Email Marketing in the U.S.

E-mail marketing in the U.S. - Statista DossierStatista Dossier

© Statista, Inc. (NY)

Table of ContentsE-mail marketing in the U.S. - Statista Dossier

Overview07 Planned changes to marketing budgets in the U.S. in 2015, by channel

08 E-mail marketing spending in the U.S. 2014-2019

09 Leading objectives for improving U.S. e-mail marketing ROI 2015

10 Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015

11 Customer marketing methods in the U.S. 2015

12 E-mail marketing method usage time as per maketers worldwide Q2 2014

13 Marketers' opinion of the future of email marketing worldwide by 2020

14 Number of e-mail users worldwide 2012-2016

15 Number of U.S. e-mail users 2013-2019

Effectiveness17 U.S. online shopper conversion rates in 1st quarter 2014, by traffic source

18 Most effective digital marketing channels for customer retention in the U.S. 2014

19 B2B demand generation: cost-per-lead in the U.S. 2014, by channel

20 Email marketing: CTR and open rates in North America Q1 2010-Q3 2014

21 U.S. e-mail marketing influence on online and offline buying 2015

22 Global e-mail forward-to-open rate 2015, by audience size

23 Direct mail effectiveness in the U.S. 2014

E-mail advertising25 E-mail advertising spending in the U.S. from 2010 to 2017

26 Distribution of online advertising revenue in the U.S. from 2006 to 2014, by type

27 E-mail conversion rate in the U.S. Q2 2015, by device type

28 E-mail opens share in the U.S. Q1-Q2 2015, by device

29 Share of website visitors supplying e-mail addresses for marketing purposes 2014

30 Marketers: preferred ways of being contacted by agencies in the United States in 2014

31 Time spent reading ad e-mails in the U.S. Q2 2015, by device type

32 U.S. consumer actions influenced by shopping cart reminder e-mails 2015

Mobile e-mail marketing34 Most popular mobile activities in the United States 2014

35 U.S. e-mail marketing mobile optimization level 2014

36 Mobile e-mail opens share in the U.S. Q1-Q2 2015, by OS

37 Treatment of e-mails not rendering well on mobile devices in the U.S. 2012 and 2014

Personalization

39 Leading digital marketing channels with personalized messages worldwide 2015

40 Perceived personalization impact on marketing metrics worldwide 2015

41 E-mail open and click rates in the U.S. in 2014, by personalization

42 E-mail subject personalization influence on open rate America Q1 2015, by industry

Consumer perception and behavior44 Marketing communication channels preferred by U.S. consumers 2015

45 Consumer perception of e-mail advertising in the U.S. 2010-2014

46 Attitudes toward retailer email ads in the U.S. 2014, by gender

47 Attitudes toward retailer email ads in the U.S. 2014, by age

48 Promotional e-mail signup reasons according to U.S. consumers 2014

49 E-mail marketing frequency preference according to U.S. consumers 2015

50 Reasons why U.S. consumers mark promo e-mails as spam 2015

OverviewE-mail marketing in the U.S. - Statista Dossier

Overview

Further information regarding this statistic can be found on page 52.

7

Will your organization increase, decrease or maintain spending on the following marketing mediums in 2015?

Planned changes to marketing budgets in the U.S. in 2015, by channel

Note: United States; Among trade show marketers/exhibitors

Source: Exhibitor; ID 257294

Overview


8

E-mail marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)

E-mail marketing spending in the U.S. 2014-2019

Note: United States; forecast

Source: Forrester Research; Advertising Age; ID 266624

Overview


9

What are your top five priorities for improving the ROI of your e-mail marketing programs in 2015?

Leading objectives for improving U.S. e-mail marketing ROI 2015

Note: United States; 2014; mid-market n=174; enterprise n=174; among mid-market and enterprise marketers

Source: MarketingCharts; Various sources (Relevancy Group; Liveclicker); ID 374636

Overview


10

Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015

Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015

Note: 600 Respondents; among digital marketers

Source: Various sources (Webmarketing123); MarketingCharts; ID 400082

Overview


11

Leading marketing methods according to marketing executives in the United States in 2015

Customer marketing methods in the U.S. 2015

Note: United States; December 11 to 22, 2014; 327 Respondents

Source: Autopilot; ID 426388

Overview


12

Length of time selected e-mail marketing methods were used according to marketers worldwide in 2nd quarter 2014

E-mail marketing method usage time as per maketers worldwide Q2 2014

Note: Worldwide; Q2 2014; 89 Respondents; Among e-mail marketers

Source: Forrester Research; StrongView; ID 452673

Overview


13

How will email marketing change in the next five years?Marketers' opinion of the future of email marketing worldwide by 2020

Note: Germany; United States; France; January 2015; 18 years and older; 300 Respondents; among marketers with decision-making authority and who send out more than 500 thousand promotional emails per month

Source: MarketingCharts; Various sources (Mailjet); ID 381645

Overview


14

Number of e-mail users worldwide from 2012 to 2016 (in billions)Number of e-mail users worldwide 2012-2016

Note: United States; 2012

Source: The Radicati Group; ID 255080

Overview


15

Number of e-mail users in the United States from 2013 to 2019 (in millions)

Number of U.S. e-mail users 2013-2019

Note: United States; 2013 to 2015

Source: eMarketer; ID 253790

EffectivenessE-mail marketing in the U.S. - Statista Dossier

Effectiveness


17

Conversion rate of U.S. online shoppers in the 1st quarter of 2014, by traffic source

U.S. online shopper conversion rates in 1st quarter 2014, by traffic source

Note: United States; 1st quarter 2014

Source: Monetate; ID 241467

Effectiveness


18

Most effective digital marketing channels for customer retention in the United States in 2nd quater 2014

Most effective digital marketing channels for customer retention in the U.S. 2014

Note: United States; 300 digital marketers

Source: eMarketer; GigaOM; Various sources (Extole); ID 316104

Effectiveness


19

Perception of lead generation cost (cost-per lead) among B2B marketers in the United States as of October 2014, by channel

B2B demand generation: cost-per-lead in the U.S. 2014, by channel

Note: United States; 200 Respondents; among B2B marketing professionals

Source: Website (Software Advice); MarketingCharts; ID 368308

Effectiveness


20

Email open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2014

Email marketing: CTR and open rates in North America Q1 2010-Q3 2014

Note: North America; 1st quarter 2010 to 3rd quarter 2014; based on 8.7 billion e-emails sent by Epsilon among more than 140 participant clients

Source: Epsilon; MarketingCharts; ID 378385

Effectiveness


21

Share of consumers who made online and offline purchases influenced by a promotional e-mail in the United States as of January 2015

U.S. e-mail marketing influence on online and offline buying 2015

Note: United States; January 21 to 23, 2015; 18 years and older; 2,057

Source: MarketingSherpa; PR Newswire; ID 434677

Effectiveness


22

Share of opened marketing e-mails that were forwarded worldwide as of March 2015, by audience size

Global e-mail forward-to-open rate 2015, by audience size

Note: United States; January 2013 to March 2015; based on Litmus clients; broader metrics may vary

Source: MarketingCharts; Various sources (Litmus); ID 453341

Effectiveness


23

Are you more likely to make a purchase based on direct mail promotions than e-mail promotions?

Direct mail effectiveness in the U.S. 2014

Note:

Source: AYTM; ID 322237

E-mail advertisingE-mail marketing in the U.S. - Statista Dossier

E-mail advertising


25

E-mail advertising spending in the United States from 2010 to 2017 (in billion U.S. dollars)

E-mail advertising spending in the U.S. from 2010 to 2017

Note: United States; August 2013; includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets on all formats mentioned

Source: eMarketer; ID 190338

E-mail advertising


26

Distribution of online advertising revenue in the United States from 2006 to 2014, by type

Distribution of online advertising revenue in the U.S. from 2006 to 2014, by type

Note: United States; 2006 to 2014

Source: PwC; IAB; ID 190431

E-mail advertising


27

Advertising e-mail conversion rate in the United States in the 2nd quarter 2015, by device type

E-mail conversion rate in the U.S. Q2 2015, by device type

Note: United States; Q2 2015; based on 1.32 million B2C e-mails sent by Movable Ink's customers

Source: Various sources (Movable Ink); ID 433687

E-mail advertising


28

Distribution of advertising e-mails opened in the United States in the 1st and 2nd quarter 2015, by device

E-mail opens share in the U.S. Q1-Q2 2015, by device

Note: United States; Q1 and Q2 2015; based on 1.32 million B2C e-mails sent by Movable Ink's customers


E-mail advertising


29

What percentage of anonymous visitors to your website ultimately convert by supplying an e-mail address?

Share of website visitors supplying e-mail addresses for marketing purposes 2014

Note: United States

Source: Bizo; Oracle; ID 308053

E-mail advertising


30

How would you prefer to be contacted by marketing agencies?*Marketers: preferred ways of being contacted by agencies in the United States in 2014

Note: United States; July 2014; 110 senior level Marketers

Source: RSW/AgencySearch; RSW/US; ID 248411

E-mail advertising


31

Length of time spent reading advertising e-mails by consumers in the United States in the 2nd quarter 2015, by device type

Time spent reading ad e-mails in the U.S. Q2 2015, by device type

Note: United States; Q2 2015; based on 1.23 million B2C e-mails sent by Movable Ink's customers


E-mail advertising


32

Actions taken by consumers after receiving shopping cart e-mail remiders in the United States as of January 2015

U.S. consumer actions influenced by shopping cart reminder e-mails 2015



Mobile e-mail marketingE-mail marketing in the U.S. - Statista Dossier

Mobile e-mail marketing


34

Most popular activities on smartphones and tablets according to device owners in the United States in March 2014

Most popular mobile activities in the United States 2014

Note: United States; March 2014; smartphone n = 349, tablet n = 169

Source: Motorola; eMarketer; Various sources (B2X Care Solutions); ID 315541



35

Are your marketing e-mails optimized for mobile?*U.S. e-mail marketing mobile optimization level 2014

Note: United States; September 2014; 182 Respondents; among U.S. publishers

Source: Various sources (Folio); Lyris; ID 372733



36

Percentage of advertising e-mails opened via mobile device in the United States in the 1st and 2nd quarter 2015, by operating system

Mobile e-mail opens share in the U.S. Q1-Q2 2015, by OS

Note: United States; Q1 and Q2 2015; based on 1.32 million B2C e-mails sent by Movable Ink's customers




37

If you get a mobile e-mail that doesn't look good, what do you do?Treatment of e-mails not rendering well on mobile devices in the U.S. 2012 and 2014

Note: United States; 2012 and 2014; 18-75 years; 2012: n = 1,033, 2014: n=1,308

Source: BlueHornet; ID 256025

PersonalizationE-mail marketing in the U.S. - Statista Dossier

Personalization


39

Digital channels in which personalized communication is delivered according to marketers worldwide as of June 2015

Leading digital marketing channels with personalized messages worldwide 2015

Note: Worldwide; June 2015; 506 Respondents

Source: VentureBeat; ID 451788

Personalization


40

Perceived effect of personalization on selected metrics according to marketers worldwide as of June 2015

Perceived personalization impact on marketing metrics worldwide 2015

Note: Worldwide; June 2015; 506 Respondents

Source: VentureBeat; eMarketer; ID 451658

Personalization


41

E-mail open and click rates in the United States in 2014, by degree of personalization

E-mail open and click rates in the U.S. in 2014, by personalization

Note: United States

Source: MailerMailer; ID 260678

Personalization


42

Positive influence of subject line personalization on e-mail unique open rate in North America in 1st quarter 2015, by industry

E-mail subject personalization influence on open rate America Q1 2015, by industry

Note: North America; Q1 2015; based on Experian Marketing Services clients' mailings; broader industry metrics may vary

Source: Experian; MarketingSherpa; ID 452690

Consumer perception and behaviorE-mail marketing in the U.S. - Statista Dossier

Consumer perception and behavior


44

Preferred marketing communication channels according to consumers in the United States as of January 2015

Marketing communication channels preferred by U.S. consumers 2015





45

Consumer attitudes to e-mail marketing in the United States in 2010, 2012 and 2014

Consumer perception of e-mail advertising in the U.S. 2010-2014

Note: United States; 2010, 2012 and 2014; 18 years and older; 2010: n = 5,022; 2012: n = 30,475; 2014: n = 33,456; online adults

Source: Forrester Research; MarketingCharts; ID 453458



46

Perception of retailer promotional emails and ads among email users in the United States in 2014, by gender

Attitudes toward retailer email ads in the U.S. 2014, by gender

Note: United States; December 2 to 4, 2014; 18 years and older; 2,042; among email users who opened and read promotional emails; respondents who somewhat or strongly agree

Source: eMarketer; Various sources (Listrak); ID 381620



47

Perception of retailer promotional emails and ads among email users in the United States in 2014, by age

Attitudes toward retailer email ads in the U.S. 2014, by age

Note: United States; December 2 to 4, 2014; 18 years and older; 2,042; among email users who opened and read promotional emails; respondents who somewhat or strongly agree

Source: eMarketer; Various sources (Listrak); ID 381632



48

Reasons for signing up to receive promotional e-mails according to consumers in the United States in 2014

Promotional e-mail signup reasons according to U.S. consumers 2014

Note: United States; 2014; 18-75 years; 1,308

Source: BlueHornet; ID 410976



49

Frequency with which consumers would like to receive promotional e-mail in the United States as of January 2015

E-mail marketing frequency preference according to U.S. consumers 2015





50

Leading reasons why consumers mark business e-mails as spam in the United States as of March 2015

Reasons why U.S. consumers mark promo e-mails as spam 2015

Note: United States; March 2 to 4, 2015; 472 Respondents

Source: MarketingSherpa; Various sources (TechnologyAdvice); ID 435373

ReferencesE-mail marketing in the U.S. - Statista Dossier

References 52

Will your organization increase, decrease or maintain spending on the following marketing mediums in 2015?

Source and methodology information

Source Exhibitor

Conducted by Exhibitor

Survey period End of 2014 / beginning of 2015

Region United States

Number of respondents nearly 400

Age group n.a.

Special characteristics Among trade show marketers/exhibitors

Published by Exhibitor

Publication date April 2015

Original source exhibitoronline.com

Website URL http://www.statista.com/statistics/257294/planned-changes-to-marketing-budgets-in-the-us-by-channel/

Planned changes to marketing budgets in the U.S. in 2015, by channel

Notes:

During the survey, this question was posed as follows: "In addition to trade shows, indicate whether your organization will increase, decrease or maintain spending on the following marketing mediums in 2014?" The source does not provide survey information (date of survey, date of publication, type of survey used). Date of survey is an estimate; date of publication is the access date.

References 53

E-mail marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)


Source Forrester Research; Advertising Age

Conducted by Forrester Research

Survey period November 2014


Number of respondents n.a.

Age group n.a.

Special characteristics forecast

Published by Forrester Research; Advertising Age

Publication date November 2014

Original source adage.com

Website URL http://www.statista.com/statistics/266624/e-mail-marketing-expenditure-in-the-united-states/

E-mail marketing spending in the U.S. 2014-2019

Notes:

Figures have been rounded.

References 54

What are your top five priorities for improving the ROI of your e-mail marketing programs in 2015?


Source MarketingCharts; Various sources (Relevancy Group; Liveclicker)

Conducted by Various sources (Relevancy Group)

Survey period 2014


Number of respondents mid-market n=174; enterprise n=174

Age group 18 years and older

Special characteristics among mid-market and enterprise marketers

Published by MarketingCharts; Various sources (Relevancy Group; Liveclicker)

Publication date December 2014

Original source marketingcharts.com

Website URL http://www.statista.com/statistics/374636/leading-objectives-improving-email-roi-usa/

Leading objectives for improving U.S. e-mail marketing ROI 2015

Notes:

The source does not provide information on the date or type of the survey.

References 55

Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015


Source Various sources (Webmarketing123); MarketingCharts

Conducted by Various sources (Webmarketing123)

Survey period February 2015


Number of respondents 600


Special characteristics among digital marketers

Published by Various sources (Webmarketing123); MarketingCharts

Publication date February 2015


Website URL http://www.statista.com/statistics/400082/revenue-influencing-b2b-b2c-marketing-channels-usa/

Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015

Notes:

This question was phrased by the source as follows: "Which channel makes the biggest positive impact on revenue?" The source does not specify the exact date or the type of the survey.

References 56

Leading marketing methods according to marketing executives in the United States in 2015


Source Autopilot

Conducted by Autopilot

Survey period December 11 to 22, 2014



Age group n.a.

Special characteristics multiple answers were possible

Published by American Marketing Association

Publication date January 2015

Original source 2015 Marketing Automation Performance Report, page 13

Website URL http://www.statista.com/statistics/426388/leading-customer-marketing-methods-usa/

Customer marketing methods in the U.S. 2015

Notes:

The question was phrased by the source as follows: "How are you currently marketing to your leads and customers?"

References 57

Length of time selected e-mail marketing methods were used according to marketers worldwide in 2nd quarter 2014


Source Forrester Research; StrongView


Survey period Q2 2014

Region Worldwide


Age group n.a.

Special characteristics Among e-mail marketers

Published by Forrester Research; StrongView


Original source strongview.com

Website URL http://www.statista.com/statistics/452673/length-usage-email-marketing-methods-worldwide/

E-mail marketing method usage time as per maketers worldwide Q2 2014

Notes:

The source does not provide the information in regards to the missing percentage points.

References 58

How will email marketing change in the next five years?


Source MarketingCharts; Various sources (Mailjet)

Conducted by Various sources (Mailjet)

Survey period January 2015

Region Germany; United States; France



Special characteristics among marketers with decision-making authority and who send out more than 500 thousand promotional emails per month

Published by MarketingCharts; Various sources (Mailjet)



Website URL http://www.statista.com/statistics/381645/marketers-view-of-email-marketing-future/

Marketers' opinion of the future of email marketing worldwide by 2020

Notes:

The source does not provide information on the type of the survey. The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

References 59

Number of e-mail users worldwide from 2012 to 2016 (in billions)


Source The Radicati Group

Conducted by The Radicati Group

Survey period 2012



Age group n.a.

Special characteristics n.a.

Published by The Radicati Group

Publication date October 2012

Original source Email Market 2012-2016, page 3

Website URL http://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/

Number of e-mail users worldwide 2012-2016

Notes:

* Forecast. Figures have been rounded.

References 60

Number of e-mail users in the United States from 2013 to 2019 (in millions)


Source eMarketer

Conducted by eMarketer

Survey period 2013 to 2015



Age group n.a.


Published by eMarketer

Publication date September 2015

Original source Push Marketing Roundup, page 2

Website URL http://www.statista.com/statistics/253790/number-of-e-mail-users-in-the-united-states/

Number of U.S. e-mail users 2013-2019

Notes:

* Forecast. Internet users who send an email via any device at least once per month.

References 61

Conversion rate of U.S. online shoppers in the 1st quarter of 2014, by traffic source


Source Monetate

Conducted by Monetate

Survey period 1st quarter 2014



Age group n.a.


Published by Monetate

Publication date June 2014

Original source Monetate EQ1 2014, page 20

Website URL http://www.statista.com/statistics/241467/us-online-shopper-conversion-rates-by-traffic-source/

U.S. online shopper conversion rates in 1st quarter 2014, by traffic source

Notes:

n.a.

References 62

Most effective digital marketing channels for customer retention in the United States in 2nd quater 2014


Source eMarketer; GigaOM; Various sources (Extole)

Conducted by GigaOM; Various sources (Extole)



Number of respondents 300 digital marketers

Age group n.a.



Publication date July 2014

Original source emarketer.com

Website URL http://www.statista.com/statistics/316104/effective-digital-marketing-channels-customer-retention-usa/

Most effective digital marketing channels for customer retention in the U.S. 2014

Notes:

n.a.

References 63

Perception of lead generation cost (cost-per lead) among B2B marketers in the United States as of October 2014, by channel


Source Website (Software Advice); MarketingCharts

Conducted by Website (Software Advice); Various sources (Research Now)

Survey period as of October 2014



Age group n.a.

Special characteristics among B2B marketing professionals

Published by Website (Software Advice); MarketingCharts



Website URL http://www.statista.com/statistics/368308/b2b-demand-generation-channels-cost-per-lead-usa/

B2B demand generation: cost-per-lead in the U.S. 2014, by channel

Notes:

The source does not provide information on the type of the survey. The figures may be over or under 100 percent due to rounding. The figures present a combined result for: very low cost and somewhat low cost; and very high cost and somewhat high cost per lead. The source does not provide survey date. The date given in the field "survey time period" is the release date.

References 64

Email open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2014


Source Epsilon; MarketingCharts

Conducted by Epsilon

Survey period 1st quarter 2010 to 3rd quarter 2014

Region North America


Age group n.a.

Special characteristics based on 8.7 billion e-emails sent by Epsilon among more than 140 participant clients

Published by MarketingCharts



Website URL http://www.statista.com/statistics/378385/email-open-and-clickthrough-rates-north-america/

Email marketing: CTR and open rates in North America Q1 2010-Q3 2014

Notes:

n.a.

References 65

Share of consumers who made online and offline purchases influenced by a promotional e-mail in the United States as of January 2015


Source MarketingSherpa; PR Newswire

Conducted by MarketingSherpa

Survey period January 21 to 23, 2015


Number of respondents 2,057



Published by PR Newswire


Original source prnewswire.com

Website URL http://www.statista.com/statistics/434677/email-marketing-influence-online-offline-purchase-usa/

U.S. e-mail marketing influence on online and offline buying 2015

Notes:

n.a.

References 66

Share of opened marketing e-mails that were forwarded worldwide as of March 2015, by audience size


Source MarketingCharts; Various sources (Litmus)

Conducted by Various sources (Litmus)

Survey period January 2013 to March 2015



Age group n.a.

Special characteristics based on Litmus clients; broader metrics may vary

Published by MarketingCharts; Various sources (Litmus)



Website URL http://www.statista.com/statistics/453341/email-forward-to-open-rate-audience-size/

Global e-mail forward-to-open rate 2015, by audience size

Notes:

Analysis based on 400,000 commercial e-mail sends wih at least 500 opens.

References 67

Are you more likely to make a purchase based on direct mail promotions than e-mail promotions?


Source AYTM

Conducted by AYTM

Survey period August 28, 2014



Age group 376


Published by AYTM

Publication date August 2014

Original source aytm.com

Website URL http://www.statista.com/statistics/322237/direct-mail-effectiveness/

Direct mail effectiveness in the U.S. 2014

Notes:

n.a.

References 68

E-mail advertising spending in the United States from 2010 to 2017 (in billion U.S. dollars)


Source eMarketer

Conducted by eMarketer

Survey period August 2013



Age group n.a.

Special characteristics includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets on all formats mentioned




Website URL http://www.statista.com/statistics/190338/us-online-email-ad-spending-forecast-2010-to-2015/

E-mail advertising spending in the U.S. from 2010 to 2017

Notes:

* Projection. Figures for 2010, 2011 and 2012 are derived from IAB/PwC data. Figure for 2010 comes from an earlier eMarketer publication.

References 69

Distribution of online advertising revenue in the United States from 2006 to 2014, by type


Source PwC; IAB

Conducted by PwC

Survey period 2006 to 2014



Age group n.a.


Published by PwC; IAB


Original source Internet Advertising Revenue Report 2014, page 13

Website URL http://www.statista.com/statistics/190431/categorie-breakdown-of-us-online-advertising-revenue-since-2006/

Distribution of online advertising revenue in the U.S. from 2006 to 2014, by type

Notes:

Figures for the period 2006 to 2011 come from earlier editions of the same report. *In the Internet Advertising Revenue Report 2012, category "rich media and digital video" was split into two separate categoeries. Historical data for years 2006 to 2010 can be found in the download documents. **The category "mobile" was added in the 2011 IAB Internet Advertising Revenue Report. Earlier data for this category not available.

References 70

Advertising e-mail conversion rate in the United States in the 2nd quarter 2015, by device type


Source Various sources (Movable Ink)

Conducted by Various sources (Movable Ink)




Age group n.a.

Special characteristics based on 1.32 million B2C e-mails sent by Movable Ink's customers

Published by MarketingProfs; Website (socialmouths.com)


Original source socialmouths.com

Website URL http://www.statista.com/statistics/433687/email-conversion-rate-by-device-type-usa/

E-mail conversion rate in the U.S. Q2 2015, by device type

Notes:

n.a.

References 71

Distribution of advertising e-mails opened in the United States in the 1st and 2nd quarter 2015, by device




Survey period Q1 and Q2 2015



Age group n.a.


Published by Website (socialmouths.com); MarketingProfs



Website URL http://www.statista.com/statistics/433662/email-open-share-usa-by-device/

E-mail opens share in the U.S. Q1-Q2 2015, by device

Notes:

n.a.

References 72

What percentage of anonymous visitors to your website ultimately convert by supplying an e-mail address?


Source Bizo; Oracle

Conducted by Oracle

Survey period May 2014


Number of respondents 505 marketers

Age group n.a.


Published by Bizo


Original source The State of B2B Lead Nurturing - 2014 Report, page 8

Website URL http://www.statista.com/statistics/308053/website-visitors-supply-email-adress-marketing-usa/

Share of website visitors supplying e-mail addresses for marketing purposes 2014

Notes:

During the survey, this question was posed as follows: "On avergae, what percentage of anonymous visitors to your website do you estimate ultimately convert by supplying an e-mail address?"

References 73

How would you prefer to be contacted by marketing agencies?*


Source RSW/AgencySearch; RSW/US

Conducted by RSW/AgencySearch; RSW/US

Survey period July 2014


Number of respondents 110 senior level Marketers

Age group n.a.


Published by RSW/US


Original source Agency-Marketer Business Report, page 21

Website URL http://www.statista.com/statistics/248411/marketers-preferred-ways-of-being-contacted-by-agencies-in-the-us/

Marketers: preferred ways of being contacted by agencies in the United States in 2014

Notes:

During the survey, this question was posed as follows: "What are your preferred methods of contact if an agency is trying to reach out to you to make you aware of the value they can bring to your company?" The source does not provide information on the type of survey used. Respondents were allowed to select three answers.

References 74

Length of time spent reading advertising e-mails by consumers in the United States in the 2nd quarter 2015, by device type







Age group n.a.





Website URL http://www.statista.com/statistics/433697/time-spent-reading-ad-email-by-device-type-usa/

Time spent reading ad e-mails in the U.S. Q2 2015, by device type

Notes:

n.a.

References 75

Actions taken by consumers after receiving shopping cart e-mail remiders in the United States as of January 2015












Website URL http://www.statista.com/statistics/434687/shopping-cart-email-reminder-consumer-influence-usa/

U.S. consumer actions influenced by shopping cart reminder e-mails 2015

Notes:

n.a.

References 76

Most popular activities on smartphones and tablets according to device owners in the United States in March 2014


Source Motorola; eMarketer; Various sources (B2X Care Solutions)

Conducted by Motorola; Various sources (B2X Care Solutions)

Survey period March 2014


Number of respondents smartphone n = 349, tablet n = 169

Age group 16 to 65 years





Website URL http://www.statista.com/statistics/315541/popular-smartphone-tablet-activities-us/

Most popular mobile activities in the United States 2014

Notes:

n.a.

References 77

Are your marketing e-mails optimized for mobile?*


Source Various sources (Folio); Lyris

Conducted by Various sources (Folio); Lyris

Survey period September 2014




Special characteristics among U.S. publishers

Published by Various sources (Folio); Lyris; eMarketer


Original source foliomag.com

Website URL http://www.statista.com/statistics/372733/us-email-marketing-mobile-optimization/

U.S. e-mail marketing mobile optimization level 2014

Notes:

* This question was phrased by the source as follows: "Where are you in your mobile optimization strategy?"

References 78

Percentage of advertising e-mails opened via mobile device in the United States in the 1st and 2nd quarter 2015, by operating system




Survey period Q1 and Q2 2015



Age group n.a.





Website URL http://www.statista.com/statistics/433680/mobile-email-open-share-usa-by-os/

Mobile e-mail opens share in the U.S. Q1-Q2 2015, by OS

Notes:

n.a.

References 79

If you get a mobile e-mail that doesn't look good, what do you do?


Source BlueHornet

Conducted by BlueHornet; Various sources (Flagship Research)

Survey period 2012 and 2014


Number of respondents 2012: n = 1,033, 2014: n=1,308

Age group 18-75 years


Published by BlueHornet


Original source 2014 Consumer Views of Email Marketing, Findings and Trends, page 18

Website URL http://www.statista.com/statistics/256025/treatment-of-e-mails-not-rendering-well-on-mobile-devices-in-the-us/

Treatment of e-mails not rendering well on mobile devices in the U.S. 2012 and 2014

Notes:

*The source changed the categories between 2012 and 2014; instead of "I don't know" and "File it" the categories are now 'I don't get email" and "Other" The source does not provide a more specific date or type of survey used. The source does not provide information regarding percentage points exceeding 100 percent.

References 80

Digital channels in which personalized communication is delivered according to marketers worldwide as of June 2015


Source VentureBeat

Conducted by VentureBeat

Survey period June 2015

Region Worldwide


Age group n.a.


Published by VentureBeat

Publication date July 2015

Original source http://insight.venturebeat.com

Website URL http://www.statista.com/statistics/451788/digital-marketing-channels-with-personalized-communication/

Leading digital marketing channels with personalized messages worldwide 2015

Notes:

n.a.

References 81

Perceived effect of personalization on selected metrics according to marketers worldwide as of June 2015


Source VentureBeat; eMarketer

Conducted by VentureBeat

Survey period June 2015

Region Worldwide


Age group n.a.


Published by VentureBeat; eMarketer



Website URL http://www.statista.com/statistics/451658/personalization-impact-on-marketing-metrics-worldwide/

Perceived personalization impact on marketing metrics worldwide 2015

Notes:

Figures may not add up to 100% due to rounding.

References 82

E-mail open and click rates in the United States in 2014, by degree of personalization


Source MailerMailer

Conducted by MailerMailer

Survey period 2014



Age group n.a.


Published by MailerMailer


Original source mailermailer.com

Website URL http://www.statista.com/statistics/260678/e-mail-open-click-rates-personalization/

E-mail open and click rates in the U.S. in 2014, by personalization

Notes:

n.a.

References 83

Positive influence of subject line personalization on e-mail unique open rate in North America in 1st quarter 2015, by industry


Source Experian; MarketingSherpa

Conducted by Experian


Region North America


Age group n.a.

Special characteristics based on Experian Marketing Services clients' mailings; broader industry metrics may vary

Published by Experian; MarketingSherpa


Original source marketingsherpa.com

Website URL http://www.statista.com/statistics/452690/subject-line-personalization-influence-email-open-rate-industry/

E-mail subject personalization influence on open rate America Q1 2015, by industry

Notes:

n.a.

References 84

Preferred marketing communication channels according to consumers in the United States as of January 2015












Website URL http://www.statista.com/statistics/434579/marketing-communication-channel-choice-us-consumer/

Marketing communication channels preferred by U.S. consumers 2015

Notes:

n.a.

References 85

Consumer attitudes to e-mail marketing in the United States in 2010, 2012 and 2014


Source Forrester Research; MarketingCharts


Survey period 2010, 2012 and 2014


Number of respondents 2010: n = 5,022; 2012: n = 30,475; 2014: n = 33,456


Special characteristics online adults

Published by Forrester Research; MarketingCharts



Website URL http://www.statista.com/statistics/453458/consumer-attitude-email-marketing-usa/

Consumer perception of e-mail advertising in the U.S. 2010-2014

Notes:

n.a.

References 86

Perception of retailer promotional emails and ads among email users in the United States in 2014, by gender


Source eMarketer; Various sources (Listrak)

Conducted by Various sources (Listrak)





Special characteristics among email users who opened and read promotional emails; respondents who somewhat or strongly agree

Published by eMarketer; Various sources (Listrak)



Website URL http://www.statista.com/statistics/381620/attitudes-toward-retailer-email-ads-by-gender-usa/

Attitudes toward retailer email ads in the U.S. 2014, by gender

Notes:

n.a.

References 87

Perception of retailer promotional emails and ads among email users in the United States in 2014, by age


Source eMarketer; Various sources (Listrak)

Conducted by Various sources (Listrak)





Special characteristics among email users who opened and read promotional emails; respondents who somewhat or strongly agree

Published by eMarketer; Various sources (Listrak)



Website URL http://www.statista.com/statistics/381632/attitudes-toward-retailer-email-ads-by-age-usa/

Attitudes toward retailer email ads in the U.S. 2014, by age

Notes:

n.a.

References 88

Reasons for signing up to receive promotional e-mails according to consumers in the United States in 2014


Source BlueHornet

Conducted by BlueHornet

Survey period 2014



Age group 18-75 years


Published by BlueHornet


Original source 2014 Consumer Views of Email Marketing: Findings and Trends, page 10

Website URL http://www.statista.com/statistics/410976/promotional-emails-subscription-reasons-usa/

Promotional e-mail signup reasons according to U.S. consumers 2014

Notes:

The source does not provide the exact date or the type of the survey.

References 89

Frequency with which consumers would like to receive promotional e-mail in the United States as of January 2015












Website URL http://www.statista.com/statistics/434649/promotional-email-frequency-preference-usa-consumer/

E-mail marketing frequency preference according to U.S. consumers 2015

Notes:

n.a.

References 90

Leading reasons why consumers mark business e-mails as spam in the United States as of March 2015


Source MarketingSherpa; Various sources (TechnologyAdvice)

Conducted by MarketingSherpa; Various sources (TechnologyAdvice)

Survey period March 2 to 4, 2015



Age group n.a.


Published by MarketingSherpa

Publication date March 2015

Original source marketingsherpa.com

Website URL http://www.statista.com/statistics/435373/reasons-for-marking-promo-emails-spam-usa/

Reasons why U.S. consumers mark promo e-mails as spam 2015

Notes:

n.a.

Email Marketing in the U.S.

Marketing

Transcript of Email Marketing in the U.S.