Email Best Practices - the Good, the Bad, & the Ugly
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Transcript of Email Best Practices - the Good, the Bad, & the Ugly
Business email best practices
the Good, the Bad, & the Ugly
Jeff DoubekContent Consultant
Doubek Worldwide Media, Inc.
Quick story...In the days I ran a non-profit, I remember my
non-profit community reacting angrily to an email, causing a day’s worth of email volleys. Back and forth.
In the end, it was discovered the whole deal was taken out of context, something a quick
phone call could have easily prevented.
The moral here...
Subject examples:
Original
“Social Media Mastery”
Better
“Please read: Tips for social media mastery”
Best
“Useful tips for increasing our social media ROI”
State your purpose!
“I am requesting feedback today on the attached doc in order to
meet tomorrow’s deadline.”
Support that statement
“This is the XYZ product presentation, based on comments
from yesterday’s meeting.”
Two more tips...
Give me a bullet... • please!
Close with call to action:
“Please respond and provide specific feedback – thank you.”
Don’t thank me
Request acknowledgement of receipt
Do you need to be thanked?
Never copy all on a thank you
Process your inbox
• 3-Rs: read, respond, remove
• 2-minute rule: if you can respond in 2 minutes, then do it!
• (the key is to make decisions)
They are decision enablers, make labels such as:
“Save for reference”
“To read (later)”
Project titles
Also...
*** The 24-hour Rule ***
Wait a day before replying to messages that anger you.
Avoid emotional responses.
Final Story...I once worked for an employer who made a point ofdressing down his charges via email, and did it
while bcc-ing half the company.
It created a horrible culture of mistrust.You never knew if your next note from him was
Being broadcast to the entire company.
The moral here...