EAT SHOP READ LOCAL...WIDTH˜X˜HEIGHT COMPLETE SITE TAKEOVER (ROS: Leaderboard, Full Width, Home...
Transcript of EAT SHOP READ LOCAL...WIDTH˜X˜HEIGHT COMPLETE SITE TAKEOVER (ROS: Leaderboard, Full Width, Home...
MEDIA KIT | 2018
LOCALEAT ◆ SHOP ◆ READ
LOCALEAT
#1LOCALLY
READ MAGAZINE
DINING: BACK IN THE SADDLE JULY 2017
MilMag DigitalOur team of data professionals and web advertising coordinators will help you design and execute a digital campaign that targets your next customer.
SOCIAL MEDIA TARGETING
RETARGETING CAMPAIGNS WITH AUDIENCE SEGMENTATION
SEO SERVICES
VIDEO AND IP TARGETING
DATA COLLECTION & TRANSPARENT REPORTING
milwaukeemag.comThe city’s best culture, dining and beer critics, plus insightful news and analysis - every day.
Weekly E-NewsletterOur magazine, web stories and timely news updates delivered straight to your inbox.
SocializeImages, videos and the stories behind the issues that you won’t fi nd anywhere else.
Milwaukee MagazineReaching over 180,000 Milwaukee-area readers monthly, Milwaukee Magazine is the place to turn to for the latest news and dialogue on culture, politics, restaurants, bars, style trends, sports and events. Readers turn back to our pages again and again as a trusted voice in our city.
Milwaukee-area readers monthly, is the place
and dialogue on culture, politics, restaurants, bars, style trends, sports
Special Issues & SectionsThese topical special issues mail to all subscribers and are also sold separately on newsstands or distributed at local businesses.
MILWAUKEE WEDDINGS
DINE OUT POCKET GUIDE
MILWAUKEE HEALTH
SPECIAL ADVERTISING SECTIONS
FACES OF MKE
MBA HOME & FINE LIVING MAGAZINE
HOME & GARDEN SHOW GUIDE
WONDERFUL WORLD OF WEDDINGS GUIDE
These topical special issues mail
sold separately on newsstands or
SPECIAL ADVERTISING SECTIONS
All deadlines close at noon. | Copyright 2018 Milwaukee Magazine. | Slated covers and dates subject to change.Sources: Google Analytics 2017 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo® from © 2016-2017 Scarborough.
MILWAUKEE MAGAZINE | CALL 414.273.1101 | SEARCH MILWAUKEEMAG.COM | VISIT 126 N. JEFFERSON ST., MILWAUKEE
2018
THE BRAND
CULTURE: LIKE MINDS OCTOBER 2017
SPACE CLOSE
MATERIALS DUE
JAN ANNIVERSARY ISSUEMKE WEDDINGS SPECIAL ISSUE | NOV 6John McGivern | Live Well | MBA Home & Fine Living | What’s In
NOV
20NOV
24
FEB LOCAL BUSINESS UPDATE John McGivern | Medical & Dental Q&A | What’s In
DEC
18DEC
21
MAR DININGHOME & GARDEN SHOW GUIDE | JAN 2 John McGivern | Live Well | What’s In
JAN
16JAN
19
APR REAL ESTATEDINE OUT POCKET GUIDE | FEB 6 John McGivern | Live Well | MBA Home & Fine Living | What’s In
FEB
20FEB
23
MAY NOSTALGIAMKE HEALTH | MAR 6 Education | John McGivern | Medical & Dental Profi les | What’s In
MAR
20MAR
23
JUN CITY GUIDE John McGivern | Live Well | What’s In
APR
17APR
20
JUL OUTDOOR RECREATION John McGivern | Medical & Dental Q&A | Patio Dining | What’s In
MAY
15MAY
18
AUG DININGFACES OF MKE | JUN 5John McGivern | MBA Home & Fine Living | What’s In
JUN
19JUN
22
SEP TRAVEL John McGivern | Live Well | Statewide Education | What’s In
JUL
24JUL
27
OCT BEST OF… John McGivern | Live Well | What’s In
AUG
21AUG
24
NOV TOP DOCS John McGivern | Medical & Dental Profi les | What’s In
SEP
18SEP
21
DEC DINING John McGivern | Live Well | What’s In
OCT
23OCT
26
All deadlines close at noon. | Copyright 2018 Milwaukee Magazine. | Slated covers and dates subject to change.Sources: Google Analytics 2017 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo® from © 2016-2017 Scarborough.
MILWAUKEE MAGAZINE | CALL 414.273.1101 | SEARCH MILWAUKEEMAG.COM | VISIT 126 N. JEFFERSON ST., MILWAUKEE
2018
EDITORIAL CALENDAR
LOCAL PEOPLE &
PLACES
DINING: HOTEL HEAVYWEIGHTS OCTOBER 2017
It’s a Popularity Contest, and We’re WinningHow many people have read local magazines in the last six months?
1 Milwaukee Magazine (188,969)
2 M Magazine (64,080)
3 MetroParent (40,533)
4 BizTimes Milwaukee (31,459)
5 Exclusively Yours (25,182)
The Real Cost of AdvertisingHow much are you paying to reach readers?
1/2 PAGE FULL COST/READER
Milwaukee Magazine $2,499 $0.014
Milwaukee Journal Sentinel $5,760 $0.017
M Magazine $2,057 $0.030
*Cost per reader based on 1/2 Page Full Color ad. Rates based on the most recent available rate card.
Our Readers are ConsumersReaders plan to purchase the following products and services during the next twelve months.
61%
Men
’s A
ppar
el
90%
Din
ing
& E
nter
tain
men
t
75%
Wom
en’s
App
arel
66%
Med
ical
or
Phy
sici
ans
63%
Vaca
tions
or
Tra
vel
56%
Hom
e Fu
rnis
hing
s
75% OF READERS FREQUENTLY
PURCHASE PRODUCTS & SERVICES FROM ADS
SEEN IN THE MAGAZINE.
ONLINEPRESENCE
E-Newsletter10,000+
subscribers receive our e-newsletters three times a week
4%average click-through rate
Social Media
55,000+followers on twitter
16,000+ likes generated on facebook
23,000+followers on instagram
Milwaukeemag.com Analytics400,000+
average page views per month
2018
All deadlines close at noon. | Copyright 2018 Milwaukee Magazine. | Slated covers and dates subject to change.Sources: Google Analytics 2017 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom.
Prepared with PRIME Lingo® from © 2016-2017 Scarborough.
MILWAUKEE MAGAZINE | CALL 414.273.1101 | SEARCH MILWAUKEEMAG.COM
WE ARE MILWAUKEE
A CUT ABOVE SEPTEMBER 2017
Milwaukee Magazine’s engaging, captivating, thought-provoking content is a trusted source of news and information our readers can use. It is the area’s most-read monthly publication and leading lifestyle brand for more than 35 years. Each monthly issue refl ects the city’s culture,
current events and local personalities through its glossy pages and digital assets.
61% Married 39% Single
Gender & Status
62% Female 38% Male
Mean Household Income
38% $50,000 to $99,999
24% $100,000 to $149,000
30% $150,000+87% Between
Ages 25-64
Age
Average Age: 49
Educated & involved Audience71% of readers with college degrees or higher.
78% have occupations in business,
professional or management
positions.
Milwaukee Magazine delivers more paid distribution than any other local publication and readers are renewing their subscriptions at a rate of 70%. ©2016 Scarborough
188,969 MONTHLY READERS & 31,767 TOTAL DISTRIBUTION10% OF THE MILWAUKEE MARKET READS MILWAUKEE MAGAZINE
(Second largest print product in the market a� er the daily newspaper.)
Top Retail LocationsBARNES & NOBLE
PICK’N SAVEGENERAL MITCHELL INT. AIRPORT
SENDIK’STARGET
WALGREENSWALMART
OUTPOST FOODSWHOLE FOODS MARKET
Targeted DistributionPAID SUBSCRIBERS
IN-ROOM COPIES AT SELECT HOTELS400+ NEWSSTANDS
LOCAL EVENTS870+ HEALTHCARE OFFICES
27% READERSHIP
GROWTH SINCE 2015
All deadlines close at noon. | Copyright 2018 Milwaukee Magazine. | Slated covers and dates subject to change.Sources: Google Analytics 2017 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo® from © 2016-2017 Scarborough.
MILWAUKEE MAGAZINE | CALL 414.273.1101 | SEARCH MILWAUKEEMAG.COM | VISIT 126 N. JEFFERSON ST., MILWAUKEE
2018
READER PROFILE
CIRCULATION & DISTRIBUTION2018
PICTURE PERFECT WEDDINGS 2018
PUBLISHED ANNUALLY, POLYBAGGED WITH THE JANUARY ISSUE.
Milwaukee Weddings is a sophisticated guide to planning your Milwaukee wedding. Its content is fresh; its ideas inspirational. Insider tips and gorgeous photography will guide the bride on her journey to this very special occasion. Full of elegance, drama and artistic fl air, Milwaukee Weddings is the ultimate wedding guide for today’s savvy bride.
ON NEWSSTANDS FOR 3 MONTHS.
SPACE CLOSE
MATERIALS DUE
IN HOMES
NOV
6NOV
9JAN
1
PUBLISHED ANNUALLY, POLYBAGGED WITH THE MAY ISSUE.
WELLNESS. FITNESS. DIET. PREVENTION.
Milwaukee Health is a new favorite magazine for many local health-conscious readers. This publication features stories on wellness, fi tness, diet and prevention along with human interest stories on how to live a happy, healthy life.
ON NEWSSTANDS FOR 3 MONTHS.
SPACE CLOSE
MATERIALS DUE
IN HOMES
MAR
6MAR
9MAY
1
All deadlines close at noon. | Copyright 2018 Milwaukee Magazine. | Slated covers and dates subject to change.Sources: Google Analytics 2017 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo® from © 2016-2017 Scarborough.
MILWAUKEE MAGAZINE | CALL 414.273.1101 | SEARCH MILWAUKEEMAG.COM | VISIT 126 N. JEFFERSON ST., MILWAUKEE
2018
SPECIAL ISSUES & SECTIONS
BONUS CONTENT
FROZEN CUSTARD FOREVER JUNE 2017
Your home is the environment where memories are made. The space where friends and families come together. The design of your home should enhance these moments and refl ect your lifestyle, your family needs, and the details of your personal style.
Whether you are building new or remodeling, we have the experience and expertise to transform a house into your dream home. Our showrooms feature the latest design innovations that combine beauty with functional solutions. Our experts will take the time to help guide you through products and elements that are right for you and your budget.
You will be able to see and feel the quality of the products we carry such as Marvin Windows and Doors, and Showplace Cabinetry. You
THE FACE OF
BUILDING MATERIALS& DESIGN INSPIRATION
HANNAH GRAUMANN, GREG FEDORSKI, COURTNEY HENGST, ERIC REICHERT, ALEX SPRTEL, CHRIS SCHIRPKE, NICK MANN, CHAD SCHMIDT, JENNIFER ZUERN, TOM ZUERN, WILL TOBIN, EILEEN DAY, JARED CHRISTOPHERSON, ADAM TREESH
ZUERN BUILDING PRODUCTS SHOWROOMS
CEDARBURG | ALLENTON | FRANKLIN | WATERTOWNZUERNS.COM
SPECIAL ADVERTISING SECTION
140 MILWAUKEE MAGAZINE AUGUST 2017
_FacesofMKE_2017_ordered.indd 140 7/11/17 10:09 AM
PUBLISHED ANNUALLY, POLYBAGGED WITH THE APRIL ISSUE.
Milwaukee Magazine is known for its top-notch monthly dining coverage. Dine Out is the essential pocket guide to food and drink, with inside information and much more. Mailed to Milwaukee Magazine subscribers with the April 2018 issue and distributed at local hotels and restaurants.
SPACE CLOSE
MATERIALS DUE
IN HOMES
FEB
6FEB
9APR
1
PUBLISHED ANNUALLY IN THE AUGUST ISSUE.
Brought back by popular demand “Faces of MKE” off ers the same classic portrait-style advertorial. This artistic and editorialized opportunity will feature leaders of various industries stating their expertise in the community. Your distinguished portrait will be taken by one of Milwaukee’s fi nest photographers.
SPACE CLOSE
MATERIALS DUE
IN HOMES
JUN
5JUN
8AUG
1
All deadlines close at noon. | Copyright 2018 Milwaukee Magazine. | Slated covers and dates subject to change.Sources: Google Analytics 2017 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo® from © 2016-2017 Scarborough.
MILWAUKEE MAGAZINE | CALL 414.273.1101 | SEARCH MILWAUKEEMAG.COM | VISIT 126 N. JEFFERSON ST., MILWAUKEE
2018
SPECIAL ISSUES & SECTIONS
WIDTH X HEIGHT
COMPLETE SITE TAKEOVER(ROS: Leaderboard, Full Width, Home Page & Sidebars)
728 px. x 90 px.790 px. x 90 px. 300 px. x 250 px. (4/page)
CATEGORY SPECIFIC SITE TAKEOVER(ROS: Leaderboard, Full Width, Home Page & Sidebars)
728 px. x 90 px.790 px. x 90 px. 300 px. x 250 px. (4/page)
ROADBLOCK(Leaderboard & Full Width)
728 px. x 90 px.790 px. x 90 px.
RECTANGLE(Home Page & ROS Sidebars) 300 px. x 250 px.
HOME PAGE & ROS FOOTER 300 px. x 250 px.
E-NEWSLETTER (Monday, Wednesday and Friday) 728 px. x 90 px.
Custom SEO &Retargeting Campaigns
SEO
RETARGETING
GEOFENCING
KEYWORDS
MOBILE APPS
BEHAVIORAL TARGETING
VIDEO AND IP TARGETING
SOCIAL NETWORKS
2018
DIGITAL OPPORTUNITIES
YOUR COMPREHENSIVE
PLATFORM FOR DIGITAL
ADVERTISING
WIDTH X HEIGHT
TWO-PAGE SPREAD(.125 in. Bleed required)
TrimLive
16.25 in. x 10.875 in.15.375 in. x 10 in.
FULL PAGE(.125 in. Bleed required)
TrimLive
8.125 in. x 10.875 in.7.25 in. x 10 in.
2/3 VERTICAL 4.625 in. x 10 in.
1/2 VERTICAL1/2 HORIZONTAL
4.625 in. x 7.375 in.7.25 in. x 4.875 in.
1/3 VERTICAL1/3 HORIZONTAL
2.25 in. x 10 in.4.625 in. x 4.875 in.
1/4 CO-OP 3.5 in. x 4.75 in.
1/6 VERTICAL1/6 HORIZONTAL
2.25 in. x 4.875 in.4.625 in. x 2.375 in.
FULL PAGE
1/2 V
1/6 H
1/2 H
2/3 V 1/3 V
1/3 H 1/6 V1/4 H 1/4 HQUESTIONS about rates, special ad packages available or inclusions in our Special Advertising Sections?
CONTACT US TODAY!
Print RATES Rates are per insertion. All rates are 4-color. All orders are non-cancelable upon closing date. Possible rate increase for 2019. Milwaukee Magazine does not rate protect.
PRINT READY ADS 1/3 page or larger ads presented as print-ready will receive up to a 15% discount. No other discounts will apply.
IN-HOUSE AD SERVICES Rates above include in-house design, edits and material retention. These charges are non-negotiable and run through the duration of the contract. 1/4 and 1/6 page ads include production charges.
GUARANTEED POSITIONING Guaranteed positioning is offered to full-page ads only at a rate increase of 12%.
LATE FEES Late ad materials jeopardize the magazine’s press and wholesaler distribution deadlines. To ensure subscription and newsstand delivery dates, a late fee of $25 per day will accrue on all ads received a�er the “Materials Due” deadline.
DigitalACCEPTED FORMATS: JPEG, JPG, PNG, GIF File Requirements: <50KB, 72dpi, RGB LINKS: To be provided with final ad submission.
Animated GIFACCEPTED FORMATS: GIF FILE REQUIREMENTS: <5fps, <30 seconds, <150KB, 72dpi, RGB LINKS: To be provided with final ad submission.
Flash ACCEPTED FORMATS: Flash file 4.0-10.1 recommended FILE REQUIREMENTS: 24fps or slower, <30 seconds, <150KB, 72dpi, RGB, No strobing/distracting elements LINKS: Final file must contain a click-tag
Additional Requirements All files must be final, and submitted 5 days prior to campaign date. Avoid using the word ‘Click’ in the ads as some publishers/networks will not allow it.
BEST PRACTICES • Keep messages focused and simple • Logo should be prominent and easy to find • Avoid using the word “click”, but phrases like “order here”, “enroll today”, “instant access” • Include a strong call-to-action
All deadlines close at noon. | Copyright 2018 Milwaukee Magazine. | Slated covers and dates subject to change. Sources: Google Analytics 2017 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo® from © 2016-2017 Scarborough.
MILWAUKEE MAGAZINE | CALL 414.273.1101 | SEARCH MILWAUKEEMAG.COM | VISIT 126 N. JEFFERSON ST., MILWAUKEE
2018
PRINT OPPORTUNITIES