Ehren Rohbock Design Portfolio

8/12/2019 Ehren Rohbock Design Portfolio

1/19

Portfolio Ehren Rohbock


2/19

ContactEhren S. Rohbock

[email protected] E 7th South St. Apt 702Rexburg Idaho, 83440


3/19

BrochureLogosFlierEvent AdMontageStationeryWeb DesignPhotodesign

Table of Contents


4/19


5/19

BrochureDateJuly 12th, 2014

Course and InstructorComm 130-06, Joel Judkins

DescriptionA Brochure created for a photography company to show examples of work, and lead potential customers to a site tobe able to buy prints.

Project ObjectivesSet up and align a two-sided, folded document.Create an original company logo and use it in a brochure. Incorporate quality images. One clipped in Photoshop and text-wrapped in InDesign. Write at least 250 words of original copy with at least three paragraphs. Trim for a full bleed and print in duplex (two-sided) color.

Programs UsedAdobe Photoshop, Illustrator, and InDesign

Processe rst thing I had to do, was decide on a new logo, and concept overall. Aer I had done that, I worked on how my

logo would look cut in half on a fold. I started on the actual brochure by laying out my background elements, and thendeciding on a layout for pictures and body copy. Once I created a body copy for my brochure I moved on to ndingimages that would correlate with the text. en I placed my photos. For the picture of myself I went into photoshopand edited the coloring slightly, and cut myself out. Aer place that I made sure to use the text wrap function inInDesign. I then had to place my logo twice, once for each side of the fold. Once I got that measured correctly, I placeda third logo on the back center of the brochure, but kept it small. Once all of my text and logos were laid out, I sizedmy images so that there would be enough white space, but making sure the space was also well used.

Sources:Pg. 2, Grand Teton National Park Schwabacher Landing, Caryn Esplin.Pg. 2, Island Park, Idaho, in the morning light, Caryn Esplin.Pg. 2, Salt Lake City Temple Sunset, Kirk Strickland.


6/19

ESRPHOTOGRAPHY

PHOTOGRAPHY

Ehren

RohbockPHOTOGRAPHY


7/19

LogosDate

June 7th, 2014


Descriptionree dierent logos for a ctional company.

Project Objectives Create three original logos to t a company or personal image that will appeal to the audience.

Use only the tools to create and draw your logos. Gather opinions from at least ten outside sources about which logo appeals most to them.

Programs UsedAdobe Illustrator

ProcessFor my rst logo I wanted something that was ultra simple, but professional looking. I came up with the two squareidea and made them overlapping. As far as the type I wanted the name to look almost as if I had hand wrien it, thenfor photography not only to add contrast, but also to make it more legible, I used a sans serif font in all caps. I changedthe tracking slightly so as to add legibility at smaller sizes. For the 2nd Logo my thought was to make something

that could work as an app logo and t into that kind of a format. I used the rounded rectangle shape tool to get thesquare to get those so corners. en I used a heavy font for the initials. Again, I used a sans serif all caps font forphotography to add legibility, especially with the smaller size. For the 3rd logo I wanted a design that would work forshirt logos whether embroidered or silk screened. I thought the idea of using the camera as the main element wouldforce an audience to know what my company was about before even reading any of the words. I used the envelopedistort tool to get the initials in the circle shape then decreased the tracking considerably so that each leer wouldntbe overly warped and unable to be read. I also used the direct selection tool to draw the boom of the R in so thatit wouldnt be mistaken for a B. Again I added photography at the boom in resolve any doubt of what kind ofcompany it is, in an all caps sans serif font.


8/19

Graduate

LeadershipConference

Do YOUwant to have thecompetitive edge in business?

Come learn how at VouantCommunications annual GraduateLeadership Conference.

Vouant Communications is devotedto helping tomorrows leaders gainessential leadership skillsin theworkplace. During this dynamicthree-day seminar, attendees willmeet with the top executivesof Vouant Communications to

discussbreakthrough leadershiptechniques, while cultivatingattributes of leadershipthat willmarket to any employer.

Conference is available to graduatingseniors. Space is limited.

Registration and more information available at:

VouantComm.com/leaders

October 21

8am5pm

LincolnConvenon Center


9/19

FlierDate

May 10th, 2014


DescriptionPromotional Graduate Leadership Conference ier, black and white.

Project Objectives Apply the design principles and use appropriate typography.

Incorporate basic InDesign skills to improve basic ier layout. Retrieve image and logo from links on this page. Create a project folder with image, logo and InDesign document to keep links intact.

Programs UsedAdobe InDesign

Processe rst step for this project was to create sketches, I created 4 dierent ones, and then selected from those the one Ithought t the message most. For this project I used the Adobe InDesign soware. I used the black box on the top togive contrast and draw the eye, I added the black box at the boom for repetition and to frame the body copy. In the

title I made the word leadership larger to draw emphasis to purpose of the conference. I also added the time, date andlocation at the top, so that people would be able to nd that information easily. Lastly for the body copy I made whatwould be happening at the conference bold, so if someone was skimming it they would see those key words quickly.


10/19

The Salt Lake

Feed the ChildrenOutdoor Gear Ex o

July 11thand 12th9 am9 pmSouth Towne Expo Center

Admission is $10 at the door

Come see what the new upcoming gear

for the Fall 2014 season will be andstart updating your own gear!

10% of all proceeds will go to Feed

the Children.

Feed the Children provides food and

supplies for children here in the United

States, their goal is that no child or

family goes to bed hungry.


11/19

Event AdDate

May 17th, 2014


DescriptionCreate a full-color event ad in Microso Word.

Project Objectives Comprehend image sizing (how pixels and inches work together) Find, scan and import a high-quality image. Create a full-bleed design. Choose a color scheme and typeface(s) that work for your message and audience. Learn to use only Word design features without using any Adobe programs.

Programs UsedMicroso Word

ProcessFor this project I used only Microso Word, and used some of the features that it has. I started by nding a ingimage for the event, and scanned it into the computer, then I found some dierent logos, and thought of a name. I

wanted the title to show what charity it was going towards, and have that be the rst thing people looked at. Aer Idid some research on the charity, I created the body of my message. Following that, I decided that any good event hassponsors, so I found there logos online, and used Microso Word to remove the white backgrounds of their logos.


12/19


13/19

MontageDate

May 31st, 2014


DescriptionA montage designed to inspire kids that they can be heroes

Project Objectives Use the FOCUS design process with strong focal point and ow

Unify a layout with a consistent theme and dominant message Learn to blend two or more images together gradually, using masks Demonstrate more advanced Photoshop skills for layout with multiple elements Use a mask to apply a lter to one part of the image Apply typography principles Format type: Legibility; Small copy & Title with varying text size. eme word(s) Select good quality images

Programs UsedAdobe Photoshop

ProcessAer opening Photoshop, I placed my Superman image, and cropped it to ll the entire page and create a good amountof white space for the other two images. I then had to go in and use the content-aware tool to ll in some objects inthe background that would be distracting and distort the other photos. Next, I used the selective color tool to darkensupermans face so that it wouldnt seem washed out. en, I brought in the image of omas S. Monson and found aplace so his eyes would lead towards Superman. e next step was to add a mask and reduce the transparency so thathe would be partially transparent and the American ag would show behind him. Aer the addition was ready, I hadto do the same steps with the second picture. Aer I had both of the images looking the way I wanted them, I createda custom path using the pen tool, adding text with controsting ll and stroke, that would tie into the images.


14/19

Pamela Rohbock

[email protected]

8038 S Ponds Lodge DriveWest Jordan, UT 84081

TurnAbout Roh

Pamela Rohbock

[email protected]

8038 S Ponds Lodge DriveWest Jordan, UT 84081

TurnAbout Roh


15/19

StationeryDateJune 14th, 2014


DescriptionMatching leerhead and business card for TurnAbout Roh.

Project Objectives Use e basic tools of Illustrator & InDesign. Create a new logo to t a company or personal image. Design consistent layouts for a business card and leerhead. Leerhead: 8.5 x 11 and Business card: 3.5 x 2 Apply typography rules keeping small copy. Keep it simple by having watermarks and drop shadows light and white space. Applying contact information: Include name, address, phone, and email on each piece.

Programs UsedAdobe Illustrator and InDesign

ProcessI created the logo using the simple shapes tool in Adobe Illustrator to create an arrow. Aer I had made one arrow I

copied it, and put it next to the rst. en I made blank boxes so that the arrows would be evenly spaced for when Iturned those arrows into a brush. I then created an ellipse and used the newly made art brush to go along the outsideof the ellipse. I then added the company name with a script font so that it would be more feminine.

For creating the business card I made two rectangles to act as the edge of my business card, one for the front, andone for the back. I placed my logo in the corner, then put in the important contact information in the opposite corner,make sure to leave plenty of whitespace. I used a more clear font for the contact information so that it could be easilyread. For the back of the business card I took the arrows I had created and placed them in the center of the businesscard.

For the leerhead I used the same logo and contact information at the top, then added the arrows to the boom andmade them very large, and only 6% opacity so that it wouldnt be dicult to read over.


16/19


17/19

Web DesignDateJune 28th, 2014


DescriptionI created a simple webpage to display and showcase a logo I created.

Project Objectives Write content describing how it appeals to a target audience and the creative process. Design a web page using HTML to display the logo and content. Acquire a working knowledge of HTML. Acquire a working knowledge of CSS. Identify hex colors for web design. Compress multiple les in a zipped folder to aach as one le. Open your HTML page in a web browser, and capture a quality screen shot.

Programs UsedTextWrangler

ProcessI created this webpage on a mac, using a free program called TextWrangler, which is a simple text editing sowaredesigned for html, and other web code.

e rst step for this project was to format my html document to make sure all of my tags were opened and closedproperly. Aer aaching my own photo, and creating text content to go with my logo, I aached a CSS document thathad been pre-made for us in class. en I moved on to styling the website. For color , I used photoshops eyedroppertool to identify the exact hexcode for the color in my logo so I could use that in my design. I used 2 dierent fonts,Arial (a Sans-seri) and Times New Roman (an oldstyle font). I created a dashed border to go around my content, aswell as using a lighter yellow for its background, to make it easier to read, and not in such harsh contrast as a plainwhite background would create. Aer geing the basic parts and content of my website all that was le was adjustmargins and padding so that the body would be easy to read and clear.


18/19


19/19

PhotodesignDate

May 24th, 2014


Descriptionis project was to practice good photography, as well as to use Photoshop to edit images, as well as designsomething. Incorporating the colors from the image into a color scheme.

Project Objectives

Learn basic photography skills. Choose a color scheme, take a photo to match those colors, then incorporate them. Use a digital camera to take a quality image, then download it. Adjust image levels, saturation, color balance, sharpen tool on separate layers for NDE. Size and crop the image, then place on an 8.511 page layout. Use layers to design text, and repeating graphic elements in Photoshop.

Programs UsedAdobe Photoshop

ProcessMy rst step was to think of what I wanted my design to be for (the message). Aer I had decided that I thought ofwhat would be a good color scheme to match my message. I went through Photoshop and tested out several dierentideas until I came up with one I thought would work. en I went and took a picture using a Canon Powershot 40x.I adjusted the focus so that the words on the temple would be clear and legible. Aer that, I went to my computerand worked on some photo editing. I used the Layers, Vibrance, Selective Color, Sharpen, and blur (to add even morefocus to the background) tools. When I was nished editing the picture I added it, along with a design with repetition,content, the color swatches for my design.

Ehren Rohbock Design Portfolio

Documents

Transcript of Ehren Rohbock Design Portfolio