1. How to reach both technical and non technical people in your audienceEFFECTIVE TECHNICALPRESENTATIONSBy: Doug Norton

2. Presentation with punch! How to make your audience remember yourpresentation, and recommend you! 3. First things first What is it that keeps most of us from makingan effective presenting? Fear of looking foolishFearFear of criticismFear of speaking in public 4. Fear, the great paralyzer You audience is not afraid, why are you? Being nervous is normal Over time, and with practiceit fades and is replaced withconfidence! Practice in front of people. Start with friends and colleagues. Pay attention to the presentationof others. You may learntechniques that will serve you well. 5. Top fears that most face Public Speaking Flying Medical blunder Pain through accident Death What, people fear Public speaking more thandeath? 6. How to get to the bigleague? (or what to do aboutit?) No one was born a good doctor, lawyer,engineer or public speaker. It takes training and practice. Take every opportunityto speak that you can get. Get feedback on yourperformance . Fix the flaws, one at a time. Or Golfer either 7. Types of presentations! Yes there are different kinds 8. Purpose of the presentation Teach Inform Persuade 9. Teaching The completion of a sale and you are tellingyour customer how to operate theequipment, maintenance and safelyprotocols. This is an example of a pureteaching presentation. 10. Informing In an informing presentation you may betelling your colleagues the status of a project,or reporting the status of a repair procedure. It is designed to convey importantinformation that is of a mix of technical andstatus type information. 11. Persuasion Here is where the rubber reallymeets the road. This is tochange a direction. Examples would be a salespresentation againstcompetition, a repair that hasmore than one solution or amake or buy decision. 12. You are in an elevatorAnd you want the person that you are talking withto remember you, what have you got? Maybe 30 seconds? That was 30 seconds by the way 13. Why is 30 seconds important? If you can get your audiences attention in thefirst 30 seconds, you have them for yourpresentation. If you dont , you might as well pack up yourprojector! 14. Punch the message first! In the first 30 seconds, deliver thehook that will get there attention forthe rest of the presentation. Oh yeah, you must maintain interestas well, you can still loose them youknow! But if you dont get their attention atthe beginning your hill will be verysteep. 15. Example hook In this presentation you will learnways that you can impress your boss 16. or Factors that may save your plant from closing 17. The essence of the benefit The hook is the essence of the benefit of yourpresentation. It should not be anexaggeration nor a lie. It should fairlyrepresent the benefit in terms that areemotional and interesting. It should also leave a feeling of what happens next! 18. How do you know what youraudience will be like? Research, make sure you know to whom youwill be speaking, suits or coveralls! Technically savvy or non technical 19. Are you a subject expert? Chances are that you are an expert Who is your audience Peers, experts in their own rights? Newbies, have never seen what you arepresenting? Mixed crowed, some peers and some newbies? 20. Examples: The following few slides are from a subjectexpert. It is obvious from the content that they knowwhat they are talking about Yet 21. Visual Disagreement The text is simpleenough, but thegraph? What does it tellyou? What are the twolines for? The text on the The data on the chartchart, if you can read does not reflect theit, is in German.statement in the text! 22. Examples: Part Two Visual impact is also important 23. Examples: Part Two Visual impact is also important But not at the expense of clarity of themessage. The text must not be obscured by thegraphics, and the backgound for the textmust have sufficient contrast that the text isnot lost in the clutter. 24. And one more thing.What does PV= 1/3 Energy Gain vs. Solarthermal mean? 25. Examples: Part Two You have to be sure that the message that youare conveying is clear to all the readers Avoid ambiguous messages Avoid complex explinations Remember the 30 second rule? A slide should present the message in 5seconds. The reader should not spend so much timethat they are not listening to the presenter. 26. As in all endings there isanother story that follows.Call Doug Norton905 409 8487 for the partwhere your story comes in. 27. Contact Doug Norton at647 295 2051Or atdoug.norton@plcsystems.net