Effective Digital Strategies for Your Food Business

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Effective Digital Strategies for Your Food Business Homer “Homerun” Nievera

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Effective Digital Strategies for Your Food Business. This presentation gives no-brainer and free resources you can use in doing digital marketing and social media marketing for your food business.

Transcript of Effective Digital Strategies for Your Food Business

Page 1: Effective Digital Strategies for Your Food Business

Effective Digital Strategies for Your

Food Business

Homer “Homerun” Nievera

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Cost-effective and freestrategies to launch a digital marketing campaign for your food business.

Simple techniques that you can use today.

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Your website/landing page is your home store.

The rest are content drivers.

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Investment in Digital

Content Marketing.

Brands will start investing in the people,

processes and technologies to deliver truly

compelling content.

- Justin Pearse, board member of the British Interactive Media

Association

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Source: Outbrain, The State of Content Marketing, 2012

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Source: Ipsos OTX

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Your MessageYour Campaign

Our Niche Content Sites

Attention and Engagement

We bring your message right to the market niches you target. Through the

content sites we manage, we can get your target audience’s attention, deliver the

message and even engage with them either on our platform or your social sites.

Content Targeting & Management

1

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Banners

Advertorials

Videos

Reports

Stories

Target Audience

We create and manage a full range of content for various brands and

personalities. Our goal is to influence opinions, interests and engagement.

You can mix and match your content on-site

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Nearly half of executives managing

restaurants worldwide said they use

YouTube for their marketing campaigns.

Viral Videos from 6 seconds (Vine) to 15

seconds (Instagram) are fast becoming

tactical marketing favorites

Source: Hospitality Technology 2013

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66M+ Views, Top Awards at CannesLowe’s “Fix-in-Six” campaign

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Free eBook: Almost Everything You Wanted to Know About

Email Marketing http://ow.ly/zgEPx or Follow @nievera

People who buy products marketed

through email spend 138% more than

people that do not receive email offers.

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“My daughter got this in the

mail!” he said. “She’s still in

high school, and you’re

sending her coupons for baby

clothes and cribs? Are you

trying to encourage her to get

pregnant?”

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Bought more vitamins than usual

Bought a bigger bag (possibly to store

diapers)

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“ ”

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Source: InsyncSocialMedia.com

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17.7% of the total business for online small

businesses in the next 12 months will be

generated by customer acquisition

promotions such as discount deals, daily

deals, and coupons

29% of Restaurants Worldwide use Daily

Deals as part of their regular marketing

campaigns

Sources: BIA/Kelsey 2013, eMarketer 2013

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Targets ‘foodies’ and shares with them

deals from artisan food producers all

around the U.S.

100% focused on specialty food

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If you already

have a

restaurant,

these are the

eight (8)

technologies

that affect

customer

choices:

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Website

Social media

Blogs/Review

sites

Wi-fi availability

Online ordering/

reservations

Mobile apps

Geo-location

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Hoteliers Guide to Social Media

2014 Digital Marketing Guide

How to Master Facebook Marketing in 10 Days

Get Free eBooks

Almost Everything You Wanted to Know About

Email Marketing

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”Peter Drucker, Leadership Guru