eCulture in Smart Cities
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Transcript of eCulture in Smart Cities
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eCulture in Smart Cities
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
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eCulture in Smart Cities is missing
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
Models Concepts Benchmarks
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Key aspects that define a Smart City: smart governance, smart energy, smart building, smart mobility,smart infrastructure, smart technology, smart healthcare and smart citizen(Forbes, Smart Cities -- A $1.5 Trillion Market Opportunity, 6/19/2014)
and for us: Smart Museums, Smart Culture, Smart LivingLuxembourg October 2015 - eCulture in Smart Cities - Jens Bley
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eCulture in Smart Cities
means
Reaching out to new audiencesEnhancing smart city services
Collaboration between various stakeholdersEngaging in new business models
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
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The British Museum broadcasting „Pompeii Live“ and „Vikings Live“ to cinemas
Reaching out to new audiencesby acting as broadcaster
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
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Reaching out to new audiences
Cruise ship passengersBusiness travellers with spare time
Citizens in a leisure mode
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
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Points of contact with new audiences
Urban Furniture Digital Signage Shop Windows Apps
Courtesy Connecthings
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Enhancing Smart City Services Nice/France
Courtesy Connecthings
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Case Barcelona Contactless
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
Infrastructure Smart City Eco System
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Cases Marseille Hamburg Milan
Sources: Hamburg.de, Connecthings, ETT
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Case Urban Art Cloud
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Case to come eCulture Path Trondheim/Norway
CC BY-SA 2.0 - Åge Hojem/Trondheim Havn from Trondheim, Norway
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
National Pilgrim Center
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Collaboration with various stakeholders
Municipal administrationCity tourism organization
City portalPublic transport corporation
Urban furniture companyCultural content owners
Service providers
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Engaging in new business models
Reach (Media), Click-Through, Licensing,Revenue Sharing, Subscription, Bartering, Commission, Brand Awareness, Contacts …
Key Performance Indicators Retail: Frequency
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Know your own and the partner currencies
... conversion of contacts into visitors, users, members, friends, contributors, ...
... exclusive content, co-branding ...
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Deep Dive
Hamburg
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Hammaburg 2.0 – The Origins of Hamburg Inner City and the Archaeological Museum Hamburg
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City Center Various Streams of Potential Visitors / Users
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
Simulation: Archaeological Museum Hamburg
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MW2015 - Culturally Enhanced Smart Cities Services - Jens Bley
STORYTELLING with Digital Signage, Apps, Immersive Experiences, Augmented Reality, Shop Window Installations, Urban Furniture
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Creating Relevance for Audiencesby means of
Cognitive Computing
linking
Hamburg Vikings Trade RoutesCustoms Food Fashion Games Art
Tools Weapons Transportation Climate
with audiences interests, tastes, knowledge in an edutaining and meaningful way
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Measuring
audience movements, interests, modes, content engagement and crossover between
cultural and non-cultural activities
in a
Smart Square, Smart Quarter, Smart City
context
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Context
Hamburg developed an eCulture Agenda 2020
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New Momentum : UNESCO World Heritage Listing - July 2015
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New Momentum : Hamburg bids for the Olympics 2024/28
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
Photo gmp / hamburg.de
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Reformation 2017
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Creating Relevance for
Audiences, Cultural Institutions, Cities, Regions and Storytellers across Europe
500 Years - Reformation 2017
Art Believes Climate Media(Print) Trade Food ...Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
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Let us help shape really smart cities
Smart citizens
Smart museums
Smart cultural services
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eCulture in Smart Cities
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley