Steven Spillebeen, founder2014

WWW.EARNIELAND.COM

EARNIELANDBUY CHEAPER ONLINE

CONFIDENTIAL

EARNIELAND

One platform for ALL your online purchases.

EARNIELAND

Customer

EXTRA DISCOUNT(cashback)

EARNIELAND account

EARNIELAND

REGISTRATION

Sharing revenue

VISITOR

DIRECT DISCOUNT(discount code)

USER

DIGITALLOYALTY CARD

EARNIE POINTS(extra cashback)

EARNIELAND

BUSINESS MODEL

1. MULTI SIDED PLATFORMValue by users & partnerwebshops5% commission on all generated sales==> 50% Rev share==> Gross margin: 50%

2. UNUSED CASHBACK (BONGO MODEL)After 12 months property of Earnieland cfr. General Conditions

3. DATA MININGUser Profiling ==> recommendation engine

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COMPETITORS (1,2,4) & PARTNERS (3)

1. DISCOUNTCODE SITES (75%)

2. CASHBACK SITES (10%)

3. DISCOUNT PORTALS & MULTISTORES (10%)

4. DIGITAL LOYALTY CARD SYSTEMS (5%)

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POSITIONING

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1. All-In-One Hybrid SystemAutomated back-end for discount codes, cashback, digital customers card and Earnie Points.

2. You can let your Discounts grow

3. MarketingReferral marketing + Gamification + Social Media

Marketing/USP: Fun Free & Easy

Bring friends and earn Earnie Points

Share on Social Media and earn Earnie Points

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GAMIFICATION/EXPLORER BADGES

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MAGAZINE AD

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EARNIE VAN

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EARNIE MASCOT & FLYERS

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EARNIELAND IN THE MEDIA

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TEAM EARNIELAND

PeersBart

Development iT

StevenFounder

MarCom / Sales

JozefSupport Mobile

NicolasCo-Founder IT Finance

ShainaFTE

BertCo-Founder IT

JennisCo-Founder IT

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TRACKRECORD

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USERBASE

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SALESVALUE & COMMISSION

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FINANCIAL OVERVIEW

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CAPITAL

+ € 100.000

TOTAL € 300.000

CAPITAL REQUEST : 100.000 €

€ 50.000 start capital (me)+ € 75.000 BA (sept 2013)+ € 75.000 Participatie Fonds (feb 2014)

- Recruitment (75)- Marketing (50)- Mobile (25)

USE OF PROCEEDS

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TARGETS

1/ Usability en communication ready to launch 01/02/2014

2/ 100K € extra capital (Crowd) 01/08/2014

3/ Financial skilled co-founder joins the team 01/10/2014

4/ Earnieland 2.0 ready to launch 01/12/2014

5/ Earnieland mobile ready 01/06/2015

6/ CAC from 3€ to 2€ 31/12/2015

EARNIELAND

CONCLUSIONOne platform for ALL your online purchases EARNIELAND: The Future in Online Shopping!

Steven Spillebeen, founder+32 475 66 67 19

steven@earnieland.com