Ecommerce School: Roger Lopez on How to Select an Ecommerce Platform
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Transcript of Ecommerce School: Roger Lopez on How to Select an Ecommerce Platform
Roger LopezHead of Marketing & DigitalTwitter @inemodeDomyownpestcontrol.com
How To Pick An Ecommerce Platform
Slide 2
Part 1 – The Ecommerce Universe
Types of Ecommerce Platforms
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• SaaS/Hosted• Multi-Tenant (Yahoo, ProStores, Amazon Webstores)• Silo (Miva Merchant, Pinnacle Cart)
• Distributed/Downloaded• Open Source (OS Commerce, ZenCart, Magento)• SMB (WordPress Carts)• Enterprise (Oracle ATG, IBM WebSphere)
Cost of Development
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• Small/Home Business Software as a Service• Do It Yourself Template Driven – 40 to 80 Hours• Do It For You Template Driven - $500 - $2,500
• Open Source• Do It Yourself Template Driven - $100 - $500 and 100 – 500 Hours• Do It For You Template Driven - $5,000 - $10,000
• Enterprise• Licensing Begins Around $20,000/year• Total Packages $50,000 - $2,000,000
Template Site
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Custom Site
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Most Expensive Site Of All Time
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Cost to Operate (Beware of Hidden Costs)
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• Hosting• Flat Monthly Fee ($30 - $500)• Percentage of Sales (.5 – 30%)
• PCI/Regulatory• Merchant Banks PCI Fees
• Automation/Maintenance• How Much Human Time Does It Actually Take?
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Part 2 – Your Business Needs
What Are You Selling Online?
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• Digital Goods• Downloadable Software• Music• Video Content• Games
• Physical Goods• Are you shipping directly?• Are you using a fulfillment center?
Fulfillment
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• Shipping Fees/Logistics• What Will It Cost To Pick/Pack/Ship?• How Will You Charge Your Customer?
• Secure Downloads• Preventing Piracy• Keeping Track Of Usage• Digital Rights Management
Marketing – Does Your Product Need To Be “Discovered”?
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• Etsy• Online Communities• Groupon• eBay• Amazon
Deals Sites
Slide 13
How Will You Know You’re Succeeding?
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• Analytics• Google Analytics• KISS Metrics• Crazy Egg
• Reporting• Platform Reporting• QuickBooks/Accounting System
Google Analytics
Slide 15
Platform Reporting
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Slide 17
Part 3 – Aligning Your Needs With The Market
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What Do I Do Now?
• Pick A Platform That Matches Your Needs
• Calculate Total Cost Of Ownership
• Understand Your Ongoing Maintenance/Development Costs
• If You’re Small – Get Started Now
Ecommerce Marketplace
Slide 19
com
plet
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s of
func
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pricing
MIVA MERCHANT
Yahoo Store
EbayAmazon
Paypal
Volusion
Magento
Shopify
ATGWebsphere
NetSuite
Questions Contact Roger:[email protected]
Twitter: @inemodewww.linkedin.com/in/iamroger
Web: www.domyownpestcontrol.com