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Transcript of email-automation
Email Automation Statistics
#1. A personalized subject line increases email engagement by 22%
#2. Lead nurturing and nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.
#3. Event-triggered marketing can potentially save 80% of your direct mail budget.
#4. Research estimates there is a 15% savings on creative production with marketing automation.
#5. By 2020, customers will manage 85% of their relationships without talking to a human.
Sources: B2Bmarketing, The Annuitas Group, Gartner Research, Fathomdelivers, Econsultancy, Pardot
Email Automation Programs • Trigger Emails
o Event-based triggers
o Click-based triggers
o Time-based triggers
• Follow-up Emails
o Welcome emails / On-boarding
o Cart abandonment
o First successful activity
o Expiry reminder
o Relevant information
o Miss you
As suggested by Loren McDonald, VP, Industry Relations
Tips To Prioritize Your Automated Emails
Tip #1: Figure out your key business drivers
As suggested by Loren McDonald, VP, Industry Relations
Tips To Prioritize Your Automated Emails
Tip #2: Evaluate ROI vs LOE
As suggested by Loren McDonald, VP, Industry Relations
Tips To Prioritize Your Automated Emails
Tip #3: Crawl, Walk and Run
Juvlon and Email Automation
Juvlon APIs integrate with your CRM
• Click-based triggers
• Event-based triggers
• Time-based triggers
Summary#1. Sending the right email at the right time with dynamic content and with proper personalization is Email Automation
#2. Email Automation helps in keeping in touch with prospects, re-engaging dormant leads, distributing helpful hints and tips, and reaching back out to prospects lost to a competitor. And saves time.
#3. Identify your business drivers to get started with Email Automation, evaluate ROI Vs. LOE to plan your Email Automation and start with simple automation programs.
#4. Juvlon APIs integrate with your CRM
#5. Juvlon supports Click-based triggers, Event-based triggers and Time-based triggers