E-Shop Expo 2015 Accor SDL Jean-Francois Collignon

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SDL and Accor

The digital customer experience

Accor Res and Rev SDL E-Shop January2015Extend our lead and become an even more well-known hotel group

3600HOTELSOVER170,000STAFF ACROSS ACCOR BRANDSAPPROXIMATELY460,000ROOMSOVER14BRANDS FROM LUXURY TO ECONOMY5536MILLION EURO IN 2013REVENUEHOTELSERVICESHOTELINVESTTWO FIELDS OF EXPERTISEAccor Res and Rev SDL E-Shop January2015Leading operatorWORLDWIDEROOMS460,000HOTELS3600COUNTRIES92* Number of rooms in the hotel portfolio as at December31,2013NORTH AMERICALATIN AMERICAAND THE CARIBBEANHOTELS242ROOMS38,1439%*AFRICA AND THE MIDDLE EASTHOTELS148ROOMS27,4366%*ASIA-PACIFICHOTELS567ROOMS109,16924%*EUROPE (outside France)HOTELS1063ROOMS142,75531%*+68,000PLANNED+26,000PLANNED+17,000PLANNED+26,000PLANNED+780HOTELSPLANNED+136,000ROOMS1 hotel opened every 2 daysFRANCEHOTELS1543ROOMS139,94030%*+5000PLANNEDAccor Res and Rev SDL E-Shop January2015ACCOR OVERVIEWGROUPBRANDSSOLIDARITY360 DIGITALHUMAN RESOURCESSUSTAINABLE DEVELOPMENTA Large Brand PortfolioECONOMY

MIDSCALE

LUXURY AND UPSCALE

In FranceREGIONAL BRANDSIn AsiaAccor Res and Rev SDL E-Shop January2015ACCOR OVERVIEWGROUPBRANDSSOLIDARITY360 DIGITALHUMAN RESOURCESSUSTAINABLE DEVELOPMENTThe digital customer experienceDream SearchBook Stay Share Grow loyalAccor Res and Rev SDL E-Shop January2015ACCOR OVERVIEWGROUPBRANDSSOLIDARITY360 DIGITALHUMAN RESOURCESSUSTAINABLE DEVELOPMENTAccor Res and Rev SDL E-Shop January2015Global Presence in 38 countries (70 offices)Human translationFlow management process adapted to the client's requirementsCost control using an industrial process and integrated solutionsAbsorption of surges in demandQuality process New languages implemented quickly

Which has led to the choice ofWhat Do We Process Using the Workflow?Accor Res and Rev SDL E-Shop January2015

Translation RequirementsAccor Res and Rev SDL E-Shop January2015Automated translation workflow

Validation

TARSOTAOnline Travel AgenciesTranslation memoryGlossaryStyleguides

On-demand translation portal12

QualityMonitoring

GDSGlobal Distribution SystemsMetaMetasearchAllow Guests to Browse the Website in their Own Language Increase Occupancy and RevenueAccor Res and Rev SDL E-Shop January2015

32 local versions of websites or mini sites with suitable translated content2014: Arabic+30% revenue from Middle EastIndonesia50% of revenue from the Bahasa website15Translation figuresAccor Res and Rev SDL E-Shop January20153750 hotels involved in the translation program7 to 17 languages according to Top Destination14 million words per year55,000 words per dayDatabase containing 4million words1000 in-house translatorsLeading-edge translation technologyA seven-year smooth and continuously refined partnershipUp to 10,000 referenced independent resources