ORGANISATIONAL PROFILE

PROJECT REPORT 2014

CHAPTER IIICOMPANY PROFILEEastern CondimentsPvt Ltd is a flagship company of the Eastern Group. The Eastern Group was founded by late Mr.M.E. Meeran. By starting a wholesale provision goods store at a small town in Idukki district, named Adimaly, in 1969, he paved the foundation for a business empire. It was named as Eastern Trading Company. As being a milestone in the Eastern groups progress, Eastern Coffee and Curry Powder established in 1983 as a pioneer in the state to produce packed curry powders, coffee powder and food products. Eastern Condiments was established in 1991, as an expanded form of Eastern Coffee and Curry Powder.Today the company has grown to one among the favourites in India. Eastern Condiments Pvt. LTD. is a well established name as Keralas largest manufacturer of condiments and one of the leading brands among South India. The company exports its products to Saudi Arabia and the United Arab Emirates for the past few years and now the company exports its products to various parts of the world like Middle East, the U.K, the U.S.A, Australia, Germany etc.The production at the initial period was only 100kg per day. In those days, the process of production was enhanced from grinding to pulverizing and so the production could also help to preserve the natural taste of the powder. As Eastern curry powder unit could not meet the increased demand, establishment of Eastern Condiments with a production capacity of 20 tones a day was a absolutely necessary. From the initial production capacity of 100kg per day, now it can produce around 78 tons per day.The purity and freshness of Eastern Curry Powders made Eastern a house hold name in India and abroad. Bringing high quality products every day at affordable prices to the common man for his daily use is the ultimate goal of Eastern group of companies. Treating the customers with commitment for quality at the right price in all products is their formula for success. The companys vision is to be the preferred supplier catering to the basic needs of the mass market by providing products and services of outstanding value through the adoption of global standards and innovative practices. As a turning point in their history, Eastern Condiments Pvt. Ltd. is now tied up with an American Company named as MECORMIC. They holds 26% of Easterns share.

3.1 MANAGEMENTThe Eastern group is managed by a team of professional and family members. Late Mr. M.E. MEERAN was the founder of the company. Mr. Navas Meeran is the present chairman and Mr.Firoz Meeran is the Managing Director of the company. In addition to that Mr. S.M. Muhammad and Mr. M.E. Muhammad hold the board of directors. Mrs. Nabeesa Meeran, wife of late Mr.M.E.Meeran play a key role behind the continuing success of the Eastern Group.

3.2 EASTERN GROUP OF COMPANIESEastern curry powders come from the Eastern group of companies, a group with diverse interests, and a world leader in Indian spices. Eastern has ventured into various areas like tyre retreads, mattresses, garments, packaged foods, mineral water, public school and has many more projects in its dream. The detailed description of each company is given below;

3.2.1 Eastern curry powder The company has provided their consumers with consistently high quality powders and blends. Eastern Condiments operates from two modern factories situated in the Western Ghats of South India.

Products;Direct powder Turmeric powder Chilli powder Coriander powder Black pepper powderDirect seeds Mustard Cumin Big Jeera MeethiBlended curry powder Rasam powder Sambar powder Pickle powder Fish masala Chicken masala Meat masala Biriyani masala Gharam masala Kabab masala Pickles Mango Tender mango pickle Ginger Garlic Lemon Dates Prawn Mixed vegtable

Outsourced products Company outsource the manufacturing\procurement of the following products. Tamarind Rice palada Coconut oil Gingelly oil3.2.2 Eastern Mattresses Eastern Mattresses Pvt. Ltd. was set up in 1999 to manufacture rubberized coir mattresses with state of art factory in Thodupuzha. The company is an ISO 9001-2000 certified company and produces world class mattresses. Sunidra, the popular brand of rubberized coir mattress manufactured by Eastern Mattress Pvt. Ltd, is slowly growing to be a market leader in the country. Sunidra mattress is made of rubberized coir sheets that are produced from 100% natural latex without any added waste. These rubberized coir sheets are air permeable and have natural breathing qualities, it doesnt cause any allergies and also recyclable.3.2.3 Eastern Aqua Minerals Eastern Aqua Minerals was set up in the year 2000, entered the area of packaged drinking water with state of art plant located in Kalady, Ernakulum dist, Kerala. Eastern packaged drinking water is all set to quench the thirst of millions of the people with mineral water of highest purity standards, high quality with Control 12 8B testing facilities and export supervision. Water drawn from protected underground source is purified, made bacteria free through multiple filtrations; UVS packed using advanced technology to meet international standards so as to maintain its natural properties. The company also produces club soda from packaged drinking water. Eastern packaged drinking water is also priced attractively in keeping with Eastern vision of bringing high quality products to the common man at the right price.3.2.4 Eastern Treads LTDEastern Treads Ltd. is a public company engaged in the manufacturing of quality procured tread, cushion, bonding gum and black vulcanizing cement. It has branches all over India and has been showing consistent high performance and growth. The factory has an annual turnover of 12 crores and it is located in Onnukal which is about 60 km from Kochi and has a state of the art infrastructural transport and communication facilities. The company is headed by Mr. Navas M. Meeran. The company has a processing capacity of 12 tons of cold rubber per day with nationwide market network. This company is in the service industry for rethreading tyres and the service plant is located at Vazhakulam. The company services by rethreading of used tyres on an average basis of 1500 tyres per month.3.2.5 Eastern Clothing CompanyKing Richard, a brand of mens wear from the Eastern clothing company was setup in 1999. It includes all the new trends of colour combinations, designs, fashions of shirts and trousers with a view to meet the aspiration of the working class with a quality ready wear at responsible price in international styles.Excellent quality and right pricing has become the winning formula of the Eastern Group. Today Eastern is poised to take on new markets, the world over with products that meet the highest quality standards. The factory has a production capacity of more than 15,000 shirts per month. Top quality fabrics are used in the manufacture of shirts. The brand usually comes out with mostly formals and casual styles but also makes small numbers of semi casual styles. For the distribution of King Richard, the company have exclusive outlets all over Kerala and the company is planning to appoint franchisees as distributors where there are exclusive showrooms to supply in textiles and multi brand stores in their area of operations.3.2.6 Eastern Newton Public School The Eastern group entered the area of education with the setting up of the Eastern Newton Public School at Adimali. Eastern Public School ensures high quality education from kinder garden to primary levels with C.B.S.E syllabus providing all the residential facilities and highly trained faculties. Mrs. Nabeesa Meeran is the principal of Eastern Newton Public School.3.2.7 Eastea Chai Pvt.LtdEastea Chai Private Limited is a Private Company incorporated on 24 March 2010. It is classified as Indian Non-Government Company and is registered at Registrar of Companies, ROC-Ernakulam. Its authorized share capital is Rs. 500,000 and its paid up capital is Rs. 100,000.

3.3 COMPANY VISION To be the preferred supplier of products and services of outstanding value, satisfying the basic needs of the mass market through the adoption of globally acceptable standards and continuous innovation. To be the preferred employer in the industry, by providing a challenging work environment and adding value to the people through exposure and shared learning. To be the preferred business partner of all the stake holders, by providing them with exemplary benefits and shared growth. 3.4 COMPANY MISSION To provide good quality goods to the present and prospective customer so that company can prosper more. To have continuous availability of product of Eastern so that there shall not be any shortage of goods in the market. To give the customers delight that is giving more than what is expected by the customer.3.5 COMPETITORS The company has many competitors in the market since the condiments industry is a small scale industry. The company faces competition mainly from three different states like Kerala - Melam, Nirapara, Priyam, Saras, Brahmins, Double Horse, Ruchi etc.Karnataka -M T RTamilnadu Shakthi

3.6 FOOD SAFETY MANAGEMENT SYSTEM Eastern company has established, documented , implemented and maintained an effective food safety management system and update it when necessary in accordance with the requirements of the international standard ISO 22000:2005 and HACCPThe company has Ensured that the food safety hazards that may be reasonable expected to occur in relation to products within the scope of the system are identified, evaluated and controlled in such a manner that the product of the organization do not directly or indirectly, harm the consumer Communicated appropriate information throughout the food chain regarding safety issues related to its products Communicated information concerning development,implementation and updation of the food safety management system throughout the organization to the extent necessary to ensure the food safety required by this international standard, and Evaluated periodically and updated whenever necessary the food safety management system to ensure that the system reflects the organizations activities and incorporates the most recent information on the food safety hazards subject to control.

3.7 FOOD SAFETY POLICYEastern Condiments Pvt. Ltd is committed to supply safe and hygienic spice powder, pickles, rice and coffee powder to their customers through control of food safety hazards in the raw materials using greatest process technology maintaining hygiene and sanitation conditions, practicing personal hygiene system to the expectations of their customers by complying with statutory and regulatory requirement. 3.7.1 Testing facilityEastern has installed a fully-automated Microbiology-testing lab to ensure stringent quality in spices and ready-to-eat food products.ECPL is the first company in India to have such a system.Tempo Reader detects yeasts and moulds within 48hrs. Eastern is the first company in India in the spice sector to have this fully-automated in system.Vitec 2 Compact is used to detect bacteria.Mini Vidas is an automatic instrument which enables Pathogen screening.Tecra Unique Plus- The Tecra Unique Plus Salmonella test takes less than 22 hours as compared to traditional methods of Salmonella-screening which takes 5-6 days.HPLC is used for Toxin detection, pungency of chilies and Sudan Dye detection.Gas Chromatograph This equipment analyses pesticide residue count.UV Spectrophotometer This determines color value of chilies, cur cumin in turmeric, and piper in pepper.NIR Spectrophotometer For Nutrition factor analysis.ELISA Plate Reader is used for aflatoxin, ochratoxin analysis.Luminar Pocket Swab Plus Based on the presence of cell component ATO, Luminator Pocket Swab can estimate microbial count within minutes.Air Ideal Is used for Environmental Monitoring.

3.8 WAREHOUSE / PRODUCTION CAPACITYThe manufacturing processes are designed to provide consistent quality and flavor-locked products to retain their flavor and aroma.Some of the important manufacturing machinery used at ECPL:

Chilly Grinding Mill from Germany (1.5 tons per hour)Compared with conventional grinders, these machines powder raw materials at low temperature that keeps the original flavor of chilli intact. This ensures that consistency and natural colour and product fineness is maintained.

Coriander Grinding Mill from Germany (1 ton per hour)This machine ensures trouble-free, ultra-fine grinding at low temperatures which help to keep the original flavor of coriander intact.

Additionally, modern high-quality Impex / BR Pulverizers with a capacity of 2.5 tons per hour are also used for powdering.

For CleaningThe first-quality raw materials sourced are cleaned, using the latest machinery.Buhler and Forsberg machine:This includes de-stoners, aspirators, picking belt and magnetic separators that ensure raw material free from insect contamination or any other foreign matter.

3.8.1WarehousingIn addition to the godown for raw material in Theni near Madurai (Tamil Nadu), Eastern has its own warehouse of 40,000 Sq.ft. for raw materials. A refrigerated storage facility of 90,000 Sq.ft. to store 3000 MT for chilli from Voltas Refrigerated Systems is fully functional at Theni.

Apart from this, storage of approx. 10,000 Sq.ft. is available at Adimali (Kerala) for raw materials and 10,000 Sq.ft. for finished goods. Additional storage facility of 13,000 Sq. ft. is available at Kalady (Kerala). All warehouses are equipped with insect and rodent control devices including pheromone traps.

3.9 AWARDSThe Eastern group has won many prestigious awards for its outstanding performance by Spices Board India for 8 consecutive years from 1998 to 2005. Late Mr. M.E Meeran, chairman of Eastern group was awarded as the Best Business Man of The Year by Business Deepika (leading business journal in Kerala) in 2007 -2008. He was also the award winner of Best Entrepreneur of The Year by Mangalam Publications. The company has also won the Fact M K K Nair Memorial Productivity award for the year 1995-96.The company has got ISO 22000 and the HACCP certification. Eastern was the first company in India to get ISO 22000 certificate. Every award has been a stepping stone for achieving greater heights and look forward for higher goals.3.9.1 Role of ISO 22000 in Eastern Condiments Pvt.LtdEastern is the first company in India and second in Asia to get the ISO 22000 certification issued by Food Cert Netherland and accredited by RvA, the first body in the world for food safety accreditation. Eastern got ISO 22000 for food safety in September 2005.The organization shall ensure the following basic requirements for the implementation of ISO 22000. The food safety hazards that may be reasonable expected to occur in relation to product within the scope of the system are identified evaluated and controlled in such a manner that the organization do not directly or indirectly harm the consumers. Communicate appropriate information through the food chain regarding the safety issues related to its products. Communicate information concerning development, implementation and updating of food safety. Evaluate periodically and update. The ISO gave only the basic documents of the pre-requisite programs and the company has to work out in its own way for implementing ISO. The Certification upholds the steps taken by the company to install the latest infrastructure in every stage of manufacturing as well as logistics.

ORGANIZATION CHART

3.10 DEPARTMENTS IN EASTERN Human Resource Department Finance and Accounting department Production Department Maintenance Quality control Production Planning and control Marketing Department Export IT Department

3.10.1 Human Resource Department

Department Chart

Vice President Operations

Senior manager H R

Senior officer H R & Administration Asst. Manager H R Officers General workersThe Human Resource Department in Eastern Condiments Pvt.Ltd performs the following activities Recruitment Selection Training and development Induction and Orientation Performance appraisal Salary administration Grievance redressal

3.10.2 Finance Department

Department Chart

BOARD OF DIRECTORS

COMPANY SECRETARY

FINANCIAL CONTROLLER

ASST.GENERAL MANAGER

DEPUTY MANAGER TAXATION

DEPUTY MANAGER

SENIOR OFFICERS

ASSISTANT MANAGER OFFICERS

SENIIOR OFFICERS

OFFICERS

The total number of workers working under finance department is 22. The software used in accounting system is Orion system developed by ICICI INFOTECH. The company is planning to implement INITIAL PUBLIC OFFERINGS (IPO). The prominent bank of the company is Federal bank, Adimaly. The department makes monthly ledgers checking for expenses control.

3.10.3 Production Department

Department Chart

Head of production

Senior manager, Production

Asst. manager M P D

Senior supervisor

Worker Supervisor

3.10.4 Marketing DepartmentDepartment Chart

CHAIRMAN

DEPUTY GENERAL MANAGER, MARKETING

MANAGERSALES ADMINISTRATION STAFF

ASSISTANT MANAGER

SALES OFFICER

SALES EXECUTIVE

SALES assistants DRIVER

3.10.4.1 Marketing Departments Functions

Developing marketing strategies Capturing marketing insights Connecting with dealers & consumers Building strong brand image Delivering value to customers3.10.5 IT Department

Department Chart

BOARD OFDIRECTORS

IT MANAGER

SENIOR OFFICER

OFFICERS

Nirmala college, Muvattupuzha16