Electronic Retail Market

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ST. XAVIERS COLLEGE(AUTONOMOUS)

A Presentation on Comparative Analysis on

Electronic Retail Market Evaluating the

Marketers Winning Approach over ConsumersBy

Roll No. -

Room No.

Under The Supervision Of Professor Shivaji Banerjee

Department Of Management


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Importance of the project

It gives an unique dimension for differentiating the brands based

on consumer preferences.

It enables one to get more knowledge about the different modes

of advertisement made as well as different sales promotional

techniques used by marketers to attract consumers.

It helps us to get a clear picture of consumer behaviour whenexposed to different buying situation.

It highlight the area of market opportunities faced by retailers

dealing in electronic consumer durable products.

It enables one to know as to which product of which brand is

highly popular or prefered among customers.

It make us aware of different companies competiting in the same

platform with similar types of product.


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What are the benefit of retail market?

The benefits of a retail market are as follows:-

Various companies

Various products

Single Platform

Are the above mentioned benefits enough for the marketers to

market the product?

In my opinion only setting up a retail market is not enough for

marketing the product. The marketers need to market the product

considering all the 4 Ps of marketing mix. They are as follows:-

PRODUCT

PRICE

PLACE

PROMOTION


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Importance of the 4Ps for the marketers

Product

Marketers should offer what is in demand.

Price

Marketers should offer what is being affordeable.

Place

Marketers should offer by market segmentation.

Promotion

Marketers should create an atmosphere of awareness.


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Why do marketers need to promote their offerings?

The marketers needs to promote their offerings because of the followingreason:-

To make the consumer aware about their offerings in the market.

To face a competition in the market.

To gain the benefits of surplus sale volume.

To create a continous recalling of its brand in the minds of the consumers.

To form an image of reputation in the market.


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Copyright 2003 Prentice-Hall, Inc.

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Model of Buying Behavior

Buyers decisionsProduct choiceBrand choiceDealer choicePurchase timingPurchase amount

Buyers decisionprocess

Problem recognitionInformation searchEvaluationDecisionPostpurchase

behavior

Buyerscharacteristics

CulturalSocialPersonalPsychological

Otherstimuli

Economic

TechnologicalPolitical

Marketingstimuli

Product

PricePlacePromotion


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Copyright 2003 Prentice-Hall, Inc.

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Influences on Consumer

Behavior

Personal Influences

Age and Family LifeCycle Stage

Lifestyle

Occupation &Economic Circumstances

Personality &Self-Concept


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The sources implies different form of media used by the marketers to

promote their products. They are as follows:-

Newspaper

Television

Magazine

Outdoor advertising

Internet


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The winning approaches implies different types of promotion methods adoptedby the marketers for attracting different consumers. They are shown below:-

Sales promotion

techniques

Consumer oriented Trade oriented


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The different types of consumer oriented sales promotion techniques used byelectronic retail marketers are as follows:-

Premium

Special Event

Advertising


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The trade oriented sales promotion techniques are the winning approaches

adopted by the marketers upon retailers for motivating them to increase their

sales volumes. They are as follows:-

Pop displaySales contest

Sales meeting

Push money

Deal loaders

Trade deals

A picture showing pop display in an electronic retail outlet


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With this project I came to know learn about how the consumers acts in aparticular situation.

I have learned about various sales promotional approaches adopted by the

marketers in order to attract customers.

I came to know about different modes of advertisement used for promotingtheir product.

With this project I came to know about consumers preferences for different

brands.


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After sales services should be improved.

The no. of times of advertisement should be minimized.

One to one interaction should be there so that the customers are not confused

through different opinions.

Companies should make all products image at par and make it favourable for

the customers to appreciate all the products of a same brand.

Firms storage capacity must be improved due to rising sales.


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Brands plays a major role in consumer

decision making process.

Consumer used to segregate brandsaccording to different electronic product.

Favourable brands are gaining long term

reputation in the eyes of consumer.

Brand are easily identified and areautomatically picked up by buyers if it forms

a positive image in the consumers mind.


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Electronic Retail Market

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