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Trust and Usage data signals

Links and Brand’s Topical Authority

It’s not just about links, yo.

Combining Signals & Algorithmic Filters

Links will more likely help content/pages rank better if they also passed other filters (usage, relevance, technical

on-site factors).

Get attention and build

trust

Earn links and

mentions

Improve domain

authority and branding

Higher crawl budget

Get better search share

Great content helps you earn people’s trust, increase user activity and generally improve the site’s ability to convert visitors.

Great content helps you earn people’s trust, increase user activity and generally improve the site’s ability to convert visitors.

Get attention and build

trust

Earn links and

mentions

Improve domain

authority and branding

Higher crawl budget

Get better search share

The best type of links are those that pass qualified traffic.

The best type of links are those that pass qualified traffic. The ones that are earned.

Get attention and build

trust

Earn links and

mentions

Improve domain

authority and branding

Higher crawl budget

Get better search share

Links and mentions from trusted sources help build your importance on the web.

• Intensive Research (cite influencers, book authors, publishers, topic

experts, etc…) • Meticulous Creation Process • Hardcore content promotion

Build quality links to pages that internally link to deeper pages of your site (categories, links/resources pages, etc…) to improve deep crawling.

Identify pages that are able to earn links on their own – internally link them to other pages that need more link equity to boost their search visibility. Internal links are as important as inbound links.

Find older content in your space that’s still getting constant traffic. Advantage: Getting contextual links from older URLs that are already doing well on

SERPs

Improve the content by adding more useful and up-to-date information. Pro tip: build the content before pitching.

Didn’t work? Publish it on your client’s website (and cite/link to the original source).

Still didn’t get their attention? Get links from sites linking to the outdated version of the content (and get links from other similar content published on other sites too).

Holy smokes.

Find out who’re linking to your external brand assets – and get them to link to your website as well. Build more relationships and linking opportunities.

Get more brand mentions, links and conversions by reaching out to high-traffic publishers who can review your site’s top products.

Test if links do really influence rankings in your search landscape. Build links to a test page, see if it increases its rankings. If not, focus on improving on other signals (UX, relevance, SERP CTR, technical SEO, etc…). Again, it’s not just about links, yo.