Effective Digital Strategies for Your Food Business
Transcript of Effective Digital Strategies for Your Food Business
Effective Digital Strategies for Your
Homer “Homerun” Nievera
Cost-effective and freestrategies to launch a digital marketing campaign for your food business.
Simple techniques that you can use today.
Your website/landing page is your home store.
The rest are content drivers.
Investment in Digital
Brands will start investing in the people,
processes and technologies to deliver truly
- Justin Pearse, board member of the British Interactive Media
Source: Outbrain, The State of Content Marketing, 2012
Source: Ipsos OTX
Your MessageYour Campaign
Our Niche Content Sites
Attention and Engagement
We bring your message right to the market niches you target. Through the
content sites we manage, we can get your target audience’s attention, deliver the
message and even engage with them either on our platform or your social sites.
Content Targeting & Management
We create and manage a full range of content for various brands and
personalities. Our goal is to influence opinions, interests and engagement.
You can mix and match your content on-site
Nearly half of executives managing
restaurants worldwide said they use
YouTube for their marketing campaigns.
Viral Videos from 6 seconds (Vine) to 15
seconds (Instagram) are fast becoming
tactical marketing favorites
Source: Hospitality Technology 2013
66M+ Views, Top Awards at CannesLowe’s “Fix-in-Six” campaign
Free eBook: Almost Everything You Wanted to Know About
Email Marketing http://ow.ly/zgEPx or Follow @nievera
People who buy products marketed
through email spend 138% more than
people that do not receive email offers.
“My daughter got this in the
mail!” he said. “She’s still in
high school, and you’re
sending her coupons for baby
clothes and cribs? Are you
trying to encourage her to get
Bought more vitamins than usual
Bought a bigger bag (possibly to store
17.7% of the total business for online small
businesses in the next 12 months will be
generated by customer acquisition
promotions such as discount deals, daily
deals, and coupons
29% of Restaurants Worldwide use Daily
Deals as part of their regular marketing
Sources: BIA/Kelsey 2013, eMarketer 2013
Targets ‘foodies’ and shares with them
deals from artisan food producers all
around the U.S.
100% focused on specialty food
If you already
these are the
Hoteliers Guide to Social Media
2014 Digital Marketing Guide
How to Master Facebook Marketing in 10 Days
Get Free eBooks
Almost Everything You Wanted to Know About
”Peter Drucker, Leadership Guru