ROCKET FUEL FOR FINANCEErnest AbersonBenelux Country Manager at Rocket Fuel

A TRUSTED PARTNER

Top banking and finance advertisers find success with us

DIGITAL BANKING USERS AS % OF INTERNET USERS

87%

86%

70%

60%

56%

46%

37%

Netherlands

Sweden

France

UK

Germany

Spain

Italy

NETHERLANDS LEADS EUROPE IN ONLINE BANKING

Source: Eurostat

50%

48%

46%

38%

37%

34%

22%

Netherlands

Spain

Sweden

UK

Italy

Germany

France

MOBILE BANKING USERS AS % OF INTERNET USERS

NETHERLANDS ALSO HAS THE HIGHEST MOBILE BANKING

PENETRATION

Source: ING and Ipsos

76% 75% 73%

67%

58%

50% 48%

57%

48%

40%

20%

26% 27% 27%

UK Netherlands Germany France Spain Italy Sweden

researched purchased

BUYERS OF CAR INSURANCE WHO RESEARCHED/PURCHASED DIGITALLY

UK AND NL HAVE THE HIGHEST DIGITAL FOCUS FOR CAR

INSURANCE

Source: Google and TNS

ONLINE CARD ADVERTISEMENTS HAVE A CRUCIAL

IMPACT ON CONSUMERS

HALF OF CONSUMERS FIRST HEAR ABOUT THEIR CURRENT PRIMARY CARD ONLINE

Advertisement on the Internet

Search Engine

Bank/Financial Institution Site

Ad While Doing Online Banking

Social Network

Consumer Reviews (Online)

Blogs and Forums

Newsletter

Product or Price Comparison Sites

24%

18%

11%

15%

7%

5%

5%

5%

11%

Source: Rocket Fuel research

QUICK ONLINE CONVERSIONS IN THE FINANCE

VERTICAL

CONSUMERS CONVERT AT HIGHER

RATES ON WEEKENDS, LATE AT

NIGHT

CONVERSION RATE INDEX BY DAY OF WEEK

CONVERSION RATE INDEX BY FREQUENCY OF AD EXPOSURE

CONSUMERS CONVERT QUICKLY,

SHOW FATIGUE

Source: Rocket Fuel research

SOCIAL MEDIA STRONGLY INFLUENCE THE YOUNG

ADULTS’ BUYING PROCESS

Source: Rocket Fuel research

WHAT PROGRAMMATIC BUYING CAN DO

201765-75%

GROWTH IN SPEND ON PROGRAMMATIC

201328%

201447%

% share of online advertising

PROGRAMMATIC DIGITAL DISPLAY AD SPENDING

IN BILLIONS

$15.6

$21

$27.9

$36.3

$45.4

$54.5

2013 2014 2015 2016 2017 2018

ALWAYS ON CONSUMERS

9:00 PM

10:30 AM

12:05 PM 6:15 PM

10:50 PM

3:00 PM

7:35 AM

EVOLUTION OF DIGITAL ADVERTISING

AGE OF DELIVERY

AGE OF TARGETING

AGE OF OPTIMISATION

Ad

Eff

ecti

ven

ess

AUDIENCEDEMO

CONTEXTUALRETARGETINGGEOGRAPHIC

ENDEMICPORTAL

CHANNELS

1ST PARTY DATA

TM

TRADITIONAL METHODAdvertising that runs

TM

ROCKET FUEL APPROACHAdvertising that Learns

ADVERTISING THAT RUNS vs ADVERTISING THAT

LEARNS

ARTIFICIAL INTELLIGENCE AND DATA OPTIMISATION

a

PRESPECTIVE / AUDIENCE TARGETING AI TARGETING

NEXT FOR MARKETERS

FINANCE CASE STUDIES

OBJECTIVES:

» Generate conversions at the lowest possible CPA

ADVERTISER CHALLENGES:

» Establish awareness of new product in new market

» Work with challenging signup process

RESULTS:

DISPLAY + FACEBOOK

I was impatient to see what results Rocket Fuel’s Boosted FBX could deliver, and what they achieved was astonishingly good. Rocket Fuel Boosted FBX just killed on “classic” display results the whole way! They also showed us that these two products are delivering results together, not separately.

Ingo HöhnkeOnline Media Planner, Explido

”

“

40%DECREASE IN

FBX CPA

30%DECREASE IN

DISPLAY+FBX CPA

250%INCREASE IN

CLIENT’S ACTIVITY

One of first mobile wallet market member

OBJECTIVES:

» Drive trial sign-ups

» Drive visits to “Top Stocks” landing page, Market Smith’s latest investment research product for iPad

RESULTS:

”

“Rocket Fuel is doing incredibly well. We

have never seen this kind of volume in any partner. Their ability to drive so many more conversions than any of our other partners –past and present – is amazing.

Caitlin CasasMedia PlannerFraser Communications

40%DECREASE

IN CPA

133%MORE

CONVERSIONS

#1PARTNER ON PLAN

60%INCREASE IN APP

DOWNLOADS

DISPLAY

QUESTIONS? Ernest Abersoneaberson@rocketfuel.com