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@Hypepotamus

#EcommerceSchool

SOSH HOWELL

Currently the CEO of AppedOn

10+ years experience with digital marketing

SEO, SEM

1st page ranking for “email marketing”

Email marketing

Web Development (PHP, JAVA, Javascript, HTML, and so on)

App Development

sosh@appedon.com appedon.com

@soshhowell @appedon

@Hypepotamus

#EcommerceSchool

GRAT EASTERN SUN

@Hypepotamus

#EcommerceSchool

FRENCH BROAD CHOCOLATES

@Hypepotamus

#EcommerceSchool

LINDY FOCUS

CUSTOM CMS

Completely custom

Months of coding

SEO Frienly

Shopping Cart

Blog/RSS

FedEx/UPS/USPS

Forum

Referral Program

@Hypepotamus

#EcommerceSchool

SALES DIP

@Hypepotamus

#EcommerceSchool

SOLUTION: ITS NOT JUST ONE THING

Find the big problems

- Server configuration prevented Google from accessing the site

SEO

- product feeds

- general optimization

Optimize PPC

Optimize checkout

@Hypepotamus

#EcommerceSchool

THE OUTCOME

Resulted in 501% YTD growth

@Hypepotamus

#EcommerceSchool

PROBLEM: CHOCOLATE

@Hypepotamus

#EcommerceSchool

SOLUTION: CUSTOM TRUFFLE BOX BUILDER

@Hypepotamus

#EcommerceSchool

PROBLEM: SUCCESS

@Hypepotamus

#EcommerceSchool

SOLUTION: REFRESH PENALTY

Javascript API call to see if registration was open

10 second delay with a 2 second recheck (automated)

100 people in the first 2 seconds

@Hypepotamus

#EcommerceSchool

OVERVIEW

• Drill down on the problem

• Try multiple solutions

• Always try new ideas out

sosh@appedon.com appedon.com

@soshhowell @appedon

The room at the Hype with carpet

@Hypepotamus

#EcommerceSchool