EDSGN Team 6 Recapturing the KODAK Moment
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Transcript of EDSGN Team 6 Recapturing the KODAK Moment
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Andrew AmbrusoCory JacksonRichard SimBlake Wise
EDSGN TEAM 6
RECAPTURING THE KODAK MOMENT
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The Quest to Save KODAK•Problem and Need
•Design Process and Thought
•Concept Reasoning and Selection
•Graphics of Proposed Model
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Designing the Camera•Objectives•Maximize profit by catering to a new audience
•Constraints(Defined by Interpreted Consumer wants)
•Specifications•Affordable•User-friendly•Environmentally Sustainable
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Designing the Camera•Functionality•Must be operable, durable, and of satisfactory quality
•Means•Obtain objective via sustainable methods
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How We Chose Our Camera•Observation and Analysis of External and Internal Components & Physical Characteristics•Attributes Provided to Consumers• Variant Flash•Higher Picture Capacity• Less Expensive•Development of the Weighted Objective Matrix
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Observations of Camera•Used a complex system of physical mechanisms and electrical components
•Has a lot of “dead space,” battery, film, and electronics take up most room
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How We Chose Our Camera
•Development of the Weighted Objective Tree
•Finalized decisions and characters via Morphological Chart
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Weighted Objective Tree
Inexpensive Disposable
Camera
cost effective .6/.6
material cost .5/.3
film .33/.09
electronics .33/.09
casing .33/.09effective system
size .5/.3
marketability .4/.4
ease of use.1/.04
recyclability .1/.04
durability .2/.08
battery life .15/.03
picture capacity .3/.06
physical durability .3/.06
fragility of electronics .25/.
05
performance .3/.12
night/day .25/.08
indoor/outdoor .25/.08
shutter speed .25/.08
focus range .25/.08
portability .2/.08
size .5/.01
weight .5/.01
aesthetics .1/.04
color .5/.05
shape .5/.05
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Morphological TableComponents IDEASFilm Used Fuji KodakFilm Capacity <27 27 >27
Electronics UsedCost Effective Circuit board
Original circuit board
Electrically Effective Circuit
BoardCapacitor Size (microfarads) <270 270 >270
Battery Watch Battery(s) AAA AA 9V
Flash Options Variant Flash Standard Flash Dimmer Flash Remove Flash
Material for Casing Aluminum Alloy** PlasticBio Degradable
Material
Shutter Spring
Aluminum Spring/High
Constant
Copper Spring/Same
Constant
Copper Spring/Higher
Constant
LensDecrease Focal
Point (<4ft)Original Focal
Point (4ft)Increase Focal Point
(>4ft)
Shape/DesignSmaller Box w/o
GripStandard Box w/Right Grip
Larger Box w/ Double Grips
Color/InstructionsSilk Screen Printed
InstructionsSticker Printed
Instructions
Embossed Instructions (colorless)
No Instructions on camera
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Decision Matrix
*(The door wasn’t hitting the wall)
A B CPlastic Bio-Degradable AluminumSticker Sticker Silk Screen
Copper (stiffer) Aluminum Spring
Copper (stiffer)
No Grip Box Single Grip Box Double Grip Box
Note: All unmentioned species are constant among models (Capacitor Size, Film Capacity, Battery Size, Lens Focus, etc.)
Weight A B CC: Safe XO: Low Material Cost
60% .8 * 60% = 48%
.4 * 60% = 24%
O: Performance 14% .7 * 14% = 10%
.4 * 14% = 6%
O: Durability 10% .6 * 10% = 6% .4 * 10% = 4% O: Portability 10% .7 * 10% = 7% .5 * 10% = 5% O: Recyclability 6% .5 * 6% = 3% .8 * 6% = 5%
Total: 100% 74% 44%
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Before
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After
• KODAK Film, 27 shot capacity, smaller circuit board, 270 microfarad capacitor, AA, variant flash, plastic, stiffer copper spring, 4ft focal range, smaller box without grips
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Flash Variation Mechanism
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Recyclability•Not a huge Part of Decision Matrix•Kodak has a recycling program!•1.5 billion recycled
•E-Waste
•Marketability Through Further Advertising “Going Green”
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Sustainability & Economics• Is our design sustainable?• Slightly smaller design with variant flash• Customer Needs
• Economically sustainable?• Saves money with • Component consistency• Less material• Makes money with• New design• Variant flash• Emphasis on recycling?
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Questions and Concerns