E Newsletters for non-profits
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![Page 1: E Newsletters for non-profits](https://reader036.fdocuments.net/reader036/viewer/2022062702/55497a45b4c905525e8b5785/html5/thumbnails/1.jpg)
Electronic Newsletters for Non-Profits
Stan Skrabut
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Individuals both within and external to your organization want to keep informed.
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You have information to share that will connect them to your organization needs.
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You need an efficient and cost effective means for informing interested individuals.
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You want to develop a means that is easy to create, cost effective, and engaging.
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I am going to show you the benefits of an e-newsletter.
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There are a number of benefits for using an
e-newsletter; however, we will focus on cost, return on investment,
and ease of use.
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First, I will discuss the cost savings you can achieve with an e-newsletter.
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Clients report cost savings of 70-90 % in reduced annual newsletter costs.
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You can create and distribute countless e-newsletters for less than $200 per year.
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Because an e-newsletter is easy to produce, you have flexibility in production times.
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With an e-newsletter, it is easier to measure return on investment (ROI).
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You can track readers as they move from your e-newsletter to your Web site.
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You can encourage your followers to react to an issue and measure results.
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By tracking follower interests, you can tailor your newsletter better to their needs.
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Because of e-newsletter attributes, you can easily communicate more often.
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E-mail newsletters ranked number 3 as the most trustworthy and the least annoying.
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You will have a larger distribution because of a viral effect caused by your followers.
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You will be able to increase the frequency of distribution.
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When creating an e-newsletter, you want to keep the following
items in mind: essential points, consistency, and
essential components.
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In development, keep in mind your content, privacy of followers, and functionality.
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Followers want to use their time wisely, only include useful, relevant, unique content.
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Reassure your readers that their privacy will be maintained and they can easily opt-out.
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Test your newsletter every time you send it to ensure everything functions properly.
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Maintain a strong level of consistency so followers will become comfortable.
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Use consistent themes, features, and delivery dates to keep followers on track.
Themes
Features
Delivery
Consistent
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You will get support from your staff if you involve them in creation of the newsletter.
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Your followers are busy therefore keep your newsletter simple and brief – scannable.
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You want to develop an e-newsletter that creates a followership.
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You should provide your readers with an event schedule or calendar.
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Create opportunities for readers to get more information at your Web site.
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You should encourage your readers to provide feedback on articles and features.
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Once you have an e-newsletter in hand, you need work on
distributing it.
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First, you need to develop a subscription base.
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Make it as easy as possible to sign up; only ask for an email address.
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Provide useful giveaways for followers of your newsletter; everyone likes to get
something useful for free.
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During events, ask participants if you can sign them up for your newsletter.
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Ensure links to your newsletter are on all of your existing sites and outgoing messages.
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You need to ensure your newsletter sign-up is displayed on all pages of your Web site.
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You also need to provide prominent links on your other social media sites.
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Provide a place on your Web site where readers can find newsletter archives.
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You should work on viral marketing.
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Encourage members to pass on issues of your newsletter – make it easy.
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Encourage reuse of articles as long as they give credit and point back to your newsletter.
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Use social media tools like blogs, forums, newsgroups to promote your newsletter.
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You want to develop a means that is easy to create, cost effective, and engaging.
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Electronic Newsletters for Non-Profits
Stan Skrabut