Tips for Effective Tips for Effective Signage on Your Signage on Your

Trade Show DisplaysTrade Show Displays

Kristin HovdeKristin Hovde

Smash Hit DisplaysSmash Hit Displays

Your Trade Show Graphics Your Trade Show Graphics Should…Should…

Resemble billboards found along the Resemble billboards found along the highwayhighway

Only contain one or two large photos Only contain one or two large photos of your products/servicesof your products/services

Have a short sentence that lets your Have a short sentence that lets your audience know what your business audience know what your business doesdoes

Use bold colors to grab the attendee’s Use bold colors to grab the attendee’s eyeeye

Graphics for Your Trade Show Graphics for Your Trade Show BoothsBooths

Answers the questions:Answers the questions:

Who are you?Who are you?

What do you do?What do you do?

How would I benefit from your How would I benefit from your businessbusiness

What Signage Does For Your What Signage Does For Your Portable DisplaysPortable Displays

It gets your convention booth noticed It gets your convention booth noticed Makes your company’s name stand Makes your company’s name stand

outout

How to Have Signage That How to Have Signage That Gets NoticedGets Noticed

Pick the right locationPick the right location Must be uniqueMust be unique Have bright colorsHave bright colors

The Right LocationThe Right Location

If your trade show exhibits are not in If your trade show exhibits are not in clear view from the aisles, place clear view from the aisles, place banner stands among along the banner stands among along the aisles to inform attendees of your aisles to inform attendees of your business’s name and one or two business’s name and one or two reasons they should stop byreasons they should stop by

Hanging banners are mounted on the Hanging banners are mounted on the ceiling and can be seen from across ceiling and can be seen from across the convention floorthe convention floor

Make it UniqueMake it Unique

Having trade show displays that Having trade show displays that stand out from the cookie-cutter stand out from the cookie-cutter designs most exhibitors use can be designs most exhibitors use can be trickytricky

Alumalite Zero Hybrid Display Alumalite Zero Hybrid Display Systems have a custom look, as well Systems have a custom look, as well as headers at the top of the frame to as headers at the top of the frame to make your company’s name the star make your company’s name the star of your display systemof your display system

Bright ColorsBright Colors

Bold, dramatic colors will get noticed Bold, dramatic colors will get noticed before neutral, bland colorsbefore neutral, bland colors

Colors you should use: red, green, Colors you should use: red, green, yellow, orangeyellow, orange

Colors to avoid: brown, tan, beige, Colors to avoid: brown, tan, beige, whitewhite

Whatever color you choose should Whatever color you choose should somehow tie into the colors used on somehow tie into the colors used on your portable displaysyour portable displays

The Right SignageThe Right Signage

Will make your trade show exhibit Will make your trade show exhibit remembered long after the eventremembered long after the event

For More Trade Show TipsFor More Trade Show Tips

Follow us on TwitterFollow us on Twitter Like us on FacebookLike us on Facebook Connect with us on LinkedIn Connect with us on LinkedIn