eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

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    28-Nov-2014
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We have for years talked about how promoting products directly really doesn't work in Social Media, and how you have to focus on branding, community building and resourceful content, to find eCommerce success. This presentation focuses on what can be done to directly promote a product in Social Media today, specifically in Tumblr, Pinterest and Reddit.

Transcript of eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

  • 1. Content Marketing & Social Media for Ecommerce www.kairaymedia.com
  • 2. Tumblr, Pinterest, Reddit Oh My! www.kairaymedia.com
  • 3. Tumblr Avg visit is 14 minutes, longer than Facebook and Twitter 35% of Tumblr users make over $50,000 a year 65% of Tumblr users have college education Tumblr grew around 75% in 2013 www.kairaymedia.com
  • 4. Tumblr Quality theme Themeforrest.net www.kairaymedia.com
  • 5. Tumblr Quality theme Mobile friendly www.kairaymedia.com
  • 6. Tumblr Research Users (blogs) blogectory.tumblr.com Product Tags What works Use of media Product details www.kairaymedia.com
  • 7. Tumblr Build an Audience Facebook Ad www.kairaymedia.com
  • 8. Tumblr NO AFFILIATE LINKS! www.kairaymedia.com
  • 9. Tumblr /submit www.kairaymedia.com
  • 10. Pinterest Higher income consumers, women #2 social traffic referrer ~ Shareaholic #1 for eCommerce related ~ Gigya Higher than Twitter, LinkedIn, and Reddit combined Improving Monthly Personalized homepages Business Accounts Analytics Advertising System New version with Conversion Tracking coming soon People love Pinterest for ideas! www.kairaymedia.com
  • 11. Pinterest Set up your profile fully www.kairaymedia.com
  • 12. Pinterest Research Users Influencers Boards What are people expecting Set right category /source/domain.com Who is pinning you Who is pinning competitors www.kairaymedia.com
  • 13. Pinterest Identify Boards to Collaborate On pingroupie.com Message feature www.kairaymedia.com
  • 14. Pinterest Rich Pins Movies, Recipes, Articles, Products, Places Price change notifications Rank higher in search No site? Etsy, Ebay, Amazon, etc www.kairaymedia.com
  • 15. Pinterest Descriptions Guided Search (check system suggestions) Code into your buttons www.kairaymedia.com
  • 16. Pinterest Post in evenings and on Saturday! www.kairaymedia.com
  • 17. Reddit 135 Million Visits (Aug 2014) 3.2 Million logged in Reddit = Software Solution Front Page Dashboard for SubReddits Just raised $50 Million SubReddit for everyone Run by Users (Moderators) www.kairaymedia.com
  • 18. Reddit Research SubReddits redditmetrics.com redditinsight.com www.kairaymedia.com
  • 19. Reddit Research SubReddits Domain search for SubReddits www.kairaymedia.com
  • 20. Reddit Research SubReddits Domain search for SubReddits Top domains and products www.kairaymedia.com
  • 21. Reddit Title / Description Both in one Rules Sidebar www.kairaymedia.com
  • 22. Reddit Commenting Related threads Reddit exclusive offers www.kairaymedia.com
  • 23. Reddit Research Title / Description Commenting Related threads Reddit exclusive offers Beef Jerky www.kairaymedia.com
  • 24. Reddit Research Title / Description Commenting Related threads Reddit exclusive offers Beef Jerky www.kairaymedia.com
  • 25. Reddit Research Title / Description Commenting Related threads Reddit exclusive offers Beef Jerky www.kairaymedia.com
  • 26. Reddit Reddit Gold Join as a partner www.kairaymedia.com
  • 27. Reddit Beardbrand Example Young adult males Reddit Contest www.kairaymedia.com
  • 28. Reddit Beardbrand Example Young adult males Reddit Contest www.kairaymedia.com
  • 29. Reddit Beardbrand Example Young adult males Reddit Contest Success Story www.kairaymedia.com
  • 30. Connect With Me Facebook.com/kairaymedia Facebook.com/brentcsutoras +kairaymedia +brentcsutoras @kairaymedia @brentcsutoras www.kairaymedia.com www.kairaymedia.com