Effective corporate presentations Ejemplo matt perez nov 2011

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Effective Corporate Presentations

Matt M Pérez

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© Nearsoft, Inc. All rights reserved.2

Agenda

Purpose of slidesWhat not to doWhat/How to do itPresenterContent

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Slides Are …

A sales toolHigh-levelVisualBrand

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Slides Are Not …

Text documentFull sentencesStandalonePrimary focus

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What Not to Do

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Common Sins

Too many slidesSuper busy, verbose slides

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Verbose(example)

XYZ, Inc is a leading Panamanian enterprise in the area of software development and consulting. Our services are aimed at providing integrated solutions to organizations looking to improve their ROI in ITWe provide organizations with IT systems that meet the highest standardsWe do this in an aggressive time frame and at a competitive costWe are committed to the improvement of ROI. Continuous improvement is a fundamental part of our vision, in the way we do business, our values and our development processes.

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You Say, They Hear

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More Sins

Useless diagramsHard to understandToo small to read

Counter-productive imagesMeaninglessUglyLow quality

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Yet More Sins

LayoutDistractingInconsistentUgly

InconsistencyFonts, colors, bulletsText caseEnding periods

A Very, very Long, meaningless Title

obscured by the background(Counter-example)

Our product is the best in the worldour people are the best in the world

our company is the best in the world

Where the magic begins…

Our vision is clear and we see far and away and what we can’t see we can imagine very clearly.

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And Even More Sins

ContentTypos & Bad grammarToo many buzz wordsGrandiose claimsNo numbers, namesBoring, not memorable

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Important Sales Tool

Every slide must sell somethingProductService

Presentation must sell the companyCommunicate valueCreate trustMove closer to sale!

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Important Brand Element

Projects an imageProfessional or notSloppy or well craftedLight or serious

Impacts your brandFor good or badReinforce or dilute

Helps make/break saleValue? Trust?Obstacles?

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Confusing Look(example)

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Branded Look(example)

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Slides Don’t Stand Alone

Don’t email to customersBrochureWhitepaperLetter

Don’t post on website FlashScreenCam

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What to Do?

Keep it shortBe consistentMake it interesting

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How to Do It?

The 3-5 rulePyramid styleRefactoring

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The 3-5 Rule

3-5 slides3-5 bullets3-5 words

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Presentation Structure

Title slide TopicCustomer namePresenter’s nameDate

3-5 content slides

Copyright, pub restrictionsSlide number

Last slide Contact information(Tag line)

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3-5 Content Slides

1. Value proposition2. Targeted solution3. Competitive advantage4. Customers (evidence)5. Company background

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Slide Structure

Short, catchy titleContent (3-5)Takeaway

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Pyramid Style

Critical messages up frontSecondary claims, evidenceDetails

FeaturesContract terms“How it works”Architectureetc.

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Pyramid Style

Details:• Features• Contract Terms• “How it works”• Architecture• etc.

•Secondary claims•More evidence

Critical Messages

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Pyramid Style



Critical Messages

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Pyramid Style


Critical Messages

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Pyramid Style

Critical Messages

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Pyramid Style



Critical Messages

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Refactoring

The process of rewriting material to improve its readability or structure

Wikipedia

“

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Refactoring

Split long bulletsShort bulletsKey words

Split slidesToo many bulletsMultiple levelsOne topic per slide

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Wall of Words (example)

XYZ, Inc is a provider of high tech test, measurement and inspection solutions for the Automotive and Electronics industry.For over 7 years XYZ has been assisting Fortune 500 companies in the design, development, manufacturing and complete integration of systems that fulfill their test, measurement and inspection needs and contribute to the production, quality control, research and development of their products.XYZ’s unique differentiator is our ability to act as a single-source for design, machining, software, electrical, mechanical and installation. Unlike our competitors XYZ’s complete integration process benefits our customers by providing comprehensive project management, improved quality control and shorter project lead and deployment times.Some of our customers include Flextronics, Visteon, SiemensVDO, Texas Instruments, Continental and General Motors. XYZ’s has successfully provided solutions for: Semiconductors dimension inspection, Testing airbags electronics crash modules, Laptop assembly inspection, and ABS wheel speed sensors.

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What we doTest, measurement, inspection solutionsAutomotive and Electronics industries

FeaturesSingle-source design, development, manufacturingIn-house machine shopIntegrated process

BenefitsLower costOn-time deliveryImproved quality control

CustomersFortune 500Flextronics, Visteon, Siemens VDO, Texas Instruments, Continental, General Motors and many others

Summarize

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Refactor

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Be Consistent

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Consistent Layout

BackgroundSlides, handouts, notesUse “Title” and “Slide” mastersCorporate brand look

2-3 colors throughoutLots of whitespaceAvoid slide transitions

Random transitions

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Consistent Bullets

Leverage your brandLimit indentations

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Consistent Bullets

Leverage your brandLimit indentationsDefault sucks

Default Bullet Scheme(example)

•–

•–

»

Default Bullet Scheme(example)

• Bullet– Negative sign!?

• Bullet– 10x better than competition

» “Much Greater Than” sign!?

Improved Bullet Scheme(example)

• Bullet• Bullet


• Bullet

Improved Bullet Scheme(example)


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Branded Bullet Scheme(example)

PointSub-point

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Indentations

BulletsTwo levels max

Refactor

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Consistent Text

Font family, style, sizeFont colorsText caseUse of periods

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Text Case

Sentence caseFirst word capitalized

Title CaseAll Words CapitalizedNot Prepositions or Articles

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Use of Periods

Use periods at the end of bullets.Don’t use periods at the end of bulletsPick one style, stick to it!

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Graphs, Tables & Diagrams

UnderstandableGraphs

Label axesUnit of measure

TablesLabel columns, rows

DiagramsLabel boxesLimited animation

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Consistent Images

High-qualityFramedElegantConsistent style, size

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Sloppy-LookingImage

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High-QualityImage

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BorderlessImage

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FramedImage

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Diagrams Using AutoShapes

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Make It Interesting

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Make It …

EntertainingMix text, visuals

TangibleUse numbers, names as “hooks”

MemorableSuccess storiesSurprising facts

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Use Facts for Credibility

Communicate value, credibilityFor every claim, quote a number“Most cost-effective … ”

“Savings of up to 57% and a 9-month ROI, unparalleled in the industry … ”

“Satisfied customers … ”“Ford and Volvo increased the number of transactions by 27% in the first 12 months of use, GM… ”

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Be Memorable

Tell a storyDrama

InformSurpriseEducateDon’t overstate

EntertainStay on message

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Surprise, Educate

Currently, 451,000 Mexican students are enrolled in full-time undergraduate programs, versus just over 370,000 in the U.S.

Business WeekMay, 2006

“

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No Grandiose Claims!

Hit to credibility“We are the leading outsourcing vendor in Panama … ”

But you have a staff of 12 engineers?Narrow the segment

“We are the leading Delphi outsourcing vendor in Panama”“80% of our engineers are Java certified”

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Presenter

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About You

Stay in controlDress appropriatelyStand rightDon’t rush, dragBe memorable

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Staying in Control

Keep mechanicsNeutralOut of the way

Engage audienceUse space

Walk into audience

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Dress Appropriately

Keep attention on messageNot your clothing

Business casualCasual elegance

Tucked in shirtSolid or subtle pattern

Keep chest hair inside shirtSubtle jewelryLoose clothing

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Where You Stand Matters

Left of screenFrom audience’s point of view

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Big Stage

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How You Stand Matters

Open

Closed

ForwardBack

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Presenter DOs

Speak up, don’t mumbleOpen, forward postureGesture as appropriateMatch words, body languageHelp transition slides

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Help Slide Transitions

Look briefly at new slidesLook at audienceUse words in title

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Presenter DON’Ts

Block the projectorTurn back to audienceCross your armsLean on the wallFidget with cups, etc.Read slides out loud

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Read Quotes

Currently, 451,000 Mexican students are enrolled in full-time undergraduate programs, versus just over 370,000 in the U.S.

Business WeekMay, 2006

“

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Read Cartoons

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Don’t Rush or Drag

Practice, practice, practiceTime your presentationSkip slides, don’t rush

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Content

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Presentation Structure

Title slide TopicCustomer namePresenter’s nameDate

3-5 content slides

Copyright, pub restrictionsSlide number

Last slide Contact information(Tag line)

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3-5 Content Slides

1. Value proposition2. Targeted solution3. Competitive advantage4. Customers (evidence)5. Company background

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Value Proposition

Problem that you solveClient benefits Unique competitive advantage

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Targeted solution

Key factor of your solutionAdapted to each client

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Competitive advantage

Unique list of benefits

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Customer Evidence

Related success casesDescribe size/kind of clientProblemSolutionQuantitative benefits

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Company Background

Year in businessNumber of clientsAwardsPartnershipsOffices

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Takeaways

Slides are sales toolStay in controlKeep it short

Simplify, refactorBe consistentEntertain

But stay on messagePractice, practice, practice

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Matt M Pérez

[email protected]+1.408.691.1034 mobile

http://www.nearsoft.com

Effective corporate presentations Ejemplo matt perez nov 2011

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Transcript of Effective corporate presentations Ejemplo matt perez nov 2011