FIRST – Stand and find a partner (preferably someone you don’t know).

NEXT – Move someplace where you can be comfortable standing and talking together.

THEN – Introduce yourselves. Include name, position and organization. Exchange business cards.

FINALLY – With the resources available (e.g., mobile technology), determine the difference between formative and summative evaluations. Discuss how you incorporate these evaluation tactics into your education programs.

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Michigan Society of Association Executives

Effective Evaluations:Show Me the Data

Facilitated by:Aaron D. WolowiecMSA, CAE, CMP, CTA

lenny

learning objectives

carousel activity

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5 – ROI

4 – Impact & Consequences

3 – Application & Implementation

2 – Learning

1 – Reaction & Perceived Value

0 – Inputs & Indicators

6 – Intangibles

6 Intangibles Measures the benefits from an event that cannot or should not be converted into monetary values (e.g., leadership skills, customer satisfaction)

5 Return on Investment

Measures the ratio of business impacts to meeting costs

4 Impact & Consequences

Considers the changes to the business (e.g., productivity, revenue, employee engagement)

3 Application & Implementation

Measures how attendees apply what they learned during the program

2 Learning Measures what participants learned during the program

1 Reaction & Perceived Value

Tracks attendee reaction to the event and intention for follow-up action

0 Inputs & Indicators Measures event basics (e.g., number of attendees, costs, efficiencies)

What are some of the things we did today?

What insights are beginning to emerge?

How has this conversation benefited you?

Which ideas are you most looking forward

to implement?

1. What’s the first step you will take to implement this great idea?

2. When and where will you take that first step?

resources

• willatworklearning.com• Convention Industry

Council Manual, 9th Edition

• Survey Design Best Practices, pp. 29-30

• MSAE CMP Preparation Course begins Aug. 3

(616) 710-1891aaron@eventgarde.comwww.eventgarde.comwww.aaronwolowiec.com

aaron wolowiec