EC-Ch01 Key Words

8/13/2019 EC-Ch01 Key Words

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1 Key Terms

http://www.usstec.com/ec-english/exercises/ch02.doc

1.1 Business-to-business(B2B)

Business-to-business refers to marketing relationships among

organizations.One specific form of B2B marketing is EC,which combine

companys' intra-nets with customers through the B2B web sites.

1.2 Business-to-consumer(B2C)

Business-to-consumer refers to the moe of commercial retail ,in

which organizations pro!ie proucts an ser!ices to consumers

irectly."he operational way of B2C is using #nternet to organize on-line

sellings.

1.3 Business-to-emploees(B2!)

Business-to-employees is a subset of intra-business category,in

which the organizations eli!ers proucts,ser!ices an information to

ini!iual employees.

1." Clic#-$nd-mort$r(clic#-$nd-bric#)org$ni%$tions:

Click-an-mortar organizations are those that conuct some EC

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acti!ities,usually as an aitional marketing channel.

1.& Consumer-to-business(C2B)

Consumer-to-business refers to that ini!iuals use the #nternet to

sell proucts or ser!ices to organizations who seek seller to bi on

proucts or ser!ices.

1.' Consumer-to-consumer(C2C)

Consumer-to-consumer refers to that customers buil transaction

relationships with other consumers irectly.

1. !lectronic commerce(!C)

Electronic commerce is the process of buying,selling,or echanging

proucts,ser!ices,an(or informations !ia computer networks,incluing the

#nternet.

1. !xch$nge-to-exch$nge(!2!)

)n echange can be escribe as that many buyers an sellers

echanging proucts or ser!ices in a public electronic market.Echange-

to-echange is the formal system that connects two or more echanges.

1.* +roup purch$sing

*roup purchasing refers to that some ini!iuals aggregate their

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small orers to attain a large +uantity,an then negotiate for the best

eal.

1.10 ,eer-to-,eer

eer-to-peer is a technology that enables networke peer

computers to share ata files an processing with each other irectly.

2 Questions For Discussions

2.1 !xpl$in how !C c$n reduce ccle timeimproe emploees

empowerment$nd $cilit$te customer support

)nswer/0"here are fo r ways for EC re cing the cycle time .

1irstly,EC reuces the time of manufacture by enhancing proucti!ity.

econly,EC cuts own the number of intermeiate links which are

ifficult to a!oi in physical worl.

"hirly,EC rapis the time-to-market an spee the process of

eli!ery.

1inally,EC sa!es the time of payment through on-line banks an mobile

a!ices.

20"here are three means for EC impro!ing the employees'

empowerment.

1irst of all,EC furnish a way for organizations to pro!ie

proucts,ser!ices an informations to employees con!eniently."hey may help

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workers to impro!e their ability.

#n aition,firms can pro!ie their workers opportunity of training an

retraining through e-learning.

1inally,EC urge employees to face fierce competition,which can

encourage them to enhance ability.

30EC obtains the c stomer s pport by pro!iing cons mers many

benefits.

1irstly,the customer can shop anytime an anywhere.4eanwhile,EC

pro!ies consumers more kins of proucts an ser!ices with a lower

price.

econly,in time of EC,many companies customaries proucts for

customers.Consumers can also use on-line auctions.

1inally,igital proucts can be ownloae immeiately upon

payment.)n consumers can get more a!ailable informations.

2.2 Comp$re $nd contr$st ir$l m$r#eting with $ili$te

m$r#eting

)nswer

"here are three main ifferences between !iral marketing an affiliate

marketing.

1irst of all,the means of operation are ifferent.5iral marketing

increase bran awareness or e!en generate sales by inucing people to

sen messages to others or to recruit friens to 6oin certain

programs.7hereas,)ffiliate marketing is an arrangement whereby a

marketing partner refers consumers to a selling companies web site.

#n aition,the ways of marketing are ifferent."he !iral marketing is

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basically web-base wor-of-mouth marketing.8owe!er,"he affiliate

marketing is one by placing a banner a or the logo of the selling company

on the affiliate companies' web sites. 1inally,in moe of !iral marketing,customers can select proucts an

ser!ices freely.But in moe of affiliate marketing,sometimes consumers will

make an unwilling choice,because they can't refuse to the ask from their

friens.

2.3 hich o the !C limit$tion do ou thin# will be more e$sil

oercome --the technologic$l or the non-technologic$l

limit$tions h

)nswer # think "echnological limitations will be more easily for us to

o!ercome."here are three main reasons for my choice.

1irst of all,generally the non-technological limitations ha!e been

accumulate for many years.#t is ifficult to change it in a short time.1or

eample,resol!ing the trust issue ,one kin of non-technological

limitations,re+uires the organizations to pay an immense effort to procuretrust from consumers.

4oreo!er,the situations of non-technological limitations are !ery

comple,incluing the problems of language,culture an go!ernment

issues,which may be eist fore!er.

1inally, most technological limitations can be con+uere ,as long as we

pay a persistent effort.o,it is easier to o!ercome than the non-

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technological limitations.

3 Internet Exercises

*o to nike.com an esign yo r own shoes.9et!isit office.microsoft.com an create yo r ownb siness car.1inally,enter 6ag ar.com anconfig re the car of yo r reams.7hat are thea!antages of each acti!ity:"he isa!antages:

)nswer

3.1 ni#e:

4y works-

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)!antages-

/0#n the acti!ity of ;#<,we can choose the pattern of shoelace,the

color,the with of shoe heel,the size an ifferent sole for our shoes.

207e can select the materials of the shoes an esign a personal mark

on it.

307e can buy the ;#< shoes by our on-line bank car.#t's !ery

con!enient.

;isa!antages-

"here is only a part of proucts support the ;#< acti!ity.

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3.2 microsot:

)!antages-

/0#t is con!enient for us to obtain learning resources an share our

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resouces with others.

207e can get !aries templets of ower oint."hey are !ery useful.

307e can ownloa some useful on-line tools,such as office 2=/=.

>07e also can obtain multiple colorful pictures of commerce,nature,or

stuy.ome of those are in free.

;isa!antages-

/09ot all proucts an ser!ices are in free.

207e can't fin some special files or tools from it,such as the templet

of the master paper's power point.

3.3 $gu$r:

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)!antages-

/0we can choose the color,the style an materials of wheel,installations

in car an some aitional facilitations.

207e can also apply the opportunity of trying ri!e on-line.

;isa!antages-

#t's epensi!e for most stuents.o our esigners are una!ailable.

$ 10 & 10

EC-Ch01 Key Words

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