Economic Impact and Visit Characteristics of Missouri Tourism...Tourism in Missouri generated a...

Economic Impact and Visit Characteristics of Missouri Tourism

Fiscal Year 2017 Executive Summary

Developed March 2018

2

Introduction and definitions This executive summary was compiled with information from two different reports: the FY17 Economic Impact Study by Tourism Economics and the Missouri FY17 Travelers’ study based upon TNS TravelsAmerica research.

Visitors included travelers from Missouri and other states who came from a distance greater than 50 miles and/or stayed overnight, and the trip was outside of the usual routine.

The impact of tourism includes direct spending, the indirect (supply-chain) effects, and induced (income) effects.

Impacts were measured in terms of employment, income, gross output (business sales), and tax revenues.

3

Headline results Tourism in Missouri generated a $16.8 billion

impact in FY2017, an increase of 2.2% from FY2016. This economic impact is based upon the spending of an estimated 42.0 million visitors to Missouri.

Visitor expenditures in tourism-related industries such as hotels/motels, attractions, restaurants, etc. (as defined in state statutes) were $13.3 billion in FY2017- a 1.7% increase over FY2016.

Domestic overnight visitors spent an average of $100 per person per day, day trippers spent an average of $90 per person, and the overall average was $99 per person per day.

Tourism in Missouri generated $1.41 billion in local and state tax revenues in FY2017. Including federal taxes, tourism generated $2.40 billion including federal tax revenues, 1.4% more than in FY2016.

4

Headline results Tourism-related industries in FY2017

provided 313,362 jobs in Missouri for a 1.8% increase over FY2016.

Approximately 8.4% (1 in 12) of all jobs in the state were in tourism-related industries.

Nearly two-thirds of visitors stayed overnight (65.8%) and 89.2% came for leisure.

Nearly 40.9% of Missouri’s tourism is from within the state, 2.3 percentage points less than a year earlier.

Visiting friends and family, shopping, sightseeing, and fine dining are common activity for Missouri visitors.

5

Lodging for FY2017 Lodging demand was tepid in

FY17, but continues to outpace supply.

In FY2017, room demand rose 0.6% and supply decreased slightly, by 0.1%.

The occupancy rate increased to 61.2% from 60.7%, and pushed up average daily rates by 3.4%.

Total room revenues increased by 4.0% in FY2017, with price growth accounting for most of the revenue growth.

95

100

105

110

115

120

09 10 11 12 13 14 15 16 17

SupplyDemand

Demand leveled off in FY17Fiscal years, index 2009 = 100

Sources: STR, Tourism Economics

-6-4-202468

1012

10 11 12 13 14 15 16 17

ADRRoom demandRoom revenues

Prices were the key driver of revenues in FY17By fiscal year, contribution to growth, % ch

Sources: STR, Tourism Economics

6

Visitor segments in FY2017 Missouri hosted an estimated

42.0 million visitors in FY2017, a 0.6% increase from FY2016.

Nearly two-thirds of visitors stayed overnight (65.8%). International visitors made up 1.0% of total volume.

Domestic overnight visitors spent an average of $100 per person per day, while the average for day trippers was $90. Overnight visitors accounted for 86% of all domestic visitor spending.

0%10%20%30%40%50%60%70%80%90%

100%

Missouri Visitor CharacteristicsFY2017 labeled

Sources: TNS, Visa Vue, Tourism Economics

Overnight(65.8%)

Day(34.2%)

Int'l(1.0%)

Domestic(99.0%)

Day/Overnight Domestic/Int'l

FY17FY16

7

Visit Characteristics*

Trip purpose Travel party size and

makeup Activities Accommodations Source Markets

From an Economic Impact standpoint, what characteristics impact the economy and from where is it coming? The main questions are: Why did they come? Who came on the trip? What did they do? Where did they stay? From where did they come, as in “Source Markets?”

8

* Source: The information in this sections comes from Missouri’s participation in a consortium of states’ project called TNS TravelsAmerica.

Trip Purpose Leisure travel was the primary purpose for coming to Missouri (nearly 80%)

More than half of travelers visited friends and family while on their Missouri trip

Of those who traveled primarily for business reasons, 33% extended their stay for leisure purposes

5.9%

12.3%

15.3%

20.2%

30.0%

33.4%

53.1%

0% 20% 40% 60%

Business (Conf./Conv.)

Business (General)

Personal bus. (medical travel,education, etc.)

Outdoor recreation

Other pleasure/personal

Entertainment/Sightseeing

Visit friends/relatives

All Purposes of Trip to Missouri

FY17 TNS TravelsAmerica

VFR42.4%

Outdoor rec7.0%

Entertainment16.1%

Other pleasure12.9%

Pers. Bus.(medical,

education, etc.)9.4%

Business8.7%

Other3.6%

Primary Purpose of Trip to Missouri


8

Children in Household and Travel Party Nearly 38% of travelers to Missouri have children in their household,

but only 30% bring children along on their trip

16.9%

16.9%

17.5%

62.8%

17.7%

16.1%

17.4%

62.1%

0% 10% 20% 30% 40% 50% 60% 70%

Children age 13-17

Children age 6-12

Children age 0-5

No children under 18

Children in Household

Travelers to MO Travelers in U.S.

0.8%

1.2%

3.4%

11.0%

12.8%

70.8%

0.9%

1.9%

3.3%

11.7%

12.5%

69.8%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Five or more children on trip

Four children on trip

Three children on trip

Two children on trip

One child on trip

No children on trip

Children in Travel Party

Travelers to Missouri Travelers in U.S.

9FY17 TNS TravelsAmerica

Visitor Activities The most commonly reported activities are visiting family (26.6%), shopping

(19.3%), and visiting friends (12.8%) (not included in charts below)

After shopping and seeing friends, the top activities for Missouri visitors include fine dining, sightseeing, museums, visiting historic sites and churches, and musical performances/shows. (All activities in data table – next page.)

10

Chart1

Family reunion

Zoos/ Aquariums/ Aviaries

Fishing

State park/Rec areas

Casino/gaming

Theme/Amusement/Water park

Musical performance/show

Urban sightseeing

Historic sites/churches

Museums

Rural sightseeing

Fine dining


Activities While in Missouri

0.0310918294

0.0368763557

0.0419378163

0.0469992769

0.0484454085

0.0491684743

0.0636297903

0.0737527115

0.0759219089

0.0939985539

0.0997830803

0.107736804

Final

FY 2017 x Q4 States selected to continue x Q4H. (Combined Activities) For each US state you visited during trip X in the month X, check all of the activities you did/attractions visited.

Fiscal Year

Filter: All interviewsWeight: Demo WeightLevel: stateFY 2017

Total

Q4 States selected to continue

Missouri

Total1,383

100.0%

1Visiting relatives26.6%Old homes/mansions1.7%

2Shopping19.3%Beach1.6%

3Visiting friends12.8%Caverns1.6%

4Fine dining10.8%Symphony/opera/concert1.4%

5Rural sightseeing10.0%Farms/ Ranches/ Agri-tours1.3%

6Museums9.4%Nature travel/ecotouring1.3%

7Historic sites/churches7.6%Golf1.2%

8Urban sightseeing7.4%Amateur Sports (participant)1.2%

9Musical performance/show6.4%Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding1.2%

10Theme/Amusement/Water park4.9%Spa/health club1.1%

11Theme park4.9%Bird watching1.0%

12Casino/gaming4.8%Horseback riding1.0%

13State park/Monuments/ Rec areas4.7%Water skiing0.9%

14Fishing4.2%Hunting0.8%

15Zoos/ Aquariums/ Aviaries3.7%ATV/Four-wheeling0.7%

16Family reunion3.1%Distilleries0.7%

17Craft breweries3.0%Biking /Road biking/ Cycling0.6%

18Musical theater2.8%High School/College reunion0.5%

19Wildlife viewing2.8%Native American ruins/Rock art0.5%

20Nightclub/dancing2.7%Area where a TV show or movie was filmed0.3%

21Theater/drama2.7%Motor sports - NASCAR/Indy0.3%

22Art galleries2.7%Mountain biking0.3%

23Camping2.7%Horseracing0.2%

24Wine tasting/winery tour2.7%Hang gliding/ Skydiving/ Base jumping0.1%

25Motor boat/Jet ski2.5%Rodeo/State fair0.1%

26Sports events - Major/ Professional2.5%Sailing0.1%

27National park/Monuments/ Rec areas2.4%Rock/mountain climbing0.1%

28Gardens2.3%Skiing/snowboarding0.1%

29Special events/Festivals2.2%Snowmobiling0.1%

30Amateur Sports (spectator)2.2%Tennis0.1%

31Hiking/ Backpacking/ Canyoneering2.0%Scuba diving/snorkeling0.0%

32Local/folk arts/crafts2.0%Other snow sports0.0%

33Other nature (photography, rockhound, etc)1.7%

Working


Filter: All interviewsWeight: Demo WeightLevel: stateFiscal Year

FY 2017

TotalQ4 States selected to continue

Missouri

Total67,7271,383

100.0%100.0%

Q4H. (Combined Activities) For each US state you visited during trip X in the month X, check all of the activities you did/attractions visited.Visiting relatives16,66336826.61%

None of the above12,35030221.84%

Shopping15,40326719.31%

Visiting friends9,72017712.80%

Fine dining9,60514910.77%

Rural sightseeing7,1271389.98%

Museums6,3661309.40%

Historic sites/churches6,3911057.59%

Urban sightseeing6,6231027.38%

Musical performance/show (Added 3/14)2,427886.36%

Theme park/ Amusement park/ Water park (Text Chg 3/14)3,384684.92%

Theme park3,384684.92%

Casino/gaming4,590674.84%

State park/Monuments/ Recreation areas (Added 3/14)4,580654.70%

Fishing (Text Chg 3/14)2,122584.19%

Zoos/ Aquariums/ Aviaries (Text Chg 3/14)2,377513.69%

Family reunion3,140433.11%

Craft breweries2,406412.96%

Musical theater1,727392.82%

Wildlife viewing3,128392.82%

Nightclub/dancing3,262382.75%

Theater/drama1,898382.75%

Art galleries3,762372.68%

Camping2,000372.68%

Wine tasting/winery tour2,080372.68%

Motor boat/Jet ski1,101352.53%

Sports events - Major/ Professional (Text Chg 3/14)1,417342.46%

National park/Monuments/ Recreation areas (Added 3/14)3,256332.39%

Gardens2,683322.31%

Special events/Festivals (e.g., Mardi Gras, hot air balloon races)1,859312.24%

Sports events - Youth/ Amateur/ Collegiate/ Other (spectator) (Added 3/14)1,449302.17%

Hiking/ Backpacking/ Canyoneering (Text Chg 3/14)3,181282.02%

Local/folk arts/crafts (Added 3/14)1,721271.95%

Other nature (photography, rockhound, etc) (Added 3/14)1,883241.74%

Old homes/mansions2,125231.66%

Beach7,219221.59%

Caverns597221.59%

Symphony/opera/concert755191.37%

Farms/ Ranches/ Agri-tours (Added 3/14)817181.30%

Nature travel/ecotouring1,793181.30%

Golf1,144161.16%

Sports events - Youth/ Amateur/ Collegiate/ Other (participant) (Added 3/14)899161.16%

Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding (Text Chg 3/14)613161.16%

Spa/health club1,652151.08%

Bird watching1,290141.01%

Horseback riding907141.01%

Water skiing471130.94%

Hunting936110.80%

ATV/Four-wheeling (Added 3/14)847100.72%

Distilleries (Added 3/14)55690.65%

Biking /Road biking/ Cycling (Text Chg 3/14)99780.58%

High School/College reunion44770.51%

Native American ruins/Rock art (Added 3/14)1,02270.51%

Area where a TV show or movie was filmed *69740.29%

Motor sports - NASCAR/Indy57740.29%

Mountain biking (Added 3/14)58240.29%

Horseracing (Added 3/14)56830.22%

Hang gliding/ Skydiving/ Base jumping (Text Chg 3/14)30320.14%

Rodeo/State fair (Added 3/14)42120.14%

Sailing79620.14%

Rock/mountain climbing60110.07%

Skiing/snowboarding (Text Chg 3/14)50610.07%

Snowmobiling38610.07%

Tennis27910.07%

Scuba diving/snorkeling784-0.00%

Snow sports other than skiing or snowmobiling381-0.00%

--

--

Q4H_1. Primary Activity - Which of these was the Primary Activity (reason for visit)?Net - Art & Culture5,547140

8.2%10.1%

Art Galleries9162

1.4%0.2%

Historic sites/ Churches1,15520

1.7%1.5%

Museums1,13231

1.7%2.2%

Musical theater3819

0.6%0.7%

Native American ruins/Rock art (Added 3/14)99-

0.1%

Local/Folk arts/crafts (Added 3/14)1792

0.3%0.2%

Old homes/ Mansions2101

0.3%0.1%

Theater/ Drama3757

0.6%0.5%

Symphony/ Opera/ Concert29211

0.4%0.8%

Musical performance/show (Added 3/14)80955

1.2%3.9%

Net - Adventure Sports1,47113

2.2%1.0%

Hang gliding/ Skydiving/ Base jumping (Text Chg 3/14)44-

0.1%

Hiking/ Backpacking/ Canyoneering (Text Chg 3/14)7397

1.1%0.5%

Mountain biking (Added 3/14)841

0.1%0.1%

Rock/ Mountain climbing84-

0.1%

Scuba diving/ Snorkeling134-

0.2%

Skiing/snowboarding (Text Chg 3/14)2301

0.3%0.1%

Water skiing531

0.1%0.1%

Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding (Text Chg 3/14)1022

0.2%0.2%

Net - Sports and Recreation4,34999

6.4%7.2%

ATV/Four-wheeling (Added 3/14)1323

0.2%0.2%

Biking/ Road biking/ Cycling (Text Chg 3/14)1043

0.2%0.2%

Fishing (Text Chg 3/14)54214

0.8%1.0%

Golf3043

0.4%0.2%

Horseracing (Added 3/14)1680

0.2%0.0%

Horseback riding1904

0.3%0.3%

Hunting3173

0.5%0.2%

Motor sports-NASCAR/ Indy1903

0.3%0.2%

Motor boat/Jet ski17014

0.3%1.0%

Sailing101-

0.1%

Snowmobiling69-

0.1%

Snow sports other than skiing or snowmobiling73-

0.1%

Sports events - Major/Professional (Text Chg 3/14)66826

1.0%1.9%

Sports events - Youth/ Amateur/ Collegiate/ Other (spectator) (Added 3/14)78115

1.2%1.1%

Sports events - Youth/ Amateur/ Collegiate/ Other (participant) (Added 3/14)49911

0.7%0.8%

Tennis40-

0.1%

Youth/ amateur/collegiate sporting events (Dropped 3/14)--

Net - Nature/Outdoor Activities5,18944

7.7%3.2%

Beach3,0312

4.5%0.2%

Bird Watching55-

0.1%

Camping74215

1.1%1.1%

Caverns714

0.1%0.3%

Nature travel/ Ecotouring2273

0.3%0.2%

Wildlife viewing2271

0.3%0.0%

Zoos/Aquariums/ Aviaries (Text Chg 3/14)50712

0.7%0.9%

Farms/ Ranches/ Agri-tours (Added 3/14)1084

0.2%0.3%

Other nature (photography, rockhound, etc.) (Added 3/14)2213

0.3%0.2%

Net - Entertainment/Amusement9,412196

13.9%14.1%

Casino/ Gaming2,11832

3.1%2.3%

Fine dining1,04021

1.5%1.5%

Nightclubs/ Dancing46413

0.7%0.9%

Rodeo/State fair (Added 3/14)850

0.1%0.0%

Shopping2,45752

3.6%3.7%

Spa/health club1410

0.2%0.0%

Special events/Festival (e.g., Mardi Gras, hot air balloon races)67615

1.0%1.1%

Theme park/Amusement park/Water park (Text Chg 3/14)1,81447

2.7%3.4%

Wine tasting/ Winery tour3365

0.5%0.3%

Craft breweries *2407

0.4%0.5%

Distilleries (Added 3/14)403

0.1%0.2%

Net - Family Activities/Reunion19,617423

29.0%30.6%

Family reunion1,97132

2.9%2.3%

High School/ College reunion1692

0.2%0.1%

Visiting friends4,09281

6.0%5.9%

Visiting relatives13,384308

19.8%22.3%

Net - Sightseeing2,54251

3.8%3.7%

Rural sightseeing1,25128

1.8%2.0%

Urban sightseeing1,24223

1.8%1.6%

Area where a TV show or movie was filmed *49-

0.1%

Net - Parks and Gardens1,80515

2.7%1.1%

Gardens1711

0.3%0.1%

State/ National park (Dropped 3/14)--

State park/Monuments/ Recreation areas (Added 3/14)6828

1.0%0.6%

National park/Monuments/ Recreation areas (Added 3/14)9536

1.4%0.4%

None of the above17,796402

26.3%29.1%

Q4H_2. Secondary Activity - Which of these was the Secondary Activity (reason for visit)?Net - Art & Culture4,81794

7.1%6.8%

Art Galleries52111

0.8%0.8%


1.9%1.2%

Museums1,20924

1.8%1.7%

Musical theater29610

0.4%0.8%


0.2%


0.3%0.5%


0.4%0.2%

Theater/ Drama3145

0.5%0.3%


0.2%0.3%


0.6%1.0%


2.0%1.3%


0.1%


1.1%0.5%

Mountain biking (Added 3/14)78-

0.1%


0.1%


0.3%

Skiing/snowboarding (Text Chg 3/14)62-

0.1%

Water skiing626

0.1%0.4%


0.2%0.5%


4.1%2.8%


0.2%0.1%

Biking/ Road biking/ Cycling (Text Chg 3/14)139-

0.2%


0.7%0.8%

Golf2724

0.4%0.3%

Horseracing (Added 3/14)109-

0.2%

Horseback riding153-

0.2%

Hunting1801

0.3%0.1%

Motor sports-NASCAR/ Indy103-

0.2%


0.4%0.9%

Sailing123-

0.2%

Snowmobiling62-

0.1%


0.1%


0.4%0.2%


0.4%0.4%


0.2%0.2%

Tennis33-

0.0%



6.0%3.7%

Beach1,6861

2.5%0.1%

Bird Watching1001

0.1%0.1%

Camping4266

0.6%0.4%

Caverns787

0.1%0.5%


0.4%0.2%


0.7%0.5%


0.7%1.1%


0.2%0.5%


0.5%0.4%


13.7%13.3%

Casino/ Gaming82013

1.2%0.9%

Fine dining2,38734

3.5%2.5%


0.9%0.6%

Rodeo/State fair (Added 3/14)46-

0.1%

Shopping3,49887

5.2%6.3%

Spa/health club2146

0.3%0.4%


0.5%0.3%

Theme park/Amusement park/Water park (Text Chg 3/14)52710

0.8%0.7%


0.5%0.6%


0.7%0.8%


0.1%0.0%


9.0%7.4%

Family reunion5223

0.8%0.2%


0.1%0.0%


5.1%4.5%


3.1%2.6%


4.8%4.5%


2.3%2.3%


2.3%2.2%

Area where a TV show or movie was filmed *731

0.1%0.0%


2.7%2.4%

Gardens2995

0.4%0.4%



1.3%0.9%


1.0%1.1%


50.6%57.7%

Q4H_1/2. Primary/Secondary Activity - Which of these was the Primary/Secondary Activity (reason for visit)?Net - Art & Culture9,139202

13.5%14.6%

Art Galleries1,43613

2.1%1.0%


3.6%2.7%

Museums2,34155

3.5%4.0%


1.0%1.4%


0.4%


0.6%0.7%


0.7%0.3%

Theater/ Drama68912

1.0%0.8%


0.6%1.1%

Musical performance/show (Added 3/14)1,22169

1.8%5.0%


4.0%2.2%


0.1%

Hiking/ Backpacking/ Canyoneering (Text Chg 3/14)1,45114

2.1%1.0%


0.2%0.1%


0.2%


0.5%


0.4%0.1%

Water skiing1167

0.2%0.5%


0.3%0.6%


9.8%9.6%


0.4%0.3%


0.4%0.2%

Fishing (Text Chg 3/14)1,01325

1.5%1.8%

Golf5767

0.9%0.5%


0.4%0.0%


0.5%0.3%

Hunting4973

0.7%0.2%


0.4%0.2%


0.6%1.9%

Sailing224-

0.3%

Snowmobiling131-

0.2%


0.2%


1.4%2.0%

Sports events - Youth/ Amateur/ Collegiate/ Other (spectator) (Added 3/14)1,07220

1.6%1.5%


0.9%0.9%

Tennis73-

0.1%



12.8%6.7%

Beach4,7174

7.0%0.3%

Bird Watching1541

0.2%0.1%

Camping1,16821

1.7%1.5%

Caverns14811

0.2%0.8%


0.8%0.4%


1.1%0.6%


1.5%1.9%


0.3%0.8%


0.9%0.6%


24.7%24.5%


4.3%3.3%

Fine dining3,42755

5.1%4.0%

Nightclubs/ Dancing1,08321

1.6%1.5%


0.2%0.0%

Shopping5,956139

8.8%10.0%

Spa/health club3556

0.5%0.5%


1.5%1.4%


3.5%4.1%


1.0%1.0%


1.0%1.4%


0.2%0.2%


32.7%33.5%


3.7%2.6%


0.3%0.2%


11.1%10.3%


22.9%24.8%


8.2%8.2%


4.2%4.3%


4.2%3.9%


0.2%0.0%


5.0%3.4%

Gardens4706

0.7%0.4%


State park/Monuments/ Recreation areas (Added 3/14)1,53921

2.3%1.5%

National park/Monuments/ Recreation areas (Added 3/14)1,61421

2.4%1.5%


21.4%24.5%

Q4H Total activities participated in (Numeric)2.532.00

17/11/2017

Page 1


Filter: All interviewsWeight: Demo WeightLevel: stateTotalFiscal Year

FY 2017


Missouri

Total732,68567,7271,383

100.0%100.0%100.0%

Q4H. (Combined Activities) For each US state you visited during trip X in the month X, check all of the activities you did/attractions visited.Area where a TV show or movie was filmed *2,8556974

0.4%1.0%0.3%

Art galleries26,2893,76237

3.6%5.6%2.7%

ATV/Four-wheeling (Added 3/14)2,59984710

0.4%1.3%0.7%

Beach78,0317,21922

10.7%10.7%1.6%

Biking /Road biking/ Cycling (Text Chg 3/14)11,2769978

1.5%1.5%0.5%

Bird watching14,9621,29014

2.0%1.9%1.0%

Camping19,9582,00037

2.7%3.0%2.7%

Casino/gaming53,3734,59067

7.3%6.8%4.8%

Caverns5,85259722

0.8%0.9%1.6%

Craft breweries8,6552,40641

1.2%3.6%2.9%

Distilleries (Added 3/14)1,6405569

0.2%0.8%0.7%

Family reunion26,2143,14043

3.6%4.6%3.1%

Farms/ Ranches/ Agri-tours (Added 3/14)2,92681718

0.4%1.2%1.3%

Fine dining99,6359,605149

13.6%14.2%10.8%

Fishing (Text Chg 3/14)20,7522,12258

2.8%3.1%4.2%

Gardens26,6072,68332

3.6%4.0%2.3%

Golf13,0051,14416

1.8%1.7%1.2%

Hang gliding/ Skydiving/ Base jumping (Text Chg 3/14)1,8403032

0.3%0.4%0.1%

High School/College reunion4,6264477

0.6%0.7%0.5%

Hiking/ Backpacking/ Canyoneering (Text Chg 3/14)25,6353,18128

3.5%4.7%2.0%

Historic sites/churches58,4226,391105

8.0%9.4%7.6%

Horseback riding5,95090714

0.8%1.3%1.0%

Horseracing (Added 3/14)1,5635683

0.2%0.8%0.2%

Hunting5,34893611

0.7%1.4%0.8%

Local/folk arts/crafts (Added 3/14)5,8681,72127

0.8%2.5%2.0%

Motor sports - NASCAR/Indy3,4735774

0.5%0.9%0.3%

Motor boat/Jet ski8,2061,10135

1.1%1.6%2.5%

Mountain biking (Added 3/14)1,7515824

0.2%0.9%0.3%

Museums54,7636,366130

7.5%9.4%9.4%

Musical performance/show (Added 3/14)8,1462,42788

1.1%3.6%6.4%

Musical theater12,9171,72739

1.8%2.6%2.8%

National park/Monuments/ Recreation areas (Added 3/14)10,6063,25633

1.4%4.8%2.4%

Native American ruins/Rock art (Added 3/14)3,2581,0227

0.4%1.5%0.5%

Nature travel/ecotouring20,4211,79318

2.8%2.6%1.3%

Nightclub/dancing30,9503,26238

4.2%4.8%2.8%

Old homes/mansions22,4922,12523

3.1%3.1%1.7%

Other nature (photography, rockhound, etc) (Added 3/14)7,3381,88324

1.0%2.8%1.7%

Rock/mountain climbing4,4146011

0.6%0.9%0.1%

Rodeo/State fair (Added 3/14)1,4364212

0.2%0.6%0.1%

Rural sightseeing83,3897,127138

11.4%10.5%10.0%

Sailing4,8357962

0.7%1.2%0.2%

Scuba diving/snorkeling6,200784-

0.8%1.2%

Shopping143,78015,403267

19.6%22.7%19.3%

Skiing/snowboarding (Text Chg 3/14)4,5945061

0.6%0.7%0.1%

Snow sports other than skiing or snowmobiling2,186381-

0.3%0.6%

Snowmobiling1,9423861

0.3%0.6%0.1%

Spa/health club14,0101,65215

1.9%2.4%1.1%

Special events/Festivals (e.g., Mardi Gras, hot air balloon races)21,0791,85931

2.9%2.7%2.3%

Sports events - Major/ Professional (Text Chg 3/14)11,8551,41734

1.6%2.1%2.4%

Sports events - Youth/ Amateur/ Collegiate/ Other (spectator) (Added 3/14)5,0341,44930

0.7%2.1%2.2%

Sports events - Youth/ Amateur/ Collegiate/ Other (participant) (Added 3/14)2,62189916

0.4%1.3%1.2%

State park/Monuments/ Recreation areas (Added 3/14)15,4474,58065

2.1%6.8%4.7%

State/National Park (Dropped 3/14)34,207--

4.7%

Symphony/opera/concert8,00475519

1.1%1.1%1.4%

Tennis3,0042791

0.4%0.4%0.1%

Theater/drama16,5401,89838

2.3%2.8%2.7%

Theme park/ Amusement park/ Water park (Text Chg 3/14)30,2423,38468

4.1%5.0%4.9%

Theme park11,1053,38468

1.5%5.0%4.9%

Urban sightseeing68,1336,623102

9.3%9.8%7.4%

Visiting friends115,2089,720177

15.7%14.4%12.8%

Visiting relatives199,15816,663368

27.2%24.6%26.6%

Water skiing4,01047113

0.5%0.7%0.9%

Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding (Text Chg 3/14)5,61861316

0.8%0.9%1.1%

Wildlife viewing35,2413,12839

4.8%4.6%2.8%

Wine tasting/winery tour15,6572,08037

2.1%3.1%2.7%

Youth/amateur/collegiate sporting events (Dropped 3/14)8,649--

1.2%

Zoos/ Aquariums/ Aviaries (Text Chg 3/14)20,4182,37751

2.8%3.5%3.7%

None of the above175,31612,350302

23.9%18.2%21.9%

Q4H_1. Primary Activity - Which of these was the Primary Activity (reason for visit)?Net - Art & Culture18,5005,547140

6.9%8.2%10.1%


0.9%1.4%0.2%

Historic sites/ Churches4,2711,15520

1.6%1.7%1.5%

Museums3,8041,13231

1.4%1.7%2.2%

Musical theater1,2763819

0.5%0.6%0.7%


0.1%0.1%


0.2%0.3%0.2%


0.3%0.3%0.1%

Theater/ Drama1,2063757

0.5%0.6%0.5%

Symphony/ Opera/ Concert1,13029211

0.4%0.4%0.8%


1.0%1.2%3.9%

Net - Adventure Sports4,9141,47113

1.8%2.2%1.0%


0.1%0.1%


0.9%1.1%0.5%


0.1%0.1%0.1%


0.1%0.1%


0.2%0.2%


0.3%0.3%0.1%

Water skiing185531

0.1%0.1%0.1%


0.2%0.2%0.2%

Net - Sports and Recreation15,8524,34999

5.9%6.4%7.2%


0.2%0.2%0.2%


0.2%0.2%0.2%


0.8%0.8%1.0%

Golf1,1293043

0.4%0.4%0.2%


0.2%0.2%0.0%


0.2%0.3%0.3%

Hunting1,0083173

0.4%0.5%0.2%


0.2%0.3%0.2%


0.2%0.3%1.0%

Sailing360101-

0.1%0.1%

Snowmobiling24869-

0.1%0.1%


0.1%0.1%

Sports events - Major/Professional (Text Chg 3/14)2,43366826

0.9%1.0%1.9%


1.1%1.2%1.1%


0.6%0.7%0.8%

Tennis13640-

0.1%0.1%

Youth/ amateur/collegiate sporting events (Dropped 3/14)544--

0.2%

Net - Nature/Outdoor Activities21,0365,18944

7.8%7.7%3.2%

Beach12,0363,0312

4.5%4.5%0.2%

Bird Watching28255-

0.1%0.1%

Camping3,16274215

1.2%1.1%1.1%

Caverns276714

0.1%0.1%0.3%

Nature travel/ Ecotouring1,0532273

0.4%0.3%0.2%


0.3%0.3%0.0%

Zoos/Aquariums/ Aviaries (Text Chg 3/14)2,01850712

0.8%0.7%0.9%


0.1%0.2%0.3%


0.3%0.3%0.2%

Net - Entertainment/Amusement35,6559,412196

13.3%13.9%14.1%

Casino/ Gaming8,7442,11832

3.3%3.1%2.3%


1.4%1.5%1.5%


0.6%0.7%0.9%


0.1%0.1%0.0%

Shopping9,2232,45752

3.4%3.6%3.7%

Spa/health club4901410

0.2%0.2%0.0%

Special events/Festival (e.g., Mardi Gras, hot air balloon races)2,73967615

1.0%1.0%1.1%

Theme park/Amusement park/Water park (Text Chg 3/14)6,7381,81447

2.5%2.7%3.4%

Wine tasting/ Winery tour1,1503365

0.4%0.5%0.3%


0.3%0.4%0.5%


0.0%0.1%0.2%

Net - Family Activities/Reunion80,73119,617423

30.1%29.0%30.6%


2.7%2.9%2.3%


0.3%0.2%0.1%


6.3%6.0%5.9%


20.8%19.8%22.3%

Net - Sightseeing9,4372,54251

3.5%3.8%3.7%


1.8%1.8%2.0%


1.7%1.8%1.6%


0.1%0.1%

Net - Parks and Gardens6,3541,80515

2.4%2.7%1.1%

Gardens6341711

0.2%0.3%0.1%

State/ National park (Dropped 3/14)555--

0.2%


0.8%1.0%0.6%


1.1%1.4%0.4%


28.2%26.3%29.1%

Q4H_2. Secondary Activity - Which of these was the Secondary Activity (reason for visit)?Net - Art & Culture16,9144,81794

6.3%7.1%6.8%


0.6%0.8%0.8%


1.8%1.9%1.2%

Museums4,4451,20924

1.7%1.8%1.7%


0.4%0.4%0.8%


0.2%0.2%


0.3%0.3%0.5%

Old homes/ Mansions1,1202973

0.4%0.4%0.2%


0.4%0.5%0.3%


0.1%0.2%0.3%


0.5%0.6%1.0%


1.7%2.0%1.3%


0.0%0.1%


0.9%1.1%0.5%


0.1%0.1%


0.1%0.1%


0.2%0.3%


0.1%0.1%

Water skiing242626

0.1%0.1%0.4%


0.2%0.2%0.5%


3.5%4.1%2.8%


0.2%0.2%0.1%


0.2%0.2%


0.7%0.7%0.8%

Golf1,0502724

0.4%0.4%0.3%


0.1%0.2%


0.2%0.2%

Hunting5071801

0.2%0.3%0.1%


0.1%0.2%


0.3%0.4%0.9%

Sailing369123-

0.1%0.2%

Snowmobiling19262-

0.1%0.1%


0.1%0.1%


0.3%0.4%0.2%


0.4%0.4%0.4%


0.1%0.2%0.2%

Tennis11433-

0.0%0.0%


0.0%


6.2%6.0%3.7%

Beach7,1741,6861

2.7%2.5%0.1%

Bird Watching4781001

0.2%0.1%0.1%

Camping1,7104266

0.6%0.6%0.4%

Caverns326787

0.1%0.1%0.5%


0.4%0.4%0.2%

Wildlife viewing2,0685067

0.8%0.7%0.5%


0.7%0.7%1.1%


0.2%0.2%0.5%

Other nature (photography, rockhound, etc.) (Added 3/14)1,3523725

0.5%0.5%0.4%


13.3%13.7%13.3%


1.3%1.2%0.9%


3.6%3.5%2.5%


0.8%0.9%0.6%


0.1%0.1%

Shopping13,2703,49887

5.0%5.2%6.3%


0.3%0.3%0.4%


0.5%0.5%0.3%


0.8%0.8%0.7%


0.5%0.5%0.6%

Craft breweries *1,44245112

0.5%0.7%0.8%


0.1%0.1%0.0%


9.2%9.0%7.4%


0.7%0.8%0.2%


0.1%0.1%0.0%


5.3%5.1%4.5%


3.2%3.1%2.6%


4.6%4.8%4.5%


2.4%2.3%2.3%


2.1%2.3%2.2%


0.1%0.1%0.0%


2.4%2.7%2.4%

Gardens1,0872995

0.4%0.4%0.4%


0.2%


1.1%1.3%0.9%


0.8%1.0%1.1%


52.7%50.6%57.7%

Q4H_1/2. Primary/Secondary Activity - Which of these was the Primary/Secondary Activity (reason for visit)?Net - Art & Culture31,4949,139202

11.7%13.5%14.6%

Art Galleries4,1871,43613

1.6%2.1%1.0%


3.4%3.6%2.7%

Museums8,2502,34155

3.1%3.5%4.0%


0.8%1.0%1.4%


0.3%0.4%

Local/Folk arts/crafts (Added 3/14)1,3593939

0.5%0.6%0.7%


0.7%0.7%0.3%


0.8%1.0%0.8%


0.6%0.6%1.1%


1.5%1.8%5.0%


3.4%4.0%2.2%


0.1%0.1%


1.8%2.1%1.0%


0.2%0.2%0.1%


0.2%0.2%

Scuba diving/ Snorkeling1,002306-

0.4%0.5%


0.4%0.4%0.1%

Water skiing4271167

0.2%0.2%0.5%


0.3%0.3%0.6%


8.8%9.8%9.6%


0.3%0.4%0.3%


0.3%0.4%0.2%

Fishing (Text Chg 3/14)4,0551,01325

1.5%1.5%1.8%

Golf2,1795767

0.8%0.9%0.5%


0.3%0.4%0.0%


0.4%0.5%0.3%

Hunting1,5154973

0.6%0.7%0.2%


0.3%0.4%0.2%

Motor boat/Jet ski1,45741626

0.5%0.6%1.9%

Sailing729224-

0.3%0.3%

Snowmobiling440131-

0.2%0.2%


0.2%0.2%


1.2%1.4%2.0%


1.4%1.6%1.5%


0.7%0.9%0.9%

Tennis25073-

0.1%0.1%


0.2%


13.1%12.8%6.7%

Beach19,2104,7174

7.2%7.0%0.3%


0.3%0.2%0.1%

Camping4,8721,16821

1.8%1.7%1.5%

Caverns60214811

0.2%0.2%0.8%


0.8%0.8%0.4%


1.1%1.1%0.6%


1.5%1.5%1.9%


0.3%0.3%0.8%


0.8%0.9%0.6%


23.7%24.7%24.5%


4.5%4.3%3.3%


5.0%5.1%4.0%

Nightclubs/ Dancing3,7691,08321

1.4%1.6%1.5%


0.2%0.2%0.0%

Shopping22,4935,956139

8.4%8.8%10.0%

Spa/health club1,2503556

0.5%0.5%0.5%


1.5%1.5%1.4%


3.3%3.5%4.1%


0.9%1.0%1.0%


0.8%1.0%1.4%


0.1%0.2%0.2%


33.9%32.7%33.5%


3.4%3.7%2.6%


0.4%0.3%0.2%


11.6%11.1%10.3%


24.0%22.9%24.8%


7.8%8.2%8.2%


4.2%4.2%4.3%


3.8%4.2%3.9%


0.2%0.2%0.0%


4.6%5.0%3.4%

Gardens1,7204706

0.6%0.7%0.4%

State/ National park (Dropped 3/14)1,042--

0.4%


1.9%2.3%1.5%


1.9%2.4%1.5%


28.5%21.4%24.5%

Q4H Total activities participated in (Numeric)2.142.532.00

17/11/2017

data and charts

State park/Monuments/ Rec areas4.7%

Casino/gaming4.8%

Theme/Amusement/Water park4.9%

Musical performance/show6.4%

Urban sightseeing7.4%

Historic sites/churches7.6%

Museums9.4%

Rural sightseeing10.0%

Fine dining10.8%

Visiting friends12.8%

Shopping19.3%

Visiting relatives26.6%

Motor boat/Jet ski2.5%

Art galleries2.7%

Camping2.7%

Wine tasting/winery tour2.7%

Nightclub/dancing2.7%

Theater/drama2.7%

Musical theater2.8%

Wildlife viewing2.8%

Craft breweries3.0%

Family reunion3.1%

Zoos/ Aquariums/ Aviaries3.7%

Fishing4.2%

data and charts


data and charts (2)

Family reunion3.1%


Fishing4.2%

State park/Rec areas4.7%

Casino/gaming4.8%





Museums9.4%


Fine dining10.8%

Gardens2.3%

National park/ Rec areas2.4%

Prof. Sports events2.5%


Art galleries2.7%

Camping2.7%



Theater/drama2.7%

Musical theater2.8%


Craft breweries3.0%




Activities While in Missouri (continued)

Chart1

Gardens

National park/ Rec areas

Prof. Sports events

Motor boat/Jet ski

Art galleries

Camping

Wine tasting/winery tour

Nightclub/dancing

Theater/drama

Musical theater

Wildlife viewing

Craft breweries



0.0231381056

0.0238611714

0.0245842372

0.025307303

0.0267534346

0.0267534346

0.0267534346

0.0274765004

0.0274765004

0.0281995662

0.0281995662

0.0296456978

Final


Fiscal Year

Filter: All interviewsWeight: Demo WeightLevel: stateFY 2017

Total

Q4 States selected to continue

Missouri

Total1,383

100.0%

1Visiting relatives26.6%Old homes/mansions1.7%

2Shopping19.3%Beach1.6%

3Visiting friends12.8%Caverns1.6%

4Fine dining10.8%Symphony/opera/concert1.4%

5Rural sightseeing10.0%Farms/ Ranches/ Agri-tours1.3%

6Museums9.4%Nature travel/ecotouring1.3%

7Historic sites/churches7.6%Golf1.2%

8Urban sightseeing7.4%Amateur Sports (participant)1.2%

9Musical performance/show6.4%Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding1.2%

10Theme/Amusement/Water park4.9%Spa/health club1.1%

11Theme park4.9%Bird watching1.0%

12Casino/gaming4.8%Horseback riding1.0%

13State park/Monuments/ Rec areas4.7%Water skiing0.9%

14Fishing4.2%Hunting0.8%

15Zoos/ Aquariums/ Aviaries3.7%ATV/Four-wheeling0.7%

16Family reunion3.1%Distilleries0.7%

17Craft breweries3.0%Biking /Road biking/ Cycling0.6%

18Musical theater2.8%High School/College reunion0.5%

19Wildlife viewing2.8%Native American ruins/Rock art0.5%

20Nightclub/dancing2.7%Area where a TV show or movie was filmed0.3%

21Theater/drama2.7%Motor sports - NASCAR/Indy0.3%

22Art galleries2.7%Mountain biking0.3%

23Camping2.7%Horseracing0.2%

24Wine tasting/winery tour2.7%Hang gliding/ Skydiving/ Base jumping0.1%

25Motor boat/Jet ski2.5%Rodeo/State fair0.1%

26Sports events - Major/ Professional2.5%Sailing0.1%

27National park/Monuments/ Rec areas2.4%Rock/mountain climbing0.1%

28Gardens2.3%Skiing/snowboarding0.1%

29Special events/Festivals2.2%Snowmobiling0.1%

30Amateur Sports (spectator)2.2%Tennis0.1%

31Hiking/ Backpacking/ Canyoneering2.0%Scuba diving/snorkeling0.0%

32Local/folk arts/crafts2.0%Other snow sports0.0%

33Other nature (photography, rockhound, etc)1.7%

Working


Filter: All interviewsWeight: Demo WeightLevel: stateFiscal Year

FY 2017


Missouri

Total67,7271,383

100.0%100.0%

Q4H. (Combined Activities) For each US state you visited during trip X in the month X, check all of the activities you did/attractions visited.Visiting relatives16,66336826.61%

None of the above12,35030221.84%

Shopping15,40326719.31%

Visiting friends9,72017712.80%

Fine dining9,60514910.77%

Rural sightseeing7,1271389.98%

Museums6,3661309.40%

Historic sites/churches6,3911057.59%

Urban sightseeing6,6231027.38%

Musical performance/show (Added 3/14)2,427886.36%

Theme park/ Amusement park/ Water park (Text Chg 3/14)3,384684.92%

Theme park3,384684.92%

Casino/gaming4,590674.84%

State park/Monuments/ Recreation areas (Added 3/14)4,580654.70%

Fishing (Text Chg 3/14)2,122584.19%

Zoos/ Aquariums/ Aviaries (Text Chg 3/14)2,377513.69%

Family reunion3,140433.11%

Craft breweries2,406412.96%

Musical theater1,727392.82%

Wildlife viewing3,128392.82%

Nightclub/dancing3,262382.75%

Theater/drama1,898382.75%

Art galleries3,762372.68%

Camping2,000372.68%

Wine tasting/winery tour2,080372.68%

Motor boat/Jet ski1,101352.53%

Sports events - Major/ Professional (Text Chg 3/14)1,417342.46%

National park/Monuments/ Recreation areas (Added 3/14)3,256332.39%

Gardens2,683322.31%

Special events/Festivals (e.g., Mardi Gras, hot air balloon races)1,859312.24%

Sports events - Youth/ Amateur/ Collegiate/ Other (spectator) (Added 3/14)1,449302.17%

Hiking/ Backpacking/ Canyoneering (Text Chg 3/14)3,181282.02%

Local/folk arts/crafts (Added 3/14)1,721271.95%

Other nature (photography, rockhound, etc) (Added 3/14)1,883241.74%

Old homes/mansions2,125231.66%

Beach7,219221.59%

Caverns597221.59%

Symphony/opera/concert755191.37%

Farms/ Ranches/ Agri-tours (Added 3/14)817181.30%

Nature travel/ecotouring1,793181.30%

Golf1,144161.16%

Sports events - Youth/ Amateur/ Collegiate/ Other (participant) (Added 3/14)899161.16%

Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding (Text Chg 3/14)613161.16%

Spa/health club1,652151.08%

Bird watching1,290141.01%

Horseback riding907141.01%

Water skiing471130.94%

Hunting936110.80%

ATV/Four-wheeling (Added 3/14)847100.72%

Distilleries (Added 3/14)55690.65%

Biking /Road biking/ Cycling (Text Chg 3/14)99780.58%

High School/College reunion44770.51%

Native American ruins/Rock art (Added 3/14)1,02270.51%

Area where a TV show or movie was filmed *69740.29%

Motor sports - NASCAR/Indy57740.29%

Mountain biking (Added 3/14)58240.29%

Horseracing (Added 3/14)56830.22%

Hang gliding/ Skydiving/ Base jumping (Text Chg 3/14)30320.14%

Rodeo/State fair (Added 3/14)42120.14%

Sailing79620.14%

Rock/mountain climbing60110.07%

Skiing/snowboarding (Text Chg 3/14)50610.07%

Snowmobiling38610.07%

Tennis27910.07%

Scuba diving/snorkeling784-0.00%

Snow sports other than skiing or snowmobiling381-0.00%

--

--

Q4H_1. Primary Activity - Which of these was the Primary Activity (reason for visit)?Net - Art & Culture5,547140

8.2%10.1%

Art Galleries9162

1.4%0.2%


1.7%1.5%

Museums1,13231

1.7%2.2%

Musical theater3819

0.6%0.7%


0.1%


0.3%0.2%


0.3%0.1%

Theater/ Drama3757

0.6%0.5%


0.4%0.8%


1.2%3.9%


2.2%1.0%


0.1%


1.1%0.5%


0.1%0.1%


0.1%


0.2%


0.3%0.1%

Water skiing531

0.1%0.1%


0.2%0.2%


6.4%7.2%


0.2%0.2%


0.2%0.2%


0.8%1.0%

Golf3043

0.4%0.2%


0.2%0.0%


0.3%0.3%

Hunting3173

0.5%0.2%


0.3%0.2%


0.3%1.0%

Sailing101-

0.1%

Snowmobiling69-

0.1%


0.1%


1.0%1.9%


1.2%1.1%


0.7%0.8%

Tennis40-

0.1%



7.7%3.2%

Beach3,0312

4.5%0.2%

Bird Watching55-

0.1%

Camping74215

1.1%1.1%

Caverns714

0.1%0.3%


0.3%0.2%


0.3%0.0%


0.7%0.9%


0.2%0.3%


0.3%0.2%


13.9%14.1%


3.1%2.3%

Fine dining1,04021

1.5%1.5%


0.7%0.9%


0.1%0.0%

Shopping2,45752

3.6%3.7%

Spa/health club1410

0.2%0.0%


1.0%1.1%


2.7%3.4%


0.5%0.3%


0.4%0.5%


0.1%0.2%


29.0%30.6%


2.9%2.3%


0.2%0.1%


6.0%5.9%


19.8%22.3%


3.8%3.7%


1.8%2.0%


1.8%1.6%


0.1%


2.7%1.1%

Gardens1711

0.3%0.1%



1.0%0.6%


1.4%0.4%


26.3%29.1%

Q4H_2. Secondary Activity - Which of these was the Secondary Activity (reason for visit)?Net - Art & Culture4,81794

7.1%6.8%

Art Galleries52111

0.8%0.8%


1.9%1.2%

Museums1,20924

1.8%1.7%


0.4%0.8%


0.2%


0.3%0.5%


0.4%0.2%

Theater/ Drama3145

0.5%0.3%


0.2%0.3%


0.6%1.0%


2.0%1.3%


0.1%


1.1%0.5%


0.1%


0.1%


0.3%


0.1%

Water skiing626

0.1%0.4%


0.2%0.5%


4.1%2.8%


0.2%0.1%


0.2%


0.7%0.8%

Golf2724

0.4%0.3%


0.2%


0.2%

Hunting1801

0.3%0.1%


0.2%


0.4%0.9%

Sailing123-

0.2%

Snowmobiling62-

0.1%


0.1%


0.4%0.2%


0.4%0.4%


0.2%0.2%

Tennis33-

0.0%



6.0%3.7%

Beach1,6861

2.5%0.1%

Bird Watching1001

0.1%0.1%

Camping4266

0.6%0.4%

Caverns787

0.1%0.5%


0.4%0.2%


0.7%0.5%


0.7%1.1%


0.2%0.5%


0.5%0.4%


13.7%13.3%

Casino/ Gaming82013

1.2%0.9%

Fine dining2,38734

3.5%2.5%


0.9%0.6%


0.1%

Shopping3,49887

5.2%6.3%

Spa/health club2146

0.3%0.4%


0.5%0.3%

Theme park/Amusement park/Water park (Text Chg 3/14)52710

0.8%0.7%


0.5%0.6%


0.7%0.8%


0.1%0.0%


9.0%7.4%

Family reunion5223

0.8%0.2%


0.1%0.0%


5.1%4.5%


3.1%2.6%


4.8%4.5%


2.3%2.3%


2.3%2.2%


0.1%0.0%


2.7%2.4%

Gardens2995

0.4%0.4%



1.3%0.9%


1.0%1.1%


50.6%57.7%

Q4H_1/2. Primary/Secondary Activity - Which of these was the Primary/Secondary Activity (reason for visit)?Net - Art & Culture9,139202

13.5%14.6%


2.1%1.0%


3.6%2.7%

Museums2,34155

3.5%4.0%


1.0%1.4%


0.4%


0.6%0.7%


0.7%0.3%

Theater/ Drama68912

1.0%0.8%


0.6%1.1%


1.8%5.0%


4.0%2.2%


0.1%


2.1%1.0%


0.2%0.1%


0.2%


0.5%


0.4%0.1%

Water skiing1167

0.2%0.5%


0.3%0.6%


9.8%9.6%


0.4%0.3%


0.4%0.2%


1.5%1.8%

Golf5767

0.9%0.5%


0.4%0.0%


0.5%0.3%

Hunting4973

0.7%0.2%


0.4%0.2%


0.6%1.9%

Sailing224-

0.3%

Snowmobiling131-

0.2%


0.2%


1.4%2.0%


1.6%1.5%


0.9%0.9%

Tennis73-

0.1%



12.8%6.7%

Beach4,7174

7.0%0.3%

Bird Watching1541

0.2%0.1%

Camping1,16821

1.7%1.5%

Caverns14811

0.2%0.8%


0.8%0.4%


1.1%0.6%


1.5%1.9%


0.3%0.8%


0.9%0.6%


24.7%24.5%


4.3%3.3%

Fine dining3,42755

5.1%4.0%


1.6%1.5%


0.2%0.0%

Shopping5,956139

8.8%10.0%

Spa/health club3556

0.5%0.5%


1.5%1.4%


3.5%4.1%


1.0%1.0%


1.0%1.4%


0.2%0.2%


32.7%33.5%


3.7%2.6%


0.3%0.2%


11.1%10.3%


22.9%24.8%


8.2%8.2%


4.2%4.3%


4.2%3.9%


0.2%0.0%


5.0%3.4%

Gardens4706

0.7%0.4%



2.3%1.5%


2.4%1.5%


21.4%24.5%

Q4H Total activities participated in (Numeric)2.532.00

17/11/2017

Page 1


Filter: All interviewsWeight: Demo WeightLevel: stateTotalFiscal Year

FY 2017


Missouri

Total732,68567,7271,383

100.0%100.0%100.0%

Q4H. (Combined Activities) For each US state you visited during trip X in the month X, check all of the activities you did/attractions visited.Area where a TV show or movie was filmed *2,8556974

0.4%1.0%0.3%

Art galleries26,2893,76237

3.6%5.6%2.7%

ATV/Four-wheeling (Added 3/14)2,59984710

0.4%1.3%0.7%

Beach78,0317,21922

10.7%10.7%1.6%

Biking /Road biking/ Cycling (Text Chg 3/14)11,2769978

1.5%1.5%0.5%

Bird watching14,9621,29014

2.0%1.9%1.0%

Camping19,9582,00037

2.7%3.0%2.7%

Casino/gaming53,3734,59067

7.3%6.8%4.8%

Caverns5,85259722

0.8%0.9%1.6%

Craft breweries8,6552,40641

1.2%3.6%2.9%

Distilleries (Added 3/14)1,6405569

0.2%0.8%0.7%


3.6%4.6%3.1%

Farms/ Ranches/ Agri-tours (Added 3/14)2,92681718

0.4%1.2%1.3%


13.6%14.2%10.8%

Fishing (Text Chg 3/14)20,7522,12258

2.8%3.1%4.2%

Gardens26,6072,68332

3.6%4.0%2.3%

Golf13,0051,14416

1.8%1.7%1.2%

Hang gliding/ Skydiving/ Base jumping (Text Chg 3/14)1,8403032

0.3%0.4%0.1%

High School/College reunion4,6264477

0.6%0.7%0.5%


3.5%4.7%2.0%

Historic sites/churches58,4226,391105

8.0%9.4%7.6%


0.8%1.3%1.0%

Horseracing (Added 3/14)1,5635683

0.2%0.8%0.2%

Hunting5,34893611

0.7%1.4%0.8%

Local/folk arts/crafts (Added 3/14)5,8681,72127

0.8%2.5%2.0%

Motor sports - NASCAR/Indy3,4735774

0.5%0.9%0.3%

Motor boat/Jet ski8,2061,10135

1.1%1.6%2.5%

Mountain biking (Added 3/14)1,7515824

0.2%0.9%0.3%

Museums54,7636,366130

7.5%9.4%9.4%


1.1%3.6%6.4%

Musical theater12,9171,72739

1.8%2.6%2.8%


1.4%4.8%2.4%

Native American ruins/Rock art (Added 3/14)3,2581,0227

0.4%1.5%0.5%

Nature travel/ecotouring20,4211,79318

2.8%2.6%1.3%

Nightclub/dancing30,9503,26238

4.2%4.8%2.8%

Old homes/mansions22,4922,12523

3.1%3.1%1.7%

Other nature (photography, rockhound, etc) (Added 3/14)7,3381,88324

1.0%2.8%1.7%

Rock/mountain climbing4,4146011

0.6%0.9%0.1%

Rodeo/State fair (Added 3/14)1,4364212

0.2%0.6%0.1%


11.4%10.5%10.0%

Sailing4,8357962

0.7%1.2%0.2%

Scuba diving/snorkeling6,200784-

0.8%1.2%

Shopping143,78015,403267

19.6%22.7%19.3%


0.6%0.7%0.1%

Snow sports other than skiing or snowmobiling2,186381-

0.3%0.6%

Snowmobiling1,9423861

0.3%0.6%0.1%

Spa/health club14,0101,65215

1.9%2.4%1.1%

Special events/Festivals (e.g., Mardi Gras, hot air balloon races)21,0791,85931

2.9%2.7%2.3%

Sports events - Major/ Professional (Text Chg 3/14)11,8551,41734

1.6%2.1%2.4%


0.7%2.1%2.2%


0.4%1.3%1.2%


2.1%6.8%4.7%

State/National Park (Dropped 3/14)34,207--

4.7%

Symphony/opera/concert8,00475519

1.1%1.1%1.4%

Tennis3,0042791

0.4%0.4%0.1%

Theater/drama16,5401,89838

2.3%2.8%2.7%

Theme park/ Amusement park/ Water park (Text Chg 3/14)30,2423,38468

4.1%5.0%4.9%

Theme park11,1053,38468

1.5%5.0%4.9%


9.3%9.8%7.4%


15.7%14.4%12.8%


27.2%24.6%26.6%

Water skiing4,01047113

0.5%0.7%0.9%

Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding (Text Chg 3/14)5,61861316

0.8%0.9%1.1%

Wildlife viewing35,2413,12839

4.8%4.6%2.8%

Wine tasting/winery tour15,6572,08037

2.1%3.1%2.7%

Youth/amateur/collegiate sporting events (Dropped 3/14)8,649--

1.2%

Zoos/ Aquariums/ Aviaries (Text Chg 3/14)20,4182,37751

2.8%3.5%3.7%


23.9%18.2%21.9%

Q4H_1. Primary Activity - Which of these was the Primary Activity (reason for visit)?Net - Art & Culture18,5005,547140

6.9%8.2%10.1%


0.9%1.4%0.2%


1.6%1.7%1.5%

Museums3,8041,13231

1.4%1.7%2.2%


0.5%0.6%0.7%


0.1%0.1%


0.2%0.3%0.2%


0.3%0.3%0.1%


0.5%0.6%0.5%


0.4%0.4%0.8%


1.0%1.2%3.9%


1.8%2.2%1.0%


0.1%0.1%


0.9%1.1%0.5%


0.1%0.1%0.1%


0.1%0.1%


0.2%0.2%


0.3%0.3%0.1%

Water skiing185531

0.1%0.1%0.1%


0.2%0.2%0.2%


5.9%6.4%7.2%


0.2%0.2%0.2%


0.2%0.2%0.2%


0.8%0.8%1.0%

Golf1,1293043

0.4%0.4%0.2%


0.2%0.2%0.0%


0.2%0.3%0.3%

Hunting1,0083173

0.4%0.5%0.2%


0.2%0.3%0.2%


0.2%0.3%1.0%

Sailing360101-

0.1%0.1%

Snowmobiling24869-

0.1%0.1%


0.1%0.1%


0.9%1.0%1.9%


1.1%1.2%1.1%


0.6%0.7%0.8%

Tennis13640-

0.1%0.1%


0.2%


7.8%7.7%3.2%

Beach12,0363,0312

4.5%4.5%0.2%

Bird Watching28255-

0.1%0.1%

Camping3,16274215

1.2%1.1%1.1%

Caverns276714

0.1%0.1%0.3%


0.4%0.3%0.2%


0.3%0.3%0.0%


0.8%0.7%0.9%


0.1%0.2%0.3%


0.3%0.3%0.2%


13.3%13.9%14.1%


3.3%3.1%2.3%


1.4%1.5%1.5%


0.6%0.7%0.9%


0.1%0.1%0.0%

Shopping9,2232,45752

3.4%3.6%3.7%


0.2%0.2%0.0%


1.0%1.0%1.1%


2.5%2.7%3.4%


0.4%0.5%0.3%


0.3%0.4%0.5%


0.0%0.1%0.2%


30.1%29.0%30.6%


2.7%2.9%2.3%


0.3%0.2%0.1%


6.3%6.0%5.9%


20.8%19.8%22.3%


3.5%3.8%3.7%


1.8%1.8%2.0%


1.7%1.8%1.6%


0.1%0.1%


2.4%2.7%1.1%

Gardens6341711

0.2%0.3%0.1%


0.2%


0.8%1.0%0.6%


1.1%1.4%0.4%


28.2%26.3%29.1%

Q4H_2. Secondary Activity - Which of these was the Secondary Activity (reason for visit)?Net - Art & Culture16,9144,81794

6.3%7.1%6.8%


0.6%0.8%0.8%


1.8%1.9%1.2%

Museums4,4451,20924

1.7%1.8%1.7%


0.4%0.4%0.8%


0.2%0.2%


0.3%0.3%0.5%


0.4%0.4%0.2%


0.4%0.5%0.3%


0.1%0.2%0.3%


0.5%0.6%1.0%


1.7%2.0%1.3%


0.0%0.1%


0.9%1.1%0.5%


0.1%0.1%


0.1%0.1%


0.2%0.3%


0.1%0.1%

Water skiing242626

0.1%0.1%0.4%


0.2%0.2%0.5%


3.5%4.1%2.8%


0.2%0.2%0.1%


0.2%0.2%


0.7%0.7%0.8%

Golf1,0502724

0.4%0.4%0.3%


0.1%0.2%


0.2%0.2%

Hunting5071801

0.2%0.3%0.1%


0.1%0.2%


0.3%0.4%0.9%

Sailing369123-

0.1%0.2%

Snowmobiling19262-

0.1%0.1%


0.1%0.1%


0.3%0.4%0.2%


0.4%0.4%0.4%


0.1%0.2%0.2%

Tennis11433-

0.0%0.0%


0.0%


6.2%6.0%3.7%

Beach7,1741,6861

2.7%2.5%0.1%


0.2%0.1%0.1%

Camping1,7104266

0.6%0.6%0.4%

Caverns326787

0.1%0.1%0.5%


0.4%0.4%0.2%


0.8%0.7%0.5%


0.7%0.7%1.1%


0.2%0.2%0.5%


0.5%0.5%0.4%


13.3%13.7%13.3%


1.3%1.2%0.9%


3.6%3.5%2.5%


0.8%0.9%0.6%


0.1%0.1%

Shopping13,2703,49887

5.0%5.2%6.3%


0.3%0.3%0.4%


0.5%0.5%0.3%


0.8%0.8%0.7%


0.5%0.5%0.6%


0.5%0.7%0.8%


0.1%0.1%0.0%


9.2%9.0%7.4%


0.7%0.8%0.2%


0.1%0.1%0.0%


5.3%5.1%4.5%


3.2%3.1%2.6%


4.6%4.8%4.5%


2.4%2.3%2.3%


2.1%2.3%2.2%


0.1%0.1%0.0%


2.4%2.7%2.4%

Gardens1,0872995

0.4%0.4%0.4%


0.2%


1.1%1.3%0.9%


0.8%1.0%1.1%


52.7%50.6%57.7%

Q4H_1/2. Primary/Secondary Activity - Which of these was the Primary/Secondary Activity (reason for visit)?Net - Art & Culture31,4949,139202

11.7%13.5%14.6%

Art Galleries4,1871,43613

1.6%2.1%1.0%


3.4%3.6%2.7%

Museums8,2502,34155

3.1%3.5%4.0%


0.8%1.0%1.4%


0.3%0.4%

Local/Folk arts/crafts (Added 3/14)1,3593939

0.5%0.6%0.7%


0.7%0.7%0.3%


0.8%1.0%0.8%


0.6%0.6%1.1%


1.5%1.8%5.0%


3.4%4.0%2.2%


0.1%0.1%


1.8%2.1%1.0%


0.2%0.2%0.1%


0.2%0.2%

Scuba diving/ Snorkeling1,002306-

0.4%0.5%


0.4%0.4%0.1%

Water skiing4271167

0.2%0.2%0.5%


0.3%0.3%0.6%


8.8%9.8%9.6%


0.3%0.4%0.3%


0.3%0.4%0.2%

Fishing (Text Chg 3/14)4,0551,01325

1.5%1.5%1.8%

Golf2,1795767

0.8%0.9%0.5%


0.3%0.4%0.0%


0.4%0.5%0.3%

Hunting1,5154973

0.6%0.7%0.2%


0.3%0.4%0.2%

Motor boat/Jet ski1,45741626

0.5%0.6%1.9%

Sailing729224-

0.3%0.3%

Snowmobiling440131-

0.2%0.2%


0.2%0.2%


1.2%1.4%2.0%


1.4%1.6%1.5%


0.7%0.9%0.9%

Tennis25073-

0.1%0.1%


0.2%


13.1%12.8%6.7%

Beach19,2104,7174

7.2%7.0%0.3%


0.3%0.2%0.1%

Camping4,8721,16821

1.8%1.7%1.5%

Caverns60214811

0.2%0.2%0.8%


0.8%0.8%0.4%


1.1%1.1%0.6%


1.5%1.5%1.9%


0.3%0.3%0.8%


0.8%0.9%0.6%


23.7%24.7%24.5%


4.5%4.3%3.3%


5.0%5.1%4.0%

Nightclubs/ Dancing3,7691,08321

1.4%1.6%1.5%


0.2%0.2%0.0%

Shopping22,4935,956139

8.4%8.8%10.0%

Spa/health club1,2503556

0.5%0.5%0.5%


1.5%1.5%1.4%


3.3%3.5%4.1%


0.9%1.0%1.0%


0.8%1.0%1.4%


0.1%0.2%0.2%


33.9%32.7%33.5%


3.4%3.7%2.6%


0.4%0.3%0.2%


11.6%11.1%10.3%


24.0%22.9%24.8%


7.8%8.2%8.2%


4.2%4.2%4.3%


3.8%4.2%3.9%


0.2%0.2%0.0%


4.6%5.0%3.4%

Gardens1,7204706

0.6%0.7%0.4%

State/ National park (Dropped 3/14)1,042--

0.4%


1.9%2.3%1.5%


1.9%2.4%1.5%


28.5%21.4%24.5%

Q4H Total activities participated in (Numeric)2.142.532.00

17/11/2017

data and charts

State park/Monuments/ Rec areas4.7%

Casino/gaming4.8%





Museums9.4%


Fine dining10.8%

Visiting friends12.8%

Shopping19.3%

Visiting relatives26.6%


Art galleries2.7%

Camping2.7%



Theater/drama2.7%

Musical theater2.8%


Craft breweries3.0%

Family reunion3.1%


Fishing4.2%

data and charts


data and charts (2)

Family reunion3.1%


Fishing4.2%

State park/Rec areas4.7%

Casino/gaming4.8%





Museums9.4%


Fine dining10.8%

Gardens2.3%

National park/ Rec areas2.4%

Prof. Sports events2.5%


Art galleries2.7%

Camping2.7%



Theater/drama2.7%

Musical theater2.8%


Craft breweries3.0%





Complete List of Visitor Activities


Activities Engaged in While Traveling in Missouri Multiple answers allowed

Visiting relatives 26.6% Old homes/mansions 1.7% Shopping 19.3% Beach 1.6% Visiting friends 12.8% Caverns 1.6% Fine dining 10.8% Symphony/opera/concert 1.4% Rural sightseeing 10.0% Farms/ Ranches/ Agri-tours 1.3% Museums 9.4% Nature travel/ecotouring 1.3% Historic sites/churches 7.6% Golf 1.2% Urban sightseeing 7.4% Amateur Sports (participant) 1.2% Musical performance/show 6.4% Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding 1.2% Theme/Amusement/Water park 4.9% Spa/health club 1.1% Casino/gaming 4.8% Bird watching 1.0% State park/Monuments/ Rec areas 4.7% Horseback riding 1.0% Fishing 4.2% Water skiing 0.9% Zoos/ Aquariums/ Aviaries 3.7% Hunting 0.8% Family reunion 3.1% ATV/Four-wheeling 0.7% Craft breweries 3.0% Distilleries 0.7% Musical theater 2.8% Biking /Road biking/ Cycling 0.6% Wildlife viewing 2.8% High School/College reunion 0.5% Nightclub/dancing 2.7% Native American ruins/Rock art 0.5% Theater/drama 2.7% Area where a TV show or movie was filmed 0.3% Art galleries 2.7% Motor sports - NASCAR/Indy 0.3% Camping 2.7% Mountain biking 0.3% Wine tasting/winery tour 2.7% Horseracing 0.2% Motor boat/Jet ski 2.5% Hang gliding/ Skydiving/ Base jumping 0.1% Sports events - Major/ Professional 2.5% Rodeo/State fair 0.1% National park/Monuments/ Rec areas 2.4% Sailing 0.1% Gardens 2.3% Rock/mountain climbing 0.1% Special events/Festivals 2.2% Skiing/snowboarding 0.1% Amateur Sports (spectator) 2.2% Snowmobiling 0.1% Hiking/ Backpacking/ Canyoneering 2.0% Tennis 0.1% Local/folk arts/crafts 2.0% Scuba diving/snorkeling 0.0% Other nature (photography, rockhound, etc.) 1.7% Other snow sports 0.0%

11

Activities Engaged in While Traveling in Missouri

Multiple answers allowed

Visiting relatives

26.6%

Old homes/mansions

1.7%

Shopping

19.3%

Beach

1.6%

Visiting friends

12.8%

Caverns

1.6%

Fine dining

10.8%

Symphony/opera/concert

1.4%

Rural sightseeing

10.0%

Farms/ Ranches/ Agri-tours

1.3%

Museums

9.4%

Nature travel/ecotouring

1.3%

Historic sites/churches

7.6%

Golf

1.2%

Urban sightseeing

7.4%

Amateur Sports (participant)

1.2%

Musical performance/show

6.4%

Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding

1.2%

Theme/Amusement/Water park

4.9%

Spa/health club

1.1%

Casino/gaming

4.8%

Bird watching

1.0%

State park/Monuments/ Rec areas

4.7%

Horseback riding

1.0%

Fishing

4.2%

Water skiing

0.9%

Zoos/ Aquariums/ Aviaries

3.7%

Hunting

0.8%

Family reunion

3.1%

ATV/Four-wheeling

0.7%

Craft breweries

3.0%

Distilleries

0.7%

Musical theater

2.8%

Biking /Road biking/ Cycling

0.6%

Wildlife viewing

2.8%

High School/College reunion

0.5%

Nightclub/dancing

2.7%

Native American ruins/Rock art

0.5%

Theater/drama

2.7%

Area where a TV show or movie was filmed

0.3%

Art galleries

2.7%

Motor sports - NASCAR/Indy

0.3%

Camping

2.7%

Mountain biking

0.3%

Wine tasting/winery tour

2.7%

Horseracing

0.2%

Motor boat/Jet ski

2.5%

Hang gliding/ Skydiving/ Base jumping

0.1%

Sports events - Major/ Professional

2.5%

Rodeo/State fair

0.1%

National park/Monuments/ Rec areas

2.4%

Sailing

0.1%

Gardens

2.3%

Rock/mountain climbing

0.1%

Special events/Festivals

2.2%

Skiing/snowboarding

0.1%

Amateur Sports (spectator)

2.2%

Snowmobiling

0.1%

Hiking/ Backpacking/ Canyoneering

2.0%

Tennis

0.1%

Local/folk arts/crafts

2.0%

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