E000000813.3262.Tata Group.ppt

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    Tata Group andAffirmative Action for

    SC/ST communities

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    Presentation sections

    Introduction

    Employment

    Employability Entrepreneurship

    Education

    Conclusions

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    Overview

    Group initiative nearly 3 years old thoughcompany CSR activities and trusts workpredates this initiative Tata Steel tribal welfare/Tata Coffee staffing Trusts touch 3 million SC/ST population

    Data in this review refers to India-based

    operations of 56 Tata companies Incorporates almost all India operations

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    Context

    Starting point: PM call at 2006 CII session forvoluntary AA by Industry to ward off legislation

    Today: No visible threat of legislation in this

    Congress-led government but Nationally, renewed focus on tribal well-being in

    context of land acquisition agitations and Maoist-led insurgency

    Real reasons for AA remain: Inclusive growthand right thing to do

    Last 12 months have been tough for business

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    Three years of AA

    Of 56 Tata companies, 47 have activeagendas on four Es

    Slides following provide an overview ofbest practices among companies

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    EMPLOYMENT

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    Employment

    Employee data from 49 companies

    Mostly as of Sep 30 2009

    Total employees: 245,342

    Total SC+ST employees: 20,714 (8.4%) Did not declare: 50,517 (20.5%)

    TCS 43,790 (45%), TTSL-M 1,165 (58%)

    SC employees: 8,810 (3.6%) Steel 2,588, NDPL 675, IHCL 565, TBSS 522, TataAutoComp+ 519, Chemicals 454*, Trent 390

    ST employees: 11,904 (4.8%) Coffee 7,444*, Steel 2,860, TACO+ 155, Ref. 148

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    Employment

    GCC-sanctioned AA policy: Positivediscrimination, merit being equal

    Companies most engaged with AA have:

    Boosted numbers by embedding AA into strategy forgrowth

    Notably Trent and Tata Business Support Services

    Embedded spirit of positive discrimination into

    recruitment policies Incentivized recruiters to boost SC/ST numbers

    Made voluntary quantified commitment to increasenumbers at recruitment and even promotions

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    Employment: Notable examples

    Trent: Steady increase through itsinvestment in training

    246 last February/487 this Sept

    Employing youth in large numbers from NGOstrained in retail trade by Trent

    Tata Chemicals: Employment for 84 SC/ST

    youth at Rural BPOs through UdayFoundation

    Many more in training

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    Employment

    Tata Business Support Services

    Increase from 374 in September 08 to 522a year later through opening 6 BPOs innon-metros in partnership with:

    Tata Power Khopoli

    Tata Steel Jamshedpur

    Tata Chemicals Mithapur and Babrala

    Also at Munnar with Kannan Devan and inEthakota with Byraju Foundation

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    Employment

    Tata Ryerson

    Induction after training with contractor: 15taken last year, 15 in training

    5 ITI-pass candidates taken in forcustomized training for Pantnagar

    Providing 18 youth employment withcontractors after training as ambulancedrivers, first aid assistants

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    Employment

    Tata Capital

    5 of 28 GTs recruited (18%) are from theSC/ST communities

    Offered placement consultants apreferential rate of 3% extra for placingSC/ST candidates

    Employed over 10% employees fromSC/ST communities for Housekeeping &Security Department

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    Employment

    TTSL initiatives:

    Campus recruitment: 66 in last two years

    Recruitment at entry level

    Preference at COCO outlets Target 5%; Achievement as of November: 7.5%

    NDPL initiatives:

    5% relaxation for SC/ST candidates at recruitment

    Preference for SC/ST candidates in departmentalcompetitive examinations

    Total promotions in last 18 months 274; SC/ST 46 (17%)

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    Employment

    Tata Refractories:

    Selection criteria relaxed for SC/ST candidates inrecruitment of fresh Graduate Engineers / Diploma

    Engineers / ITI pass etc. Relaxation in minimum marks and height

    requirement for eligibility for interview: but norelaxation in merit criteria for selection

    Of 11 SC/ST candidates recruited this year, 6 werebeneficiaries of this relaxation

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    Employment

    Tata Power: Steady accretion in officerranks through trainees from campusrecruitment:

    08-09: 10/137; all absorbed

    09-10: 11/144

    Tata Motors: 30 trainees from Sakwar

    training school employed with dealers

    Titan: Tie-up with CAP Foundation to trainyouth: first batch joined this year

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    Employment

    TTML: Sharp jump in SC/ST candidatesrecruited:

    2008-09: 19/287 6.6%

    April 09 Sept 09: 17/82 21%

    Tinplate: 31 hires in 2008-09; 6 SC/ST

    20% of all hires against SC/ST share of 8%

    TCE: 700 trainees from campuses for FY 10 ofwhich 40 SC/ST

    Tata Sky: 23 candidates recruited either on rollsor in third party from ITIs

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    Employment

    Challenges

    More companies weaving AA into growthstrategy

    Implementing spirit of positivediscrimination

    Incentivizing recruitmentAddressing asymmetry of information

    through website

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    EMPLOYABILITY

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    Employability

    Partnering ITIs to make them Centres of

    Excellence (Illustrative list): Tata Motors Nine 2 Pune, Jamshedpur, Lucknow,

    Karnataka, 2 Uttarakhand, (Alreadyoperational) Delhi & Gujarat (Under consideration)

    Tata International Tonkhurd, MP, near Dewas

    Tata Power -- Two, in Thane & Mulund

    NDPL- Dr CV Raman ITI in Delhi

    Tata Chemicals Dwarka Indian Hotels Three ongoing -- in Delhi, Sindhudurg

    & Hassan; three on the anvil Tata Steel Gopalpur and two others proposed Tata Metaliks Rangamati and Jhargram

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    Employability

    Tata Refractories

    Self Employment Skill Development Institute(SESDI) set up April 09 (Cost Rs. 1.6 Cr) for

    vocational training in in-demand trades likeMasonry, Carpentry, Bar Bending, Plumbing,House Wiring & Motor Rewinding, Welding, TV &Electronics repairing, Mobile repairing etc.

    Residential course entirely free

    95 trained till date, 47 SC/ST

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    Employability

    Tata Steel:

    6-month course for entry into trade apprenticeschemes in various companies

    260 trained since 2001, 103 placed in Steel, Motors etc 6-month scheme for coaching for competitive

    exams

    42 trained in two batches; 5 Govt jobs, 5 contractual

    1 year course for community health providers 212 women trained since 2004; 50 employed

    10 best CHP trainees trained for one year more to becomeOperation Theatre assistants

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    Employability

    Tata Steel:

    Nurses training at XITE to prepare foradmission into nursing

    Started 08; 24 coached, 20 selected

    Vocational training in six trades

    Started 2001; 325 trained

    Vocational training in 4 trades atGreenfield project sites in Kalinganagar

    Also at Chhatisgarh and Manoharpur

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    Employability

    JUSCO: Training school drop-outs inassociation with CAP Foundation forcareers in five trades: IT-enabled services,

    Hospitality Management, CustomerRelations and Sales, AutomobileMaintenance and White Goods Services

    Total trainees 823; SC/ST 221 (26%) Eight batches completed till date

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    Employability

    Tinplate vocational training initiatives:

    11 students in CNC at RD Tata Institute

    16 students in plumbing at SarojiniTechnical Institute

    One year training for 181 ITI candidates

    Midwifery training for tribal women Training for tribal women at SalboniVillage

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    Employability

    Tata Sponge

    Training for Fitter, Welder, Mechanical &wiremen trade for 7 SC/ST students

    6-month tailoring classes

    Sponsorship for two-year course in

    Electrician trade for 4 ST students at threenearby ITIs

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    Employability

    Trent: One-year diploma customized course in retail

    management for graduates at Mumbai

    University (Garware Institute) Ist batch; 67/18 SC-ST, all employed

    2nd batch; 60/ 10 SC-ST, all employed

    3rd batch: 25/7 SC-ST

    Pact with 6 major NGOs --Don Bosco,Kherwadi Social Welfare Association, Dr.Reddys Foundation, Yuva Pratisthan,

    Aarambh and Kotak Labs -- to train 200

    underprivileged youth in Retail Operations

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    Employability

    Tata Chemicals:

    Babrala unit recognised as training providerby DGET; has trained 236 youth in 5 trades

    Training 550 SC/ST youth to man rural BPOexpansion in Mithapur & Babrala

    Tata Projects: Training to create welders

    and fitters: 261 trained in last three years Tata Communications: Skill training in IT-

    related fields for 105 SC/ST youth

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    Employability

    Telcon: Coaching classes for competitiveexams 85 trained in three batches since 2007

    Also: Setting up 3 training schools foroperators and mechanics at units 50% reservation for SC/ST candidates

    Tata Motors: Mechanic Motor VehicleTrade Course at Sakwar, Thane Batch of around 15 each year

    Tata International: Over 200 SC/ST tradeapprentices in last two years

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    Employability

    TCS: 57 trained in three batches in SkillDevelopment Programme in partnershipwith CII in Kolkata

    Indian Hotels: Taj-Pratham tie-up for HotelOperations Training Center set up in Khultabad,near Aurangabad (SC/ST pop. 35%) 160 youth to be trained per year, currently 40 youth

    in training One batch of 20 students has passed out and is

    placed in various western region Taj hotels

    Rallis: Training youth to join rural BPOs

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    Employability

    Advinus: To address quality gap, hasstarted a Finishing School for life sciencesgraduates. 25 students (5 SC) being

    trained for 6 months.

    Mjunction: Ejunction to spread computerand internet literacy

    13 batches since March 07

    580 trained, including 81 SC/ST youth

    14% SC/ST against target of 25%

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    Employability

    Challenges

    Increase SC/ST numbers within vocationaltraining programmes

    Scale up numbers and trades

    Synergise company initiatives

    Aggregate numbers and spend Monitor and improve placement

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    ENTREPRENEURSHIP

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    Entrepreneurship:

    Notable examples

    NDPL :Sustained effort to develop vendorsfrom Dalit Vyapar Association4 vendors included in vendors listOf 4, one showed interest and metbasic requirements and has beengiven order

    Training neighbourhood electricians34 trained over two years

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    Entrepreneurship

    Tata Communications: 183 trained inentrepreneurship in partnership with EDI,

    Ahmedabad

    Batches of 30 each in courses held in Mumbai,Pune, Ahmedabad, Nashik, Surat & Lonavla

    Of 161 candidates who have completed

    training, 58 have already started their ownventures

    Among candidates in first three modules,~60% are already entrepreneurs

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    Entrepreneurship

    Tata Chemicals

    224 SC candidates trained in year-longtraining in Rural EntrepreneurshipDevelopment Programme on trades likecreating leather and Rexene bags, makingsoft toys, paper items and lamination 100 trained in making Rexene bags; 50 created

    cluster fund from stipend to create TCSRD-REDPsfirst business enterprise named Dr.BhimraoAmbedkar Cluster and got its first order for 1700

    school bags

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    Entrepreneurship

    Tata Sponge 2 SC/ST entrepreneurs nurtured through

    contracts since April 07 Both partnerships one with 4 ST members and

    other with 2 SC members Now getting orders from other industrial units 1 more entrepreneur being developed

    SHG for farming with power tiller

    SHG for supplying notebooks Training for income-generating schemes in

    pisciculture, soap-making etc

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    Entrepreneurship

    TTSL: Objective: 200 SC/ST PCO owners peryear, starting 2008 Status: 317 given in 2008-09; 83 in 2009-10 till now

    Tata International: Support for 120 women

    SHGs for training on SOW (Stitch onWood)/Leather Articles and Leather FootwearComponents to make them self employed

    TTML: 18 youth provided with PCO booths

    Voltas: 7 SC/ST youth trained as entrepreneursin house-keeping/gardening

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    Entrepreneurship

    Tinplate: Two ex-employees made intovendors; Trust set up to create ST makersof brick from fly ash

    Tata Power: Contracts to ST contractors inMaithon

    Tata Ryerson: Two SC/ST candidatesengaged as suppliers for packaging andother miscellaneous jobs

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    EDUCATION

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    Education: FAEA scholarships

    150 scholarships from 32 Groupcompanies for college-level scholarshipsadministered by Foundation for Academic

    Access and Excellence (FAEA) 10 each: TTSL, NDPL, TACO+, Tata Tea

    5 each: Tata Power, TCS, Tata Sky, Tata

    Projects and TAL Started with 100 last year; increased to 150

    this year when corpus was found in surplus

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    Education

    34 companies have 2,000+ scholarshipsfor SC/ST students at school/college level

    Tata Steel: Scholarships for ~600 SC/ST

    students in 4 categoriesAlso 100% scholarship for SC/ST employees

    children studying in in IIT

    Trainees in Archery and other sports Tata Motors: 150+ scholarships

    Most in new scheme, Vidyadhanam, in Pune

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    Education

    NDPL initiatives

    Scholarships of Rs 25,000 p.a. for students ofDelhi College of Engineering

    Scholarships for Rs 2,600 p.a. for students atfour ITIs

    Supporting 150+ SC/ST students in

    government schools with books, careercounselling etc

    Of 2008-09 batch nobody failed; 30% got >70 %

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    Education

    Tata Chemicals: 100 scholarships for SCgirls from villages around Mithapur forcourses in SNDT University, Mumbai

    TTSL: Several initiatives including:

    6 scholarships of Rs 75,000 per annum forstudents at Symbiosis Institute of Telecom

    Management 1 scholarship of Rs 25,000 pa for student at

    National Law College, Bhopal

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    Education

    Tata Sponge: Several initiatives including:

    Sponsorship of fees for teachers takingspecial classes for SC/ST students

    Support for students studying engineering,computer science

    TTSL (M): 8 scholarships worth Rs.10,000

    per SC/ST student of B.E. (Electronics &Telecommunication) course

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    Conclusion: Way ahead

    Greater need for appreciating why AAneeds to be done in companies own long-term interest of sustained (inclusive)

    growthAlternative: Legislation for reservations in

    private sector

    More CEOs need to take leadership role;more HR departments to own AA

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    Conclusion: Way ahead

    Incorporation into company strategies

    Alignment/incorporation into TBEM

    Evolve system of recognition forcompanies demonstrating leadership

    Greater traction by companies intranslating the GCCs AA Policy into actual

    practices in recruitment and in appointingvendors/suppliers

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    Conclusion: Way ahead

    Leverage Chairmans views on voluntarycommitment to sourcing certainpercentage of products and services from

    SC/ST-owned companies, on lines of USAA practices

    Overall: Robust start within Group but

    long way to go