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WWW.KIPPDESIGN.COM

Academy of Art University, School of Graphic Design

Course: Senior Portfolio (graduate program)

Instructor: Mary Scott

Student: Dana Kipp

1530 Irving Street, Apt. 5 San Francisco, CA. 94122

Telephone: 970.948.0801

email: [email protected]

website: www.kippdesign.com

Book Bindery: The Key Binding & Printing

5849 Ocean View, Oakland, CA 94618

Printer: Giant Horse Printing

Die: Matte Black Foil

Photography: Dana Kipp & Nicole Rosario

Title of Book: e/365

Cover Stock: Arrestox Chili pepper & Gunny Sak linen

Text Stock: 100 lb. Finch Fine Text

Fonts: Din / Scala

Software: Software: Adobe Creative Suite 5.5

© 2013 All rights reserved. No portion of this publication

may be reproduced or transmitted in any way without the

expressed consent from Dana Kipp.

Printed in the USA.

Selective Works of Dana Kipp

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P H O T O G R A P H Y / N I C O L E R O S A R I OE M P O W E R / 3 6 5 D A N A K I P P / M FA P O R T F O L I O

You wanna fly, you got to give up

the shit that weighs you down.

–Toni Morrison

P R O J E C T S TAT E M E N T SECTION/ 0 0 01 02

My quest to empower others is fueled by the desire to provide knowl-

edge, cause action, and give voice to those who have gone unheard,

misunderstood, and lack the ability to help themselves. This is what

motivates me the most, both in thought and in life. Helping others rise

above what has become socially excepted, my pursuit in art and com-

munity, desires to be seen, understood, and used, inspiring a response.

Selected enablers ensue.

E M P O W E R / 3 6 5 D A N A K I P P / M FA P O R T F O L I O P H O T O G R A P H Y / M A N D Y W I L L A R D

SECTION/ 0 0 01 02TA B L E O F C O N T E N T S

07

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49

63

83

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113

A rational plan for the Tenderloin

Local action in action

Periodic moments

Champion of the underdog

Natural land mines

Music in the grove

Land as 1’s and 0’s

Table of contentse/365 00

P H O T O G R A P H Y / N I C O L E R O S A R I O

04

E M P O W E R / 3 6 5 D A N A K I P P / M FA P O R T F O L I O

You don’t have to move your neighborhood

to live in a better one.

— Majora Carter

05

M FA T H E S I S P R O J E C T SECTION/ 0 1 01 02 03 04 05 06 07 08 09 10 11 12

Master thesis project

A graphic design thesis project presents an original point of view

supported by research. The final form varies and is determined by

the nature of the project and its target audience.

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01MFA Thesis

Neighborhood Trust

Advisors

Michael Kilgore

Carolina de Bartolo

Christine George

Artifacts

Tenderloin Mark

How-To-Book of Murals

Painters Activist Kit

Web-site

Paraphernalia

Project Overview

A rational plan forthe Tenderloin.

Problem Noticing a number of skilled yet unemployed residents living

in areas facing economic decline, San Francisco’s Tenderloin has been

plagued by social and cultural conditioning do to its association with

social disobedience. The communities lack in positive promotion has

hindered its ability to attract visitors to the neighborhood, while pos-

sessing the potential in providing community and economic incentives.

Solution The Neighborhood Trust teaches revitalization techniques to

San Francisco’s Tenderloin community through the use of murals and

public participation. Transforming public space into beautiful works

of art, murals reinforce community pride, by promoting local identity,

and giving voice to thoughs who otherwise might go unnoticed. Often

associated with the arts, mural cities have the potential to attract tour-

ism, and provide added economic incentives that enable residents the

ability to cultivate their own self-sustaining communities.

Using Community Economic Development strategies to guide the proj-

ects research of local history, attitude, and project implementation, the

Neighborhood Trust has created a positive brand identity representing

the Tenderloin community. Used as a catalyst, murals promote the

attitude of the neighborhood while designed as a resource for future

revitalization projects aimed at empowering local residents with em-

ployable skills while providing a product line of tools needed to nurture

strong community development with alternative solutions.

Artifacts With a newly developed Tenderloin brand the project comes

equipped with brand guidelines contained within the projects process

book, a how-to-guide to murals, a painters activist kit and a web-site,

used as an information resource and location to keep track of ongoing

trends, allowing for future growth.

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M FA T H E S I S P R O J E C T SECTION/ 0 1 01 02 03 04 05 06 07 08 09 10

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E M P O W E R / 3 6 5 D A N A K I P P / M FA P O R T F O L I O P H O T O G R A P H Y / D A N A K I P P

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H E A RT O F S A N F R A N C I SCO

H E A RT O F SA N F R A N C I SCO


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M FA T H E S I S P R O J E C T SECTION/ 0 1 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18


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E M P O W E R / 3 6 5 D A N A K I P P / M FA P O R T F O L I O P H O T O G R A P H Y / B A S E B A L L H A L L O F FA M E

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SECTION/ 0 2 01 02 03 04 05 06 07 08 09 10N AT U R E O F I D E N T I T Y

Project

Spalding Sports Worldwide

Professor

Gaston Yagmourian

Artifacts

Spalding Mark

Brand Guidelines

Business System

Brand Extensions

Local action in action.

Problem The problem was to define a brand that was dead, dying, or

defunct and revitalize it without diverting from the brands origins.

Questions addressed were: How do you take a brand like Spalding

to the next level? How do you define them as dead, dying or defunct?

What aspects of the brand are building blocks for the new direction?

What does this look like? How does it function?

Solution Take Spalding’s founding principle of sharing the love of

sports, and build an edgier brand experience that focusses on con-

necting communities to a more active lifestyle. Defining the brands

future trajectory, Spalding becomes an aggregate connecting the pub-

lic to sports through organized groups, recreation and news.

Creating a brand that exist in both the digital and physical world,

Spalding offers new products in technology with an online forum and

smart phone application, were people can meet and organize events

while sourcing the companies list of products for sale. Utilizing the

companies reputation as the most trusted name in sports, Spalding

opens a satellite radio station that reports on sports news and other

related activities, while at the same time engaging the public through

guerrilla marketing tactics and a brick and mortar store.

Artifacts Include a brand manual, laid out brand structure and visual

guidelines, a business identity system, website, phone application, and

other brand extension collateral.

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E M P O W E R / 3 6 5 D A N A K I P P / M FA P O R T F O L I O P H O T O G R A P H Y / N I C O L E R O S A R I O

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N AT U R E O F I D E N T I T Y SECTION/ 0 2 01 02 03 04 05 06 07 08 09 10

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E M P O W E R / 3 6 5 D A N A K I P P / M FA P O R T F O L I O P H O T O G R A P H Y / N I C K I R O S A R I O

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SPALDING BIRDR e p re s e n t i n g t h e s p i r i t o f s p o r t , b i rd s a re s o c i a l a n i m a l s w h o

d e f y t h e l a w o f n a t u r e . A d o m i n a t i n g f o r c e i n p r o f e s s i o n a l

s p o r t s a n d a s A m e r i c a s o l d e s t s p o r t i n g g o o d s c o m p a n y,

S p a l d i n g g u a r a n t e e s t h e h i g h e s t q u a l i t y i n a u t h e n t i c s p o r t

p r o d u c t s w h i l e p r o m i s i n g t o e n r i c h a n a c t i v e c o m m u n i t y.

SPALDIN

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Brand Extension (Guerilla Marketing)

Using the urban landscape as a means to connect with the consumer,

sidewalks have been conceptually transformed into interactive adver-

tisements, engaging foot traffic with a game of hopscotch. Leading

pedestrians down the board eventually landing on Spalding’s bird

icon, this brand extension is designed to conjure thoughts of games a

person might play on the playground while inspiring a sense of play.


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PRODUCTS COMMUNITY FINDER NEWS TECHNOLOGY

COMMUNITY FINDER C O M M U N I T Y S P O R T S L O C AT O R

A R E A• S A N F R A N C I S C O

AVA I L A B L E• S O C C E R• B A S K E T B A L L• B A S E B A L L• C Y C L I N G• F O O T B A L L• V O L L E Y B A L L

S A N F R A N C I S C O , C A

H O M E | P R O D U C T S | C O M M U N I T Y F I N D E R | N E W S | H E R I TA G E | FA Q S | S I T E M A P | P R I VA C Y | C O N TA C T S

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SECTION/ 0 3 01 02 03 04 05 06 07E X P E R I M E N TA L T Y P O G R A P H Y

Project

12Mo / 365

Advisors

Jeremy Stout

Artifacts

12 posters

Calendar Packaging

Identity Packaging

Periodic moments.

Problem The problem was to create a calendar by choosing a single

event or holiday occurring within each month of the year through the

use of typography. Depicting twelve uniquely different stories; the

calendar contains original typography, photography and content.

Questions addressed were: What about each event makes it unique?

How might typography reflect these qualities in a compelling way?

How might twelve subjects integrate into one cohesive calendar?

Solution Based off element properties recurring in the Periodic

Table, 12Mo/365 uses its design principle to showcase annually

recognized events, through the use of typography as the hero,

expressing each cases unique story. A collection of twelve posters

utilizing a standardized format, the design takes into consideration

the calendars usability and its over all unity. Numerically ordered

with a number positioned above the months two letter abbreviation,

the calendar provides a detailed description of the featured event

and uses a circular timetable inspired from past variations of the

periodic table. Ordered in a clockwise rotation, it records each day

of the month, depicting the months before and after in a reduced

size. Unified through its identity and packaging, this calendar was

made as a unique one of a kind collectors item.

Artifacts The deliverables consisted of twelve typographic calendar

posters, a business identity system, and packaging.

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E X P E R I M E N TA L T Y P O G R A P H Y SECTION/ 0 3 01 02 03 04 05 06 07


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SF EARTHQUAKEThe California earthquake of April 18, 1906 ranks as one

of the most significant earthquakes of all time. Today, its

importance comes more from the wealth of scientific knowl-

edge derived from it than from its sheer size. Rupturing

the northernmost 296 miles of the San Andreas fault from

northwest of San Juan Bautista to the triple junction at Cape

Mendocino, the earthquake impressed geologists with its

large, horizontal displacements and great rupture length.

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MaMISSING CHILDREN DAYBetween 1979 and 1981 a series of high-profile missing-

children cases became national headlines. Bringing atten-

tion to the seriousness of child victimization and forever

changing the response by law-enforcement agencies to

reports of missing children, Missing Children Day marked

on the 25th of May, hopes to bring awareness to the public.

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E M P O W E R / 3 6 5 D A N A K I P P / M FA P O R T F O L I O P H O T O G R A P H Y / E S T E V A N O R I O L

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SECTION/ 0 4 01 02 03 04 05 06 07 08 09 10I N T E G R AT E D C O M M U N I C AT I O N

Project

Caballero

Professor

Hunter Wimmer

Artifacts

Catalog

Poster

Products

DVD & Packaging

Tickets

Schedule

Website

Map

Other Collateral

Champion of the underdog.

Problem Find a common thread that runs through Robert Rodriguez

films. Then develop it into a brand system for a mock film festival.

Questions addressed were: What is the common thread in Robert

Rodriguez films? How can that common thread be made visual while

integrated throughout the festival? What does this system reflect

and where does the festival take place?

Solution The common thread was identified as Caballero, a Spanish

word meaning knight. Often standing up for societies underrep-

resented in both his film narratives as well as in life, Robert

Rodriguez’s upbringing as a Hispanic American has influenced his

work, having witnessed the struggle many minorities have when

pursuing a life in the United States. Helping many Latino actors

and actresses find their place in Hollywood where they might have

otherwise been over looked, he often depicts a starving artist who’s

innocence has been lost only to be avenged by a lone soldier, or saint.

Choosing a rough look and feel for the festival, reflects the films

subject matter, while remaining true to the brand system created

around the theme Caballero. Often using border town settings in

his films, provided insight in the determination of Juaréz Mexico

as the film festivals location. Known for producing big movies on a

shoestring budget, hand crafted typography was developed for the

festivals logo along with other hand created details maintaining the

festivals overall look and feel.

Artifacts Included deliverables are: a festival catalog, poster with

tube casing, business system, tickets, schedule, a map, advertise-

ments, dvd’s with packaging and limited edition festival products.

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I N T E G R AT E D C O M M U N I C AT I O N SECTION/ 0 4 01 02 03 04 05 06 07 08 09 10

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I N T E G R AT E D C O M M U N I C AT I O N SECTION/ 0 4 01 02 03 04 05 06 07 08 09 10 11

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V I S U A L C O M M U N I C AT I O N SECTION/ 0 5 01 02 03 04 05 06 07 08 09 10

Project

Fractured

Professor

Hunter Wimmer

Artifacts

Research Material

6 x 9 inch book

Poster

Postcard

Natural land mines.

Problem The problem was to research Rocky Mountain Natural Gas

and its effect on the environment and publics safety. Developing

research from both primary and secondary sources, an event was to

be held accompanied with print materials facilitating higher learn-

ing outcomes, and culminated into a final 6 x 9 inch book.

Questions addressed were: What about natural gas is unsafe? How

might natural gas effect the environment and communities safety?

Why is it a problem? What might be the solution?

Solution Identifying consumption trends and natural gas production

methods as the primary issue, print and digital solution aimed at

informing public awareness were conceptualized. Through the devel-

opment of posters, T-shirts and stickers, news pamphlet and mailers

along with a social media applications, were designed to inform, and

inspire consumer change, resulting in a safer more sustainable future.

Artifacts Project materials include, posters, cards, event double-sided

postcards, and a project brief, were developed and used for research.

Resulting form learning outcomes, T-shirts, stickers, social media

application, business system, and a 6 x 9 inch book were created.

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SECTION/ 0 5 01 02 03 04 05 06 07 08 09 10V I S U A L C O M M U N I C AT I O N

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Weapon of Mass Deception Rocky Mounta in Natura l Gas And I t s

E f fec ts On Our Env i ronment & Pub l i c Sa fe ty

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SECTION/ 0 5 01 02 03 04 05 06 07 08 09 10V I S U A L C O M M U N I C AT I O N

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T Y P E C O M P O S I T I O N SECTION/ 0 6 01 02 03 04 05

Music in the grove.

Problem Create three mailers that work together as a group pro-

moting and capturing the spirit of the Stern Grove Music Festival

through the use of engaging hierarchy, layout and text.

Questions addressed were: What is the Stern Grove Music Festival?

What makes it unique? How do these mailers reflect the music fes-

tivals likeness? How can these trends be carried through visually

while remaining cohesive as a group?

Solution The Stern Grove Music Festival was identified as a free

music series which takes place every summer in San Francisco’s

Sunset District Park. Surrounded by redwood tree’s, the park is

centered around an amphitheater which provides an oasis within

the confines of the city. Attracting weekend warriors visiting from

out of town and local residents alike the festival provides day enter-

tainment where patrons can relax, picnic and enjoy the music.

The cards have been designed to be bright and airy representing the

feel of summer. Controlling the type with hierarchy and arranged

in a lock-up, creating an interesting layout against a paper bag tex-

ture, provides the audience with information that is easily acces-

sible while presenting the look and feel of a daytime event.

Artifacts Included deliverables are: Three 6”x 9” mailers

Project

Stern Grove Music Festival

Professor

Michael Sanato

Artifacts

Promotional Mailers

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SECTION/ 0 6 01 02 03 04 05T Y P E C O M P O S I T I O N

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FEATURING

JAMES GAFFIGAN

CONDUCTOR

SAN FRANCISCO

SYMPHONY

>>>>>>>>>>>>>>>>>>>>>> GOLDEN GATE PARK, SAN FRANCISCO | T

ICKET INFO: W

WW.STERNGROVE.ORG

{}

JUNETWENTYNINTH

SUNDAY

2008

GroveStern

GroveStern

FEATURING

BAJOFONDO

& Si*Sé

>>>>>>>>>>>>>>>>>>>> GOLDEN GATE PARK, SAN FRANCISCO | TICKET IN

FO: WWW.STERNGROVE.ORG {}

JULYS E V E N T E N T H

SUNDAY

2008

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SECTION/ 0 6 01 02 03 04 05 T Y P E C O M P O S I T I O N

GroveStern

FEATURING

BAJOFONDO

& Si*Sé

>>>>>>>>>>>>>>>>>>>> GOLDEN GATE PARK, SAN FRANCISCO | TICKET IN

FO: WWW.STERNGROVE.ORG {}

JULYS E V E N T E N T H

SUNDAY

2008

GroveStern

FEATURING

BOOKER T. JONES

& BETTYE LAVETTE

>>>>>>>>>>>>>>>>>>>>>> GOLDEN GATE PARK, SAN FRANCISCO | TICKET IN

FO: WWW.STERNGROVE.ORG

{}

JULYTWENTYNINTH

S U N D A Y

2008

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T Y P E C O M P O S I T I O N SECTION/ 0 6 01 02 03 04 05

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June 15 to August 17, 2008

19th Avenue and Sloat Boulevard

San Francisco, CA.

Free Concerts and Events

Sundays at 2pm

San Francisco SymphonyThe San Francisco Symphony gave i t s f i rs t concert in 1911

and has grown in acc la im under a success ion of music

d irectors : Henry Hadley, Al fred Hertz , Bas i l Cameron,

I ssay Dobrowen, Pierre Montaeux, Enrique Jordá, Josef

Krips , Se i j i Ozawa, Edo de Waart , Herbert Blomstedt , and,

s ince 1995, Michael Ti l son Thomas. SFS has won such

recording awards as France”s Grand Pr ix du Disque and

Br ia in’s Gramophone Award.

James Gaff iganJames Gaff igan jo ined the San Francisco Symphony in

2006 as assoc iate cordinator. His most recent appointment

was as the Cleve land Orchestra ’s Ass is tant Conductor, a

post he he ld for three seasons .

S p o n s o r e d b y K D F C 1 0 2 . 1 R a d i o

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GroveS tern 71ST Season

Sigmund Stern Grove

Fest ival

2008

BajofondoBa jo fondo ( f o rme l y Ba jo fondo Tango C lub ) i s a co l l ec t i ve

o f seven A rgen t i ne and U ruguayan a r t i s t s who f u se d i ve r se

e l ec t ron i c gen re s ( t r ances , t r i p hop , house , dub , and d rum

n ’bas s ) w i t h t he d rama t i c sounds o f t ango.

Si*SéFo rmed i n 2000 by s i nge r Ca ro l C and p rog rammer and

D J C l i f f C r i s t o fa ro (U .F. Low) , S i*Sé i s a comb ina t ion o f

h ip - hop , La t i n r hy t hms , and down - t empo e lec t ron i ca .

S p o n s o r e d b y K D FA 9 4 . 1 R a d i o

June 15 to Augus t 17, 2008

19th Avenue and S loa t Bou levard

San F ranc i sco, CA.

F ree Concer t s and Even t s

Sundays a t 2pm

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200

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SECTION/ 0 6 01 02 03 04 05 T Y P E C O M P O S I T I O N

B O O K E R T . J O N E SB o o k e r T . J o n e s i s a l e g e n d a r y f i g u r e i n t h e w o r l d o f R & B

a n d p o p u l a r m u s i c , a m a s s i n g a n i m p r e s s i v e s t r i n g o f h i t s

a s a s o l o a r t i s t a n d w i t h t h e M G ’ s . A t t h e a g e o f 1 4 , J o n e s

w a s p l a y i n g i n M e m p h i s c l u b s a n d , a t a g e 1 6 , h e b e g a n

w o r k i n g s e s s i o n s a t S t a x r e c o r d s . W i t h g u i t a r i s t S t e v e

C r o p p e r , b a s s i s t L e w i e S t e i n b u r g , a n d t h e l a t e A l J a c k s o n

J r . o n d r u m s , h e f o r m e d t h e M G ’ s .

B E T T Y E L A V E T T EB e t t y e L a V a t t e i s a v e t e r a n o f t h e s o u l m u s i c s c e n e , d i c o v -

e r e d a t a g e 1 6 b y M o t o r C i t y m u s i c f i g u r e J o h n n i e M a e

M a t t h e w s . F o r d e c a d e , L a V e t t e s t r u g g l e d t o b r e a k t h r o u g h ,

u n t i l t h e 2 0 0 0 r e l e a s e o f a s h e l v e d s h e l v e d L P r e c o r d e d i n

t h e 1 9 7 0 ’ s h e r a l d e d h e r a r r i v a l a s t h e G r e a t L a d y o f S o u l .

S p o n s o r e d b y K D F C 1 0 2 . 9 R a d i o

June 15 to August 17, 2008

19th Avenue and Sloat Boulevard

San Francisco, Ca.

Free Concerts and events

Sundays at 2pm

//

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112


113

SECTION/ 0 7 01 02 03 04 05 06D I G I TA L T O O L S

Land as 1’s and 0’s.

Problem Develop a website for the Renewable Energy Coordination

Office (RECO), that expedites the processing of increased numbers

of applications for renewable energy projects.

Questions addressed were: What is RECO and what do they do?

How might a website expedite the processing of renewable energy

applications? How does the site represent RECO and it’s affiliated

government agencies?

Solution Identified as a online organization which operates under

the authority of the Department of Interior (DOI) and partners with

the Bureau of Land Management (BLM) United States Fish and

Wildlife Servise (USFWS) and the National Environment Protection

Agency (NEPA), the website acts as an aggregate, providing links to

its affiliates while offering general information on U.S. renewable

energy and land use applications.

Using both HTML and CSS, the website was programed, and

designed to be both aesthetically pleasing and functional. Thru the

creation of icon links representing the different sources of renew-

able energy used in the United States, the sites usability has been

simplified in order to provide a more streamlined approach to

accessing department information.

Artifacts Included deliverables are: a fully functioning website.

Project

Kipp Design

RECO

Advisors

Jenny Ji

Artifacts

Websites

07e/365

114


RECO

About Us

Educat ion

Resources

Contacts

Links

GO

T R A N S M I S S I O N C O R R I D O R

WATCH VIDEO

REC RENEWABLE ENERGY COORDINATION OFFICE

B I O F U E L

S O LA R

W I N D

Renewable Energy Coordinat ion Off ice (RECO) is an onl ine organizat ion which

operates under the author i ty of the Department of Inter ior (DOI). The off ices help to

expedi te processing of the increased number of appl icat ions for renewable energy

projects on U.S. lands. Together the U.S. Department of the Inter ior and the BLM

are working with local communit ies, state regulators, industry, and other federal

agencies in bui ld ing a c lean energy future by providing si tes for environmental ly

sound development of renewable energy on publ ic lands. Renewable energy projects

on BLM managed lands include wind, solar, geothermal, and biomass projects and

the si t ing of t ransmission faci l i t ies needed to del iver th is power to the consumer.

Al l th is effort in order to provide clean new energy for America.

NEW ENERGY FOR AMERICA

SOLAR / PVBIO FUEL WIND GEOTHERMAL TRANSMISSION CORRIDOR

115

D I G I TA L T O O L S SECTION/ 0 7 01 02 03 04 05 06


BIO FUEL SOLAR / PV WIND GEOTHERMAL TRANSMISSION CORRIDOR

Renewable Energy Coordination Off ice (RECO) is an onl ine organization which

operates under the authority of the Department of Interior (DOI). The off ices help to

expedite processing of the increased number of applicat ions for renewable energy

projects on U.S. lands. RECO is partnered with the Bureau of Land Management (BLM),

United States Fish and Wildl i fe Service (USFWS), and the National Environment

Protection Agency (NEPA). Recently announced, Secretary Ken Salazar and Senator

Reid opened a new RECO off ice in Nevada, the f irst of four, with the others located

in Arizona, Cali fornia, and Wyoming. With Renewable Energy teams in Colorado,

Idaho, Montana, New Mexico, Oregon/Washington and Utah. Promoting renewable

energy, i t wi l l create 2 mil l ion jobs in the United States. Spearheading the Obama

administrat ions commitment to, “rapid development of renewable energy, especial ly

on America’s public lands,” stated by Secretary Ken Salazar.

ABOUT USRECO

About Us

Educat ion

Resources

Contacts

Links

GO

RECO CONNECTS

RECO

About Us

Educat ion

Resources

Contacts

Links

GO

RECO INFORMS

RECO connects you to the BLM who strives to realize healthier and more productive

public lands through better informed cit izens and well trained employees who are

wil l ing to participate and assist in managing the BLM administered public lands and

solving complex environmental problems found in this 261 mill ion-acre laboratory.

To achieve this goal of well trained employees and informed citizens, BLM offers two sites:

(1) For informed cit izens, Learning Landscapes -- This site presents learning

opportunit ies associated with the 261 mil l ion acres of public lands that BLM manages

for al l Americans. We have gathered information for students, teachers and adult

learners to use both in the classroom, in informal outdoor sett ings, or in ‘virtual ’

classrooms and included resources from many of our f ield off ices scattered mostly

throughout the Western United States. Click here for the Learning Landscapes

Environmental Education web site.

(2) For well trained employees, the National Training Center (NTC) in Phoenix,

Arizona. NTC offers over 200 courses annually making i t a primary source for BLM

training in natural resources and leadership. However, NTC’s service to the federal

community doesn’t end there, as many courses are avai lable to employees of other

agencies through tuit ion programs. NTC is also a leader in instruct ional television and

produces courses that are broadcast via satel l i te to over 130 BLM Satel l i te Network

sites nationally. Broadcasts are not encrypted and are avai lable to other agencies.

NTC, with i ts ful l-service television capabil i ty has become the communications hub

for BLM, providing an excellent means for agency leadership to keep f ield employees

informed of law and pol icy changes. Click here for the NTC web site.

EDUCATE



116


RECO

About Us

Educat ion

Resources

Contacts

Links

GO

INFORMATION

The Renewable Energy Coordinat ion Off ices are located in Ar izona, Cal i fornia,

Nevada and Wyoming. With Renewable Energy teams in Colorado, Idaho, Montana,

New Mexico, Oregon/Washington and Utah. Use the United States map or navigate

using the buttons below and be connected to one of our regional off ices. Please

let us know what you think of our new si te and i f you have any further suggest ions.

Please come back soon!

CONTACTS

REGIONAL OFFICES

ST

AT

E O

FF

ICE

S &

TE

AM

S

COMMENTS

Arizona

Colorado

Wyoming

New Mexico

Oregon

Washington

Utah

California

Idaho

Nevada

Montana

Sarah Peterson

Deputy Director, External Affairs

Off ice of the Secretary

Department of the Inter ior

(202) 208.6617

George Su

Media Speacial ist , Nat ional Park Service

Design Volunteers in Parks Manager

415.561.4758

[email protected]



RECO

About Us

Educat ion

Resources

Contacts

Links

GO


WATCH VIDEO

B I O F U E L

S O LA R

W I N D



RECO str ives to make your onl ine exper ience one that is effort less and fun.

Working with local communit ies, state regulators, industry, and other federal

agencies RECO has gathered resources from a wide rage of data bases. Al l so

that you can get where you need to go more effect ively, whi le helping bui ld a

c lean energy future for America.

Stay up to date with the exci t ing world of Uni ted States Renewable Energy and

access one of our spot l ighted videos or search through the video l ibrary archives

and witness this histor ic per iod in t ime. Watch Video Now!

RESOURCE

VIDEO ARCHIVE LIBRARY

NEWS (October)

Date Posted

10.22.2009

10.15.2009

10.03.2009

09.20.2009

09.12.2009

FU TU RE O F B I O FU E LS

T H E S O LA R E D G E

W I N D E N E RG Y O F T H E W E S T

TRA N S M I S S I O N C O RRI D O R

FU TU RE O F G E O TH E RM A L

Corn Based Ethanol (more)

New solar farm projects (more)

Wind farms in the west (more)

Transporting our energy needs (more)

The future of hot energy (more)

Video Discription

BLM Announces 2009 Reclamat ion and Sustainable Mineral Development Awards

Background on 2009 Reclamat ion and Sustainable Mineral Development Awards

BLM Congratulates UK’s Royal Botanic Gardens, Kew, for Seed Banking Flora

Inter ior Launches Work Plan for BLM Western Oregon Forests

BLM Releases Report on Utah Oi l and Gas Leases

Salazar Seeks Congressional Support for Strategy to Manage Iconic Wi ld Horses

117


RECO

About Us

Educat ion

Resources

Contacts

Links

GO

INFORMATION

The Renewable Energy Coordinat ion Off ices are located in Ar izona, Cal i fornia,

Nevada and Wyoming. With Renewable Energy teams in Colorado, Idaho, Montana,

New Mexico, Oregon/Washington and Utah. Use the United States map or navigate

using the buttons below and be connected to one of our regional off ices. Please

let us know what you think of our new si te and i f you have any further suggest ions.

Please come back soon!

CONTACTS

REGIONAL OFFICES

ST

AT

E O

FF

ICE

S &

TE

AM

S

COMMENTS

Arizona

Colorado

Wyoming

New Mexico

Oregon

Washington

Utah

California

Idaho

Nevada

Montana

Sarah Peterson

Deputy Director, External Affairs

Off ice of the Secretary

Department of the Inter ior

(202) 208.6617

George Su

Media Speacial ist , Nat ional Park Service

Design Volunteers in Parks Manager

415.561.4758

[email protected]



RECO

About Us

Educat ion

Resources

Contacts

Links

GO

WATCH VIDEO

B I O F U E LS

Renewable Energy Coordinat ion Off ice (RECO) str ive to make your onl ine exper ience,

a pleasant one. Working with local communit ies, state regulators, industry, and

other federal agencies in bui ld ing a c lean energy future, RECO provides l inks to

s i tes for environmental ly sound development of renewable energy on publ ic lands.

Please check out some of our aff i l iated partners, by c l inking on their l ink below.

Now l ike never before has gather ing informat ion been made so easy and we hope

that you come back again soon.

LINKS

Department Of Energy

Department of Inter ior

Bureau Of Land Management

United States Fish And Wildl i fe Services

Environmental Protect ion Agency

USA.gov

Documentat ion

Accessibi l i ty

Home

S O LA R

W I N D

G E O T H E R M A L




118


RECO

About Us

Educat ion

Resources

Contacts

Links

GO

WATCH VIDEO

B I O F U E L

BIO FUELBiomass, a renewable energy source , i s a b io log ica l mater ia l der ived f rom l i v ing ,

o r recent ly l i v ing organ isms, such as wood, waste , and a lcoho l fue ls . B iomass

is commonly p lan t mat te r g rown to genera te e lec t r i c i t y o r p roduce heat . For

example , fo res t res idues (such as dead t rees , b ranches and t ree s tumps) , yard

c l ipp ings and wood ch ips may be used as b iomass. B iomass may a lso inc lude

b iodegradab le wastes tha t can be burn t as fue l .

Cur ren t ly the BLM manages approx imate ly 69 mi l l ion acres o f fo res ts and

wood lands . About 16 mi l l ion acres need res tora t ion . The BLM is increas ing the

use o f smal l -d iameter mater ia l f rom fores t ry, fue ls and range land t rea tments .

The demand fo r b iomass is expected to increase as b ioenergy fac i l i t ies come

on- l ine to p roduce heat , fue l , o r e lec t r i c i t y.

When trying to reduce hazardous fuels and uti l ize biomass, the BLM lands are not

unique. They share many of the same barriers, and offer the same opportunit ies as

other federal and private lands. Most of the 16 mil l ion acres needing restoration are

in rural areas away from exist ing markets. Transportat ion costs to exist ing markets

are high, and establ ishing new markets for woody biomass is diff icult . The BLM is

working with partners in local communit ies to identi fy and promote opportunit ies.

For more information on Bio fuels checkout (www.blm.gov)

FACTS

Species Overall Biomass

Crops

Anartart ic Kr i l l

Humans

Plankton

Catt le

Sheep and Goats

Chickens

Ants

Marine Fish

2,000

500

100

N/A

156

31.5

14.4

900-9,000

800-2,000



119


RECO

About Us

Educat ion

Resources

Contacts

Links

GO

WATCH VIDEO

B I O F U E L

BIO FUELBiomass, a renewable energy source , i s a b io log ica l mater ia l der ived f rom l i v ing ,

o r recent ly l i v ing organ isms, such as wood, waste , and a lcoho l fue ls . B iomass

is commonly p lan t mat te r g rown to genera te e lec t r i c i t y o r p roduce heat . For

example , fo res t res idues (such as dead t rees , b ranches and t ree s tumps) , yard

c l ipp ings and wood ch ips may be used as b iomass. B iomass may a lso inc lude

b iodegradab le wastes tha t can be burn t as fue l .

Cur ren t ly the BLM manages approx imate ly 69 mi l l ion acres o f fo res ts and

wood lands . About 16 mi l l ion acres need res tora t ion . The BLM is increas ing the

use o f smal l -d iameter mater ia l f rom fores t ry, fue ls and range land t rea tments .

The demand fo r b iomass is expected to increase as b ioenergy fac i l i t ies come

on- l ine to p roduce heat , fue l , o r e lec t r i c i t y.

When trying to reduce hazardous fuels and uti l ize biomass, the BLM lands are not

unique. They share many of the same barriers, and offer the same opportunit ies as

other federal and private lands. Most of the 16 mil l ion acres needing restoration are

in rural areas away from exist ing markets. Transportat ion costs to exist ing markets

are high, and establ ishing new markets for woody biomass is diff icult . The BLM is

working with partners in local communit ies to identi fy and promote opportunit ies.

For more information on Bio fuels checkout (www.blm.gov)

FACTS

Species Overall Biomass

Crops

Anartart ic Kr i l l

Humans

Plankton

Catt le

Sheep and Goats

Chickens

Ants

Marine Fish

2,000

500

100

N/A

156

31.5

14.4

900-9,000

800-2,000



120




RECO

About Us

Educat ion

Resources

Contacts

Links

GO

WATCH VIDEO

S O LA R

SOLAR / PV

Solar energy, radiant l ight and heat from the Sun, has been harnessed by humans

since ancient t imes using a range of ever-evolving technologies. Solar radiation,

accounts for most of the available renewable energy on Earth and in the Southwest

these solar radiation levels are some of the best in the world, and the BLM manages 30

mill ion acres of public lands with solar potential. The BLM has received more than 220

applications for uti l i ty-scale solar energy projects in California, Nevada, Arizona, New

Mexico, Colorado and Utah that describe more than 2.3 mill ion acres of land.

Solar powered electr ical generat ion rel ies on heat engines and photovol taics. Solar

energy’s uses are l imi ted only by human ingenui ty. A part ia l l is t of solar appl icat ions

includes space heat ing and cool ing through solar archi tecture, potable water v ia

dist i l lat ion and dis infect ion, dayl ight ing, solar hot water, solar cooking, and high

temperature process heat for industr ia l purposes.

Solar technologies are broadly character ized as ei ther passive solar or act ive solar

depending on the way they capture, convert and distr ibute solar energy. Act ive solar

techniques include the use of photovol taic panels and solar thermal col lectors to

harness the energy. Passive solar techniques include or ient ing a bui ld ing to the

Sun, select ing mater ia ls wi th favorable thermal mass or l ight dispersing propert ies,

and designing spaces that natural ly c i rculate air. For more information on solar

energy checkout (www.soareis.anl.gov)

FACTS

Subject Statistics

Land Managed

Appl icat ions

Western Projects

Land Occupied

Ener. Consumed

29.5 mi l l ion acres

225


1,250 acres

3850.00 ZJ



RECO

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WATCH VIDEO

W I N D

WIND

Wind power uses the naturally occurring energy of the wind for practical purposes like

generating electricity, charging batteries, or pumping water. Wind turbines capture the

kinetic energy in the wind, converting it into electrical energy. Util i ty-scale turbines are

mounted on tall towers, usually 200 feet or more above the earth’s surface where the

wind is faster and less turbulent. In uti l i ty-scale power applications, anywhere from one

or two to several hundred turbines are connected to the uti l i ty grid, providing electricity

when the wind blows. The BLM manages 20.6 mill ion acres of public lands with wind

potential. The BLM’s Lands and Realty Management program has authorized a total

of 192 rights-of-ways for the use of public lands for wind energy production sites. Of

these, 25 authorizations have a total installed capacity of 327 megawatts.

For over a decade, wind energy has been the fastest growing energy technology

worldwide, achieving an annual growth rate of over 30 percent. In the United States,

the current total instal led capaci ty is approximately 19,500 MW of wind projects.

Approximately 330 MW of th is instal led capaci ty is located on Federal lands in the

western U.S. managed by BLM. Wind energy project development in the Great Plains

and the Midwest was part icular ly strong, tapping into the large wind resource there.

Factors contr ibut ing to th is boom include state legis lat ive requirements for greater

use of wind power, the fal l ing cost of wind energy, and the benef i ts of wind energy

in compet i t ive ut i l i ty markets. Wind energy accounts for 6 percent of renewable

electr ic i ty generat ion and 0.1 percent of total e lectr ic i ty supply. However, advances

by research labs, universi t ies, ut i l i t ies, and wind energy developers have cut wind

energy’s costs by more than 80 percent dur ing the last twenty years. The industry is

poised for cont inued growth. In the U.S., abundant energy potent ia l can be found in

the Northeast, the Great Plains, and the West. For more information on wind energy

checkout (www.windeis.anl.gov)

FACTS

Subject Statistics

Energy Capaci ty

Managed Land

Wind Capaci ty

Supply

21,000 MW


19.500 MW

4.9 Mi l l ion Households

121




RECO

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WATCH VIDEO

G E O T H E R M A L

Geothermal power is power extracted from heat stored in the earth. This geothermal

energy or ig inates f rom the or ig inal format ion of the planet, f rom radioact ive decay

of minerals, and from solar energy absorbed at the surface. I t has been used for

bathing since paleol i th ic t imes and for space heat ing s ince ancient roman t imes,

but is now better known for generat ing electr ic i ty. Worldwide, geothermal plants

have the capaci ty to generate about 10 GW of electr ic i ty as of 2007, and in pract ice

supply 0.3% of global electr ic i ty demand. An addi t ional 28 GW of direct geothermal

heat ing capaci ty is instal led for distr ict heat ing, space heat ing, spas, industr ia l

processes, desal inat ion and agr icul tural appl icat ions.

Geothermal power is cost effect ive, rel iable, sustainable, and environmental ly fr iendly,

but has historical ly been l imited to areas near tectonic plate boundaries. Recent

technological advances have dramatical ly expanded the range and size of viable

resources, especial ly for applicat ions such as home heating, opening a potential for

widespread exploitat ion. Geothermal wells release greenhouse gases trapped deep

within the earth, but these emissions are much lower per energy unit than those of

conventional fossi l fuels. As a result, geothermal power has the potential to help

mit igate global warming i f widely deployed in place of fossi l fuels.

The BLM has the delegated author i ty for leasing 249 mi l l ion acres of publ ic lands

( including just over 100 mi l l ion acres of Nat ional Forest lands) wi th geothermal

potent ia l . The BLM present ly manages 530 geothermal leases, wi th 58 leases in

producing status generat ing about 1,275 megawatts of instal led geothermal energy

on publ ic lands. This amounts to about 50 percent of U.S. geothermal energy

capaci ty and suppl ies the electr ical needs of about 1.2 mi l l ion homes. For more

information on geothermal energy checkout (www.blm.gov)

GEOTHERMAL

FACTS

Subject Statistics

World Capaci ty

Managed Land

Leases

Supply

Energy

10 GW

249 mi l l ion acres

530


1,275 MW



RECO

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Resources

Contacts

Links

GO

WATCH VIDEO

W I N D

WIND

Wind power uses the naturally occurring energy of the wind for practical purposes like

generating electricity, charging batteries, or pumping water. Wind turbines capture the

kinetic energy in the wind, converting it into electrical energy. Util i ty-scale turbines are

mounted on tall towers, usually 200 feet or more above the earth’s surface where the

wind is faster and less turbulent. In uti l i ty-scale power applications, anywhere from one

or two to several hundred turbines are connected to the uti l i ty grid, providing electricity

when the wind blows. The BLM manages 20.6 mill ion acres of public lands with wind

potential. The BLM’s Lands and Realty Management program has authorized a total

of 192 rights-of-ways for the use of public lands for wind energy production sites. Of

these, 25 authorizations have a total installed capacity of 327 megawatts.

For over a decade, wind energy has been the fastest growing energy technology

worldwide, achieving an annual growth rate of over 30 percent. In the Uni ted States,

the current total instal led capaci ty is approximately 19,500 MW of wind projects.

Approximately 330 MW of th is instal led capaci ty is located on Federal lands in the

western U.S. managed by BLM. Wind energy project development in the Great Plains

and the Midwest was part icular ly strong, tapping into the large wind resource there.

Factors contr ibut ing to th is boom include state legis lat ive requirements for greater

use of wind power, the fal l ing cost of wind energy, and the benef i ts of wind energy

in compet i t ive ut i l i ty markets. Wind energy accounts for 6 percent of renewable

electr ic i ty generat ion and 0.1 percent of total e lectr ic i ty supply. However, advances

by research labs, universi t ies, ut i l i t ies, and wind energy developers have cut wind

energy’s costs by more than 80 percent dur ing the last twenty years. The industry is

poised for cont inued growth. In the U.S., abundant energy potent ia l can be found in

the Northeast, the Great Plains, and the West. For more information on wind energy

checkout (www.windeis.anl.gov)

FACTS

Subject Statistics

Energy Capaci ty

Managed Land

Wind Capaci ty

Supply

21,000 MW


19.500 MW


122




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WATCH VIDEOTRANSMISSION CORRIDOR

A Nat ional Interest Electr ic Transmission Corr idor (NIETC) corr idor is a geographic

region designated by the United States Department of Energy where electr ic i ty

t ransmission l imitat ions are adversely affect ing American ci t izens. In 2005 the

United States Congress granted the Department of Energy the author i ty to create

these regions in an effort to speed the creat ion of more transmission capaci ty.

Should state and local governments fai l to issue permits al lowing construct ion of new

transmission, the Energy Pol icy Act of 2005 gives the Federal Energy Regulatory

Commission (FERC) the author i ty to issue a federal permit empowering a project

director to exercise the r ight of eminent domain to purchase property needed to

complete the project

The Programmatic Environmental Impact Statement identi f ies energy corridors to

faci l i tate future sit ing of renewable energy development projects, as well as oi l , gas,

and hydrogen pipel ines. Energy transport corr idors are agency-preferred locations

where pipel ines and transmission l ines may be sited and bui l t in the future to meet the

region’s increasing energy demands while mit igating potential harmful effects to the

environment. Once designated as a Corridor, individual pipel ines and transmission

l ines within the Corridor are sited by processing of a r ight-of-way application. For

more information on the transmission corridor checkout (www.corridoreis.anl.gov)

FACTS

Technology Energy Consumption

Solar

Wind

Biomass

Geothermal

3850.00 ZJ

2.25 ZJ

3.00 ZJ

3.00 ZJ

123


124


125

A C K N O W L E D G E M E N T S

Acknowledgements

Empower 365 has been 4 years in the making, and is the culmination of

the many new skills and professional practices learned along the way. This

portfolio would have not been possible without the help from Mary Scott,

Phil Hamlet, Hunter Wimmer, Michael Kilgore, Jeremy Stout, Christine

George, Carolina De Bartolo, Gaston Yagmourian, Mark Badger, and Jenny

Ji, who all pushed me to become better. Thanks also goes to Scott Chris

who’s advisement during this project has been greatly appreciated. For

the unwavering support special thanks goes out to my loving parents

Betsy and Deryl Kipp and fiance Fanny Pan who have helped me grow as

a person and encouraged me every step of the way. Lastly my love and

appreciation goes to my late grandmother Melanie Steane who’s support

made going back to school possible. To all of you I say, thank you!

e/365

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127

B I O G R A P H Y

Dana Kipp

My name is Dana Kipp, and I’m a San Francisco based graphic

designer. A Pratt Institute graduate and having recently completed my

Masters at the Academy of Art University, I’ve developed a passion

for hand crafted things. Taking pride in the process I put my heart

and soul into each creation. A world traveler I’ve followed my interest

in people and places, finding myself exposed to new traditions while

learning to see the world through a different perspective. Gaining

many valuable experiences along the way, it has helps provide a pro-

fessional competitiveness knowing what to consider when designing

for a new client. I focus in print media where I have developed a pas-

sion for hand-lettering, custom typography and brand identity.

e/365

e/365

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