ELECTROLUX Q2 2018 PRESENTATION · 22 Moving towards Targeted Growth 2016 2017 2018 • Branded...
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Transcript of ELECTROLUX Q2 2018 PRESENTATION · 22 Moving towards Targeted Growth 2016 2017 2018 • Branded...
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Profitable growth in Premium
Laundry through focus on
clothes care, leveraging
innovation and connectivity
solutions
New global range of
connected multi-door
refrigerators initially
launched in Australia.
Market leading innovations
in taste and texture
preservation for produce,
meat and fish
Design and innovation
targeting the Frigidaire
consumer
Market first affordable
induction and black
stainless
Strengthening our
positions in core
market sweet spots
through product and
manufacturing
reengineering in
refrigeration and food
preparation
Core branded market
share increases in
H1 2018
ELECTROLUX Q2 2018 PRESENTATION
Assisted cooking through computer vision
for greater consumer taste experience
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-20%
-15%
-10%
-5%
0%
5%
10%
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2007 2008 2009 2010 2011 2012 2013
W. Eur. 2 1 -1 -5 -4 -4 -5 -8 -10 -9 -4 -2 2 1 0 3 -2 -3 -3 -2 -1 -4 -1 -3 -3 1 0 0 4 3 2 3 6 4 6 3 3 5 1 1 0 0 1 1 0 -1
E. Eur. 14 8 6 13 9 6 3 -15 -28 -28 -23 -19 -9 5 6 20 13 12 7 10 7 3 2 3 1 3 2 -1 9 2 0 4 -10 -14 -12 -24 1 3 6 5 4 6 4 6 6 8
2014 2015 2016 2017
ELECTROLUX Q2 2018 PRESENTATION
2018
Source: Electrolux estimates
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-10%
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0%
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2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
ELECTROLUX Q2 2018 PRESENTATION
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Source: AHAM
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+0–2%
Demand remains
supportive
+1–2%
Positive demand driven
by Eastern Europe
-2–+1%
Market volatility
and uncertainty
Positive
+/-0%
In general positive
Market estimated
to be stable
ELECTROLUX Q2 2018 PRESENTATION
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Moving towards
Targeted Growth2016 2017 2018
• Branded market share gains
in all key regions
• Improved product mix driven by
branded products and new launches
• Positive pricing in NA and Latam
with further price increases in H2
• Investments in brand/innovation
and planned product launches:
EMEA, HC&SDA and Professional
• Strong cost focus
• Solid cash flow
ELECTROLUX Q2 2018 PRESENTATION
Strategic drivers executed in Q2:
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Moving towards
Targeted Growth2016 2017 2018
• Branded market share gains
in all key regions
• Improved product mix driven by
branded products and new launches
• Positive pricing in NA and Latam
with further price increases in H2
• Investments in brand/innovation
and planned product launches:
EMEA, HC&SDA and Professional
• Strong cost focus
• Solid cash flow
ELECTROLUX Q2 2018 PRESENTATION
Strategic drivers executed in Q2:
