!! Are you...
I am just TOO
GOOD!!!! Are you
KIDDING?????
Email Marketing Vs Social Media Marketing The Battle for Supremacy Continues…
Created for Span Global Services, world’s leading provider of Email Lists and Marketing Databases
Did you see my
NUMBERS!!!
Email, what makes you
think you are SO GOOD???
Contact us Toll Free at 877-837-4884 to know more about our Business Email List
1.96 bn global users
1.2 bn global users
1 bn global users
889 mn global users
600 mn global users
319 mn global users
Source: statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
Write in to us at [email protected] to know more about our Email Address Lists
Number of email users in U.S. expected
to rise to 244.5 mn by end 2017
You need to see MY
NUMBERS!!!
And that’s why I
think I am SO
GOOD…
Gmail had over 1 bn active users as of
Feb 2016
Consumers, on an average had 1.8
accounts per user (2016)
Business users in U.S. had an average of
1.2 accounts per user (2016)
44% of promotional email recipients
made at least one purchase
72% of B2B buyers will use emails to
share useful content
40% of B2B marketers qualify Leads
generated through email campaigns as
high quality
Source: salesforce.com/blog/2013/07/email-marketing-stats.html
OK – So your numbers
are good…
But that’s not ENOUGH
What about METRICS and PERFORMANCE?
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Hmm… Looks like I
am going to
Disappoint you
AGAIN!!!
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Algorithm changes in social media (Facebook) greatly
affects it, limiting the organic reach of posts
Study shows that the Facebook algorithm search limited
reach to only 6% of fan base in 2014 (Social@Ogilvy)
Source: mailmunch.co/blog/email-marketing-vs-social-media/
Let’s start by
talking about
REACH
Disappointed?
Let me share
some better
numbers…
Average Email Open Rate across Industries
21.73% 64%
Of companies rate Email Marketing as the most effective channel
3.57%
Average CTR across industries
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Ahh… You are
probably Feeling
like Weeping…
But wait…I have
more to share
Write in to us at [email protected] to know how to Purchase Email List
Source: mailmunch.co/blog/email-marketing-vs-social-media/
Let me now talk
about
CONVERSIONS
Research shows that when it comes to conversions,
email marketing drives more conversions that other
marketing channels
Of online consumers have purchased
as a result of email campaigns 66%
Marketers believe that the ability to segment lists and
send personalized emails based on buyer behavior is
the main reason why email marketing performs better
Contact us Toll Free at 877-837-4884 to know more about our Email Contact Lists
And let’s not forget
about ROI !!!
Because everything
boils down to that…
Email Marketing when used appropriately can deliver up to
3800% ROI – more than any other marketing channel!
U.S. companies acquired 40 times more customers through email
campaigns than Facebook and Twitter combined (McKinsey & Co.)
Source: mailmunch.co/blog/email-marketing-vs-social-media/
Write in to us at [email protected] to know how to Buy Email Lists
Source: mailmunch.co/blog/email-marketing-vs-social-media/
Hey Wait!
All that is Good…
But what about
Engagement, Going
Viral, Branding…
Social Media is GREAT at those
Social Media has better ENGAGEMENT RATE
through comments, retweets, shares, likes,
comments etc.
Engagement in Email is limited to driving traffic
through blogs, webinars, podcasts etc.
Content shared on social media can go VIRAL
within hours through repeated shares and
retweets and will continue to be active for months
following
When it comes to BRANDING social media does a
better job as people can interact with your brand
and remember it
Contact us Toll Free at 877-837-4884 to know more about our Email Database
Hmm… You do have a
point there…
Then how do we decide
which is better?
Write in to us at [email protected] to know more about our Email Marketing Lists
Source: mailmunch.co/blog/email-marketing-vs-social-media/
I think we are BOTH
GREAT!
And instead of thinking
as separate channels
we should be working together!
Social Media can assist Email Marketing when it
comes to CONVERSIONS by engaging audiences
To leverage from Email Marketing, Social Media
can be used actively to GROW EMAIL LIST
Contact us Toll Free at 877-837-4884 to know more on how to gain Email Leads
That’s all FOLKs!
Created for Span Global Services, world’s leading provider of Email Lists for Sale and Marketing Databases
Call Toll Free : 877-837-4884
@spanglobalservices
@spanglobal
