Eloqua to Infor/SalesLogix CRM
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Eloqua to Infor/SalesLogix CRM On the 4Bridge™ Integration Engine
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Transcript of Eloqua to Infor/SalesLogix CRM
Eloqua to Infor/SalesLogix CRMOn the 4Bridge™ Integration Engine
Customers
Contacts
Leads
Tasks
The Big Picture: What do you do?
EloquaInforCRM
ContactsCompanies
Transactional Data (CDOs)
You’ve got two data sources, with
separate data needs.
?
The Big Picture:
EloquaInforCRM
Many providers can write the
programming for a hard-coded
solution
Customers
Contacts
Leads
Tasks
ContactsCompanies
Transactional Data (CDOs)
The Big Picture:
EloquaInforCRM
But that solution has a number of
difficulties:
Add fields
Change mapping
Change Job Scheduling
Lack of Reporting
Customers
Contacts
Leads
Tasks
ContactsCompanies
Transactional Data (CDOs)
Hard-Coded Difficulties:Marketing is reliant on IT for:
The Big Picture:
EloquaInforCRM
Drag-and-drop Field Mapping
Job Scheduling
Reporting and Alerts
24/7 Monitoring
4Bridge™ overcomes those
difficulties:ContactsCompanies
Transactional Data (CDOs)
4Bridge™ Enables Marketing
For Additional info about 4Bridge™ Click Here
Customers
Contacts
Leads
Tasks
The Big Picture:
EloquaInforCRM
Web Visits
Campaign Responses
Information gleaned from human interactions
The Conduit
4Bridge™ is an Eloqua-only bi-directional integration.
Customers
Contacts
Leads
Tasks
ContactsCompanies
Transactional Data (CDOs)
For Additional info about 4Bridge™ Click Here
What data integration points will help your sales reps the most in their jobs?
• Website visits?• Email click-through data?• Form submissions?• Search information?
Contact 4Thought Marketing to find out how to get the most from your Oracle Marketing Cloud to InforCRM integration:
[email protected] call: 888-ELOQUA4 (888-356-7824)
4Bridge™ can move all the data you need:
EloquaInforCRM
Customers, Contacts, and Leads
4Bridge™ is a Bi-Directional Integration. Data moves both ways!
For Additional info about 4Bridge™ Click Here
4Bridge™ can move all the data you need:
EloquaInforCRM
Web – and – Campaign Tasks
4Bridge™ is a Bi-Directional Integration. Data moves both ways!
For Additional info about 4Bridge™ Click Here
4Bridge™ can move all the data you need:
4Bridge™ is a Bi-Directional Integration. Data moves both ways!Eloqua
InforCRM
CDOs and other Custom Tables
For Additional info about 4Bridge™ Click Here
Are you ready for Closed Loop Reporting? 4Though Marketing offers multiple levels of service:
– Closed Loop Reporting (CLR): Tactical• Integration of Campaigns• Associate Contacts/Opportunities• Introduction to Closed Loop Reporting
– Closed Loop Reporting (CLR): Strategic / “Full Service”• Tactical CLR PLUS Process Definition• Set-up of Reports and Distribution• Results-Analysis Sessions
– Interpret the Results– Create Actionable Knowledge
– Custom Reports: Tell us what you need!
Everything you need to take your existing lead sources and campaigns, and transition them to be CLR-Ready!
What kinds of reporting does your senior management need to see?
• Campaign performance?• Which campaigns turn to opportunities?• Which campaigns turn to revenue?
Contact 4Thought Marketing to find out how to get the kind of reporting that your management needs out of your Oracle Marketing Cloud to SalesLogix integration:
[email protected] call: 888-ELOQUA4 (888-356-7824)
Automate a broad range of processes between your systems. Cloud Connectors automate tasks in both Eloqua and Infor/SalesLogix.
– Create or Update Customers– Create or Update Contacts– Create or Update Tasks– Insert Custom Object– Create Campaign Response
For Additional info about 4Bridge™ Click Here
These Cloud Connectors add powerful functionality:
For Additional info about 4Bridge™ Click Here
Drag them onto your Eloqua Campaign Canvas to use them in campaigns:
For Additional info about 4Bridge™ Click Here
4Bridge™ has a simple and elegant user interface, designed for marketers.
For Additional info about 4Bridge™ Click Here
4Bridge™ automatically detects new fields; mapping is as easy as “drag-and-drop”
For Additional info about 4Bridge™ Click Here
Job scheduling is simple and intuitive.
For Additional info about 4Bridge™ Click Here
4Bridge™ compiles a complete history of its activities; alerting and reporting assure performance and reliability.
For Additional info about 4Bridge™ Click Here
Remember, Eloqua + Infor/SalesLogix are a powerful tool for “sales and marketing alignment”
• Map your marketing and sales activities properly to your sales funnel. Ask about the 4Funnel Framework!
Contact 4Thought Marketing to find out how to get the most from your Infor/SalesLogix to Oracle Marketing Cloud integration:
[email protected] call: 888-ELOQUA4 (888-356-7824)
About 4Bridge™: Benefits for Marketers
– A simple and elegant user-friendly interface.
• Drag-and-drop Field Mapping.
• Job Scheduling.
• “Error Interpretation” for Marketers.
– “Closed-Loop Reporting” enabled – and 4Thought Marketing is capable to do the CLR.
For Additional info about 4Bridge™ Click Here
About 4Bridge™: Benefits for IT
– Automatic updates as Eloqua and Infor/SalesLogix update their APIs(no need to scramble as changes occur).
– No expenditure for extra personnel or server space.
– 24/7 monitoring by 4Thought Marketing.
– Separate Program Error-Tracking (IT also receives alerts).
– Historical Events Database.
For Additional info about 4Bridge™ Click Here
4Bridge™ Functionality and Security
– 4Thought Marketing has already solved many challenges of working with the Infor/SalesLogix API.
– Secure: HTTPS Connection: (same as banks use).
– Secure: no database of contact records.
– Redundant servers on Amazon Web Servicesmeans virtually 100% uptime.
• Saves you cost for additional servers.
• Saves you cost for additional management.
For Additional info about 4Bridge™ Click Here
Contact 4Thought Marketing:– See a Live Demo of 4Bridge™– Get a FREE One-Hour Consultation
Contact 4Thought Marketing: [email protected] call: 888-ELOQUA4 (888-356-7824)
