Editorial Desk

EDITORJ. HEMALATHA

CO-EDITORG. VAISHNAVI

Warm greetings to all the readers! The editorial committee on behalf of Crescent Business

School (CBS) is very happy to come out with the half-yearly issue of E-Newsletter. At this

moment, we like to thank our Dean and other contributors to this newsletter for their

continuous support.

thOrientation for the fresh batch of MBA students was held on 13 August and classes

thcommenced from 14 August 2013. First year MBA students have successfully completed

their summer internships and final year students have been placed in companies in India as

well as abroad.

CBS organized a national conference on “Physical & Mental Health for Working

Professionals: An Holistic Approach” in the month of April 2013. CBS will be organizing

“Cruize ‘13”, the annual management meet in the month of December 2013.

A lot more interesting activities are lined up in this academic session too. So please wait for the

next issue of CBS Newsletter!

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Campus Buzz

Consultancy Projects

Prof. N. Rajapriya has joined a consultancy project on “Ayurgenomics” in

association with Mahendra Consulting Services for Institute of Genomics

and Integrated Biotechnology (Ministry of Science and Technology).

Prof. J. C. Sharmila Devi is in the process of finalizing a project on

“Price Forecasting” for M/s. Coal and Oil Group.

Summer Internship

First year students of CBS completed their summer internship during the months of May-July 2013 in

reputed organizations like Airport Authority of India, Pepsico India Holdings Pvt. Ltd. , TEAM,

SAIL, BOSCH Ltd., TVS Logistics, ETA Technopark Ltd., HDFC Ltd., L&T Ltd., Indian Overseas

Bank, Yamaha Motors India, NLC Ltd., Rane (Madras ) Ltd., etc. Mr. S. Arun Prasad was rewarded a

silver medal and a cash award by Yamaha Motors India Pvt. Ltd. for his achievement under the

Yamaha Student Professional Program. He secured second place among all the interns who joined

Orientation

This academic year CBS received 221 completed

applications of which 80 students were selected and

admitted. Students were admitted on the basis of

their performance in MAT/ CAT/BSAU entrance

score, Group Discussion and Personal Interview.

Orientation for the first year MBA students was thconducted on 13 August 2013. Orientation began

with a formal welcome address by Dean / CBS,

Prof. Mirza S. Saiyadain, who also briefed about

the policies and procedures of the School followed

by the self introduction of faculty members.

Students were also fortunate to receive the

blessings of Vice Chancellor Padmashri, Dr. Jalees

A. K. Tareen who welcomed them and wished them

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Onam Celebration

Onam, the traditional festival of Kerala was celebrated by ththe students of CBS on 16 September 2013. The event

was made colourful with floral rangoli by the students.

Female students were dressed up in Onam sarees and male

students were in dhoties to exhibit the tradition.

CBS students have always excelled in showing their gratitude

towards their teachers. Teacher's day was celebrated by the thstudents of CBS on 5 September 2013. CBS faculty and

students arranged a get together to celebrate teacher's day. The

celebration was completed after cake cutting by Prof. S.

Krishna Kumar.

Fresher’s Day

Final year students of MBA extended a warm welcome

to the first year students by organizing a Fresher's party thon 6 September 2013 under the name “Cresher's Day”.

It was a forum for both the first and second year MBA

students to get to know each other. The event was filled

with fun and performances were given by the first year

as well as the second year students on various activities

like singing, dancing, etc.

Teacher’s Day

Brainstorming

A brainstorming session was organized for the thfaculty of CBS on 24 August 2013. The session

addressed various issues related to the overall

functioning of CBS. The trip was also an effort to

build upon the team strength of CBS.

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The national conference on “Physical & Mental Health for Working

Professionals: An Holistic Approach” was organized by Crescent thBusiness School on 19 April 2013. Prof. Haider Yasmeen was the

Convener, and Prof. Nirmala Raghavan and Prof. Rocky Devi were the

Coordinators of the event. Dr. Nambi, Professor & Head of the

Department – Psychiatry, Sree Balaji Medical College & Hospital,

Chennai, and Prof. S. Jeeva, Professor of Yoga, World Community

Service Centre, Chennai, were the resource persons for the event. This

event attracted a number of participants from other Colleges, Universities

and Industries.

A workshop on " " was organized by Prof. N.

Anuradha in association with ICICI Direct Centre for Financial rdLearning on 23 September 2013. Students of II Year MBA with

finance specialization participated in the Workshop. The

workshop aimed to help students understand the concepts

relating to stock exchange practices with the real time

demonstration of deals .

StockMIND

National Conference on “Physical & Mental Health for Working Professionals: An Holistic Approach”

Finance Club: Workshop on "Stock Mind"

Human Resource Development (HRD) Club

HRD club of Crescent Business School organized a one day visit to thUdhavum Ullangal Illam, a home for orphan children on 28 September

2013. The club has generated a fund of Rs. 8,660/- collectively from

faculty members and students of Crescent Business School. The fund

was utilized to provide meals, provisions, sweets and stationery items

to the kids. Faculty coordinators and student volunteers of HRD club

conducted various events for the children and gifted them with toys and

chocolates. It was indeed a pleasurable experience for all of them.

Faculty Buzz

Prof. Aravindh Kumaran delivered a lecture on “Interpretive Structural Modeling (ISM) influence of thE-Business Factors on SCM for Indian MSMEs” on 25 April 2013 at BSAU, Chennai.

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Prof. Charlie Thomas was a resource person for the National Conference on “Aspects of disaster mitigation

and management”. He delivered a lecture on 'Financial and Legal Issues in Disaster Mitigation and thManagement' on 19 April 2013 at BSAU, Chennai.

Prof. Mirza S. Saiyadain delivered a lecture to the management teachers of Vel’s University on “Effective

Pedagogical Tools and Modern Trends in Teaching Methods in HRM Area”. The FDP program was rdsponsored by AICTE and organized by VEL'S University on 23 May 2013, Chennai.

stProf. Jamal Mohamed Zubair delivered a lecture on “Entrepreneurship” on 1 July 2013 in DOMS,

Pondicherry University.

Papers published in International/National Journals

A research paper titled “Customer Retention in Organisations: A Review of Factors, Strategies and Effects”

authored by Prof. S.K.G. Ganesh and co-authored by Ms. G. Vaishnavi has been published in Organisation

Management, 29(1), 2013.

A research paper titled “Application of Yoga in Management: A Literature Review” authored by Prof.

Nirmala Raghavan and co-authored by Prof. Haider Yasmeen has been published in the National Journal of

Value Based Management, 2013.

A research paper titled “Self perceived attributes for employment: A study on engineering graduates”

authored by Mrs. Jainab Zareena and co-authored by Prof. Haider Yasmeen has been published in the

International Journal of Human Resource Management and Research, 3(4), 29-32, 2013.

A research paper titled “Role of personal development planning programme in enhancing the career

development of engineering students” authored by Mrs. Jainab Zareena and co-authored by Prof. Haider

Yasmeen has been published in the International Journal of Education Science and Research, 3(4), 13-20,

2013.

A research paper titled “An empirical examination of the determinants of Foreign Direct Investment in

India” authored by Prof. Sharmila Devi has been published in the International Journal's Research Journal of

Seminars/FDP's/Workshops attended

CBS always encourages faculty members to participate in various seminars, conferences, FDP's and

workshops. As an outcome, many faculty members of CBS have attended/participated in various seminars,

conferences, FDP's and workshops in different parts of the country during the last six months.

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