Eagle Marketing Loyalty Club Introduction
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Transcript of Eagle Marketing Loyalty Club Introduction
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Eagle Marketing Loyalty ClubsBuild Ratings, Relationships and Revenue
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Reach Your GoalsCustomized “members only” clubs:
• Drive viewership to key day parts
• Generate new revenue with sponsorships
• Build traffic to your website
• Increase social media audience
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Create a Meaningful EngagementConnect with your audience:
• Survey members to gain insights on key issues and interests
• Personalize eblasts with user-defined content targeted to their geographic area
• Engage and reward them with prizes and exclusives
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Partner with Broadcast ProsFrom strategy to execution, concept to creation Eagle Marketing will:
• Write, design and develop all aspects of your club’s campaign integrating your station brand
• Provide monthly reporting and ongoing analysis so you can monitor progress
• Offer regular enhancements keeping the club fresh
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Loyalty Club Website Examples: Bright House Networks
www.baynews9club.comLanding Page
www.news13club.comMember Home Page
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Eblast Example: Weekly Member Update• Customized content
and links based on user preferences
• Quick links to social media and station website to drive traffic/engagement
• Chance to win in the monthly sweepstakes
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Eblast Example: Birthday Club• Delight members with
personalized eblasts on their birthday
• Include a video from the member’s favorite newscaster and/or an exclusive gift from a sponsor