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Effective Use of Social Media for College Counselors
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Transcript of Effective Use of Social Media for College Counselors
Effective Use of Social Media
Ashley HenniganAsst. Director of Social Media Strategy
Cornell University
Agenda• Why go social?• Building relationships• Platform overview• Consider timelines• Connecting with colleges• Resources & Questions
POLL
• How are you using social media?– For personal use– For counseling
• What platforms are you using? – Facebook– Twitter– Blogs– Google+– YouTube– Pinterest
Are you using social media?
WHY GO SOCIAL?Communication technology and admissions tradition
Counselors are teachers without a classroom.
Social media can be used as an extension of current communication practices.
• Face-to-face• Phone• E-mail• Print• Web
Which sites are students using?
• 89% use Facebook• 45% use Twitter• 30% use Tumblr• 28% use Instagram• 25% use Pinterest
Establish a professional online presence.
Using social media as an extension of current communication practices.
• Counseling meetings• College school visits• Parent questions• Scheduling • Announcements • Reminders • Correspondence
• Flyers • Newsletters • Forms• Contact information• Calendars• Resources
What does not belong in the social media space?
• Personal record information– Directory info. is OK
• Individual applicant follow-up
• Individual financial aid packages
RELATIONSHIPSSocial media for relationship building and educating
Opening up two-way communication. Social, mobile, & on-demand.
• Reach• Timing• Service• Advocacy
Don’t just broadcast information and deadlines! Encourage engagement.
• Photos from campus tours
• Helpful news articles
• Preview college school visits
• Use polls
PLATFORM OVERVIEWUse cases for social media
Social media platforms for current communication practices.
• Facebook – pages & groups– posts and messaging
• Goggle+ – Hangouts– Calendars– Forms– Documents
• Tumblr Blogs
Facebook groups for counseling. Your social media classroom.
• Name group• Select privacy– Skip inviting
members for now
• Add a group description
• Invite students via email
Facebook groups for counseling. Your social media classroom.
• Features– Email notifications– Messaging– Sharing– Polling– Files– Events
Facebook groups vs. Facebook pages
• Use pages for– Broadcast messaging– 500+
• Use groups for– Community building– Less than 500
Google+ Hangouts for meetings and college visits.
• Google+ account• Web camera• Internet connection• Up 9 participants on
camera. – Unlimited viewers
• YouTube On Air
Google Calendar for scheduling.
• Public calendars– Events & Deadlines
• Coordinate with colleges
• Integrates with Google+ Hangouts
• Notifications & RSVP• Daily agenda• Add to your website
Google Drive and Google Forms.
• Google Drive– Documents– Presentations– Spreadsheets– Forms– & More
• Google Forms– Surveys– Polls– Registrations
Blogging made simple with Tumblr.
• Tumblr account• Customizable• Social sharing– Text posts– Links– Photos & video
• 30% of students already use Tumblr
TIMELINESocial in the admissions cycle
A need for information is always present, but the kind of information needed changes over time.
• Pre-college search– Advocacy
• College search– Facts & figures
• Campus visits– Understanding fit
• Testing & Applications– Resources & Reminders
• Decisions– Realizing fit
• Post-graduation– Transition
CONNECTING WITH COLLEGESSocial media in higher ed
Colleges use social media to connect with prospective students.
• Facebook Pages• Twitter accounts• YouTube• Tumblr• Social Media
Ambassadors• Goggle+ Hangouts
Connect with colleges on Facebook.
• Facebook Pages– University– Admissions
• Accepted student groups
• Facebook apps
Connect with colleges on Twitter.
• College news• Admissions• Create lists• Join the
conversation– #EMchat– #FAchat– #Admissions– #HigherEd
Connecting with colleges of YouTube.
• Subscribe to channels
• Share • Create your own
channel and add favorites
Colleges are having fun on Tumblr too.
• Follow• Share
Social media ambassadors are incredible assets in the college search.
• Examples from RIT– YouTube channel– G+ Hangouts– Facebook page– #RITstudents– @RIT_Erin– @RIT_Tanner
RESOURCESCited in this presentation
Reports & Policy
Inigral, 2013 Social Admissions Report
Family Educational Rights & Privacy Act (FERPA)
Privacy settingsFacebook groupsFacebook pages
Google+ HangoutsGoogle Calendar
Google DriveYouTube
On the Verge: Showcasing the Use of
Innovative & Disruptive Technologies
TOMORROW AT 1 PMJoin me!