Niche Cruise Marketing Alliance: NICHE Cruise Specialist Certification Program

** Niche Cruise Specialist Training ProgramTravel Weekly Leisure World Atlantic City, NJOctober 27, 2010

**Agenda Why you should pay attention to Niche and Specialty Cruises. What is the Specialty Cruise Market?How can you identify Specialty Cruise prospects?Direct Marketing and how to use it?Meet the Specialty Cruise CollectionReview Questions and AnswersCertification Examination

Travel Distribution has gotten even More Competitive

The travel distribution game reminds me of a 8 line super highway with traffic whizzing by at break neck speed.*

Whipping by are new competitors

Whipping by are new competitors.

The motorcoachs have signs across the front that say Orbitz, Travelocity, Expedia- the electronic internet based travel retailers.

The 18-wheelers also have signs across there side saying- 1-800 Cruises, Cruises are Us, Vacations to Go and others of what we used to call the the 800 number retailers.

Most Travel Agents are Equipped

But most home based or independent travel agents are equipped with something a bit more modest.

They are just trying to reach the next exit ALIVE.

But, Smart Agents will Discover the Secret

But, smart agents are discovering the Secret.

The secret to survival is to get off the highway- get away from the mass merchandisers and electronic retailers.

Concentrate on products that fall under their radar and enhance your unique position in your community.

Niche cruises can be this area of specialty for you.

The Result will be more business and better commissions.

**Overview Concentrating on the Specialty Cruise Market will lead to greater ProfitsPeople are using Travel Agents to book Specialty Travel.Niche Cruises share a marketNiche Cruise Marketing Alliance is your key to success.

*In todays environment you need to identify those programs which can help you stand apart from your competitors. Products and techniques that get you out of the endless price based marketing of the 800 number, internet and mass market distributors.

Concentrating on select products can help you to add value to the transaction, satisfy your clients and open the door to higher commissions.

**The Formula for Success

S = SpecializationK = KnowledgeP = Promotion

*You have heard it before, limiting your focus allows you to acquire the knowledge, providing you clients with meaningful information to make great vacation decisions. When you couple that with promotion you have a winning combination that will put bucks in you bank account.

**SpecializationFocusing your efforts on products which provide you with an advantage.Focusing your efforts on products that reward you.Focusing your efforts on products that satisfy your Clients.

Specialty Cruising provides all of the above and then some.

**SpecializationDoes this mean that I cant sell other products?

Of course not, sell anything to anyone who wants but invest your time, talent and money into those products that will have a strong return on your investment.

**KnowledgeDoing what you are doing now.Learn about your specialty and the companies that provide it.Become an ExpertFollow-up training and communications

*Becoming a Niche Cruise Specialist will put you on the list for a regular email newsletter bonus commissions and special fam programs.

Many NCMA Members have there own training programs to provide you with more opportunity for growth.

Learning is a continuing process.

**Meet the NCMAConcentrating on the Specialty Cruise Market will lead to greater ProfitsNiche Cruise Marketing Alliance is your key to success.

HURSCCACLOECPDCIRCRBEGEIIVOD

World CruisesNorwegian FjordsAround the UKMediterraneanBalticCanary IslandsMini Cruises

*Jen SchakBorton Overseas in Minneapolis, MNOfficial USA resellers for Fred

What does that mean?Call us for:Pricing detailsAvailabilityTo make a bookingMarketing materialsEducational materials

Most importantly Your commission checks!

Norwegian family owned and operated First cruise sailed 19674 smaller shipsTraditional British cruise line experienceHome ported in the United Kingdom Represented in the USA by Borton Overseas

Fred. Olsen Who?

*The company originated in a small town in Norway. 3 Olsen brothers bought their first ships and began international shipping company in 1848. - visually have to prove to you that it was 1848 check out that picture

Offices for the company are spread throughout the world, with Fred. Olsen Cruise Lines being based in the UK city of Ipswich about and hour from London.

Dover, Southampton, Liverpool, Newcastle, Rosyth & GreenockTransfers to Southampton & Dover ports.Extended Stay Borton can assist with hotels and sightseeing tours.

UK Departure Ports

*As a UK based company, the majority of our cruises depart from the UK.. Dover, Southampton, Newcastle and Liverpool

With so many ports in the Uk, this is a great way to sell a land stay and cruise from the UK!

We also offer sectors of our World Cruises.. Eg Dover / San Francisco, San Francisco / Sydney, Sydney / Dubai.

Next World Cruise leaves January 5, 2010

260 ports of call in 121 countriesNorthern Europe, ScandinaviaMediterranean, AdriaticCanary Islands Around British IslesCaribbean / Amazon / Panama CanalWorld CruisesMini Cruises

3 nights to 108 nightsSomething for every budget & every taste

Destinations & Itineraries

*In the current 2009 / 2010 programme we feature over 300 ports of call in over 130 countries.

Our itineraries range from 3 night mini cruises within Europe, a great way for new to cruisers to get used to concept, or indeed those who have not cruised with FOCL before to get a feel for what we offer.. Right up to 107 night epic World Cruises, cruising the globe with ports of call in far flung places.

With our Norwegian maritime heritage, we consider the fjords our home.. And therefore our Captains know these waters like the back of their hands..often sailing into waters not large enough to handle the large cruise liners.

Grand Voyage Jan 11, 2012Highlights Include:

Transit the Panama Canal & Suez CanalSpend 3 days in SydneyOvernight stays in Singapore & Hong KongPrices start at $15,673 pp $800 OBS pp106 nightsArtsclub: Bridge, Ballroom Dance, Painting, Choirs at Sea, and Performing Arts.Segments available!

Exploring the British IslesPorts of call: Ireland, Scotland, Wales, England, Guernsey and Orkney Isles.

Four summer departures Prices start at $1,483 pp $140+ OBS per cabin (when booked 90 days prior to sailing)Flagship Golf

1,350 Passengers Joined FOCL in 2008 Refit & lengthened

Formerly the Crown Odyssey and Norwegian Crown2 main entertainment lounges

Large Spa & golf nets 2 outdoor swimming pools & jacuzzis

*The latest addition to the FOCL fleet is the Balmoral. She is slightly larger in size, and has a wider choice of facilities. Prior to joining us she was the Norwegian Crown (NCL) and formerly the Crown Odyssey. Shortly after joining the FOCL fleet in Feb 2008 she had an extensive refit and refurb involving lengthening, the vessel carries approx 1300 passengers.

She has several restaurants and indeed two main entertainment lounges as well as a large spa, on deck jacuzzis, two freshwater swimming pools and golf nets.

Balmoral will be cruising out of Dover throughout 2009 and 2010 offering fantastic itineraries to northern Europe, the Med., Canary islands, Africa. And 2 World Cruises in 09 and 10 and a 40 night Canada / New England cruise (sectors available).

AtriumPalms CafeAvon RestaurantSingle Inside

*New Facilities on Balmoral

The Palms Caf, the new lounge, the new Morning Light British pub and the new pool area.. Complete with Marquee pool bar.

Joined FOCL in 2001 Formerly Crown Dynasty Stretched in 2008

Recently won Best Refurbished Ship award from Cruise Critic

*Braemar became the 3rd ship in the fleet in 2001 (formerly Crown Dynasty).. and was stretched last summer to become a 900 passenger capacity ship. The stretch added 510 cabins and suites many with balconies.

Elegant but not stuffy best describes the atmosphere onboard. Expansive windows, large open decks and a spectacular five deck atrium create a sense of space noticeably absent from so many of todays cruising giants. Her stylish mood is enhanced by polished woods and gleaming brass, set off by subtle lighting and mellow hues.

Her facilities were also enhanced during the refit new Restaurant, a new British pub 2 new swimming pools.

This summer will see Braemar embarking on a host of itineraries departing from Dover, from the Norwegian Fjords to the Mediterranean, all before she sails across the Atlantic to winter sun and her annual Caribbean season.

Julia Weiss from Travel Trade recently wrote a beautiful article on the Braemar. Read the Feb 9 issue.

Palms CafeMorning Light PubBraemar LoungePool

*New Facilities on Braemar

The Palms Caf, the new lounge, the new Morning Light British pub and the new pool area.. Complete with Marquee pool bar.

Joined FOCL 2006 800 Passengers Designed for World Cruising Sister ship to Black Watch

*Sister ship to the Black Watch.. And originally designed for world cruising.

Boudicca boasts a choice of large cabins and suites, many of which are outside cabins so passengers on longer voyages can enjoy them to the fullest.

The ship joined the fleet in 2006 and was completely refurbished; the interior has an elegant, modern design which perfectly complements the ships classic styling.

Boudicca carries around 800 passengers.

She mainly departs from UK ports and her itineraries include the Med. Canary Islands, Africa, Baltic, fjords and the Arctic. She is just coming to the end of a Caribbean program from Barbados.

LibraryFour Seasons RestaurantTintagel Restaurant Observatory Lounge

*New Facilities on Boudicca

Balcony Suite

*One of the new suites on Boudicca

Built in 1972 - Royal Viking Line Joined FOCL in 2005 Refit in December 2009 new informal dining room

*Black Watch was built in 1972 for the original Royal Viking Line sleek lines and elegant design give the ship a feeling of traditional sophistication. She has an average occupancy of 750 passengers (to max 800).

In 2005 she underwent extensive refit and refurbish including being re-engineered to become more efficient as well as more economical.

Ideally suited for long voyages as well as shorter European cruises. The ship will embark on number of itineraries including Norway, the Baltic, the Med., the Canaries and the Caribbean.

She is currently in the middle of an epic 97 night World Cruise.

LibraryObservatoryOrchid Room Pool

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Balcony Suite

*One of the new suites on Boudicca

Who are our Passengers?55 years and aboveExperienced cruisers, well travelledCruisers in search of unusual ports of call, on more intimate size vesselCouples, singles, groupsRetired professional seniorsAnglophiles

*Our passengers tend to be of the 55+ age group..high level of repeat passengers, well travelled, wanting a more intimate cruise experience.

We cater well to the single passengers with over 200 true single cabins across fleet, dance hosts and single get togethers onboard. We also love couples and groups.

Not really targeted to the family marketor younger passengers other cruise lines do it better, so we kindly let them.

10% Bonus commissions available

Website www.bortonoverseas.com2011 e-Brochuree-NewsletterOnline trainingBrochure supply / flyer production

Commission & Agent Support

*Now you know:-Who Fred. Olsen Cruise Lines isOur vesselsPorts of Call Itineraries And our Ideal Passenger

Closing statement Fred. Olsen Cruise Lines Ships built on a human scale, large enough to be spacious, yet intimate enough to be friendly and relaxed; our ships will take you to the very heart of some of the worlds most breathtaking locations, cities and ports in a very traditional British way!

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Kate Wooldridge & Jen [email protected]

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IMPERIAL RIVER CRUISESRUSSIA & UKRAINE


IMPERIAL RIVER CRUISESFeatures & Benefits Modern fleet with English-speaking staff Designed for cruising inland waterways All outside staterooms Comprehensive guided sightseeing in each port of call Unique itineraries, off the beaten path Pre- and post-cruise arrangements Special departures theme cruises All departures guaranteed

IMPERIAL RIVER CRUISESOur Guests Baby boomers Senior citizens Destination travelers Seasoned travelers Special-interest groups

The Cruises CLASSIC WATERWAYS OF RUSSIA

GREAT MOTHER VOLGA AND CASPIAN SEA CRUISES

BLACK SEA AND DNEPR RIVER CRUISE FROM KIEV TO ISTANBUL

CRUISES FOR MUSIC LOVERS

PRE- AND POST-CRUISE LAND PACKAGES

RUSSIAN WATERWAYSItineraries of 10, 11 & 12 DaysCLASSIC WATERWAYS OF RUSSIADay 1-3MoscowDay 4UglichDay 5GoritsyDay 6KizhiDay 7River VillageDay 8-10St. Petersburg

Great Mother VolgaItineraries of 15 to 20 DaysCruise along the Volga and Don rivers from the Caspian to the Baltic Sea, visiting the capitals of Russian states.

BLACK SEA, 15 DAYS

Black Sea cruises, Kiev to Istanbul 15 days in the cradle of Slavic civilization, Ukraine. Marvel at the picturesque river towns of Bulgaria and Moldova Get lost in the splendor of ancient Romania Submerge in exotic, colorful and mysterious Turkey

Peter Tchaikovsky Cruise17 Days17-day classical music cruises from St. Petersburg to Moscow to Perm, dedicated to the memory of Peter Tchaikovsky. Satisfy your curiosity about mysterious Russian lands and indulge your passion for music at the same time.

IMPERIAL RIVER CRUISESFleet Modern 4-star vessels Recently refurbished Equipped with up-to-date navigation Designed for cruising inland waterways Outside cabins Comfortably furnished Air-conditioned Private facilities Registered in Russia

IMPERIAL RIVER CRUISESDining area

IMPERIAL RIVER CRUISESLounge

IMPERIAL RIVER CRUISESCabins

IMPERIAL RIVER CRUISESPrice includes: Accommodations Three meals Captains welcome cocktail reception Gala farewell dinner Full sightseeing programs in each port Lectures on Russian history and culture Nightly entertainment Tour of the ships bridge Visa support letter (if you process visa with us)

IMPERIAL RIVER CRUISESTravel Agent Policies Commission: 12% - 15% Groups (min 10): 20% Tour Conductors: 1/20 (based on full fare) Bonus commission on select departures Agents cruise rates Fam trips

IMPERIAL RIVER CRUISES1-800-555-0678 [email protected]

15-DAY EXPEDITION CRUISES TO THE NORTH POLEEXPEDITION CRUISESExpect the unexpected..

MADE IT, MA, TOP OF THE WORLD!Expedition Cruises, the North American branch of Poseidon Arctic Voyages, has been in business for more than 10 years.

Where do we explore and who travels with us? Seasoned and well-educated travelers. In search of unspoiled destination. Thrill-seekers with discretionary income. Cruise of a lifetime!

Stand on top of the world at 90 Degrees North!

Based on our minimal rate,2 passengers in 1 cabin,your 10% commission is

$4,000.00!Lets talk numbers if you can bear it!

Expect the unexpected Toll-free reservations 1-877-692-5701Visit us on the Web - www.expedition-cruises.comE-mail: [email protected]


TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES



10. Prices have not increased for 2011-12.



9. Instead of watching Dancing With the Stars, you can cruise with us and go Dancing With the Tsars.10. Prices have not increased for 2011-12.



8. No Russian billionaire will try to buy your favorite sports team and move it to another city.9. Instead of staying home and watching Dancing With the Stars, you can take a cruise with us and go Dancing With the Tsars.10. Prices have not increased for 2011-12.



7. You will not see Sarah Palins house from one of our cruises.8. No Russian billionaire will try to buy your favorite sports team and move it to another city.9. Instead of staying home and watching Dancing With the Stars, you can take a cruise with us and go Dancing With the Tsars.10. Prices have not increased for 2011-12.



6. When we say tea party, well be serving real tea.7. You will not see Sarah Palins house from one of our cruises.8. No Russian billionaire will try to buy your favorite sports team and move it to another city.9. Instead of staying home and watching Dancing With the Stars, you can take a cruise with us and go Dancing With the Tsars.10. Prices have not increased for 2011-12.



5. Vodka!6. When we say tea party, well be serving real tea.7. You will not see Sarah Palins house from one of our cruises.8. No Russian billionaire will try to buy your favorite sports team and move it to another city.9. Instead of staying home and watching Dancing With the Stars, you can take a cruise with us and go Dancing With the Tsars.10. Prices have not increased for 2011-12.



4. Beautiful Russian ladies. 5. Vodka!6. When we say tea party, well be serving real tea.7. You will not see Sarah Palins house from one of our cruises.8. No Russian billionaire will try to buy your favorite sports team and move it to another city.9. Instead of staying home and watching Dancing With the Stars, you can take a cruise with us and go Dancing With the Tsars.10. Prices have not increased for 2011-12.



3. Handsome Russian men.4. Beautiful Russian ladies. 5. Vodka!6. When we say tea party, well be serving real tea.7. You will not see Sarah Palins house from one of our cruises.8. No Russian billionaire will try to buy your favorite sports team and move it to another city.9. Instead of staying home and watching Dancing With the Stars, you can take a cruise with us and go Dancing With the Tsars.10. Prices have not increased for 2011-12.



2. See Nos. 3 and 4.3. Handsome Russian men.4. Beautiful Russian ladies. 5. Vodka!6. When we say tea party, well be serving real tea.7. You will not see Sarah Palins house from one of our cruises.8. No Russian billionaire will try to buy your favorite sports team and move it to another city.9. Instead of staying home and watching Dancing With the Stars, you can take a cruise with us and go Dancing With the Tsars.10. Prices have not increased for 2011-12.



1. When you are done with your meal and the waitress asks if youre finished, you can tell her, No, Im American.2. See Nos. 3 and 4.3. Handsome Russian men.4. Beautiful Russian ladies. 5. Vodka!6. When we say tea party, well be serving real tea.7. You will not see Sarah Palins house from one of our cruises.8. No Russian billionaire will try to buy your favorite sports team and move it to another city.9. Instead of staying home and watching Dancing With the Stars, you can take a cruise with us and go Dancing With the Tsars.10. Prices have not increased for 2011-12.

IMPERIAL RIVER CRUISES1-800-555-0678 [email protected]

GALAPAGOS ECUADOR SOUTH AMERICA

M/V Galapagos Explorer II, since 1998

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Few places in the world can be compared to Galapagos

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Galapagos is a unique natural experience

The perfect soft adventure destination

100 passengers, operating with groups of no more than 15

Recognize as World Heritage Site by Unesco

The opportunity to discover this natural heritage

One of the 7 unique sites for diving on the world

12 different species per day, mostly endemic species of Galapagos

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Galapagos a natural paradise to discover

96.7% is National Park and Natural Heritage for Humanity

An opportunity to: discover, adventure and environmental education.Galapagos Explorer II, unique experience:

Experience 10 different islands in the 7 Night cruise, different fauna and flora on each visit.

Galapagos Explorer II, unique experience:

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Galapagos Explorer II, unique experience:Visits to the islands and interpretation activities on board are included on the cruise rate.

Galapagos Explorer II, unique experience:Close and deep encounter with nature in a pristine and worldwide recognize paradise.

Galapagos Explorer II, unique experience:All suite vessel, offering more space per guest than any other cruise shipin our class operating in the Galapagos

Galapagos Explorer II, unique experience:Continuously supporting the people of San Cristobal Island on tourism and conservation educational practices.

Biologically diverse, they are one of the planets natural paradises

We offer cruise of 7 nights, 4 nights and 3 nights

Animals live without fear and do not run away from visitors

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Close encounters with less a meter distance

Galapagos Island is one of the most magical places on earth

Departures are Wednesday and SaturdayBaltraSanta Cruz BartholomewSantiago Fernandina IsabelaNorth SeymourSan CristobalEspaolaRabida

Two visits per day, sometime different islands other time different points of an island

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52 suites - Average size 210 to 287ft2

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24 Balcony Suites

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Our Ecuadorian crew will make sure that they experience be complete with their service on board

All the facilities and services on board are designed to make the cruise experience enjoyable and unforgettable, provide comfort, safety and scientific information

Geology, history, flora and fauna of this natural paradise

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An educational experience about history, evolution and conservation

On board the Explorer II, your passenger will see more of Galapagos in less time

**GEII ACTIVITIES Suggested time: 1 minuteThe reason that your clients will travel to Galapagos is to experience the islands and their unique Fauna. Therefore, we have designed our programs in such a way that they allow you to perceive Galapagos from different perspectives. The islands are visited twice a day and always involve a leisurely hike in a small group led by your own naturalist guide. Here are some of the activities that we can provide the passengers during the cruise:guided hikesrelaxing beach walkssnorkeling and swimming, in order to experience the wonders of the Marine Reserve of the Galapagos, the snorkeling gear and wetsuits are available onboard for rent.Occasional diving, provide by a well known local operator, Galapagos SubAqua, only three days per week when we are close to Santa Cruz Island, this activity should be confirm in advance as a form have to be fill and sign by each guest requiring the service, diving license and insurance is require for the activity.

Galapagos Explorer II, passengers profilePassengers well educated, interested in conservancy and wildlife Galapagos as a destinationExperienced in other cruises Mature passengers, average age 35 years old and overTravelled to Europe or Latin America in the pastExperience in adventure travel Families, parents with kids and grandparentsSuperior education and proffesional

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When is the best season to visit the islands?All year around.December to May the climate is warm and sunny with occasional showers (Avg.30-22C).June through November, the trend begins toward cooler temperatures and moderate breezes, which continue (Avg.26-19C).

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Rates & Cruises programsCruises of 3, 4 and 7 nightsPrograms departs on Wednesday and SaturdayFour different types of categories of SuitesAverage rate per night is from $530 to $718 in 2010 and $551 to $748 for 2011.Our rates are per person includes accommodation, guided visits to the islands, all meals, transportation for the visits, airport assistance for cruise departure and arrival.Our rates do not include: air ticket to Galapagos ($355 to $425 depending to the route), Galapagos National Park Fee $100, TCT Entrance card $10, on board beverages, gratuities (suggested $6 for guides $12 for crew, per passenger per night), personal purchases.Children under 12 years of age pay 50% of the rate accompanied by an adult (exception of holiday cruises). Children under 7 years are not permitted on board.We offer special departures at promotional rates every month. You can check with the Reservation Department or in our website.

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Commissions:We offer a 10% commission over the cruise rate. We work with the most important Tour Operator in the USA and Canada, a list of the companies that promote our programs can be found in our web site in the contact us section. If you are interested in receiving information you can contact us through our web site or 1-800-613-6026.

Group Bookings:Groups will received 1 free passenger in double occupancy per every 15 paid passengers.

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Promotions 2010 - 2011*20107 Nights cruises starting at $3.549 cruise only or $4.462 all included package 3 Nights cruises starting at $1.209 cruise only or $1.757 all included package

MISSION ACCOMPLISHED! Kapawi owned and operated by Achuar people since December 31th., 2007

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How to contact us?

Website: Online Chatwww.canodros.comwww.galapagosexplorer.com

Toll Free USA & Canad:1-800-613-6026352-5074436

**CANODROS CONTACT INFO Suggested time: 0.5 minutePlease feel free to contact us at any time, here you will find our Sales Supervisor e-mail address as well the contact information of xxxxxxxx who assist you in Sales and xxxxxxxx who attends all your bookings and confirmations.

Visit our web sites and for your convenience, we offer also our unbranded web site www.excintingalapagos.com

Our offices hours are from 08h00 am to 08h00 pm Central Standard Time (GMT-5) and our toll free number is available at any time between these business hours.

Unforgettable experiences with responsibilitywww.canodros.com

Company OverviewOwns and operates three Expedition Vessels in Southern Patagonia, Chile and ArgentinaAll-Inclusive: Meals, beverages, including alcoholic, excursions, lecturesIn business since 1990Has interest in hotels in Patagonia and throughout Chile and ArgentinaOwns and operates cargo and passenger ferriesOffices in Santiago, Buenos Aires, Miami and Barcelona

Target CustomerWe are looking for:Nature, wilderness, animal and remote destination loversWell traveled passengers interested in small ship cruisingGlacier, mountain, fjord observers and trekkersMarine and navigational history enthusiasts Retired/well off passengers with time to travel

Unique characteristics and special programsSouthernmost region of the civilized worldEasily connect two sides of PatagoniaHistorical perspective: Magellan, Drake, Cook and DarwinCape Horn and its sailing significanceEnd of the Andes Mountain chainUnique flora and fauna

Unique characteristics and special programsIdeal to combine with a Patagonia circuitAt times offer stays in two of our hotels in Patagonia with bookingSome early bookings and last minute offersDiscount programs for travel agents

DestinationUshuaia - Punta Arenas, 3-night program, Wednesdays and SaturdaysPunta Arenas - Ushuaia, 4-night program Tuesdays and SaturdaysAll programs disembark daily to visit glaciers, wildlife animals and Cape Horn.All dry landings with the help of Zodiacs and steel bridge.

VesselsCurrent ships: Mare Australis, built in 2002, 130 passengers Via Australis, built in 2006, 136 passengersPresently building the Stella Australis with passenger capacity of 210 and launches in December 2010

How to get thereFrom Santiago to Punta ArenasLAN and Sky Airlines

From Buenos Aires to Ushuaia LAN and Aerolineas Argentinas

Travel Agent Partnerships10% commissionGroups: 1 free TC per 15 passengersFam tripsSeminarsWebinarsIn office trainingCoop Marketing

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Contact InfoJorge RodriguezUSA/Canada Office4014 Chase Ave, Suite 215Miami Beach, FL 33140Toll Free (877) 678-3772Local Tel (305)-695-9618Fax: (305) [email protected] [email protected]@[email protected]

West [email protected]

[email protected]

www.americancruiselines.com1-800-814-6880

Break out of the Big Ship mindset.Break out of the Big Ship mindset.New ShipsNew IntinerariesNew Coast


New Ships for 2010IndependenceMore spaciousAdditional private balconiesFully stabilizedExtra comfort for passengers


New Ships for 2010

Series of enhancementsAdditional private balconiesSingle stateroomsSpacious lounges


New Intineraries for 2010

Columbia and Snake RiversGreat Western Rivers



Native American legendsGeological wondersLock & Dam System



Philadelphia - Potomac



Cradle of American HistoryScenic WaterwaysPresidential Splendor


Breaking News!A Brand New Mississippi Riverboat

Coming in 2012!Breaking News!


Pacific Northwest

East Coast

Destination : America

Mississippi River


Maine Coast & HarborsDeparts from Portland, Maine


New England IslandsDeparts from Providence, RI


Grand New EnglandDeparts from Providence, Rhode Islandor Bangor, Maine


Hudson RiverDeparts from New York, NY


Chesapeake BayDeparts from Baltimore, Maryland


Mid Atlantic Inland PassageDeparts from Baltimore, Maryland or Charleston, South Carolina


Historic South & Golden IslesDeparts from Charleston, SCor Jacksonville, Florida


East Coast Inland PassageDeparts from Baltimore, Maryland or Jacksonville, Florida


Great Rivers of FloridaDeparts from Jacksonville, Florida


Who is American Cruise Lines?Newest fleet of ships

No more than 120 passengers

U.S. flagged ships

Exemplary service

All-American Crew


Small Ship Cruising American StyleElevators to all decks

Elegant, glass-enclosed dining room with one seating for all passengers

Spacious Lounges

Finest cuisine, based on regional specialties

The highest level of personalized service

Internet access


Passenger ExperienceSpectacular views

Enjoy local entertainment

Many historians, lecturers and study guides

Complimentary cocktail hour

Casual, resort wear attire

Perfectly planned shore excursions

Relaxed atmosphere


Well-appointed StateroomsAll outside staterooms, some of the largest in the industry averaging over 220 sq. ft.

Handicap accessible rooms available

Many private balconies

Full-sized bathrooms

Satellite TV in every room


Advantages to Selling American Cruise Lines


American Cruise Lines LaunchesTravel Agent Incentive ProgramLoyalty has its rewards!

The more you sell the higher your commission!

Earn potentially $800 to $1,500 per stateroom

Based on double occupancy


Small Ship Cruising Done Perfectly

Small Ship Cruising Done Perfectly To the best destinations in America . . .

















**Agenda How can Niche Cruises help your business?What is the Specialty Cruise Market?How can you identify Specialty Cruise prospects?Direct Marketing and how to use it?Meet the Specialty Cruise CollectionReview Questions and AnswersCertification Examination

**Where to Get More InformationVisit our web site regularly: www.nichecruise.com

Take Advantage of NCMAs Online Training

Take Advantage of NCMA Webinar Series

Take Advantage of members training programs:Hurtigruten: www.hurtigruten.usNever stop learning.

*Our industry is forever changing as a matter of fact that is standard, so your education never ceases.

Take advantage of the training programs offered by our members these programs provide you with great information and benefits beyond your NCMA participation.

Captain Cook Cruises, program provides a great educational tool on small ship cruises and the destinations of Australia and Fiji.

Cruise Wests program is one of the oldest and most established in the industry and provides a great small ship understanding and the Alaska destination that they are known for.

Norwegian Coastal Voyage has a program were you can become an expert on there products and how to sell.

Good hunting and never stop learning.

The travel distribution game reminds me of a 8 line super highway with traffic whizzing by at break neck speed.*Whipping by are new competitors.

The motorcoachs have signs across the front that say Orbitz, Travelocity, Expedia- the electronic internet based travel retailers.

The 18-wheelers also have signs across there side saying- 1-800 Cruises, Cruises are Us, Vacations to Go and others of what we used to call the the 800 number retailers.But most home based or independent travel agents are equipped with something a bit more modest.

They are just trying to reach the next exit ALIVE.But, smart agents are discovering the Secret.

The secret to survival is to get off the highway- get away from the mass merchandisers and electronic retailers.

Concentrate on products that fall under their radar and enhance your unique position in your community.

Niche cruises can be this area of specialty for you.

The Result will be more business and better commissions.*In todays environment you need to identify those programs which can help you stand apart from your competitors. Products and techniques that get you out of the endless price based marketing of the 800 number, internet and mass market distributors.

Concentrating on select products can help you to add value to the transaction, satisfy your clients and open the door to higher commissions.*You have heard it before, limiting your focus allows you to acquire the knowledge, providing you clients with meaningful information to make great vacation decisions. When you couple that with promotion you have a winning combination that will put bucks in you bank account.*Becoming a Niche Cruise Specialist will put you on the list for a regular email newsletter bonus commissions and special fam programs.

Many NCMA Members have there own training programs to provide you with more opportunity for growth.

Learning is a continuing process.*Jen SchakBorton Overseas in Minneapolis, MNOfficial USA resellers for Fred

What does that mean?Call us for:Pricing detailsAvailabilityTo make a bookingMarketing materialsEducational materials

Most importantly Your commission checks!*The company originated in a small town in Norway. 3 Olsen brothers bought their first ships and began international shipping company in 1848. - visually have to prove to you that it was 1848 check out that picture

Offices for the company are spread throughout the world, with Fred. Olsen Cruise Lines being based in the UK city of Ipswich about and hour from London.*As a UK based company, the majority of our cruises depart from the UK.. Dover, Southampton, Newcastle and Liverpool

With so many ports in the Uk, this is a great way to sell a land stay and cruise from the UK!

We also offer sectors of our World Cruises.. Eg Dover / San Francisco, San Francisco / Sydney, Sydney / Dubai.

Next World Cruise leaves January 5, 2010*In the current 2009 / 2010 programme we feature over 300 ports of call in over 130 countries.

Our itineraries range from 3 night mini cruises within Europe, a great way for new to cruisers to get used to concept, or indeed those who have not cruised with FOCL before to get a feel for what we offer.. Right up to 107 night epic World Cruises, cruising the globe with ports of call in far flung places.

With our Norwegian maritime heritage, we consider the fjords our home.. And therefore our Captains know these waters like the back of their hands..often sailing into waters not large enough to handle the large cruise liners.

*The latest addition to the FOCL fleet is the Balmoral. She is slightly larger in size, and has a wider choice of facilities. Prior to joining us she was the Norwegian Crown (NCL) and formerly the Crown Odyssey. Shortly after joining the FOCL fleet in Feb 2008 she had an extensive refit and refurb involving lengthening, the vessel carries approx 1300 passengers.

She has several restaurants and indeed two main entertainment lounges as well as a large spa, on deck jacuzzis, two freshwater swimming pools and golf nets.

Balmoral will be cruising out of Dover throughout 2009 and 2010 offering fantastic itineraries to northern Europe, the Med., Canary islands, Africa. And 2 World Cruises in 09 and 10 and a 40 night Canada / New England cruise (sectors available).

*New Facilities on Balmoral

The Palms Caf, the new lounge, the new Morning Light British pub and the new pool area.. Complete with Marquee pool bar.*Braemar became the 3rd ship in the fleet in 2001 (formerly Crown Dynasty).. and was stretched last summer to become a 900 passenger capacity ship. The stretch added 510 cabins and suites many with balconies.

Elegant but not stuffy best describes the atmosphere onboard. Expansive windows, large open decks and a spectacular five deck atrium create a sense of space noticeably absent from so many of todays cruising giants. Her stylish mood is enhanced by polished woods and gleaming brass, set off by subtle lighting and mellow hues.

Her facilities were also enhanced during the refit new Restaurant, a new British pub 2 new swimming pools.

This summer will see Braemar embarking on a host of itineraries departing from Dover, from the Norwegian Fjords to the Mediterranean, all before she sails across the Atlantic to winter sun and her annual Caribbean season.

Julia Weiss from Travel Trade recently wrote a beautiful article on the Braemar. Read the Feb 9 issue.*New Facilities on Braemar

The Palms Caf, the new lounge, the new Morning Light British pub and the new pool area.. Complete with Marquee pool bar.*Sister ship to the Black Watch.. And originally designed for world cruising.

Boudicca boasts a choice of large cabins and suites, many of which are outside cabins so passengers on longer voyages can enjoy them to the fullest.

The ship joined the fleet in 2006 and was completely refurbished; the interior has an elegant, modern design which perfectly complements the ships classic styling.

Boudicca carries around 800 passengers.

She mainly departs from UK ports and her itineraries include the Med. Canary Islands, Africa, Baltic, fjords and the Arctic. She is just coming to the end of a Caribbean program from Barbados.

*New Facilities on Boudicca*One of the new suites on Boudicca*Black Watch was built in 1972 for the original Royal Viking Line sleek lines and elegant design give the ship a feeling of traditional sophistication. She has an average occupancy of 750 passengers (to max 800).

In 2005 she underwent extensive refit and refurbish including being re-engineered to become more efficient as well as more economical.

Ideally suited for long voyages as well as shorter European cruises. The ship will embark on number of itineraries including Norway, the Baltic, the Med., the Canaries and the Caribbean.

She is currently in the middle of an epic 97 night World Cruise.*

*One of the new suites on Boudicca*Our passengers tend to be of the 55+ age group..high level of repeat passengers, well travelled, wanting a more intimate cruise experience.

We cater well to the single passengers with over 200 true single cabins across fleet, dance hosts and single get togethers onboard. We also love couples and groups.

Not really targeted to the family marketor younger passengers other cruise lines do it better, so we kindly let them.*Now you know:-Who Fred. Olsen Cruise Lines isOur vesselsPorts of Call Itineraries And our Ideal Passenger

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**GEII ACTIVITIES Suggested time: 1 minuteThe reason that your clients will travel to Galapagos is to experience the islands and their unique Fauna. Therefore, we have designed our programs in such a way that they allow you to perceive Galapagos from different perspectives. The islands are visited twice a day and always involve a leisurely hike in a small group led by your own naturalist guide. Here are some of the activities that we can provide the passengers during the cruise:guided hikesrelaxing beach walkssnorkeling and swimming, in order to experience the wonders of the Marine Reserve of the Galapagos, the snorkeling gear and wetsuits are available onboard for rent.Occasional diving, provide by a well known local operator, Galapagos SubAqua, only three days per week when we are close to Santa Cruz Island, this activity should be confirm in advance as a form have to be fill and sign by each guest requiring the service, diving license and insurance is require for the activity.

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**CANODROS CONTACT INFO Suggested time: 0.5 minutePlease feel free to contact us at any time, here you will find our Sales Supervisor e-mail address as well the contact information of xxxxxxxx who assist you in Sales and xxxxxxxx who attends all your bookings and confirmations.

Visit our web sites and for your convenience, we offer also our unbranded web site www.excintingalapagos.com

Our offices hours are from 08h00 am to 08h00 pm Central Standard Time (GMT-5) and our toll free number is available at any time between these business hours.

**Our industry is forever changing as a matter of fact that is standard, so your education never ceases.

Take advantage of the training programs offered by our members these programs provide you with great information and benefits beyond your NCMA participation.

Captain Cook Cruises, program provides a great educational tool on small ship cruises and the destinations of Australia and Fiji.

Cruise Wests program is one of the oldest and most established in the industry and provides a great small ship understanding and the Alaska destination that they are known for.

Norwegian Coastal Voyage has a program were you can become an expert on there products and how to sell.

Good hunting and never stop learning.

Niche Cruise Marketing Alliance: NICHE Cruise Specialist Certification Program

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Transcript of Niche Cruise Marketing Alliance: NICHE Cruise Specialist Certification Program