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Electronic Market
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Electronic Market
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In this presentation, we will have an overview on the various aspects of electronic market, a simplified structure of customer and supplier interaction, and also related models to online shopping. We will also talk about distribution architecture and interactive marketing process (pull & push marketing). To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
Transcript of Electronic Market
Electronic Market
Advantages of online shoppingSheer convenienceWider choiceBetter valueUnique gifting opportunitySaves time & strainMicro targetingMass personalisationKnow customer preferences andIntegrated source of Information
An Oversimplified Picture of Interaction Between Customer and Supplier(By Enjoying purchase)
(i) Model 1 Broker model
Request for goods
CustomerC Select Suppliers’
Web page
Establish Shopfront
Solicit details of the order
Credit card validated
Goods availability checked
SSupplier
Enjoys Purchase
Order confirmation
Order fulfilment
Interaction Between Customer and Supplier with Choices
(ii) Model 2 Customisation model
CCustomer
Enjoy choice
Select Suppliers’
Web page
Message flows
Product enquiry
Select preference
Order confirmation
Order fulfilment
Establish Shopfront with user
Configurable applications
Presentation of options
Capture customer choice
Check build schedule
Validate credit card
SSupplier
Interaction Between Customer and Supplier with Bargain
C SCustomer Supplier
Submit bid
Bid accept/reject
View Catalog
Maintains catalog
Collect all bids
Select winning bids
Match buyers and sellers
Collect commission
(iii)Model 3 Contact model
Enjoys bargain
Three Models
1. Broker Model
2. Customisation Model
3 Contact Model
A Centralised Catalogue
Trading
Places server
Suppliers
Buyers
A centralised catalogue
Distribution Architecture
Suppliers
suppliers back end system
Info Banks intrade System CatalogueInfobanks Intrade
Buyer System
Buyers
Buyers backend system
The Interactive Marketing Process
Pull
Information
(HTMLpges)
Client softwareCheap, easy
To get.
(Limited Customiationabilities) Waste time looking over search engine results
Customise
Information sent.
Automate.
Delivery of crucial news. Cost
effective
Centralises and eases control of information at server.
Web server
Push software collects
Information.
Pull Push
A view of B2B Marketplaces in the Chemicals IndustryHigh
Product
scope
Chem Connect ELEMICAFobchemicals.com
1stChemical Market
Chem ACX.com
Plasticsandchemicals.com
E-ChemicalsGetPlastic.com
RubberBuy.com
ChemPoint.com
Covalex
Chem Web
20TONS.com
PlasticLink.com
PlasticNet.com
Justforplastic.com
Packaging Exchange.com
CheMatch.com
XSMChem
Painstnd Coatings.com
Packexpo.com
Envera
ElastomerSolutions.com
Omnexus.com
GE Polymerland
Narrow
Independent
Ownership
Model Industry sponsored
Predicted Trends in B2B Market Places$ 1,200
$ 900
$ 600
$300
$ 0 The Purge Fortification Reconciliation
E-M
arke
tpla
ce tr
ade
U.s.
$ (b
illio
ns)
Secure Extra Net Web Page
Secure extra net web pageUsers
Market place
Buyers
Sellers
go to
enter
information
Send inform
ation
Or through E-mail
An Oversimplified Picture of Interaction Between Customer and Supplier(By Enjoying purchase)
(i) Model 1 Broker model
Request for goods
CustomerC Select Suppliers’
Web page
Establish Shopfront
Solicit details of the order
Credit card validated
Goods availability checked
SSupplier
Enjoys Purchase
Order confirmation
Order fulfilment
Interaction Between Customer and Supplier with Choices
(ii) Model 2 Customisation model
CCustomer
Enjoy choice
Select Suppliers’
Web page
Message flows
Product enquiry
Select preference
Order confirmation
Order fulfilment
Establish Shopfront with user
Configurable applications
Presentation of options
Capture customer choice
Check build schedule
Validate credit card
SSupplier
Interaction Between Customer and Supplier with Bargain
C SCustomer Supplier
Submit bid
Bid accept/reject
View Catalog
Maintains catalog
Collect all bids
Select winning bids
Match buyers and sellers
Collect commission
(iii)Model 3 Contact model
Enjoys bargain
A Centralised Catalogue
Trading
Places server
Suppliers
Buyers
A centralised catalogue
Distribution Architecture
Suppliers
suppliers back end system
Info Banks intrade System CatalogueInfobanks Intrade
Buyer System
Buyers
Buyers backend system
The Interactive Marketing Process
Pull
Information
(HTMLpges)
Client softwareCheap, easy
To get.
(Limited Customiationabilities) Waste time looking over search engine results
Customise
Information sent.
Automate.
Delivery of crucial news. Cost
effective
Centralises and eases control of information at server.
Web server
Push software collects
Information.
Pull Push
Pull TypePush Type
Mass communication
Pull Type
Value-added Functions on the Sell Side
AuctionAccess to additional customers
Helping business managers in :-Spotting trendsOffering volume purchase discount incentives andImproving relationships with customers who do a lot of business with multiple business units
A view of B2B Marketplaces in the Chemicals Industry
High
Product
scope
NarrowOwnership
Model Industry sponsored
Chem Connect ELEMICAFobchemicals.com
1stChemical Market
Chem ACX.com
Plasticsandchemicals.com
E-ChemicalsGetPlastic.com
RubberBuy.com
ChemPoint.com
Covalex
Chem Web
20TONS.com
PlasticLink.com
PlasticNet.com
Justforplastic.com
Packaging Exchange.com
CheMatch.com
Independent
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