EDU Niche - Presentation Update

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    30-Nov-2014
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EDU Niche- Presentation Update

Transcript of EDU Niche - Presentation Update

  • 1. 2 Table of Contents 1.0 Executive Summary...........................................................................................3 1.1 Objectives............................................................................................................................. 5 1.2 Mission Statement ............................................................................................................... 5 1.3 Keys to Success .................................................................................................................... 5 2.0 Company Summary...........................................................................................5 2.1 Company Ownership .......................................................................................................... 5 2.2 Pre-Operating Source and Use of Funds .......................................................................... 6 3.0 Products and Services........................................................................................7 4.0 Market Summary...............................................................................................9 4.1 Industry Summary............................................................................................................ 11 5.0 Marketing Strategy/Implementation .............................................................14 5.1 SWOT Analysis ................................................................................................................. 15 6.0 Management Summary ...................................................................................16 7.0 Financial Summary..........................................................................................17 7.1 Revenue Forecast............................................................................................................... 17 7.2 Personnel Forecast ............................................................................................................ 19 7.3 Income Statement.............................................................................................................. 20 7.4 Statement of Cash Flow.................................................................................................... 22 7.5 Balance Sheet..................................................................................................................... 24 7.6 Break-Even Analysis......................................................................................................... 25 7.7 Best & Worse Case............................................................................................................ 26 Appendix A Year 1 Financials...........................................................................27
  • 2. 3 1.0 Executive Summary Despite the challenging economy, demographic trends show an ever increasing demand for quality tutoring services. With so many of todays parents both working, online tutoring provides a convenient and reliable way to accommodate the high numbers of students requiring assistance with their studies and on-going tutoring, proving the industry to be recession resistant. EDU Niche, LLC (the Company) will be a state-of- the-art web-based resource for one-on-one tutoring to assist students of all level of learning to excel in school. Simple and easy to access, EDU Niche was founded to take advantage of the convenience and ready accessibility of the Internet and its owners knowledge of the tutoring industry to present customers with a invaluable resource in the comfort of their own homes. EDU Niche will capitalize on the fact that most children have ready access to a computer and associate the use of a computer with entertainment and fun. By leveraging this concept, EDU Niches approach makes learning fun and more interesting through the use of cutting edge technology. Online tutoring sessions are conducted on a real-time interactive whiteboard in conjunction with audio and video capabilities that allow students and tutors to share one screen in a secure web environment. Students and the Companys professional tutors are able to communicate on a personalized one-to-one basis at their own pace, giving students the undivided attention that is needed to assist them in understanding the concepts easily and quickly. Using the virtual whiteboard workspace both tutor and student draw and write to share problems, solutions and explanations, and work with simulations and animations to maximize learning. This high tech approach makes tutoring more efficient, cost effective, and accessible for students everywhere.
  • 3. 4 Our highly qualified team assesses each students capabilities and targets specific problem areas in order to augment their learning and analyzing skills. All tutors are well trained and have either a Masters or Bachelors Degree. The online platform provides for unlimited online tutoring - 24/7 giving students the help they need to achieve their goals, when they need it. Students can connect to a tutor as often as they need help to get tutoring for any and all subjects. EDU Niche also delivers one-on-one homework help, including writing reports and essays - allowing students to obtain immediate answers to their queries. Online, or e-learning, is a growing market and one that figures prominently in the future of education. The U.S. online education market alone was estimated at $10.2 billion in 2010 and will reach a projected $24.2 billion by 2015. Approximately 5.6 million college students were enrolled in at least one online course in 2009, including 2.14 million online-only students. By 2014, that number will grow to an estimated nearly 4 million, according to research from The Sloan Consortium. There are also over 5 million community college students taking online courses, and 2 million K-12 online students. Education research firm Ambient Insights reports that K-12 students taking at least some online education courses will grow to an estimated 6.7 million by 2014. EDU Niches management knows that the best marketing strategy is to aggressively pursue a comprehensive promotional campaign. A well-rounded approach to marketing promotes the Company to a diverse customer base. Marketing for the Company will include a combination of time-tested methods, including traditional advertising, public relations, social media, and a robust search engine optimization and online marketing campaign. Perhaps the most valuable source of advertising will be referrals given by satisfied parents and children who recommend EDU Niche to others, assisting in increasing the client base and establishing the Company as the premier web-based tutoring service. The Company is led by Sunil and Eva Kumar, who have a strong background in management, operational management, project management and financial modeling, and possesses outstanding customer service and communications skills. They bring with them significant business acumen and expertise garnered from 24 years of combined experience working as a Business Analyst and a Operations Team Lead for JP Morgan Chase. Mr. Kumar began tutoring during his college years and has continued to dedicate himself to helping other achieve their educational goals by providing private tutoring. Mr. Kumar holds a Masters and Bachelors Degree in Commerce, as well as a Bachelors Degree in Law. Mrs. Kumar holds a Bachelors Degree in Spanish. EDU Niche is looking for all available options to raise $200K in small business funding in order to fuel the growth of our education business. The funds will also act as operating capital during the first few months of operation.
  • 4. 5 1.1 Objectives Achieve funding Build a fully functional, interactive website Establish to EDU Niche as the preferred online tutoring resource Firmly establish EDU Niche as a marquee brand, expand services to reach a global market 1.2 Mission Statement The mission of EDU Niche, LLC is to offer affordable education through the internet to students worldwide and helping them to achieve their goals. We understanding that in todays fast-paced world, that time is of essence for both our clients and their parents. To meet this market demand EDU Niche will accommodate clients needs by offering flexible schedules online to bring tutoring services to the students at their convenience. 1.3 Keys to Success Provide superior customer service that leads to referrals and establishes a strong tie with both parents and children Provide exceptional services that lead to client satisfaction and consistent referrals Maintain well-planned and innovative tutoring programs Implement a strategic marketing plan to secure a solid base of student enrollment Astute management of budget and careful cost control 2.0 Company Summary EDU Niche, LLC is a start-up S-corporation that is registered in the state of Texas on May 12, 2011. 2.1 Company Ownership EDU Niche, LLC is jointly owned by Sunil Kumar (50%) and Eva Kumar (50%).
  • 5. 6 2.2 Pre-Operating Source and Use of Funds The Pre-Operating Source & Use of Funds section details the Expenses, Assets, Inventory, Investment and Debt needed to facilitate the Companys business objectives. The Pre-Operating expenses and funding occur before the Company receives revenue. Expenses Marketing & Advertising $600 Travel