Using Brand Strategies in SEO by Jason Acidre

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Transcript of Using Brand Strategies in SEO by Jason Acidre

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    USING BRAND STRATEGIES IN SEO

  • JASON ACIDRE

    CO-FOUNDER XIGHT INTERACTIVE

    AUTHOR KAISERTHESAGE

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    BRANDS IN SEARCH

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    BRANDS IN SEARCH

    PAID ORGANIC

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    BRANDS IN SEARCH

    PAID ORGANIC

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    BRANDS IN SEARCH

    PAID ORGANIC

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    CONTENT

    RANKBRAIN

    REPUTATION

    TOP 3 RANKING FACTORS

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    10x CONTENT

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    GOOD REPUTATION = LINKS, SOCIAL, BRAND MENTIONS, CITATIONS, REVIEWS

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    OPTIMIZE SITE FOR SEARCH. BUILD LINKS.

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    OPTIMIZE SITE FOR SEARCH. BUILD LINKS.

    PROVIDE BEST POSSIBLE EXPERIENCE. ESTABLISH SOLID REPUTATION.

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    OPTIMIZE SITE FOR SEARCH. BUILD LINKS.

    PROVIDE BEST POSSIBLE EXPERIENCE. ESTABLISH SOLID REPUTATION.

    KEYWORDS. ENTITY RECOGNITION

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    WHAT DEFINES HIGH QUALITY PAGES:

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    WHAT DEFINES HIGH QUALITY PAGES:

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    WHAT DEFINES HIGH QUALITY PAGES:

    1. A satisfying amount of high quality main content

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    WHAT DEFINES HIGH QUALITY PAGES:

    1. A satisfying amount of high quality main content

    2. The page & website are expert, authoritative, trustworthy for the topic of the page

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    WHAT DEFINES HIGH QUALITY PAGES:

    1. A satisfying amount of high quality main content

    2. The page & website are expert, authoritative, trustworthy for the topic of the page

    3. The website has a good reputation for the topic of the page

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    WHAT DEFINES HIGH QUALITY PAGES:

    1. A satisfying amount of high quality main content

    2. The page & website are expert, authoritative, trustworthy for the topic of the page

    3. The website has a good reputation for the topic of the page

    http://www.slideshare.net/SearchMarketingExpo/how-google-works-a-ranking-engineers-perspective-by-paul-haahrhttp://www.slideshare.net/SearchMarketingExpo/how-google-works-a-ranking-engineers-perspective-by-paul-haahrhttp://www.slideshare.net/SearchMarketingExpo/how-google-works-a-ranking-engineers-perspective-by-paul-haahrhttp://www.slideshare.net/SearchMarketingExpo/how-google-works-a-ranking-engineers-perspective-by-paul-haahrhttp://www.slideshare.net/SearchMarketingExpo/how-google-works-a-ranking-engineers-perspective-by-paul-haahrhttp://www.slideshare.net/SearchMarketingExpo/how-google-works-a-ranking-engineers-perspective-by-paul-haahrhttp://www.slideshare.net/SearchMarketingExpo/how-google-works-a-ranking-engineers-perspective-by-paul-haahrhttp://www.slideshare.net/SearchMarketingExpo/how-google-works-a-ranking-engineers-perspective-by-paul-haahrhttp://www.slideshare.net/SearchMarketingExpo/how-google-works-a-ranking-engineers-perspective-by-paul-haahrhttp://www.slideshare.net/SearchMarketingExpo/how-google-works-a-ranking-engineers-perspective-by-paul-haahrhttp://www.slideshare.net/SearchMarketingExpo/how-google-works-a-ranking-engineers-perspective-by-paul-haahrhttp://www.slideshare.net/SearchMarketingExpo/how-google-works-a-ranking-engineers-perspective-by-paul-haahrhttp://www.slideshare.net/SearchMarketingExpo/how-google-works-a-ranking-engineers-perspective-by-paul-haahrhttp://www.slideshare.net/SearchMarketingExpo/how-google-works-a-ranking-engineers-perspective-by-paul-haahrhttp://www.slideshare.net/SearchMarketingExpo/how-google-works-a-ranking-engineers-perspective-by-paul-haahrhttp://www.slideshare.net/SearchMarketingExpo/how-google-works-a-ranking-engineers-perspective-by-paul-haahrhttp://www.slideshare.net/SearchMarketingExpo/how-google-works-a-ranking-engineers-perspective-by-paul-haahrhttp://www.slideshare.net/SearchMarketingExpo/how-google-works-a-ranking-engineers-perspective-by-paul-haahrhttp://www.slideshare.net/SearchMarketingExpo/how-google-works-a-ranking-engineers-perspective-by-paul-haahr

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    FORTIFY

    TIP: SIGNIFICANTLY IMPROVE THE QUALITY OF YOUR SITES MAIN CONTENT

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    FORTIFY

    TIP: SIGNIFICANTLY IMPROVE THE QUALITY OF YOUR SITES MAIN CONTENT

    THEN BUILD MORE CONTENT ASSETS.

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    FORTIFY

    ANALYZE: WHAT MAKES THE #1 RESULT BETTER?

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    FORTIFY

    ANALYZE: WHAT MAKES THE #1 RESULT BETTER?

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    FORTIFY

    ANALYZE: WHAT MAKES THE #1 RESULT BETTER?

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    FORTIFY

    ANALYZE: WHAT MAKES THE #1 RESULT BETTER?

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    FORTIFY

    COMPETE

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    FORTIFY

    COMPETE

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    FORTIFY

    COMPETE

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    FORTIFY

    COMPETE

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    FORTIFY

    COMPETE

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    FORTIFY

    COMPETE

    Make it more difficult for competitors to replicate your content.

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    FORTIFY

    COMPETE

    This is being pulled from here

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    FORTIFY

    COMPETE

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    FORTIFY

    IMPLEMENT ON ALL YOUR SITES KEY LANDING PAGES

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    FORTIFY

    IMPLEMENT ON ALL YOUR SITES KEY LANDING PAGES

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    FORTIFY

    IMPLEMENT ON ALL YOUR SITES KEY LANDING PAGES

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    FORTIFY

    IMPLEMENT ON ALL YOUR SITES KEY LANDING PAGES

    Testimonials

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    FORTIFY

    IMPLEMENT ON ALL YOUR SITES KEY LANDING PAGES

    Infographic and other rich-media content

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    FORTIFY

    IMPLEMENT ON ALL YOUR SITES KEY LANDING PAGES

    Infographic and other rich-media content

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    FORTIFY

    IMPLEMENT ON ALL YOUR SITES KEY LANDING PAGES

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    FORTIFY

    IMPLEMENT ON ALL YOUR SITES KEY LANDING PAGES

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    CONTENT

    RANKBRAIN

    LINKS ARE STILL

    IMPORTANT!

    TOP 3 RANKING FACTORS

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    COLLABORATE

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    COLLABORATE

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    COLLABORATE

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    COLLABORATE

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    COLLABORATE

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    COLLABORATE

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    COLLABORATE

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    COLLABORATE

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    COLLABORATE

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    COLLABORATE

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    COLLABORATE

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    COLLABORATE

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    INNOVATE

    COIN AN INDUSTRY TERM

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    INNOVATE

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    INNOVATE

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    INNOVATE

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    INNOVATE

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    INNOVATE

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    INNOVATE

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    INNOVATE

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    INNOVATE

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    INNOVATE

    ESTABLISH AN IDENTITY THATS EASILY RELATEABLE.

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    INNOVATE

    Make it easier for people to describe who you are.

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    INNOVATE

    Make it easier for people to describe who you are.

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    INNOVATE

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    EXPERIENCE

    OPTIMIZE FOR BETTER SERP CTR & LONG CLICK

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    EXPERIENCE

    TARGET KEYWORDS / OPTIMIZE FOR INTENT

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    EXPERIENCE

    Make sure that the pages content matches the query.

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    EXPERIENCE

    Make sure that the pages content matches the query.

    Check engagement metrics.

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    EXPERIENCE

    Make sure that the pages content matches the query.

    Check engagement metrics. Check keywords SERP performance

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    EXPERIENCE

    SPEED MATTERS

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    EXPERIENCE

    SPEED MATTERS

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    EXPERIENCE

    UNIQUE VALUE

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    EXPERIENCE

    OPTIMIZE FOR LONG CLICK: PROVIDE DIRECT ANSWERS

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    EXPERIENCE

    OPTIMIZE FOR LONG CLICK: PROVIDE DIRECT ANSWERS

    Quick Summary placed on the top part of the content

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    EXPERIENCE

    OPTIMIZE FOR LONG CLICK: TRUST SEALS & SOCIAL PROOF

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    EXPERIENCE

    OPTIMIZE FOR LONG CLICK: GREAT ABOUT US PAGE

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    EXPERIENCE

    OPTIMIZE FOR LONG CLICK: GREAT ABOUT US PAGE

    Because people do actually read it.