#peepcon @jasonacidre

USING BRAND STRATEGIES IN SEO

JASON ACIDRE

CO-FOUNDER XIGHT INTERACTIVE

AUTHOR KAISERTHESAGE

#peepcon @jasonacidre

BRANDS IN SEARCH

#peepcon @jasonacidre

BRANDS IN SEARCH

PAID ORGANIC

#peepcon @jasonacidre

BRANDS IN SEARCH

PAID ORGANIC

#peepcon @jasonacidre

BRANDS IN SEARCH

PAID ORGANIC

#peepcon @jasonacidre

CONTENT

RANKBRAIN

REPUTATION

TOP 3 RANKING FACTORS

#peepcon @jasonacidre

10x CONTENT

#peepcon @jasonacidre

GOOD REPUTATION = LINKS, SOCIAL, BRAND MENTIONS, CITATIONS, REVIEWS…

#peepcon @jasonacidre

OPTIMIZE SITE FOR SEARCH. BUILD LINKS.

#peepcon @jasonacidre

OPTIMIZE SITE FOR SEARCH. BUILD LINKS.

PROVIDE BEST POSSIBLE EXPERIENCE. ESTABLISH SOLID REPUTATION.

#peepcon @jasonacidre

OPTIMIZE SITE FOR SEARCH. BUILD LINKS.

PROVIDE BEST POSSIBLE EXPERIENCE. ESTABLISH SOLID REPUTATION.

KEYWORDS. ENTITY RECOGNITION

#peepcon @jasonacidre

WHAT DEFINES HIGH QUALITY PAGES:

#peepcon @jasonacidre

WHAT DEFINES HIGH QUALITY PAGES:

#peepcon @jasonacidre

WHAT DEFINES HIGH QUALITY PAGES:

1. A satisfying amount of high quality main content

#peepcon @jasonacidre

WHAT DEFINES HIGH QUALITY PAGES:

1. A satisfying amount of high quality main content

2. The page & website are expert, authoritative, trustworthy for the topic of the page

#peepcon @jasonacidre

WHAT DEFINES HIGH QUALITY PAGES:

1. A satisfying amount of high quality main content

2. The page & website are expert, authoritative, trustworthy for the topic of the page

3. The website has a good reputation for the topic of the page

#peepcon @jasonacidre

WHAT DEFINES HIGH QUALITY PAGES:

1. A satisfying amount of high quality main content

2. The page & website are expert, authoritative, trustworthy for the topic of the page

3. The website has a good reputation for the topic of the page

#peepcon @jasonacidre

FORTIFY

TIP: SIGNIFICANTLY IMPROVE THE QUALITY OF YOUR SITE’S MAIN CONTENT

#peepcon @jasonacidre

FORTIFY

TIP: SIGNIFICANTLY IMPROVE THE QUALITY OF YOUR SITE’S MAIN CONTENT

THEN BUILD MORE CONTENT ASSETS.

#peepcon @jasonacidre

FORTIFY

ANALYZE: WHAT MAKES THE #1 RESULT BETTER?

#peepcon @jasonacidre

FORTIFY

ANALYZE: WHAT MAKES THE #1 RESULT BETTER?

#peepcon @jasonacidre

FORTIFY

ANALYZE: WHAT MAKES THE #1 RESULT BETTER?

#peepcon @jasonacidre

FORTIFY

ANALYZE: WHAT MAKES THE #1 RESULT BETTER?

#peepcon @jasonacidre

FORTIFY

COMPETE

#peepcon @jasonacidre

FORTIFY

COMPETE

#peepcon @jasonacidre

FORTIFY

COMPETE

#peepcon @jasonacidre

FORTIFY

COMPETE

#peepcon @jasonacidre

FORTIFY

COMPETE

#peepcon @jasonacidre

FORTIFY

COMPETE

Make it more difficult for competitors to replicate your content.

#peepcon @jasonacidre

FORTIFY

COMPETE

This is being pulled from here

#peepcon @jasonacidre

FORTIFY

COMPETE

#peepcon @jasonacidre

FORTIFY

IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES

#peepcon @jasonacidre

FORTIFY

IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES

#peepcon @jasonacidre

FORTIFY

IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES

#peepcon @jasonacidre

FORTIFY

IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES

Testimonials

#peepcon @jasonacidre

FORTIFY

IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES

Infographic and other rich-media content

#peepcon @jasonacidre

FORTIFY

IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES

Infographic and other rich-media content

#peepcon @jasonacidre

FORTIFY

IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES

#peepcon @jasonacidre

FORTIFY

IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES

#peepcon @jasonacidre

CONTENT

RANKBRAIN

LINKS ARE STILL

IMPORTANT!

TOP 3 RANKING FACTORS

#peepcon @jasonacidre

COLLABORATE

#peepcon @jasonacidre

COLLABORATE

#peepcon @jasonacidre

COLLABORATE

#peepcon @jasonacidre

COLLABORATE

#peepcon @jasonacidre

COLLABORATE

#peepcon @jasonacidre

COLLABORATE

#peepcon @jasonacidre

COLLABORATE

#peepcon @jasonacidre

COLLABORATE

#peepcon @jasonacidre

COLLABORATE

#peepcon @jasonacidre

COLLABORATE

#peepcon @jasonacidre

COLLABORATE

#peepcon @jasonacidre

COLLABORATE

#peepcon @jasonacidre

INNOVATE

COIN AN INDUSTRY TERM

#peepcon @jasonacidre

INNOVATE

#peepcon @jasonacidre

INNOVATE

#peepcon @jasonacidre

INNOVATE

#peepcon @jasonacidre

INNOVATE

#peepcon @jasonacidre

INNOVATE

#peepcon @jasonacidre

INNOVATE

#peepcon @jasonacidre

INNOVATE

#peepcon @jasonacidre

INNOVATE

#peepcon @jasonacidre

INNOVATE

ESTABLISH AN IDENTITY THAT’S EASILY RELATEABLE.

#peepcon @jasonacidre

INNOVATE

Make it easier for people to describe who you are.

#peepcon @jasonacidre

INNOVATE

Make it easier for people to describe who you are.

#peepcon @jasonacidre

INNOVATE

#peepcon @jasonacidre

EXPERIENCE

OPTIMIZE FOR BETTER SERP CTR & LONG CLICK

#peepcon @jasonacidre

EXPERIENCE

TARGET KEYWORDS / OPTIMIZE FOR INTENT

#peepcon @jasonacidre

EXPERIENCE

Make sure that the page’s content matches the query.

#peepcon @jasonacidre

EXPERIENCE

Make sure that the page’s content matches the query.

Check engagement metrics.

#peepcon @jasonacidre

EXPERIENCE

Make sure that the page’s content matches the query.

Check engagement metrics. Check keywords’ SERP performance

#peepcon @jasonacidre

EXPERIENCE

SPEED MATTERS

#peepcon @jasonacidre

EXPERIENCE

SPEED MATTERS

#peepcon @jasonacidre

EXPERIENCE

UNIQUE VALUE

#peepcon @jasonacidre

EXPERIENCE

OPTIMIZE FOR LONG CLICK: PROVIDE DIRECT ANSWERS

#peepcon @jasonacidre

EXPERIENCE

OPTIMIZE FOR LONG CLICK: PROVIDE DIRECT ANSWERS

Quick Summary placed on the top part of the content

#peepcon @jasonacidre

EXPERIENCE

OPTIMIZE FOR LONG CLICK: TRUST SEALS & SOCIAL PROOF

#peepcon @jasonacidre

EXPERIENCE

OPTIMIZE FOR LONG CLICK: GREAT “ABOUT US” PAGE

#peepcon @jasonacidre

EXPERIENCE

OPTIMIZE FOR LONG CLICK: GREAT “ABOUT US” PAGE

Because people do actually read it.

#peepcon @jasonacidre

EXPERIENCE

OPTIMIZE FOR LONG CLICK: CATCHY HEADLINES FOR INTERNAL LINKS

#peepcon @jasonacidre

EXPERIENCE

OPTIMIZE FOR LONG CLICK: CATCHY HEADLINES FOR INTERNAL LINKS

More interesting headlines.

#peepcon @jasonacidre

USER SATISFACTION IS THE END GOAL.

#peepcon @jasonacidre

JASON ACIDRE / XIGHT INTERACTIVE