Eastern European Markets, Trends And Online
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New Europe
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Overview of Eastern European markets, trends, internet - and why doing business in Eastern Europe is more similar to doing business in China than in W.Europe.
Transcript of Eastern European Markets, Trends And Online
New Europe
23 countries
Total population of
76 million internet users.
Emerging Europe
276 million.
Heterogeneous
(source InternetWorldStats, CIA)
+20MTurkeyUkrainePolandRomania
+10MBelarusSerbiaGreeceHungaryCzech
+4MCroatiaBosniaSlovakiaBulgaria
+2M AlbaniaMacedoniaMoldova
SloveniaLatviaLithuania
< 2MEstonia Cyprus MaltaMontenegro
Population
Heterogeneous
(source IMF)
Over 20.000 USDSloveniaCzechGreeceHungaryEstoniaMalta
Over 10.000 USDSlovakiaLithuaniaLatviaPolandCroatiaRomaniaBulgariaCyprus
Below 10.000 USDBosniaTurkeyBelarusUkraineMacedoniaSerbiaAlbaniaMoldovaMontenegro
GDP per capita
EU member since 1981
Joined EU in 2004
Joined EU in 2007
Official member candidates
Heterogeneous
(source InternetWorldStats, CIA)
+50%SloveniaCzechEstonia
+40%SlovakiaLatviaPoland
+30%LithuaniaCroatiaCyprusGreeceHungaryMalta Belarus
+20%RomaniaBulgariaBosniaTurkey
< 20%UkraineMacedoniaSerbiaAlbaniaMoldovaMontenegro
Internet Penetration
Broadband+60% of all connections
Heterogeneous
Annual Broadband Growth Rate
Heterogeneous
+4%HungaryEstonia
+2%PolandSloveniaCzechBulgaria
+1%LithuaniaRomania SlovakiaLatvia Greece
+0.2%BosniaTurkeyBelarusCroatiaUkraineMacedoniaSerbiaAlbaniaMoldovaMontenegro
Online Advertising
Commonalities
CultureHigh growthTransitionAttitude
Commonalities
CultureHigh growthTransition Attitude
Eastern Europe Language Shared Historical Perspective
(=socialism, communism) New Consumerism Rise of the middle class
Commonalities
CultureHigh growthTransition Attitude
Eastern Europe Language Shared Historical Perspective
(=socialism, communism) New Consumerism Rise of the middle class
Zagreb, Croatia
Commonalities
CultureHigh growthTransition Attitude
GDP growth 5-10% FDI and EU funds Infrastructure Purchasing power Internet penetration
(-> e-commerce) Advertising Online advertising
CultureHigh growthAttitude
Commonalities
CultureHigh growthTransitionAttitude
Liberalization Privatization Opening Economy Harmonization Political Stability (EU, NATO) Leapfrogging
Commonalities
CultureHigh growthTransitionAttitude
Open ‘Hungry’ Build Knowledge Economy
Leapfrogging
Few legacy systems Quick adoption due to smaller size Strong FDI
Directly to mobile (avg. 68%)
ADSL2+ and FTTH projects across Eastern Europe
Macedonia: 2 national WiMax operators, and 4 regional WiMAX operators.
Local Markets
Local Leaders
Challenges
PassiveDiversityPoliticsTransparencyCorruption
