Effectively using Social Networking to build your IT Support business Richard Tubb Independent...
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Effectively using Social Networking to build your IT Support business
Richard Tubb Independent Consultant
Chris Martin GFI MAX – MSP Consultant
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Introducing
Chris Martin GFI MAX – MSP Consultant
Richard TubbIndependent Consultant
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Webinar Agenda
» The principles for using Social Networking
» The ROI of Social Networking
» Social Networking vs Social Media
» Tips for Twitter, LinkedIn and Facebook
» Why Blog?
» Content Loops
» The Tools to use
» Social Networking vs traditional Business Networking
» Question and Answer
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The Principles of Social Networking
» Do not sell!
» Use to educate
» Add Value, not noise
» It’s a two-way conversation
» It’s about quality, not quantity
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The ROI of Social Networking
» Establishes you as a subject matter expert
» Begins process of building trust in you
» Gives you visibility
» Typically used as a conversation starter
» Business can be won thanks to Social Networking!
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All about conversations
Social Networking vs. Social Media
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Social Media
» Primarily about content
» There are still opportunity for conversations though!
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Content Loops
» Create a video on YouTube –link to your web-site
» Create a blog post talking about the video
» Tweet about the blog post
» Create a LinkedIn status update about the blog post
» Add photos to Flickr about how you made the video
» Your web-site has a link to your blog
» Different people consume information through different channels. Help them to find you!
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The tools to use
» Tweetdeck
» Outlook Social Connector
» SocialOomph
» Google Alerts
» Bit.ly – Shorten and track the links you share
» Read my blog article – “The Tools I use” (link TBA)
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» 140 Characters – micro-blogging!
» What you say will be open for the world to see!
» Share links that share your viewpoint – add your thoughts
» Follow like minded individuals, start conversations
» Use Groups to categorise those you follow – Business, Friends, Local, Vendors, Prospects, etc.
» Getting started? Re-Tweet (RT) some articles, ask and answer questions
» Use Hash-Tags (#) to discuss specific subjects
Tips for Twitter
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Tips for LinkedIn
» Solely business focus
» Offers status updates like Twitter– but use sparingly.
» Use as part of your process for managingbusiness cards
» Scan the Weekly LinkedIn update e-mail for opportunities to re-connect with people
» Use LinkedIn Groups to engage with peers and prospects
» If cross-posting to Twitter, don’t use Hash-tags (#) on LinkedIn!
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» Facebook primarily for personal relationships,but is used extensively for business too
» The line between personal friendshipsand business friendships is blurring
» People do business with people they like– don’t be afraid to be yourself on-line!
» Use Facebook Privacy settings to separate your friends and colleagues where necessary
» Use @ sign to tag other people – in status updates, in photos
Tips for Facebook
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Why Blog?
» Blogging is free – it doesn’t matter if anyone reads it!
» It teaches you to effectively articulate your thoughts and points – it’ll make you a better salesmen, a better speaker, a better party guest!
» Be consistent with your message and your frequency
» If you’re good at it, people will read. If you’re no good at it, you’ll get good at it.
» Effectively builds trust in you and your brand
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Social Networking Etiquette
» When in doubt, treat like “real world” networking
» Don’t say anything you wouldn’t want to be quoted on
» But do be yourself!
» Don’t “Friend Collect” – *always* write personalised introductions within connection requests
» Read my blog post – “Thanks for your Friend Request, but who are you?” http://bit.ly/tubblog-friendrequest
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Social Networking vs. traditional Business Networking
» Social Networking compliments traditional networking, and visa versa!
» Putting all your energy into just one or the other will only get you so far
» Use a balanced “linked up” approach to networking both on-line and off-line – Face-to-Face, Telephone Calls, E-Mails, Social Networking
» Always try to “Be The Connector”
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Any questions?
» Blog – www.tubblog.co.uk
» Twitter – www.twitter.com/tubblog
» LinkedIn – www.linkedin.com/in/richardtubb
» E-Mail – [email protected]
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GFI MAX Building Blocks
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» A series of discrete, pre-packaged services that the customer can easily grasp the value of
» That you can sell easily
» That generate recurring profits for you
» Bind that customer to you
» Learn about their systems
» Begin changing the nature of the relationship
» And migrate them to full Managed Services
How the Building Blocks can help you get started
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» All the information, tools and collateral needed to sell and implement a set of Managed Services
» You can use to:
□ Attract new customers or strengthen relationships with existing customers
□ Easily sell a profitable service
□ Ease customers from break-fix to Managed Services
» With NO major changes to your company□ And no expensive training
What’s a Building Block?
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Building Blocks Program – Do it your way!
Server & Network Workstation Email
Server & network management
Workstation management
Email archiving
Email hosting
Delivery verification
Real-time server & network monitoring
Proactive workstation maintenance Email Continuity
Daily ServerHealth Check
Real-time workstation monitoring Anti-virus & anti-spam
Daily Server Safety Check
Daily Workstation Health Check
Email infrastructure monitoring
Lucrative but
complex
Lower value but
simple
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What’s contained in each Building Block?
Each Building Block Contains:
Information about the service, context in which it sits in Building Blocks
Financials (pricing & profit) calculators
Promotional material (flyers, letters, web site text, etc.), value proposition, marketing and sales strategy
Implementation documents (contracts, SLAs)
Implementation considerations: Integration, billing, scaling, etc.
Example: Server Blocks – all you need to price and sell
Server & Network Management
Real-time Server & Network Monitoring
Daily Server Health Check
Daily Server Safety Check1
2
3
4
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Your Logo Here
All the self-branded information and material you need
Sample flyer
Your strap line here
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Sample website copy
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Sample sales letters and telephone scripts
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Pricing calculators, sample contracts, statements of work...
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» All the info and collateral.
» To easily sell straightforward services that the customer grasps.
» That bind the customer to you.
» That truffle hunt and brings more incidents to the surface.
» That you can make good recurring revenues and profits.
» That require no changes to your business system. No training and travel and time.
» That can be used to attract new customers with a straightforward service.
» That start the progression to full Managed Services.
GFI Max and Building Blocks are…Easy!
GFI MAX Building Blocks summary
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» You get the full system
» Set up in less than 10 minutes!
» No commitment
» No hard sell
» Or contact us for more information:[email protected]
Thank you
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» Online resource to help you:
» Grow your IT support company
» Run your company more profitably
» Deliver fast IT support and increase uptime
» Minimize threats to your business
MSP Business Management website
www.mspbusinessmanagement.com